TIMING SOLUTIONS LIMITED

What TIMING SOLUTIONS LIMITED does

Timing Solutions Limited (TSL) is a UK-based motorsport timing services provider founded in 1999, headquartered in Derby/Tamworth. The company delivers precision timing—accurate to at least 0.001 second—to motorsport events ranging from one-off club race meetings and hill climbs to premier international championships including SRO GT World Challenge, British Touring Cars (TOCA), British GT, British Superbikes (MSVR), and Goodwood's Festival of Speed and Revival. Its core technology is the proprietary TSL Timing Suite software, which integrates configurable timing points, multi-user support, finish-line cameras, report generation, live timing, race control messaging, and pit stop monitoring, and is designed to interoperate with industry-standard hardware from MyLAPS, TAG Heuer, and ALGE.

TSL operates a hybrid platform-plus-services business model. Professional timing services—including on-site licensed timekeepers (credentialed by Motorsport UK and ACU), system installation, and TV broadcast data feeds—form the primary revenue stream under long-term contracts with championship organizers. A secondary hardware and e-commerce layer generates recurring revenue through MyLAPS transponder sales, rentals (£33.33 per single event), and accessories sold via an Ecwid-powered web store with SagePay processing. Track day timing at UK circuits extends the model into a higher-volume, lower-tier segment. The company markets through motorsport industry relationships, its event diary and results portal, published testimonials, and direct sales to championship organizers, with no disclosed venture or institutional capital backing.

Name

TIMING SOLUTIONS LIMITED

Legal name

Timing Solutions Limited

Website

https://tsl-timing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Timing Solutions Limited (TSL) is a UK motorsport timing services provider serving premier championships including BTCC, British GT, British Superbikes, Goodwood, and SRO GT World Challenge. It delivers precision timing (accurate to 0.001s) via its proprietary TSL Timing Suite software, licensed timekeepers, and integrated hardware from MyLAPS, TAG Heuer, and ALGE.

Ownership category

akta.pro rank

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Timing Services: On-site professional timing services for motorsport events ranging from club-level to major international series, including timekeeper licensing, system installation, and ongoing support.
2. Hardware Sales: Sale of timing equipment including timing racks, loops, decoders, beams, and other hardware components. Also supports industry standard hardware from MyLAPS, TAG Heuer, and ALGE.
3. Track Day Timing: Timing services for mid-week test and track days at UK circuits with instant live timing publication and PDF results delivered via email.
4. Transponder Sales and Rental: MyLaps transponders available for outright purchase (GO Transponder) or subscription basis, plus single event transponder hire at £33.33 per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TSL provides professional motorsport event timing services using its proprietary TSL Timing Suite software integrated with purpose-built hardware (timing racks, loops, decoders, beams, transponders) and officially licensed timekeepers. Services span club-level events through major international FIA/FIM championships with 0.001-second timing accuracy, real-time live timing, TV data stream integration, and comprehensive PDF reporting. The company also sells MyLAPS-compatible transponders and accessories through its web store and offers dedicated track day timing services at UK circuits.

Product overview

Timing Solutions Limited (TSL) is a motorsport timing services provider with over 25 years of experience. The company operates a platform-plus-services model combining proprietary software (TSL Timing Suite) with professional timing services and hardware products. The TSL Timing Suite is the core software product featuring configurable timing points, multi-user support, report generation, and various add-on modules including Live Timing, Race Control Messaging, Pit Stop Monitoring, and Finish Line Camera. This software integrates with industry-standard hardware from MyLAPS, TAG Heuer, and ALGE. TSL complements its software with a full range of hardware products including timing racks, transponders (MyLAPS), loops, decoders, and beams. Services include dedicated event timing for FIA/FIM series, endurance racing, club events, and track days, plus TV data streaming for broadcasters.

