New Look Fashion

What New Look Fashion does

New Look Fashion S.A. is a privately held, family-owned B2B knitwear contract manufacturer headquartered in Thessaloniki, Greece, founded in 1974 by the Karalis family and operating today under second-generation ownership. The company specializes in custom-made knitwear production for fashion brands, retailers, wholesalers, and uniform/workwear buyers across Europe, with active shipments to Germany, the Netherlands, Scandinavia (Sweden, Norway, Denmark), and the United Kingdom. It exited its original own-brand retail business in 2005 to focus exclusively on wholesale contract manufacturing.

The company's core offering is vertically integrated custom knitwear manufacturing executed on a 5,000m² single-site facility. Production is anchored by 48 in-house HP Stoll flat knitting machines spanning gauges 3 through 12, supported by an exclusive subcontractor network providing access to over 100 additional machines for surge capacity. The M1 Plus pattern design system enables in-house sampling and pattern adjustment. All processes — design development, materials sourcing, cutting, sewing, ironing, washing, and delivery — are conducted on-site, with annual capacity of approximately 500,000 clothing pieces and 200,000 accessories. The product portfolio spans five core lines: premium knitwear (cashmere, alpaca, merino, mohair), sustainable knitwear (GOTS/GRS-certified organic cotton, recycled wool, recycled polyester), printed knitwear (digital, screen, 3D, foil techniques), workwear/uniforms, and accessories.

Revenue is generated through quote-based B2B manufacturing contracts with a 300-piece minimum order quantity and 7-10 week delivery timelines. The company serves 50+ clients and has produced 2,000+ designs, drawing on 70+ organic and sustainable yarn options sourced from a multi-country network in Italy, Germany, Spain, and Greece. The business is differentiated by seven concurrent certifications (GOTS, GRS, OCS, RWS, BSCI, Sedex, ISO 9001:2015), a 327MWh-per-year solar-powered production facility, and two-time Inc. 5000 Europe recognition. Pricing is not publicly disclosed and contracts are multi-year in nature.

Name

New Look Fashion

Legal name

New Look Fashion S.A.

Website

https://newlook.gr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

New Look Fashion S.A. is a family-owned B2B knitwear contract manufacturer in Thessaloniki, Greece, producing custom-made sweaters, cardigans, dresses, accessories, and workwear for European fashion brands and uniform buyers using 48 HP Stoll flat knitting machines and certified sustainable materials.

Ownership category

akta.pro rank

Product category

Custom Knitwear Manufacturing

NAICS

Apparel Knitting Mills (3151), Apparel Knitting Mills (31512), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Custom knitwear manufacturing
• B2B apparel manufacturing
• Sustainable knitwear production
• Private label knitwear
• Flat knit production

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Knitwear Manufacturing: Custom knitwear manufacturing services for fashion brands and wholesalers. Revenue generated through production contracts for custom-designed knitwear pieces including sweaters, cardigans, dresses, tunics, tops, skirts, accessories, and workwear. Clients provide product specifications and the company handles design development, materials sourcing, sampling, and mass production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Look Fashion is a B2B contract manufacturer of custom-made knitwear for fashion brands, retailers, and uniform buyers. The company operates a fully vertical in-house production process covering design development, yarn sourcing, sampling, knitting (48 HP Stoll flat knitting machines in gauges 3, 5, 7, 8, and 12), cutting, sewing, ironing, washing, and delivery. Product categories include premium knitwear (cashmere, alpaca, merino), sustainable and certified-organic knitwear, printed knitwear, professional workwear, and knit accessories, with a minimum order quantity of 300 pieces.

