Keel & Curley

What Keel & Curley does

Keel & Curley, doing business as Keel Farms, Keel + Curley Winery, and Keel Farms Agrarian Ales and Ciders, is a family-owned farm destination in Plant City, Florida that vertically integrates wine production, craft beer and cider production, food service, agritourism, and event hosting on a single property. The company states it produces over 20,000 cases of wine annually and sells these alongside its ciders and beers through its on-site tasting room, restaurant, farm tours, and seasonal u-pick experiences. It is legally organized as two Florida corporations, Florida Berry Wines Inc. and Keel Farms Inc., and the website copyright references 2021–2022, while firmographics indicate a longer family operating history dating to 1981.

The business operates a direct-to-consumer model anchored by physical visitation to the Plant City location at 5202 Thonotosassa Road, supplemented by online ordering with nationwide shipping (free at $150+) and a wholesale distribution relationship with Six Star Beverage. Core revenue streams include wine and cider sales, restaurant dining (seven days a week), ticketed tours and tastings booked through Toast Tab, private events and weddings at the dedicated lakeside-vineyard Osprey View venue, and seasonal u-pick blueberries and flowers. Recurring programming — SummerFest weekends, Sangria Nights (1st Friday), Thursday line dancing, and Country Fridays (3rd Friday) — drives repeat foot traffic and F&B capture.

The target customer base spans individual visitors and families seeking farm-based entertainment, couples and event planners booking weddings or private celebrations at The Osprey View, and remote consumers purchasing through the e-commerce storefront across the United States. Pricing is not publicly disclosed; experiences are sold à la carte through Toast Tab, beverage sales run through both on-site retail and online shop, and the company does not expose disclosed financials, funding, or detailed ownership beyond its private family-operated status. There is no public listing, no external investor disclosed, and no AI/technology stack beyond conventional SaaS tooling.

Name

Keel & Curley

Legal name

Florida Berry Wines Inc. & Keel Farms Inc.

Website

https://keelandcurleywinery.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Keel Farms in Plant City, Florida operates a vertically integrated winery, craft brewery and cidery, restaurant, farm tours, seasonal u-pick, and wedding venue, selling direct-to-consumer on-site, online across the U.S., and through wholesale distributor Six Star Beverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Cider Sales: Sale of Keel + Curley wines and Keel Farms Agrarian Ales and Ciders to visitors on-site and through online shipping nationwide.
2. Food Service: Restaurant dining services offering a savory, handcrafted menu served seven days a week at the farm location.
3. Tours and Tastings: Guided tours of the facility and immersive wine tasting experiences where visitors taste and learn about signature farm-fresh wines. Additional fee-based experiences.
4. Private Events and Weddings: Venue rental and celebration packages for private events and weddings at The Osprey View, the company's lakeside-vineyard wedding venue.
5. Seasonal U-Pick Activities: Seasonal u-pick experiences including blueberries and flowers available during limited times throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Keel & Curley (operating as Keel Farms) is a family-owned farm in Plant City, Florida that produces farm-fresh wines under Keel + Curley Winery and craft beers and ciders under Keel Farms Agrarian Ales and Ciders, producing over 20,000 cases of wine per year. The farm also operates an on-site restaurant, tasting room, guided tours, seasonal U-pick activities, and The Osprey View lakeside-vineyard wedding and event venue, with nationwide shipping available through its online shop.

Product overview

Keel Farms is a unified farm destination encompassing two core product lines: Keel + Curley Winery (producing farm-fresh wines) and Keel Farms Agrarian Ales and Ciders (craft beers and ciders). The experience is amplified by dining services, guided tours, seasonal U-pick activities, and event programming including SummerFest and private celebrations. Products are available for onsite consumption, online purchase with U.S. shipping, and through distribution partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Keel + Curley Winery Wines

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Six Star BeverageminorChannel Partner/ Reseller/ DistributorSix Star Beverage handles distribution of Keel & Curley products as a wholesale distributor. The partnership enables broader distribution of Keel Farms wines and ciders through the beverage distribution network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tarara Winery: Purcellville, VA family estate winery offering tastings, tours, and on-site events including weddings. Comparable multi-experience winery model, with the regional distinction of operating in a different geographic market.
• San Sebastian Winery: St. Augustine, FL winery producing wines from muscadine and other Florida grapes, with on-site tastings, tours, a cellar shop, and event programming. Direct comparable in product, experience, and Florida DTC wine market.
• Black Hammock Winery: Geneva, FL winery with tasting room, on-site restaurant, and live music/events. Directly comparable as a Florida winery pairing beverage production with full hospitality and event programming.
• 3 Daughters Brewing: St. Petersburg, FL craft brewery with a large tasting room, events, and on-site food. Comparable as a Florida craft beverage producer that combines beverage production with a destination hospitality experience.
• Lakeridge Winery & Vineyards: Clermont, FL-based Florida winery offering wine tastings, guided tours, a gift shop, and on-site events. Highly comparable to Keel & Curley as another Florida estate winery built around the tasting/tour/event experience model.
• Rosa Fiorelli Winery & Vineyard: Bradenton, FL family-owned winery producing Florida wines with tasting room and on-site events. Closely comparable as a small Florida family winery competing for similar Tampa Bay/Florida Gulf Coast visitors.

Regional players

• Coppertail Brewing Co. Tampa, FL craft brewery with a tasting room and on-site events. Comparable as a Tampa Bay craft beverage competitor, though focused on beer rather than wine/cider.

Broad incumbents

• Cigar City Brewing: Tampa, FL-based craft brewery—one of the largest in Florida—with broad distribution and a taproom. Comparable in beverage category and Tampa Bay footprint, but at significantly greater scale and distribution focus.

Emerging players

• Harvest Moon Farm: Plant City-adjacent farm offering seasonal u-pick experiences and fall events. Local agritourism peer competing directly for the same Plant City/Hillsborough County family visitor base.
• Southern Hills Farms: Clermont, FL u-pick farm and seasonal agritourism destination offering blueberries, strawberries, sunflowers, and fall festivals. Comparable as a Central Florida agritourism operator competing for similar family/weekend visitor spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/keelfarms
• Xx.com/keelandcurley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keel & Curley