Allied Steel

What Allied Steel does

Allied Steel is a privately held, family-owned metal and steel fabricator and distributor headquartered in Newark, New Jersey, with a sales office at 30 Wall Street in Manhattan. Founded by the DeFaria family around 1969-1970, the company operates for over 55 years serving the New York, New Jersey, and Pennsylvania Tri-State area across commercial construction, residential, maritime, excavation and utility, entertainment, manufacturing, sanitation, steel erecting, and transportation end markets.

The company's core offering combines a steel and aluminum product inventory — mild steel, aluminum, and stainless steel (T304 and T316) in angles, beams, channels, tubing, pipe, bars, plates, sheets, expanded metal, perforated metal, and diamond plate — with an in-house fabrication stack. Fabrication capability centers on two Hypertherm XPR plasma cutters with Pronest CAD nesting, two Cincinnati hydraulic shears, three press brakes (including one rated to 3/4 inch thickness), two Peddinghaus punch press ironworkers, two Hyd-Mech band saws, Miller MIG welding cells, plus drilling, plate burning, and hot-dip galvanizing. The technology is conventional CNC mechanical fabrication rather than AI-enabled manufacturing.

Commercially, Allied Steel operates a sales-led, quote-based model. Customers request pricing by phone ((973) 824-7347 New Jersey / (212) 709-8123 New York) or through website forms, with bilingual English/Spanish support, competitive pricing positioning, and an Express Prime Delivery service providing 24/7 availability, two-hour delivery windows, and GPS tracking for jobsite drops. Revenue is generated through steel and metal product sales and custom fabrication services, both priced per quote. Documented marquee projects include One World Trade Center, the Verrazzano-Narrows Bridge, MetLife Stadium, Citi Field, the Bronx Courthouse, Kings Theater, the Bronx Zoo, the New York Hall of Science, the Whitestone Bridge, and the Wittpenn Bridge. The company has 101-250 employees and does not publicly disclose revenue.

Name

Allied Steel

Legal name

Allied Steel

Website

https://alliedsteel.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Allied Steel is a family-owned metal and steel fabricator and distributor in Newark, NJ serving NY, NJ, and PA contractors and industrial buyers with mild/aluminum/stainless products, in-house CNC fabrication (plasma cutting, welding, bending, shearing, punching, saw cutting, galvanizing), and 24/7 jobsite delivery.

Ownership category

akta.pro rank

Product category

Structural Steel Distribution and Metal Fabrication

NAICS

Steel Product Manufacturing from Purchased Steel (3312), All Other Fabricated Metal Product Manufacturing (33299)

SIC

Fabricated Structural Metal Products (3440), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industries

Steel Plate, Sections & Welded Assemblies (IMADACAD), Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Structural steel supply
• Custom metal fabrication
• Steel plate distribution
• Plasma cutting services
• Industrial metal products

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Steel and Metal Product Sales: Revenue is generated through the sale of steel and metal products including mild steel, aluminum, and stainless steel in various forms (angles, beams, channels, tubing, pipe, bars, plates, sheets, expanded metal, perforated metal, diamond plate). Products are sold directly to customers with pricing based on quotes.
2. Custom Fabrication Services: Revenue generated from metal fabrication services including plasma cutting, welding, bending and forming, shearing, saw cutting, punching, drilling, and hot-dip galvanizing. Services are priced per job based on complexity and material requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Allied Steel distributes mild steel, aluminum, and stainless steel products in various structural and flat forms and provides in-house custom metal fabrication services including plasma cutting, welding, bending, shearing, punching, drilling, saw cutting, plate burning, and hot-dip galvanizing. The company sells directly to contractors, construction firms, and industrial buyers, with quote-based pricing and same-region Express Prime Delivery. Operations are anchored by a Newark, NJ headquarters and a New York City sales office serving the Tri-State area.

Product overview

Allied Steel is a metal and steel fabrication and distribution company offering a comprehensive portfolio of products and services. The core product offering includes three main metal categories: Mild Steel (low carbon steel with structural shapes, bars, sheets, plates, and specialty items), Aluminum (lightweight, corrosion-resistant products in various forms), and Stainless Steel (corrosion-resistant products in grades T304 and T316). The company provides an integrated service layer including Plasma Cutting, Punching, Saw Cutting, Shearing, Bending and Forming, Welding, Drilling, Galvanizing, and Plate Burning. Additionally, Express Prime Delivery provides 24/7 delivery with two-hour windows and GPS tracking. The company serves the Tri-State area (NY, NJ, PA) across industries including commercial construction, residential, manufacturing, excavation, sanitation, transportation, steel erecting, maritime, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mild Steel Low carbon steel products including structural shapes, bars, sheets, plates, angles, beams, channels, tubing, pipe, flat/round/square/hexagon bar, rebar, expanded metal, perforated metal, and diamond plate for contractors and industrial buyers.
• Aluminum Lightweight, corrosion-resistant aluminum products in sheets, plates, diamond plates, angles, channels, beams, pipes, tubing, flat/round/square/hexagon bars, expanded metal, and perforated metal.
• Stainless Steel Corrosion-resistant stainless steel in T304 and T316 grades, including angles, pipe, round bar, sheet, channels, flat bar, plate, square bar, tubing, perforated metal, expanded metal, and diamond plate.
• Express Prime Delivery

Named customers10 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Metalwest: Flat-rolled steel service center operating processing facilities across the US. Comparable processing capabilities (slitting, cut-to-length, leveling) on similar product mix to Allied's service-center operations.
• Ryerson Holding Corporation: Large publicly traded metals service center with national footprint offering steel, aluminum, and stainless products plus extensive value-added processing. Competes with Allied on the same SKUs but at much greater scale and geographic breadth.
• Kloeckner Metals Corporation: Major North American steel and metals service center with broad product portfolio and digital ordering platform. Overlaps with Allied on core steel product distribution but operates nationally with more sophisticated e-commerce.

Direct peers

• Hirschfeld Industries: Structural steel fabricator serving bridges, buildings, and industrial projects in the Eastern US. Comparable fabrication capabilities and a similar mix of landmark and infrastructure projects to Allied's portfolio.
• Benjamin Steel: Steel service center and processor based in the Midwest offering carbon, stainless, and aluminum products with processing services. Comparable product mix and processing-heavy model to Allied Steel.
• Leeco Steel: Specialty steel plate distributor and processor serving construction, heavy equipment, and structural fabricators. Highly comparable plate-and-structural focus to Allied's mild steel plate and fabrication business.
• Owen Steel Company: Structural steel fabricator supplying beams, columns, and miscellaneous metals for commercial construction. Closely comparable fabrication capability and end-customers (GCs and erectors) to Allied's structural steel work.
• Berlin Metals: Regional steel service center and processor with fabrication capabilities. Closely comparable to Allied in offering steel products (stainless, aluminum, carbon) plus slitting, cut-to-length, and processing services to industrial customers.
• Steel Supply, L.P. Independent steel service center distributing carbon, stainless, and aluminum products with processing services. Operates a comparable distribution-plus-processing model in overlapping markets.

Regional players

• Eagle Steel: NJ-based steel service center distributing structural steel products. Direct competitor in the same Tri-State geography with overlapping customer base of contractors and fabricators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AlliedSteel118
• LinkedInlinkedin.com/company/alliedsteel
• Instagraminstagram.com/alliedsteel
• TikToktiktok.com/@alliedsteel_
• Xx.com/allied_steel
• Facebookfacebook.com/alliedsteelnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Steel