N2com
N2com is a private data and media company that acquired Dutch media firm WIJ Special Media in February 2026; WSM serves pregnant women and young families in the Netherlands through magazines, sampling, online channels, and B2B services, reaching over 80% of Dutch pregnant women.
- Company typePrivate
- Founded1982
- HeadquartersDrogenbos, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What N2com does
N2com is a privately held data and media company that completed its first material strategic move in February 2026 with the acquisition of WIJ Special Media B.V. (WSM) from Mutares SE & Co. KGaA. N2com discloses a headcount range of 11–50 employees and is registered at n2com.com, a site that at the time of data capture remains an OVHcloud "under construction" placeholder, which materially constrains external verification of the business. There is no public information on the company's founding team, capital structure, funding history, or management, and firmographic location data (Drogenbos, Belgium) conflicts with other source material describing N2com as a Dutch data and media company, suggesting the holding entity may sit in Belgium while operating assets are Dutch.
The operating substance of the group sits inside WSM, a media company founded in 1974 and headquartered in Blokker, Netherlands. WSM serves pregnant women and young families in the Netherlands — described in source materials as reaching over 80% of Dutch pregnant women — through four distribution channels: magazines, sampling programs, online channels, and B2B services. The prior ownership by Mutares tied WSM's scope to Prénatal's retail operations; the Mutares divestiture rationale frames WSM as non-core retail, and N2com's stated intent is to operate WSM as an independent entity focused on accelerating growth across the same four channels.
The business model is therefore a vertically specialized Dutch media play: monetizing audience reach and first-party data on a single demographic segment through a mix of advertising (magazines, online), sampling (brand-to-consumer product distribution), and B2B services (data, audience, or media services to brand and retail clients). Pricing is not publicly disclosed, no customer logos are named, and no revenue figures are available for either N2com or WSM. The combination of thin corporate disclosure, an absent public-facing website, absence of named leadership, and single-vertical revenue concentration makes N2com an information-scarce investment target whose underlying value sits almost entirely in the acquired WSM asset.
N2com firmographics
Firmographics- Name
- N2com
- Legal name
- N2com
- Website
- https://n2com.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- N2com is a private data and media company that acquired Dutch media firm WIJ Special Media in February 2026; WSM serves pregnant women and young families in the Netherlands through magazines, sampling, online channels, and B2B services, reaching over 80% of Dutch pregnant women.
- Ownership category
- akta.pro rank
N2com industry classification
Industry- Product category
- Niche Media Services
- NAICS
- Broadcasting and Content Providers (516), Media Representatives (541840)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where N2com is headquartered
LocationHeadquarters
- HQ city
- Drogenbos
- HQ country
- Belgium
- HQ region
- Europe
Markets served
N2com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
N2com product offering
Product offeringCore offering
N2com owns WIJ Special Media B.V. (WSM), a Dutch data-driven media company founded in 1974 that serves pregnant women and young families in the Netherlands. WSM delivers reach through magazines, sampling programs, online channels, and B2B services, and reportedly touches more than 80% of pregnant women in the Netherlands. N2com's operating activity is the ownership and continued operation of this niche media business.
Product overview
N2COM is a Dutch data and media company that acquired WIJ Special Media (WSM), a data-driven media company founded in 1974 and headquartered in Blokker, Netherlands. WSM operates as the company's core offering, providing media content and B2B services targeting pregnant women and young families through multiple channels including magazines, sampling, and online platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- WIJ Special Media (WSM) A data-driven media company serving pregnant women and young families in the Netherlands, offering magazines, sampling programs, online channels, and B2B services. Reported to reach more than 80% of pregnant women in the Netherlands. Targeted at brands and advertisers seeking access to the Dutch pregnancy and young-family demographic.
Companies that use N2com
Customer profileSegments1 record
Ideal customer profiles1 record
N2com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
N2com partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
N2com competitors and assessment
Company assessmentDirect peers
- BabyCenter: Global pregnancy and parenting media brand delivering content, communities, and data products to expecting and new parents. Direct comparable to WSM in product (magazines/content), audience (pregnant women), and B2B data monetization model.
- What to Expect: Pregnancy and parenting content platform with a long-running B2B data and content licensing business for brands targeting moms. Closely mirrors WSM's pregnancy-media-plus-B2B-services model.
- The Bump (The Knot Worldwide): Pregnancy and new-parent content and tools brand within The Knot Worldwide. Comparable vertical media play focused on expecting parents with B2B partnerships for relevant brands.
Broad incumbents
- Sanoma: Finnish-Dutch media group with magazine, news, and B2B marketing operations across the Benelux and Nordics. Comparable as a Benelux-rooted multi-channel media and marketing services operator.
- DPG Media: Largest Dutch media group spanning national newspapers, magazines, and digital verticals. Overlaps with WSM as a Dutch magazine publisher and audience operator, but at a much broader portfolio scale.
- Haymarket Media Group: Large international specialist media company operating B2B and consumer vertical media brands with content, events, and data licensing. Comparable business model to vertical-media-plus-B2B played out at scale.
- RTL Nederland: Dutch broadcaster and content publisher (part of RTL Group) with magazine and digital properties. A broad Dutch media incumbent that competes for audience attention and advertiser budgets against WSM.
- Toluna (MetrixLab): Global consumer insights and market research company with Dutch roots (MetrixLab). Comparable as a data-driven Dutch-headquartered firm selling audience intelligence and research services to brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
N2com social profiles
Digital presenceN2com financial estimates
Financial estimateRevenue estimate
Valuation estimate
N2com leadership team
Management profileNumber of profiles
N2com subsidiaries and ownership
Company hierarchySubsidiaries1 record
N2com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N2com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N2com
What does N2com do?
N2com owns WIJ Special Media B.V. (WSM), a Dutch data-driven media company founded in 1974 that serves pregnant women and young families in the Netherlands. WSM delivers reach through magazines, sampling programs, online channels, and B2B services, and reportedly touches more than 80% of pregnant women in the Netherlands. N2com's operating activity is the ownership and continued operation of this niche media business.
Is N2com a public or private company?
N2com is a private company. It is classified as unknown and is currently operating.
When was N2com founded?
N2com was founded in 1982. It employs 11 to 50 people.
Where is N2com based?
N2com is headquartered in Drogenbos, Belgium, in the Europe region.
Who are N2com's main competitors?
Direct peers on record are BabyCenter, What to Expect and The Bump (The Knot Worldwide). Broad incumbents are Sanoma, DPG Media, Haymarket Media Group, RTL Nederland and Toluna (MetrixLab).
Does N2com have an API?
No public API is recorded for N2com.
What industry is N2com in?
N2com's product category is Niche Media Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 516 and its SIC code is 2711.