Have Halal, Will Travel

What Have Halal, Will Travel does

Have Halal, Will Travel (legal entity Hello Travel Pte. Ltd., UEN 201536273E) is a Singapore-based private media and technology company founded in 2015 that operates the largest travel and lifestyle platform for Muslims in Asia. The company runs a digital platform across web and mobile that publishes halal food guides, prayer-location information, and day-by-day Muslim-friendly itineraries covering more than 20 destinations across Southeast Asia, East Asia, South Asia, the Middle East, Australia, Europe, the United Kingdom, the United States, and New Zealand. The platform reaches nearly 10 million monthly users and supports a contributor community (HHWT Explorers) and named editorial contributors such as Farah Fazanna and Siti Ayeeshah Zaki.

The business monetizes primarily through brand partnerships and advertising with tier-one advertisers including Visa International, Singapore Tourism Board, Korea Tourism Organization, Tourism New Zealand, KLM, Scoot, and AirAsia. A second revenue stream is event ticketing under the Eat The World sub-brand, a culinary experience launched in December 2024 in collaboration with The Right Company, featuring multi-course themed meals (Omakase Evenings, French Iftar Soirée, Harvest Harmony) at $60 per person, plus the annual Halal Food Week festival launched in September 2024. Distribution is content-led (blog, weekly newsletter, organic social) with a self-serve business onboarding flow visible on the site and a JETRO collaboration (announced 2025-11-05) extending Japan coverage. The company has no disclosed funding rounds, no AI/ML capabilities, no patents, and no API; it operates with 11–50 employees from its headquarters at 101 Cecil Street, Singapore.

Name

Have Halal, Will Travel

Legal name

Hello Travel Pte. Ltd.

Website

https://havehalalwilltravel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Have Halal, Will Travel (Hello Travel Pte. Ltd.) is a Singapore-based media platform, founded in 2015, that publishes halal food guides and Muslim-friendly travel itineraries across 20+ countries, reaching nearly 10 million monthly users and monetizing via brand partnerships and ticketed culinary events.

Ownership category

akta.pro rank

Product category

Muslim Travel Media

NAICS

Tour Operators (56152), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industry

Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Halal travel guides
• Muslim travel media
• Halal dining events
• Travel itinerary content
• Halal food directory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnerships & Advertising: HHWT works with world-leading brands such as Visa International, Singapore Tourism Board, Korea Tourism Organization, Tourism New Zealand, KLM, Scoot and AirAsia to help them tap into the fast-growing Muslim travel segment. Revenue generated through advertising and sponsored content placements.
2. Event Ticketing: Eat The World dining events with individual tickets starting at $60 per person with minimum 3-course meals per theme. Premium culinary experience events drive direct ticket revenue.
3. Media Platform Reach: Content monetization through media platform reach of nearly 10 million monthly users across media platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Have Halal, Will Travel (HHWT) operates a digital media platform delivering halal-certified travel guides, destination itineraries, and curated restaurant recommendations for Muslim travelers across Southeast Asia, East Asia, and other global destinations. The company also runs ticketed culinary experiences (Eat The World, Halal Food Week) and monetizes its audience through brand partnerships with tourism boards, airlines, and payment networks.

Differentiator

Problem solved

Functional benefit

Brands

• Eat The World: A dining experience initiative by Have Halal, Will Travel in collaboration with The Right Company, offering culinary journeys across the globe.

Products and services

• Eat The World
• Halal Food Week
• HHWT Digital Travel Platform (Web & Mobile)

Quantifiable outcome

• Nearly 10 million monthly users reached through media platforms

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Japan External Trade Organization (JETRO)flagshipStrategic or Co-development Partner · 5 November 2025Collaboration for Omakase Evening event - A Rare Culinary Encounter from Japan to Singapore, bringing authentic Japanese halal dining experiences to Singapore.
• Visa InternationalcoreGTM or Marketing PartnerHHWT works with Visa International to help them tap into the fast-growing Muslim travel segment through targeted marketing and content partnerships.
• Singapore Tourism BoardcoreGTM or Marketing PartnerPartnership to promote Singapore as a Muslim-friendly destination and reach Muslim travelers from across Asia through content marketing.
• Korea Tourism OrganizationcoreGTM or Marketing PartnerCollaboration to showcase Korea as a Muslim-friendly travel destination with halal food guides and itinerary content.
• Tourism New ZealandcoreGTM or Marketing PartnerPartnership to promote New Zealand tourism to Muslim travelers through halal-friendly travel content and recommendations.
• KLMcoreGTM or Marketing PartnerAirline partnership to reach Muslim travelers segment and promote travel to destinations served by KLM.
• ScootcoreGTM or Marketing PartnerLow-cost airline partnership to reach budget-conscious Muslim travelers across Asia-Pacific routes.
• AirAsiacoreGTM or Marketing PartnerAirline partnership to reach Muslim travelers in Southeast Asia and promote AirAsia destinations as Muslim-friendly.
• The Right CompanyflagshipStrategic or Co-development PartnerStrategic collaboration for Eat The World, an extraordinary dining experience bringing together culinary journeys across the globe. The partnership creates immersive food experiences celebrating unity through food.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Muslim Travel Girl: Solo Muslim female travel blog/community producing halal travel guides, itineraries, and destination content. Comparable content format and niche audience, though smaller in scale than HHWT.
• Muslim Pro: Widely used Muslim lifestyle app with prayer times, Qibla, Quran, and a growing halal travel/restaurant directory. Overlaps with HHWT on the Muslim travel content use case but serves a broader daily-use audience.

Broad incumbents

• TripAdvisor: The largest general travel content and review platform. Comparable as a travel content/avertising business with a global audience, but does not specialize in Muslim-friendly travel and competes indirectly for travel-content ad dollars.
• Skyscanner: Global travel search/metasearch platform relevant to HHWT's user base (Muslim travelers researching flights). Indirect competitor for travel-content engagement and for airline marketing partnerships.
• Condé Nast Traveler: Premium travel media brand with destination guides, itineraries, and editorial content. Comparable as a travel editorial/advertising business targeting engaged travelers, though serving a different (luxury) audience profile.
• Agoda: Asia-headquartered digital travel platform (Booking Holdings) with hotel, flight, and activity booking plus travel content. Comparable as a regional travel platform that has begun tagging halal-friendly properties, potentially competing with HHWT's curated content.
• Booking.com: Global travel accommodation and experience marketplace with editorial content. Comparable in audience scale and travel content monetization, with growing faith-based filtering features that could overlap with HHWT's use case.
• Lonely Planet: Iconic travel media brand producing destination guides, itineraries, and editorial content. Comparable content/format overlap with HHWT but at a much broader, non-niche audience and through book plus digital distribution.

Direct peers

• CrescentRating: Singapore-based halal travel rating and certification company that publishes Muslim-friendly travel rankings and content for destinations, hotels, and airlines. Closely comparable to HHWT in niche focus and Asia-based media authority in Muslim travel.
• HalalTrip: A Muslim-friendly travel media and booking platform covering halal restaurants, prayer-friendly hotels, and itineraries globally. Direct competitor to HHWT in the Muslim-travel content space, with overlapping value proposition and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tweethhwt
• Facebookfacebook.com/havehalalwilltravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Have Halal, Will Travel