TIMING SOLUTIONS LIMITED
Timing Solutions Limited (TSL) is a UK motorsport timing services provider serving premier championships including BTCC, British GT, British Superbikes, Goodwood, and SRO GT World Challenge. It delivers precision timing (accurate to 0.001s) via its proprietary TSL Timing Suite software, licensed timekeepers, and integrated hardware from MyLAPS, TAG Heuer, and ALGE.
- Company typePrivate
- Founded1999
- HeadquartersTamworth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TIMING SOLUTIONS LIMITED does
Timing Solutions Limited (TSL) is a UK-based motorsport timing services provider founded in 1999, headquartered in Derby/Tamworth. The company delivers precision timing—accurate to at least 0.001 second—to motorsport events ranging from one-off club race meetings and hill climbs to premier international championships including SRO GT World Challenge, British Touring Cars (TOCA), British GT, British Superbikes (MSVR), and Goodwood's Festival of Speed and Revival. Its core technology is the proprietary TSL Timing Suite software, which integrates configurable timing points, multi-user support, finish-line cameras, report generation, live timing, race control messaging, and pit stop monitoring, and is designed to interoperate with industry-standard hardware from MyLAPS, TAG Heuer, and ALGE.
TSL operates a hybrid platform-plus-services business model. Professional timing services—including on-site licensed timekeepers (credentialed by Motorsport UK and ACU), system installation, and TV broadcast data feeds—form the primary revenue stream under long-term contracts with championship organizers. A secondary hardware and e-commerce layer generates recurring revenue through MyLAPS transponder sales, rentals (£33.33 per single event), and accessories sold via an Ecwid-powered web store with SagePay processing. Track day timing at UK circuits extends the model into a higher-volume, lower-tier segment. The company markets through motorsport industry relationships, its event diary and results portal, published testimonials, and direct sales to championship organizers, with no disclosed venture or institutional capital backing.
TIMING SOLUTIONS LIMITED firmographics
Firmographics- Name
- TIMING SOLUTIONS LIMITED
- Legal name
- Timing Solutions Limited
- Website
- https://tsl-timing.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Timing Solutions Limited (TSL) is a UK motorsport timing services provider serving premier championships including BTCC, British GT, British Superbikes, Goodwood, and SRO GT World Challenge. It delivers precision timing (accurate to 0.001s) via its proprietary TSL Timing Suite software, licensed timekeepers, and integrated hardware from MyLAPS, TAG Heuer, and ALGE.
- Ownership category
- akta.pro rank
Where TIMING SOLUTIONS LIMITED is headquartered
LocationHeadquarters
- HQ city
- Tamworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TIMING SOLUTIONS LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Timing Services: On-site professional timing services for motorsport events ranging from club-level to major international series, including timekeeper licensing, system installation, and ongoing support.
- Hardware Sales: Sale of timing equipment including timing racks, loops, decoders, beams, and other hardware components. Also supports industry standard hardware from MyLAPS, TAG Heuer, and ALGE.
- Track Day Timing: Timing services for mid-week test and track days at UK circuits with instant live timing publication and PDF results delivered via email.
- Transponder Sales and Rental: MyLaps transponders available for outright purchase (GO Transponder) or subscription basis, plus single event transponder hire at £33.33 per event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Event Transponder Hire |
| One time/ perpetual license | Pay-as-you-go | MyLaps Transponders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TIMING SOLUTIONS LIMITED product offering
Product offeringCore offering
TSL provides professional motorsport event timing services using its proprietary TSL Timing Suite software integrated with purpose-built hardware (timing racks, loops, decoders, beams, transponders) and officially licensed timekeepers. Services span club-level events through major international FIA/FIM championships with 0.001-second timing accuracy, real-time live timing, TV data stream integration, and comprehensive PDF reporting. The company also sells MyLAPS-compatible transponders and accessories through its web store and offers dedicated track day timing services at UK circuits.
