What Jomos does

Jomos Schuhfabrik (legal entity: Wilhelm Mohr GmbH & Co. KG) is a privately held, fourth-generation German comfort shoe manufacturer headquartered in Selbitz, Upper Franconia. Founded in 1928 by Johann Mohr as a small shoemaker's workshop, the company has evolved into what it describes as one of the most modern mid-sized shoe factories in Europe, currently operated by Werner Mohr and his daughters Eva-Maria Müller-Mohr and Anne Teutsch-Mohr following the 2021 leadership transition. The firm designs, develops, and produces men's and women's comfort and casual footwear in sizes 36-53 across multiple width options (H, K, M) at price points between €84.95 and €140.00.

The company's technology stack centers on three proprietary manufacturing pillars: Precision Last Technology, which maintains an extensive last library enabling fit consistency across the full size range; PU Direct Soling (branded as JOMOS Air Comfort, introduced in 1984), which injects polyurethane soles directly onto leather uppers to deliver lightweight, shock-absorbing, heat-insulating footwear; and the JOMOS Insole Concept, a system of seven interchangeable footbed variants (MemoryCom, AirBlueCom, AirCom, Leather Cushion, WollCom, BlueCom, and others) that allow consumers to customize comfort. Uppers are sourced via long-standing partnerships with family-run leather suppliers in Brazil (since 1984) and India (since 1990), and the company is a licensed user of Sympatex waterproof breathable membranes.

Jomos generates revenue through three channels: direct-to-consumer sales via the shop.jomos.de online store and the Werksverkauf factory outlet in Selbitz; B2B sales to specialist shoe retailers (Fachhändler) via a dedicated B2B webshop, regional sales representatives, and showrooms at MOC München-Freimann and FOM Spreitenbach; and international distribution through country-specific partners covering Austria, Switzerland, the Netherlands, Belgium, France, Poland, Finland, and Canada. The company employs 11-50 staff, runs a two-shift operation with stated capacity of up to 3,000 pairs per day, and markets itself at international trade fairs including ExpoRivaSchuh and Micam Milano in Italy.

Name

Jomos

Legal name

Wilhelm Mohr GmbH & Co. KG

Website

https://jomos.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Jomos is a fourth-generation German comfort shoe manufacturer founded in 1928 in Selbitz, producing men's and women's footwear with proprietary Precision Last and PU Direct Soling technologies. It sells via its online shop, factory outlet, specialist retailers, and international distributors across nine countries.

Ownership category

akta.pro rank

Product category

Comfort Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (458210)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Dress & Formal Footwear Manufacturing (IMAOAIAC)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Dress & Formal Footwear (CRAAACAC)

Keywords

• Comfort shoes manufacturing
• German footwear production
• Men's dress shoes
• Women's casual shoes
• Shoe factory retail

Headquarters

HQ city

Selbitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Consumer Sales: JOMOS generates revenue through direct-to-consumer sales via their official online shop (shop.jomos.de) and factory outlet in Selbitz, selling men's and women's comfort shoes at price points ranging from approximately €84.95 to €140.00.
2. B2B/Trade Sales: Sales to specialist retailers and dealers through a B2B webshop and regional sales representatives, with dedicated showrooms at MOC München-Freimann, FOM Spreitenbach (Switzerland), SOC locations across Germany.
3. International Distribution: Sales through international distributors and representatives serving Austria, Switzerland, Netherlands, Belgium, France, Poland, Finland, and Canada.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

JOMOS develops and produces comfortable men's and women's dress and casual shoes in its Selbitz, Germany factory using proprietary Precision Last Technology and PU Direct Soling (Air Comfort) processes. The shoes are sold through a direct-to-consumer online shop (shop.jomos.de), a factory outlet in Selbitz, and a network of specialist retailers across Germany and internationally (Austria, Switzerland, Netherlands, Belgium, France, Poland, Finland, Canada).

