SBP
Bouldering Project is a US indoor bouldering and climbing gym chain operating 14 locations across 8 metros, offering climbing, yoga, fitness, and youth programs to individual consumers via memberships, day passes, and instruction.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SBP does
SBP, operating as Bouldering Project, is a US indoor bouldering and climbing gym chain headquartered in Seattle that operates 14 physical locations across 8 metropolitan markets — Seattle (3), Austin (2), Washington DC (2), Twin Cities (2), and one site each in Boston (Somerville), Brooklyn (Gowanus), Phoenix (Tempe), and Salt Lake City (The Granary). The company's core product is indoor bouldering walls equipped with artificial climbing surfaces and colorful holds, complemented by yoga classes, general fitness classes, structured youth climbing programs, and annual community events such as Boulderfest. Select newer facilities include modern amenities like saunas and relaxation areas (e.g., the University District Seattle location).
Bouldering Project monetizes through a tiered access product: recurring monthly subscriptions and prepaid annual subscriptions for unlimited access to climbing, yoga, and fitness; unit-priced day passes and 10-visit punch cards for non-committing users; one-on-one private instruction and group reservations (corporate team-building, parties) as professional-services add-ons; and gift cards as a one-time-license accessory product. An "Access Memberships" product extends eligibility across all markets, transforming a chain of local gyms into a multi-city subscription good. Marketing is community-led, primarily direct-to-consumer through a centralized website, email newsletter, and organic social (Instagram and TikTok), with no paid acquisition signals, no mobile app of its own (it uses an "Approach" portal for member accounts), and no public enterprise/B2B sales motion beyond group reservations.
The company was founded in 2011 in Seattle, operates as a private for-profit entity, and is independently owned — no parent company, venture capital, private equity, or acquisition history is disclosed in the available data. Capital-light signals include 51-100 total employees across 14 locations (~7 per site) and no disclosed funding rounds, suggesting either self-funded growth or unreported outside capital. No AI/ML, software platform, or proprietary technology layer is evidenced in the source material; the underlying technology is fundamentally physical (climbing walls, holds, matting, fitness equipment, studios).
SBP firmographics
Firmographics- Name
- SBP
- Legal name
- Bouldering Project
- Website
- https://seattleboulderingproject.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bouldering Project is a US indoor bouldering and climbing gym chain operating 14 locations across 8 metros, offering climbing, yoga, fitness, and youth programs to individual consumers via memberships, day passes, and instruction.
- Ownership category
- akta.pro rank
SBP industry classification
Industry- Product category
- Indoor Climbing Gym Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)
Keywords
Where SBP is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
SBP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Memberships: Recurring monthly subscription providing unlimited access to bouldering walls, yoga classes, and fitness classes. Automatic monthly billing.
- Annual Memberships: Prepaid annual subscription offering discounted rate compared to monthly option, with full access to all facilities and classes.
- Day Passes: One-time visit passes allowing single-day access to all facilities and classes.
- Punch Passes: 10-visit punch cards providing flexible access to gyms without ongoing commitment.
- Private Instruction: One-on-one coaching and instruction sessions for personalized skill development.
- Group Reservations: Private group bookings for team building, parties, and group sessions.
- Gift Cards: Digital and physical gift cards for gifting gym access to others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring membership with full access |
| Subscription | Annual | Prepaid annual membership with discounted rate |
| Unit Pricing | Pay-as-you-go | Single day access to all facilities |
| Unit Pricing | Pay-as-you-go | 10-visit punch card for flexible gym access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SBP product offering
Product offeringCore offering
SBP (Bouldering Project) operates indoor bouldering and rock climbing gyms as its core offering, providing access to world-class bouldering walls at 14 physical locations across 8 US metro areas. Memberships and passes (monthly, annual, day, and 10-punch) grant access to climbing, yoga, and fitness classes. The company supplements these facilities with youth programs, private instruction, group reservations, gift cards, and community events such as Boulderfest.
Product overview
Bouldering Project operates as a multi-location chain of indoor climbing gyms offering bouldering and rock climbing as its core product. The company provides a unified fitness platform featuring climbing facilities, yoga classes, and fitness classes across multiple locations in Seattle (Poplar, Fremont/Upper Walls, University District), Austin, Boston, Brooklyn, Phoenix, Salt Lake City, Twin Cities, and Washington DC. The product portfolio centers on the core bouldering experience supplemented by wellness offerings (yoga and fitness classes) and youth programs. Membership options include Monthly, Annual, Day Pass, and 10 Punch Pass tiers. Additional services include Private Instruction, Group Reservations, and Gift Cards. The company also hosts community events such as Boulderfest.
Differentiator
Problem solved
Functional benefit
Products and services
- Bouldering and Rock Climbing Indoor bouldering and rock climbing facilities featuring world-class climbing walls with colorful holds for all skill levels, available across 14 US locations.
- Yoga Classes Yoga classes offered at Bouldering Project gym locations, including studio sessions with yoga blocks and mats for support.