Product overview
Timing Solutions Limited (TSL) is a motorsport timing services provider with over 25 years of experience. The company operates a platform-plus-services model combining proprietary software (TSL Timing Suite) with professional timing services and hardware products. The TSL Timing Suite is the core software product featuring configurable timing points, multi-user support, report generation, and various add-on modules including Live Timing, Race Control Messaging, Pit Stop Monitoring, and Finish Line Camera. This software integrates with industry-standard hardware from MyLAPS, TAG Heuer, and ALGE. TSL complements its software with a full range of hardware products including timing racks, transponders (MyLAPS), loops, decoders, and beams. Services include dedicated event timing for FIA/FIM series, endurance racing, club events, and track days, plus TV data streaming for broadcasters.
Differentiator
Problem solved
Functional benefit
Products and services
- TSL Timing Suite Proprietary in-house developed motorsport timing software with configurable timing points, multi-user support, multi-discipline capability, finish line camera integration, and add-on modules including Race Control Messaging, Pit Stop Monitoring, and Live Timing. Used by licensed timekeepers and event organizers for race, sprint, hillclimb, and rally events.
- Timing Rack System Integrated hardware installation providing control line timing, display output (RF or composite video), remote web-based power management, uninterruptible power supply, and reliable network infrastructure supporting intermediate timing and speed traps. Deployed at motorsport circuits by TSL for event timing.
- Transponders and Accessories MyLAPS racing transponders and accessories sold via TSL's web store, available as direct and battery-powered options, on either outright purchase (GO Transponder) or subscription basis, plus single-event hire at GBP 33.33 per event.
- Event Timing Services Dedicated and customised on-site timing services for motorsport events ranging from one-off club events through UK national championships to major international FIA/FIM series, delivered by officially licensed timekeepers with systems accurate to 0.001 second.
- Track Day Timing Timing services for mid-week test and track days at UK circuits with instant live timing publication and PDF results delivered by email; supports single-event transponder hire at GBP 33.33 per event.
- TV Data Stream Services Full-featured real-time timing data streams supplying broadcasters, TV graphics companies, and media partners with timing data and integrated graphics for televised motorsport coverage.
Quantifiable outcome
- Accurate to at least 0.001 second
- +2 more outcomes
Companies that use TIMING SOLUTIONS LIMITED
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
TIMING SOLUTIONS LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
TIMING SOLUTIONS LIMITED partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SRO Motorsports GroupcoreTSL provides official timing and data services for SRO GT World Challenge events including GT World Challenge Asia and Intercontinental GT Challenge. This is a flagship partnership covering multiple international series with high-profile GT racing.
- TOCA (Touring Car Organisation)coreOfficial timing provider for British Touring Car Championship and all support series including F4, Porsche Carrera Cup, and MINI Challenge. Long-standing relationship with the premier UK touring car championship.
- British Superbike Championship (MSVR)coreOfficial timing services for ZYN British Superbikes Championship, Quattro Group British Supersport, and related support classes. Major motorcycle racing partnership.
- GoodwoodcorePreferred timekeepers for Goodwood Festival of Speed, Revival, and Members Meetings. Provides bespoke timing solutions for unique rally stages and hillclimb events.
- Motorsport UKcoreOfficial licensing body for TSL timekeepers providing timing services for car racing events. Ensures regulatory compliance and official recognition of timing results.
- Auto-Cycle Union (ACU)coreOfficial licensing body for TSL timekeepers providing timing services for motorcycle racing events. Official recognition for all timed motorcycle competition.
- TV BroadcastersmajorProvides full-featured data streams to outside broadcasters, TV graphics companies, media and third-parties for creating engaging race content. Includes live timing integration for TV coverage.
- MyLAPSReseller and integration partner for MyLAPS transponders, offering both subscription and outright purchase options. GO Transponder product line available.
