American Trust Register
American Trust Register is a Mexican ISO management system certification body and training provider, certifying clients across 10 ISO standards and HACCP in Mexico, Guatemala, El Salvador, and Ecuador, with EMA accreditation and Exemplar Global/RABQSA-recognized auditor training via its CEA ATR training arm.
- Company typePrivate
- Founded2002
- HeadquartersLa Florida, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What American Trust Register does
American Trust Register (ATR) is a Mexican management system certification body established in 2002 as a Sociedad Civil (civil society entity), headquartered in Naucalpan, Estado de México. The company certifies client organizations against international ISO standards (ISO 9001, 14001, 45001, 27001, 22000, 37001, 21001, 50001, 13485) and HACCP, and runs a training arm, Centro de Estudios Avanzados (CEA ATR), which delivers auditor certification courses recognized internationally through Exemplar Global/RABQSA via partner GS Progress Inc. ATR's service stack includes on-site and remote audits (the latter introduced in April 2020 during COVID-19), an online quotation tool, a certificate validation portal, and the CEA Online e-learning platform at atr.yeira.training.
Revenue derives from three streams: one-time certification audits, recurring surveillance and maintenance audits (subscription-like), and per-course training fees listed publicly in USD (ranging from $1,150 for a Trinorma Lead Auditor course to $6,300 for an ISO/IEC 27001 Internal Auditor course). The go-to-market is sales-led, distributed through direct phone, email, WhatsApp, and online quote-request forms, with offices across Mexico (Naucalpan, Mexico City, Guadalajara), Guatemala (San José Pinula), El Salvador (San Salvador), and Ecuador (Quito). Content marketing via blog, YouTube series (ATR INFORMA, ATR CAPACITA, ATR TIPS), Facebook, LinkedIn, Twitter, free webinars, and a newsletter subscription supports top-of-funnel demand generation.
ATR holds accreditation from EMA (Entidad Mexicana de Acreditación), the Mexican IAF-member accreditation body, and is a founding member of the International Certification Group (ICG), a global network of certification bodies with presence in the USA, Canada, Japan, Sweden, Finland, Germany, France, Italy, Morocco, Russia, Mexico, and Central America. ATR serves manufacturing, medical device, food, educational, and audit professional segments across Latin America, with no parent company, external investors, or public listing. Leadership consists of Director General Oscar Manuel López Batista and Director Comercial Luis Domingo López Díaz.
American Trust Register firmographics
Firmographics- Name
- American Trust Register
- Legal name
- American Trust Register, S.C.
- Website
- https://americantrust.com.mx
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- American Trust Register is a Mexican ISO management system certification body and training provider, certifying clients across 10 ISO standards and HACCP in Mexico, Guatemala, El Salvador, and Ecuador, with EMA accreditation and Exemplar Global/RABQSA-recognized auditor training via its CEA ATR training arm.
- Ownership category
- akta.pro rank
American Trust Register industry classification
Industry- Product category
- ISO management systems certification and auditor training
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Certification & Licensing Exam Management Platforms (EDAFADAG)
- akta.pro secondary industries
- Information Technology (IT) & Cybersecurity Certifications (EDAAANAA), Legal, Governance, Privacy & Audit Certifications (EDAAANAN)
Keywords
Where American Trust Register is headquartered
LocationHeadquarters
- HQ city
- La Florida
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
American Trust Register business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Certification Services: Management system certification audits for ISO standards including document review, stage 1 and stage 2 audits, certification council decisions, and maintenance audits
- Training Courses: Instructor-led and online training courses for auditor certification, internal auditor training, and management system interpretation courses with international Exemplar Global/RABQSA recognition
- Recertification and Maintenance: Ongoing certification maintenance through periodic surveillance audits (semiannual or annual) with certificate validity extensions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ISO 9001, 14001, 45001 Trinorma Lead Auditor Course |
| One time/ perpetual license | Pay-as-you-go | Climate Change ISO Amendment Course |
| One time/ perpetual license | Pay-as-you-go | Internal Auditor Course ISO 9001 |
| One time/ perpetual license | Pay-as-you-go | Internal Auditor Course ISO/IEC 27001:2022 |
| Freemium | Pay-as-you-go | Free Webinar Courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
American Trust Register product offering
Product offeringCore offering
American Trust Register is a Mexico-based accredited certification body that performs third-party audits and issues ISO management system certifications across ten standards (ISO 9001, 14001, 45001, 27001, 22000, 37001, 21001, 50001, 13485, and HACCP), including initial certification and recurring surveillance audits. It also operates a Centro de Estudios Avanzados (CEA) training arm delivering Exemplar Global/RABQSA-recognized lead auditor courses, internal auditor training, normative interpretation courses, and specialized workshops via instructor-led and online (CEA Online) formats for organizations and individual audit professionals.