Product overview

JOMOS Schuhfabrik is a German comfort shoe manufacturer producing men's and women's shoes as its core products, complemented by interchangeable footbed modules and proprietary sole/lining technologies. The product portfolio centers on two main shoe categories—Herrenschuhe (men's shoes, sizes 38–53) and Damenschuhe (women's shoes, sizes 36–44)—both offering multiple width options (H, K, M) with features like removable insoles and waterproof breathable membranes. Supporting the core shoes are interchangeable footbed add-ons including MemoryCom (memory foam), AirBlueCom, AirCom, Leather Cushion (for sandals), and WollCom (winter/wool) variants. The Air Comfort and PUR Aircomfort sole technologies provide the signature lightweight, shock-absorbing comfort. JOMOS also operates a B2B webshop for specialist retailers alongside its consumer-facing shop.jomos.de and factory outlet in Selbitz.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Comfort Shoes (Herrenschuhe) Comfort dress and casual shoes for men, available in sizes 38-53 with multiple width options (H, K, M), featuring proprietary Air Comfort PU soles, removable insoles, and leather or textile linings.
• Women's Comfort Shoes (Damenschuhe) Comfort shoes for women in sizes 36-44 with multiple width options (H, K), including lace-up shoes and casual styles featuring removable footbeds and waterproof breathable membranes.
• Factory Outlet (Werksverkauf) Direct-to-consumer factory outlet located at Garlesstraße 27, 95152 Selbitz, offering personal consultation with factory-direct pricing. Open Monday-Friday 09:00-17:00 and Saturday 09:00-12:00.
• JOMOS B2B Webshop Business-to-business online ordering platform for specialist retailers and trade partners to browse and order the complete JOMOS collection with individual consultation.

Quantifiable outcome

• Daily production capacity of up to 3,000 pairs of shoes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Indian Uppers PartnercoreStrategic or Co-development Partner · 1 January 1990Partnership established in 1990 with an Indian uppers manufacturer that cultivates the same values as JOMOS. Like the Brazilian partnership, this is a family-related partner focused on sustainability.
• Brazilian Leather and Uppers ManufacturercoreStrategic or Co-development Partner · 1 January 1984First international partnership established in 1984 with a Brazilian leather and uppers manufacturer. This collaboration helped preserve all workplaces in Selbitz. The partnership operates sustainably with family businesses that have received certifications.
• International Partner Firms (certified sustainable family businesses)coreStrategic or Co-development PartnerSince the mid-1980s, JOMOS has maintained close business relationships with international partner firms for leather and uppers sourcing. These partners operate globally and sustainably with family business values, holding various certifications.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mephisto: French-German heritage comfort footwear manufacturer with a similar focus on handcrafted, orthopedic-grade comfort shoes sold through specialist retailers and direct online channels; comparable mid-sized European manufacturing footprint and price positioning.
• Waldläufer: German comfort shoe brand (part of the Heinrich Dettmer Group) specializing in women's and men's comfort footwear with removable insoles and multiple width options, sold through Fachhändler in DACH and internationally.
• Josef Seibel: Fourth-generation German family-owned shoe manufacturer with comparable Made-in-Europe comfort and casual footwear lines, multiple width fittings, and a similar Fachhändler-led distribution model.
• Caprice: German comfort footwear brand owned by K+S group, with emphasis on foot-health technology, climate linings, and removable insoles; competes with JOMOS in DACH Fachhandel and online.
• Sioux: German family-run comfort and casual footwear manufacturer; directly comparable on heritage, Made-in-Germany positioning, multiple widths, and Fachhandel-led sales.
• Finn Comfort: German handcrafted comfort footwear manufacturer based in Hassfurt, Bavaria; shares JOMOS's positioning around anatomical lasts, removable footbeds, and specialist-retail distribution.
• Ganter: German comfort shoe maker (part of the Salamander Group) producing orthopedically inspired footwear with multiple widths and removable footbeds; directly overlaps with JOMOS in product and channel.
• Rieker: Swiss-headquartered comfort and casual footwear group producing light, flexible shoes with anti-stress outsoles; a more scaled competitor to JOMOS in the same European comfort category.
• Lloyd: German heritage footwear brand producing men's dress and casual shoes with comfort technology; overlaps with JOMOS in dress-comfort men's shoes and Fachhandel channels.

Broad incumbents

• Birkenstock: Iconic German footwear brand with deep comfort/orthopedic heritage and a far larger global footprint; competes with JOMOS in comfort but at much higher scale, including public-market readiness and DTC dominance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JomosSchuheSelbitz
• Instagraminstagram.com/jomos_schuhe_selbitz
• LinkedInlinkedin.com/company/jomos-schuhfabrik-wilhelm-mohr-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jomos