Scale indicators4 records
Recent moves2 records
Expansion highlights4 records
TIMING SOLUTIONS LIMITED competitors and assessment
Company assessmentDirect peers
- Chronomoto: European (Hungarian-based) motorsport timing services provider with custom software capability, listed among TSL's enterprise customers and competing for similar rallycross and circuit racing contracts.
- Sportresult: European provider of sports timing systems, photo-finish cameras, and result services across multiple sports, including motorsport-adjacent use cases. Operates as a comparable event-timing service provider.
- ALGE-TIMING: Austrian manufacturer of timing equipment, displays, and timing software for motorsport, cycling, running, and winter sports. Directly competing with TSL on hardware and integrated timing solutions across motorsport disciplines.
- MyLAPS: Global motorsport timing hardware (transponders, decoders, loops) and software provider. TSL explicitly integrates with and resells MyLAPS hardware, making them both a supply partner and direct software/services competitor in the same motorsport events.
- Riedel Motorsport: Provides radio, intercom, and increasingly race timing/data services to motorsport venues and championships. Overlaps with TSL on-site service delivery at major events.
- TAG Heuer Timing (LVMH): Heritage timing brand with motorsport timing systems still integrated with TSL's stack. A direct competitor at major race events and a long-standing alternative to TSL for championship-level timing.
- FinishLynx: Provider of high-resolution finish-line camera and timing systems used in motorsport and track-and-field. Directly overlaps with TSL's Finish Line Camera and timing accuracy positioning (1/1000-second class).
Broad incumbents
- Swiss Timing: Olympic-scale sports timing and data subsidiary serving major federations. Operates at higher tier but shares the precision timing, broadcast data, and scoring systems business model relevant to TSL.
- Colorado Time Systems: Established broader sports timing company serving swimming, athletics, and other disciplines with timing, scoring, and video integration. Comparable timing-platform technology approach, though not motorsport-focused.
Emerging players
- Hawk-Eye Innovations (Sony): Sports technology leader in officiating and broadcast graphics with expanding timing-data capabilities. Could emerge as a digital and broadcast-side competitor to TSL's TV data stream offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TIMING SOLUTIONS LIMITED social profiles
Digital presenceTIMING SOLUTIONS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIMING SOLUTIONS LIMITED leadership team
Management profileNumber of profiles
TIMING SOLUTIONS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIMING SOLUTIONS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIMING SOLUTIONS LIMITED
What does TIMING SOLUTIONS LIMITED do?
TSL provides professional motorsport event timing services using its proprietary TSL Timing Suite software integrated with purpose-built hardware (timing racks, loops, decoders, beams, transponders) and officially licensed timekeepers. Services span club-level events through major international FIA/FIM championships with 0.001-second timing accuracy, real-time live timing, TV data stream integration, and comprehensive PDF reporting. The company also sells MyLAPS-compatible transponders and accessories through its web store and offers dedicated track day timing services at UK circuits.
Is TIMING SOLUTIONS LIMITED a public or private company?
TIMING SOLUTIONS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TIMING SOLUTIONS LIMITED founded?
TIMING SOLUTIONS LIMITED was founded in 1999. It employs 11 to 50 people.
Where is TIMING SOLUTIONS LIMITED based?
TIMING SOLUTIONS LIMITED is headquartered in Tamworth, United Kingdom, in the Europe region.
How does TIMING SOLUTIONS LIMITED make money?
Four revenue lines are on record. Timing Services are the primary driver. The others are hardware Sales, track Day Timing and transponder Sales and Rental.
Who are TIMING SOLUTIONS LIMITED's main competitors?
Direct peers on record are Chronomoto, Sportresult, ALGE-TIMING, MyLAPS, Riedel Motorsport, TAG Heuer Timing (LVMH) and FinishLynx. Broad incumbents are Swiss Timing and Colorado Time Systems. Hawk-Eye Innovations (Sony) is listed as an emerging player.
Does TIMING SOLUTIONS LIMITED have an API?
No public API is recorded for TIMING SOLUTIONS LIMITED.