- Fitness Classes General fitness classes complementing the climbing experience at all Bouldering Project gym locations.
- Youth Programs Youth climbing programs designed for children to learn and develop climbing skills in a supportive environment.
- Monthly Membership Recurring monthly membership providing access to bouldering walls, yoga and fitness classes, and all gym amenities, with automatic monthly billing.
- Annual Membership Prepaid annual membership offering better rates than monthly plans with full access to all gym facilities and classes.
- Day Pass Single-visit day pass for experiencing all Bouldering Project facilities and classes.
- 10 Punch Pass Prepaid punch card offering 10 visits for flexible access across Bouldering Project gym locations.
- Access Memberships Specialized membership programs providing access to Bouldering Project locations across different markets beyond a single gym.
- Private Instruction One-on-one personal training and instruction sessions for climbers seeking individualized coaching.
- Group Reservations Reserved group sessions for teams, parties, or corporate events at Bouldering Project locations.
- Boulderfest Annual bouldering festival and competition event for the climbing community.
- Gift Cards Gift cards for purchasing and gifting climbing, yoga, and fitness experiences at Bouldering Project.
Companies that use SBP
Customer profileSegments4 records
Ideal customer profiles4 records
SBP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBP partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SBP competitors and assessment
Company assessmentBroad incumbents
- Equinox: Premium national fitness brand operating upscale athletic clubs with select climbing and group fitness; broader incumbent competing for the same premium urban wellness consumer on membership.
- Life Time Fitness: Large multi-service athletic club operator offering climbing walls alongside extensive fitness, yoga, and family programming under a national membership model; broader incumbent that overlaps the bundled-climbing-plus-wellness value proposition.
Direct peers
- Vertical World: Long-standing Washington-state indoor climbing gym chain offering bouldering and roped climbing plus fitness programming; a direct regional peer overlapping Bouldering Project's core Seattle market.
- Brooklyn Boulders: Indoor climbing and fitness community concept focused on bouldering, yoga, and co-working spaces; directly comparable as a multi-city, community-led climbing gym brand with bundled wellness offerings.
- Movement Climbing + Fitness: Multi-city indoor climbing gym chain (formed via merger of Earth Treks, Planet Granite, and Movement) operating bouldering, roped climbing, yoga, and fitness programs across the US — directly comparable in product offering, membership model, and multi-metro footprint.
- Touchstone Climbing: Northern California indoor climbing gym chain operating multiple facilities with bouldering, top-roping, yoga, and fitness; directly comparable as a multi-location climbing wellness operator with membership access products.
- Hangar 18 Climbing: Southern California climbing gym chain with multiple locations offering bouldering, yoga, and fitness programs; directly comparable as a multi-location climbing fitness operator with similar subscription offerings.
- Sender One Climbing: Multi-location indoor climbing gym operator offering bouldering and roped climbing with fitness and yoga classes under a membership model; directly comparable as a climbing-led, multi-amenity facility operator.
- Vertical Endeavors: Midwest indoor climbing gym chain with locations in Minneapolis–St. Paul and other cities offering bouldering, roped climbing, and fitness; directly comparable and a regional peer overlapping Bouldering Project's Twin Cities market.
Regional players
- EVO Rock + Fitness: Colorado-based indoor climbing and fitness operator with bouldering, roped climbing, and group fitness; comparable climbing gym model but geographically focused in Colorado rather than overlapping Bouldering Project's metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SBP social profiles
Digital presenceSBP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBP leadership team
Management profileNumber of profiles
SBP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBP
What does SBP do?
SBP (Bouldering Project) operates indoor bouldering and rock climbing gyms as its core offering, providing access to world-class bouldering walls at 14 physical locations across 8 US metro areas. Memberships and passes (monthly, annual, day, and 10-punch) grant access to climbing, yoga, and fitness classes. The company supplements these facilities with youth programs, private instruction, group reservations, gift cards, and community events such as Boulderfest.
Is SBP a public or private company?
SBP is a private company. It is classified as unknown and is currently operating.
When was SBP founded?
SBP was founded in 2011. It employs 51 to 100 people.
Where is SBP based?
SBP is headquartered in Seattle, United States, in the North America region.
How does SBP make money?
Seven revenue lines are on record. Monthly Memberships are the primary driver. The others are annual Memberships, day Passes, punch Passes, private Instruction, group Reservations and gift Cards.
Who are SBP's main competitors?
Broad incumbents on record are Equinox and Life Time Fitness. Direct peers are Vertical World, Brooklyn Boulders, Movement Climbing + Fitness, Touchstone Climbing, Hangar 18 Climbing, Sender One Climbing and Vertical Endeavors. EVO Rock + Fitness is listed as a regional player.
Does SBP have an API?
No public API is recorded for SBP.
What industry is SBP in?
SBP's product category is Indoor Climbing Gym Services. Its primary akta.pro industry code is THAAAKAG, Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata). Its NAICS code is 61162 and its SIC code is 7997.