Particle

What Particle does

Particle, operating under the legal name Particle Collection, is a private art collection service founded in 2021 and headquartered in Reno, Nevada, with a team of 1-10 employees. The company curates, manages, and exhibits contemporary artworks by internationally recognized artists, currently holding pieces by Banksy, H.R. Giger, and Ripache. Its core product is the collection itself, exhibited through partnerships with cultural institutions rather than through owned retail or digital channels.

Particle monetizes its collection by placing works on public exhibition at partner museums, with active loans at MOCO Museum in London (Banksy's 'Love is in the Air') and New Museum in New York City (H.R. Giger's 'Necronom (Alien III)'). A third work by Ripache is currently in storage awaiting its next exhibition. The go-to-market motion is relationship-driven, with contact handled through a single email address ([email protected]) and no public pricing, no app, and no direct e-commerce or digital distribution. The company has received funding from Blizzard Fund in 2023, though the reported amount is $0.

The business operates internationally across the United States and the United Kingdom. Its customer base consists of enterprise museum and cultural institution partners rather than individual collectors or retail buyers. The company's website signals an upcoming strategic transition, noting that the collection has entered a 'new chapter' and that additional information will be forthcoming, suggesting a potential pivot, relaunch, or expansion in the near term.

Name

Particle

Legal name

Particle Collection

Website

https://particlecollection.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Particle Collection is a private art curation and exhibition service that lends works by Banksy, H.R. Giger, and Ripache to partner museums including MOCO Museum in London and New Museum in New York City. It serves cultural institutions seeking high-profile contemporary artworks for public exhibition.

Ownership category

akta.pro rank

Product category

Art Collection Services

NAICS

Museums (71211), Art Dealers (459920)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industry

Natural History Museums (THAJADAC)

Keywords

• Art collection management
• Contemporary art curation
• Art exhibition services
• Private art collections
• Museum artwork partnerships

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Particle Collection curates, manages, and exhibits a contemporary art collection that includes works by notable artists such as Banksy, H.R. Giger, and Ripache. Selected pieces are publicly exhibited at partner museums, including MOCO Museum in London (Banksy's Love is in the Air) and the New Museum in New York City (H.R. Giger's Necronom (Alien III)). The company's website indicates the collection has entered a new chapter and is preparing to share more information about what comes next.

Product overview

Particle Collection operates as a single unified art collection service that curates and manages contemporary artworks. The collection features works by prominent artists such as Banksy, H.R. Giger, and Ripache, which are exhibited at partner museums including MOCO Museum in London and the New Museum in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Particle Collection Particle Collection is an art collection service that curates, manages, and exhibits contemporary artworks by notable artists including Banksy, H.R. Giger, and Ripache. The collection is made publicly accessible through museum exhibition partnerships, including MOCO Museum in London (exhibiting Banksy's Love is in the Air) and the New Museum in New York City (exhibiting H.R. Giger's Necronom (Alien III)). It is aimed at museums and cultural institutions seeking high-profile contemporary artworks for exhibition and collection programming.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MOCO MuseumcoreChannel Partner/ Reseller/ DistributorMOCO Museum in London serves as the exhibition venue for Particle Collection's Banksy artwork 'Love is in the Air'. The museum hosts rotating contemporary art exhibitions and provides the physical space for public viewing of the collection's pieces.
• New MuseumcoreChannel Partner/ Reseller/ DistributorNew Museum in New York City provides exhibition space for H.R. Giger's 'Necronom (Alien III)' from the Particle Collection. The museum is dedicated to presenting new and unusual art forms and serves as a prestigious venue for the collection's pieces.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Masterworks: Masterworks is a U.S.-based platform that fractionalizes ownership of blue-chip artworks for retail and accredited investors. It is the closest direct peer to Particle because both companies are built around making ownership of trophy contemporary art (including Banksy) accessible beyond ultra-high-net-worth collectors, and both rely on a curated, museum-grade portfolio model.
• Maecenas: Maecenas is a blockchain-based platform that enables fractional trading and shared ownership of fine art. It is directly comparable to Particle because both target the disruption of traditional art ownership through alternative-ownership instruments applied to high-value individual works.

Broad incumbents

• Sotheby's: Sotheby's is the world's largest fine art auction house and has handled sales of marquee works including Banksy's 'Love is in the Air.' It is broadly comparable because it intermediates the same class of blue-chip contemporary art that Particle collects, though at vastly greater scale and through auction rather than ongoing collection ownership.
• Artnet: Artnet runs an online art marketplace, auction database, and gallery network that serves the same collector and institutional audience Particle targets. It is broadly comparable because it sits in the contemporary-art information and transaction layer Particle's ownership-product would also serve.
• Heritage Auctions: Heritage Auctions is one of the largest U.S. auction houses, with deep activity in fine art and pop/contemporary categories. It is broadly comparable to Particle as a venue where trophy contemporary pieces like those in Particle's collection could be sourced or eventually liquidated.
• Artsy: Artsy is a global online art marketplace connecting collectors with galleries and auction houses. It is comparable to Particle as an infrastructure layer for discovering, transacting in, and engaging with contemporary art, though Artsy operates as a broad platform rather than holding its own collection.
• Christie's: Christie's is a leading global auction house for fine and decorative art. It competes for the same trophy-asset ecosystem Particle is operating in — particularly Banksy and other blue-chip contemporary artists — but functions as a transactional incumbent rather than a permanent collection holder.
• Phillips: Phillips is a global auction house specializing in contemporary art, editions, and design. It is a comparable incumbent because it competes in the same blue-chip contemporary segment Particle collects from, including Banksy-adjacent contemporary works, and provides a benchmark for sale prices of comparable assets.
• Saatchi Art: Saatchi Art is a leading online art gallery with a large catalog of contemporary works. It is broadly comparable because it operates the digital marketplace and audience-engagement layer Particle would likely need to scale any ownership or membership offering to a mass-affluent collector base.

Emerging players

• Yieldstreet: Yieldstreet is an alternative-investments platform offering fractional access to assets including art. It is an emerging peer to Particle because it builds a financial-product wrapper around high-value collectibles, sharing the same underlying thesis that ownership of trophy assets can be productized for a broader investor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Collectparticle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Particle