Novelab
Novelab is a Paris-based creative technology studio founded in 2009 that designs and operates immersive VR, AR, and interactive experiences for enterprise clients in entertainment, museums and heritage, brands, and industrial training.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novelab does
Novelab is a Paris-headquartered creative technology and media studio founded in 2009 that designs, develops, and operates immersive and interactive experiences for enterprise clients. The company positions itself as a technology-agnostic services partner rather than a product vendor, helping clients across entertainment, museums and heritage, brands and advertising, and industry training choose optimal platforms (VR, AR, interactive installations, online platforms such as Roblox, Apple Vision Pro) and then producing the content and maintaining the deployed solutions. Its service portfolio spans story and writing, experience design, art and animation, research and development, immersive audio and music, interactive installations, and online distribution.
Commercially, Novelab operates as a B2B professional services studio earning revenue through project-based engagements sold via direct enterprise field sales. Notable enterprise clients include SNCF (VR training) and Gulli (Roblox-based Star Island experience for the French children's TV channel), alongside entertainment projects such as Wonderbricks, Goetia Academy, Guardians of Memories, Mars: 2084, Spirit Sling, Demeter: The Asklepios Chronicles, and Asset 15. The studio is led by Amaury La Burthe (CEO & Creative Director) and operates from Paris (HQ) and Lyon, France.
Structurally, Novelab is a subsidiary of Mantu, a diversified group that provides organizational scale and shared resources while the studio retains its boutique creative identity. The company has 11-50 employees and sustains a project-based revenue model with no disclosed pricing, no proprietary platform, and no public funding history.
Novelab firmographics
Firmographics- Name
- Novelab
- Legal name
- Novelab
- Website
- https://novelab.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novelab is a Paris-based creative technology studio founded in 2009 that designs and operates immersive VR, AR, and interactive experiences for enterprise clients in entertainment, museums and heritage, brands, and industrial training.
- Ownership category
- akta.pro rank
Where Novelab is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Novelab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Immersive Experience Design & Development: Novelab generates revenue through project-based professional services, designing, developing, and operating immersive and interactive experiences for enterprise clients across multiple sectors. Services span the full lifecycle from strategic consulting and technology selection to creative direction, content production, and ongoing maintenance and scaling of deployed solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Novelab product offering
Product offeringCore offering
Novelab is a creative technology and media studio that designs, develops, and operates immersive and interactive experiences for enterprise clients. Its core offering spans the full project lifecycle—from strategic technology consulting and creative direction through content production (story, art, animation, audio), platform deployment (VR, AR, interactive installations, Roblox, Apple Vision Pro), and ongoing maintenance and scaling of deployed solutions. The studio serves clients across four sectors: Games & Entertainment, Museums & Heritage, Brands & Advertising, and Industry 4.0 & Training.
Product overview
Novelab is a technology and media studio that designs, develops, and operates immersive and interactive experiences. Rather than offering a single unified product, Novelab provides a comprehensive suite of creative and technical services across multiple sectors including Games & Entertainment, Museums & Heritage, Brands & Advertising, and Industry 4.0 & Training. Their service portfolio encompasses Story & Writing, Experience Design, Art & Animation, Research & Development, Immersive Audio & Music, Interactive Installations, and Online Distribution. The company takes an agnostic approach to technology, recommending the best platforms to fulfill client objectives. Their project portfolio includes interactive entertainment titles like Wonderbricks, Goetia Academy, Guardians of Memories, Mars: 2084, Spirit Sling, and Demeter: The Asklepios Chronicles; platform-based experiences such as Gulli: Star Island on Roblox; immersive training solutions like SNCF VR Training; and experiential projects like Asset 15.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive & Interactive Experience Design and Development Service
- Story & Writing Service
- Experience Design Service
- Art & Animation Service
- Research & Development Service
- Immersive Audio & Music Service
- Interactive Installations Service
- Online Distribution Service
Companies that use Novelab
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Novelab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novelab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MantucoreNovelab is part of the Mantu group of companies, which provides organizational scale and resources while Novelab maintains its boutique studio identity and creative approach.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Novelab competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novelab social profiles
Digital presenceNovelab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novelab leadership team
Management profileNumber of profiles
Profiles1 record
Novelab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novelab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novelab
What does Novelab do?
Novelab is a creative technology and media studio that designs, develops, and operates immersive and interactive experiences for enterprise clients. Its core offering spans the full project lifecycle—from strategic technology consulting and creative direction through content production (story, art, animation, audio), platform deployment (VR, AR, interactive installations, Roblox, Apple Vision Pro), and ongoing maintenance and scaling of deployed solutions. The studio serves clients across four sectors: Games & Entertainment, Museums & Heritage, Brands & Advertising, and Industry 4.0 & Training.
Is Novelab a public or private company?
Novelab is a private company. It is classified as corporate owned and is currently operating.
When was Novelab founded?
Novelab was founded in 2009. It employs 11 to 50 people.
Where is Novelab based?
Novelab is headquartered in Paris, France, in the Europe region.
How does Novelab make money?
One revenue line is on record: professional Services - Immersive Experience Design & Development.
Does Novelab have an API?
No public API is recorded for Novelab.