Procolor
Procolor is a privately held Brazilian specialty-chemicals manufacturer producing masterbatches, thermoplastic compounds, Dry Blend powders, and liquid masterbatches for plastic-transformer customers across nine industrial segments, distributed nationwide via direct regional sales representatives and five production units.
- Company typePrivate
- Founded1985
- HeadquartersCotia, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Procolor does
Procolor Masterbatches, operating as Grupo Procolor, is a privately held Brazilian specialty-chemicals manufacturer founded circa 1985 and headquartered in Cotia, São Paulo. The company produces masterbatches (concentrated pigment and additive dispersions in polymer carriers), thermoplastic compounds, Dry Blend powder concentrates, and — via its Pro Liquid subsidiary — liquid masterbatch and functional additives (including the Retiliquid polypropylene flow modifier). Manufacturing is performed in five units across Brazil: Cotia (HQ and Procolor Ambiental recycling subsidiary), Bauru, Jaraguá do Sul, Condado/PE, and Itupeva (Pro Liquid). Product lines include colored masterbatches across PE, PP, PS, ABS, POM, PA; PCR masterbatches for recycled resin; Pro+ specialty effect additives (Pro+ Infinity), pyrolysis-derived blacks (Pro+ NRC BLACK), and sustainable fiber additives (Pro+ FIBRAS); plus antiviral and antimicrobial additives tested to ISO 21702, ISO 18184, JIS Z 2801, and AATCC 100. Quality and compliance posture includes ISO 9001, REACH, RoHS, and stated food-contact compliance.
Procolor's go-to-market is a direct, sales-led model built on a national network of regional sales representatives covering all five Brazilian macro-regions, with technical try-out accompaniment at customer facilities and quote-based per-kilogram pricing initiated via WhatsApp and the company website. The company serves nine horizontal industrial segments — food packaging, automotive, agribusiness, construction, electronics, consumer goods/household/toys/furniture, raffia/woven fabrics, recycling, and textiles — making it a horizontally diversified supplier to Brazilian plastic-transformer customers. It holds no public listing, has no disclosed external funding, and reports under a holding structure (Grupo Procolor) with two core operating subsidiaries (Procolor Ambiental and Pro Liquid). Approximately 51–100 employees operate across the group.
Procolor firmographics
Firmographics- Name
- Procolor
- Legal name
- Procolor
- Website
- https://procolormaster.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Procolor is a privately held Brazilian specialty-chemicals manufacturer producing masterbatches, thermoplastic compounds, Dry Blend powders, and liquid masterbatches for plastic-transformer customers across nine industrial segments, distributed nationwide via direct regional sales representatives and five production units.
- Ownership category
- akta.pro rank
Procolor industry classification
Industry- Product category
- Plastic Masterbatch Manufacturing
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Plastics and Rubber Products Manufacturing (326)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)
- akta.pro secondary industries
- Color Masterbatches & Dispersions (IMAEAHAK), Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates) (IMAEANAJ), Commodity Plastic Compounds (PE/PP/PS/PVC) (IMANABAA)
Keywords
Where Procolor is headquartered
LocationHeadquarters
- HQ city
- Cotia
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Procolor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Masterbatch Sales: Procolor generates revenue through the manufacture and sale of masterbatches — concentrated color and/or additive compounds in polymer carriers — sold to plastic transformation companies. Products are sold in pellet (grãos), powder (Dry Blend), and liquid (Pro Liquid) formats. Pricing is typically quoted per kilogram based on formulation complexity, pigment concentration, and order volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard masterbatch formulations (pellets, Dry Blend, liquid) for color and additive applications — pricing quoted per kg based on formulation complexity and volume. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Procolor product offering
Product offeringCore offering
Procolor manufactures and sells masterbatches — concentrated mixtures of pigments, dyes, and/or additives dispersed in a polymer carrier resin — together with thermoplastic compounds and functional plastic additives for plastic transformation companies. Products are delivered in pellet, Dry Blend powder, and liquid (Pro Liquid) formats, with a portfolio of more than 30,000 custom color formulations and a Pro+ line of special-effect and circular-economy additives. The company also operates Procolor Ambiental, a wholly owned subsidiary producing masterbatches from post-consumer recycled plastics and pyrolysis-derived inputs.
Differentiator
Problem solved
Functional benefit
Brands
- Pro+: Special product line including Pro+ Infinity (color additives with visual effects), Pro+ Black (recycled tire-derived products), and Pro+ Fibras (sustainable fiber-based additives).