Product overview

New Look Fashion is a B2B knitwear clothing manufacturer based in Greece offering custom tailor-made knitwear products. The portfolio consists of five core product lines: Premium Knitwear (luxury alpaca, cashmere, merino wool pieces), Sustainable Knitwear (GOTS/GRS certified eco-friendly options), Printed Knitwear (digital/screen/foil printed garments), Workwear (professional uniforms), and Accessories (beanies, scarves, gloves). Under the All Knitwear umbrella, they produce sub-categories including Pullovers, Knitted Tops, Crochet, Tunics, Dresses, Cardigans, Skirts, and Two-Piece Sets. All products are manufactured in-house at their 5,000m2 facility in Thessaloniki, Greece, using 48 HP Stoll flat knitting machines and a network of over 100 subcontractor machines, with annual production capacity exceeding 500,000 pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Knitwear High-end knitwear crafted from premium natural fibers including alpaca, mohair, cashmere, and merino wool blends, produced using fully fashioned knitting across gauges 3, 5, and 7 for softness, warmth, and durability. Manufactured to client specifications for fashion brands and retailers seeking luxury knitwear collections.
• Sustainable Knitwear Eco-friendly knitwear produced from organic cotton, organic wool, recycled wool, recycled polyester, and recycled cotton under GOTS, GRS, OCS, RWS, RAS, EcoVero, and Lenzing Modal standards. Targeted at fashion brands seeking traceable, certified sustainable knitwear for their collections.
• Printed Knitwear Knitwear with advanced printing techniques including digital printing, screen printing, 3D effects, and foil detailing applied to premium polyester-viscose blends for vibrant color retention and lasting wearability. Produced for fashion brands seeking distinctive printed knitwear pieces.
• Workwear Professional uniforms for the hospitality, corporate, and travel industries, crafted from premium cotton and wool blends with practical details such as reinforced shoulders and pockets for durability. Supplied to hotels, airlines, and corporate uniform programs meeting BSCI, GOTS, and GRS standards.
• Accessories Knitwear accessories including beanies, scarves, headbands, shawls, and gloves produced from cashmere, alpaca, merino wool, and organic cotton, with customization options for client logos and branding. Sold alongside the apparel product lines to fashion brands and resellers.

Quantifiable outcome

• 7-10 weeks delivery timeline
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Italian Yarn SupplierscoreOthersNetwork of yarn suppliers from Italy providing premium and sustainable yarns for knitwear production. Italian suppliers known for high-quality textile materials supporting New Look's premium product lines.
• German Yarn SupplierscoreOthersNetwork of yarn suppliers from Germany providing sustainable and certified yarns. German suppliers help ensure compliance with European sustainability standards.
• Spanish Yarn SupplierscoreOthersNetwork of yarn suppliers from Spain providing quality yarn materials for production. Spanish suppliers contribute to the diverse material options available for custom orders.
• Greek Yarn SupplierscoreOthersLocal network of yarn suppliers based in Greece, providing materials and supporting the domestic supply chain alongside international suppliers.
• Subcontractor Production NetworksupportingOthersExclusive production contracts with subcontractors providing access to over 100 additional HP Stoll flat knitting machines, supplementing in-house capacity for large orders.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Esquel Group: Hong Kong-based one of the world's largest cotton and knitwear manufacturers. Comparable in serving global fashion brands with custom knitwear production at vastly larger scale and broader geographic footprint.
• KPR Mill: Indian integrated textile-to-apparel manufacturer with significant knitwear capacity. Comparable B2B contract manufacturing model for global fashion brands but at much larger industrial scale.
• Pratibha Syntex: Large Indian vertically integrated knitwear manufacturer with global brand customers. Comparable in B2B private-label model but operates at substantially larger scale across multiple fiber categories.

Others

• Shima Seiki: Japanese manufacturer of computerized flat knitting machines and design software (SDS-ONE). Not a direct competitor but an ecosystem enabler — Shima Seiki and HP Stoll (New Look's machine vendor) define the technology platform for modern weft-knit manufacturing.

Direct peers

• Maglificio Maglital: Italian B2B knitwear manufacturer producing custom pullovers, cardigans, and accessories for fashion brands. Closely comparable to New Look in product scope, gauge range, and European private-label customer base.
• Tessitura Antonio Como: Italian knit fabric and finished knitwear producer serving fashion and apparel brands. Similar in combining knit fabric production with finished garment manufacturing for European clients.
• Lanificio Becagli: Tuscany-based knitwear and yarn manufacturer producing premium knitwear for European brands. Comparable in premium fiber usage (wool, cashmere blends) and B2B private-label focus.
• Maglificio Marini: Italian knitwear manufacturer producing custom pullovers, dresses, and accessories for European fashion brands. Comparable small-batch premium knitwear focus with similar gauge and fiber capabilities.
• Loyal Group: Hong Kong-headquartered knitwear and apparel manufacturer serving Western fashion brands. Comparable B2B knitwear contract manufacturing with similar private-label value proposition.
• Maglificio Emmegi: Italian knitwear contract manufacturer serving international fashion brands with custom sweaters and accessories. Comparable mid-sized European B2B knitwear operator with similar MOQ-based order model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NewlookFashion1974
• LinkedInlinkedin.com/company/new-look-fashion-s-a
• Instagraminstagram.com/newlook_fashion_knitwear

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Look Fashion