Differentiator

Problem solved

Functional benefit

Products and services

• TSL Timing Suite Proprietary in-house developed motorsport timing software with configurable timing points, multi-user support, multi-discipline capability, finish line camera integration, and add-on modules including Race Control Messaging, Pit Stop Monitoring, and Live Timing. Used by licensed timekeepers and event organizers for race, sprint, hillclimb, and rally events.
• Timing Rack System Integrated hardware installation providing control line timing, display output (RF or composite video), remote web-based power management, uninterruptible power supply, and reliable network infrastructure supporting intermediate timing and speed traps. Deployed at motorsport circuits by TSL for event timing.
• Transponders and Accessories MyLAPS racing transponders and accessories sold via TSL's web store, available as direct and battery-powered options, on either outright purchase (GO Transponder) or subscription basis, plus single-event hire at GBP 33.33 per event.
• Event Timing Services Dedicated and customised on-site timing services for motorsport events ranging from one-off club events through UK national championships to major international FIA/FIM series, delivered by officially licensed timekeepers with systems accurate to 0.001 second.
• Track Day Timing Timing services for mid-week test and track days at UK circuits with instant live timing publication and PDF results delivered by email; supports single-event transponder hire at GBP 33.33 per event.
• TV Data Stream Services Full-featured real-time timing data streams supplying broadcasters, TV graphics companies, and media partners with timing data and integrated graphics for televised motorsport coverage.

Quantifiable outcome

• Accurate to at least 0.001 second
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• SRO Motorsports GroupcoreStrategic or Co-development PartnerTSL provides official timing and data services for SRO GT World Challenge events including GT World Challenge Asia and Intercontinental GT Challenge. This is a flagship partnership covering multiple international series with high-profile GT racing.
• TOCA (Touring Car Organisation)coreStrategic or Co-development PartnerOfficial timing provider for British Touring Car Championship and all support series including F4, Porsche Carrera Cup, and MINI Challenge. Long-standing relationship with the premier UK touring car championship.
• British Superbike Championship (MSVR)coreStrategic or Co-development PartnerOfficial timing services for ZYN British Superbikes Championship, Quattro Group British Supersport, and related support classes. Major motorcycle racing partnership.
• GoodwoodcoreStrategic or Co-development PartnerPreferred timekeepers for Goodwood Festival of Speed, Revival, and Members Meetings. Provides bespoke timing solutions for unique rally stages and hillclimb events.
• Motorsport UKcoreStrategic or Co-development PartnerOfficial licensing body for TSL timekeepers providing timing services for car racing events. Ensures regulatory compliance and official recognition of timing results.
• Auto-Cycle Union (ACU)coreStrategic or Co-development PartnerOfficial licensing body for TSL timekeepers providing timing services for motorcycle racing events. Official recognition for all timed motorcycle competition.
• TV BroadcastersmajorGTM or Marketing PartnerProvides full-featured data streams to outside broadcasters, TV graphics companies, media and third-parties for creating engaging race content. Includes live timing integration for TV coverage.
• MyLAPSTechnology or IntegrationReseller and integration partner for MyLAPS transponders, offering both subscription and outright purchase options. GO Transponder product line available.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Chronomoto: European (Hungarian-based) motorsport timing services provider with custom software capability, listed among TSL's enterprise customers and competing for similar rallycross and circuit racing contracts.
• Sportresult: European provider of sports timing systems, photo-finish cameras, and result services across multiple sports, including motorsport-adjacent use cases. Operates as a comparable event-timing service provider.
• ALGE-TIMING: Austrian manufacturer of timing equipment, displays, and timing software for motorsport, cycling, running, and winter sports. Directly competing with TSL on hardware and integrated timing solutions across motorsport disciplines.
• MyLAPS: Global motorsport timing hardware (transponders, decoders, loops) and software provider. TSL explicitly integrates with and resells MyLAPS hardware, making them both a supply partner and direct software/services competitor in the same motorsport events.
• Riedel Motorsport: Provides radio, intercom, and increasingly race timing/data services to motorsport venues and championships. Overlaps with TSL on-site service delivery at major events.
• TAG Heuer Timing (LVMH): Heritage timing brand with motorsport timing systems still integrated with TSL's stack. A direct competitor at major race events and a long-standing alternative to TSL for championship-level timing.
• FinishLynx: Provider of high-resolution finish-line camera and timing systems used in motorsport and track-and-field. Directly overlaps with TSL's Finish Line Camera and timing accuracy positioning (1/1000-second class).

Broad incumbents

• Swiss Timing: Olympic-scale sports timing and data subsidiary serving major federations. Operates at higher tier but shares the precision timing, broadcast data, and scoring systems business model relevant to TSL.
• Colorado Time Systems: Established broader sports timing company serving swimming, athletics, and other disciplines with timing, scoring, and video integration. Comparable timing-platform technology approach, though not motorsport-focused.

Emerging players

• Hawk-Eye Innovations (Sony): Sports technology leader in officiating and broadcast graphics with expanding timing-data capabilities. Could emerge as a digital and broadcast-side competitor to TSL's TV data stream offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tsltiming
• LinkedInlinkedin.com/company/timing-solutions-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIMING SOLUTIONS LIMITED