- Pro Liquid
- Procolor Ambiental
Products and services
- Colored Masterbatch (Masterbatch Colorido)
Companies that use Procolor
Customer profileSegments9 records
Ideal customer profiles4 records
Procolor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Procolor partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Procolor competitors and assessment
Company assessmentDirect peers
- Tosaf Compounds: Tosaf is an Israel-based global masterbatch manufacturer producing color and additive masterbatches for the plastics industry, with a strong focus on functional and sustainable additives. Comparable to Procolor in its emphasis on specialty additives, though Tosaf operates across multiple geographies including Europe and Asia.
- Cromex S/A: Cromex is a Brazilian masterbatch and additive producer headquartered in São Paulo, directly competing with Procolor in the Brazilian color masterbatch market for plastics converters. As a domestic peer with similar product categories (color, white, black, additive masterbatches), Cromex is one of the most directly comparable competitors.
- RTP Company: RTP Company is a global specialty compounder producing color masterbatches, additive concentrates, and engineered thermoplastic compounds. Comparable to Procolor in its custom-formulated compound offering and broad reach across automotive, packaging, and industrial plastics end-markets.
- Hubron (International) Ltd: Hubron is a UK-based specialty masterbatch manufacturer focused on black, white, and color masterbatches plus conductive and functional compounds. Comparable to Procolor's specialty additive positioning, though Hubron operates at a smaller scale and serves primarily European customers.
- Americhem: Americhem is a US-based masterbatch and additive manufacturer serving plastics converters globally with color and functional masterbatch solutions. Comparable to Procolor in its customer-centric custom formulation approach and focus on functional additives for demanding applications.
Regional players
- Polyplast Müller Group: Polyplast Müller is a German masterbatch and additive producer serving primarily European plastics converters with color, additive, and functional masterbatches. Comparable to Procolor in product mix and custom formulation capabilities but with a European geographic focus.
- Plastiblends India: Plastiblends is an Indian masterbatch producer offering color, white, black, and additive masterbatches primarily to the Indian subcontinent. Comparable to Procolor in emerging-market focus and serving regional plastics converters, though operating in a different geography.
Broad incumbents
- Avient Corporation: Avient is a global specialty polymer materials company offering color masterbatches, additives, and engineered materials serving packaging, healthcare, and consumer goods. Its broad product portfolio and global R&D footprint make it a major competitor to Procolor's specialty additive and color masterbatch lines.
- Ampacet Corporation: Ampacet is one of the world's largest masterbatch producers with global manufacturing, offering color, additive, and specialty masterbatches for the plastics industry. It competes directly with Procolor in masterbatch categories but operates at significantly greater scale and geographic breadth, making it the primary global incumbent peer.
- Clariant Masterbatches: Clariant (now part of Avient) operates a global masterbatch business producing color and additive masterbatches for plastics packaging, automotive, and consumer goods. Overlaps directly with Procolor's product portfolio and Brazilian end-markets, though Clariant serves a broader multinational customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Procolor social profiles
Digital presenceProcolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procolor leadership team
Management profileNumber of profiles
Profiles1 record
Procolor subsidiaries and ownership
Company hierarchySubsidiaries2 records
Procolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procolor
What does Procolor do?
Procolor manufactures and sells masterbatches — concentrated mixtures of pigments, dyes, and/or additives dispersed in a polymer carrier resin — together with thermoplastic compounds and functional plastic additives for plastic transformation companies. Products are delivered in pellet, Dry Blend powder, and liquid (Pro Liquid) formats, with a portfolio of more than 30,000 custom color formulations and a Pro+ line of special-effect and circular-economy additives. The company also operates Procolor Ambiental, a wholly owned subsidiary producing masterbatches from post-consumer recycled plastics and pyrolysis-derived inputs.
Is Procolor a public or private company?
Procolor is a private company. It is classified as unknown and is currently operating.
When was Procolor founded?
Procolor was founded in 1985. It employs 51 to 100 people.
Where is Procolor based?
Procolor is headquartered in Cotia, Brazil, in the Latin America region.
How does Procolor make money?
One revenue line is on record: masterbatch Sales.
Who are Procolor's main competitors?
Direct peers on record are Tosaf Compounds, Cromex S/A, RTP Company, Hubron (International) Ltd and Americhem. Regional players are Polyplast Müller Group and Plastiblends India. Broad incumbents are Avient Corporation, Ampacet Corporation and Clariant Masterbatches.
Does Procolor have an API?
No public API is recorded for Procolor.
What industry is Procolor in?
Procolor's product category is Plastic Masterbatch Manufacturing. Its primary akta.pro industry code is IMANABAD, Masterbatch Manufacturing (Color, Additive, White/Black), with a secondary code of IMAEAHAK, Color Masterbatches & Dispersions. Its NAICS code is 32513 and its SIC code is 2860.