Product overview
American Trust Register (ATR) is a Mexican certification body established in 2002 offering a comprehensive portfolio of management system certification services and professional training. The company's core offering consists of certification audits for 10 ISO management system standards (ISO 9001, 14001, 45001, 27001, 22000, 37001, 21001, 50001, 13485, and HACCP), complemented by its training arm, Centro de Estudios Avanzados (CEA) ATR, which provides auditor certification courses (including Exemplar Global/RABQSA recognized programs), internal auditor training, normative interpretation courses, and specialized workshops. ATR also operates an e-learning platform (CEA Online) and digital tools including an online quotation system and certificate validation portal. The company is accredited by EMA (Entidad Mexicana de Acreditación) and is a founding member of the International Certification Group (ICG), with offices in Mexico, Guatemala, El Salvador, and Ecuador.
Differentiator
Problem solved
Functional benefit
Brands
- CEA (Centro de Estudios Avanzados): Training center offering auditor certification courses with international recognition through Exemplar Global/RABQSA and GS Progress.
- CEA Online
Products and services
- ISO Management System Certification Services Third-party certification audits for management systems against ten international ISO and related standards (ISO 9001, ISO 14001, ISO 45001, ISO/IEC 27001, ISO 22000, ISO 37001, ISO 21001, ISO 50001, ISO 13485, and HACCP), including document review, Stage 1 and Stage 2 audits, certification council decision, and ongoing surveillance/maintenance audits for manufacturing, food, medical device, educational, energy, anti-bribery, information security, and other organizations.
- CEA ATR (Centro de Estudios Avanzados) Training Courses Training and professional development courses in management systems, including auditor training (lead auditor and internal auditor), interpretation of ISO standards, and specialized workshops on management system topics. Delivered via instructor-led in-person sessions and online formats, with international recognition through Exemplar Global/RABQSA and registration in Exemplar Global's public database of international auditors for qualifying participants.
- CEA Online E-Learning Platform Online e-learning platform (atr.yeira.training) for self-paced management systems training, with courses, tutoring, and technical guidance from instructors for continuous professional development.
- Exemplar Global/RABQSA Certified Lead Auditor Training Courses Third-party recognized lead auditor training courses with Exemplar Global/RABQSA international recognition through GSProgress Inc (an RTP of Exemplar Global/RABQSA), including the Trinorma Lead Auditor Course covering ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018. Successful participants register in Exemplar Global's public international auditor database.
Quantifiable outcome
- Access to more markets worldwide through ISO 13485 certification
- +1 more outcomes
Companies that use American Trust Register
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
American Trust Register technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Trust Register partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- International Certification Group (ICG)coreATR is a founding member of the International Certification Group, a worldwide grouping of certification organisms present in USA, Canada, Japan, Sweden, Finland, Germany, France, Italy, Morocco, Russia, Mexico and Central America. ICG holds various accreditations to certify more than 20 international standards.
- Entidad Mexicana de Acreditación (EMA)coreATR is accredited by EMA, Mexico's main accreditation body, which is a member of IAF (International Accreditation Forum). EMA accreditations are recognized worldwide through IAF membership.
- Pacific Accreditation Cooperation (PAC)minorInternational testification body that participated in ATR's 2019 annual surveillance evaluation, with evaluators from CNAS (China National Accreditation Service) and ANSI (American National Standards Institute).
- Exemplar Global / RABQSA / GS Progress InccoreGS Progress Inc is an RTP (Recognized Training Provider) of Exemplar Global/RABQSA. ATR offers auditor leader training courses with international recognition, allowing participants to register in Exemplar Global's public database of international auditors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
American Trust Register competitors and assessment
Company assessmentBroad incumbents
- SGS: World's largest testing, inspection, and certification company with established ISO certification services in Mexico and Latin America. Competes with ATR on ISO management system certifications and adjacent food safety and information security schemes.
- Intertek: Global assurance, testing, inspection and certification company with significant presence in Mexico. Competes with ATR on ISO management system certification and offers related auditor training programs.
- BSI (British Standards Institution): Originator of many ISO standards and a leading global management system certification body. Competes with ATR on ISO 9001, 14001, 45001, 27001 certifications and also offers training, including in Latin America.
- TÜV Rheinland: International TIC and certification provider competing on ISO management system certifications including ISO 9001, 14001, 45001 and ISO 27001. Has Mexican operations and offers similar auditor training and certification services.
- Bureau Veritas: Global TIC giant with extensive ISO management system certification operations across Latin America. Directly competes with ATR on ISO 9001/14001/45001/27001 and adjacent schemes, but offers much broader testing, inspection, and certification services globally.
- TÜV SÜD: Global certification body offering ISO 9001, 14001, 45001, 27001 and many other management system certifications with strong presence in Mexico. Overlaps with ATR's certification portfolio but at a much larger global scale.
- DNV (Det Norske Veritas): Global certification body with a strong ISO 9001, 14001, 45001 and 27001 management systems certification business and active LatAm operations. Comparable to ATR in service mix but far larger and broader in scope.
Regional players
- ICONTEC: Colombian national standards body and certification organization offering ISO management system certifications across Latin America. Highly comparable regional peer serving Spanish-speaking LatAm markets similar to ATR.
- IRAM: Argentine standards and certification body accredited for ISO 9001, 14001, 45001 and other management system certifications. Operates as a regional certification peer in the Southern Cone Spanish-speaking market comparable to ATR's LatAm footprint.
Direct peers
- DQS: Mid-sized German-headquartered certification body offering a similar portfolio of ISO management system certifications (9001, 14001, 45001, 27001, 13485, etc.) and training services. Closest size-and-scope analog to ATR among international certifiers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
American Trust Register social profiles
Digital presenceAmerican Trust Register compliance and trust
Trust signalCompliance14 records
American Trust Register financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Trust Register leadership team
Management profileNumber of profiles
Profiles2 records
American Trust Register funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Trust Register M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Trust Register
What does American Trust Register do?
American Trust Register is a Mexico-based accredited certification body that performs third-party audits and issues ISO management system certifications across ten standards (ISO 9001, 14001, 45001, 27001, 22000, 37001, 21001, 50001, 13485, and HACCP), including initial certification and recurring surveillance audits. It also operates a Centro de Estudios Avanzados (CEA) training arm delivering Exemplar Global/RABQSA-recognized lead auditor courses, internal auditor training, normative interpretation courses, and specialized workshops via instructor-led and online (CEA Online) formats for organizations and individual audit professionals.
Is American Trust Register a public or private company?
American Trust Register is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Trust Register founded?
American Trust Register was founded in 2002. It employs 51 to 100 people.
Where is American Trust Register based?
American Trust Register is headquartered in La Florida, Mexico, in the Latin America region.
How does American Trust Register make money?
Three revenue lines are on record. Certification Services are the primary driver. The others are training Courses and recertification and Maintenance.
Who are American Trust Register's main competitors?
Broad incumbents on record are SGS, Intertek, BSI (British Standards Institution), TÜV Rheinland, Bureau Veritas, TÜV SÜD and DNV (Det Norske Veritas). Regional players are ICONTEC and IRAM. DQS is listed as a direct peer.
Does American Trust Register have an API?
No public API is recorded for American Trust Register.
What industry is American Trust Register in?
American Trust Register's product category is ISO management systems certification and auditor training. Its primary akta.pro industry code is EDAFADAG, Certification & Licensing Exam Management Platforms, with a secondary code of EDAAANAA, Information Technology (IT) & Cybersecurity Certifications. Its NAICS code is 541380 and its SIC code is 8734.