AquariumPlants.com

What AquariumPlants.com does

AquariumPlants.com is a privately held direct-to-consumer e-commerce retailer specializing in live aquatic plants and related supplies, founded in 1998 and claiming the position of "The Internet's First Online Plant Store." The company sells 296+ SKUs across 19 product pages, organized into aquarium plants (155 varieties including Vallisneria, Java Fern, Anubias, Cryptocoryne, Ludwigia, Hygrophila), pond plants (110+ varieties), tankmates/invertebrates, aquarium supplies (CO2 equipment, fertilizers, filtration), food supplies (freeze-dried blackworms, spirulina wafers, silk worm pupae, red shrimp), and fish treatments. Target customers are individual freshwater aquarium hobbyists and outdoor pond owners who need fresh live plants and specialty supplies that are not consistently stocked by general pet retailers. The firm ships from Florida with seasonal temperature-protection accessories (ice packs, heat packs) to support safe delivery of live organisms.

The business operates a self-serve WooCommerce-style storefront with standard shopping cart, customer accounts, and checkout functionality, alongside content marketing assets including a "Learn to Grow" blog, "How to Care" guides, and a customer-submitted photo review section. Pricing is unit-level ($3.00–$46.00 typical range) with volume options on selected items and free shipping on certain products. The company has 11-50 employees, no disclosed revenue, no funding rounds, no institutional investors, and no parent entity. Operating geographies are limited to the United States; no international shipping, app, API, or AI/ML capabilities are disclosed.

The revenue model is straightforward one-time e-commerce retail: individual product sales at per-unit prices, with no subscriptions, B2B contracts, marketplace presence, or enterprise accounts evident in the source data. Customer concentration is structurally low given the long-tail hobbyist persona segmentation. The company's stated differentiators are its first-mover brand legacy (since 1998), depth of SKU coverage in the live-plant niche, and operational expertise in temperature-controlled live-plant fulfillment.

Name

AquariumPlants.com

Legal name

AquariumPlants.com

Website

https://aquariumplants.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

AquariumPlants.com is a privately held US e-commerce retailer founded in 1998 that sells live aquarium plants, pond plants, invertebrates, freeze-dried fish foods, and aquarium supplies directly to freshwater aquarium hobbyists and pond owners.

Ownership category

akta.pro rank

Product category

Aquarium Plants & Aquatic Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industry

Fish & Aquatic Feed (ornamental) (CRADAFAL)

Keywords

• Live aquarium plants
• Pond plants
• Aquarium supplies
• Freeze-dried fish food
• Aquatic invertebrates

Headquarters

HQ city

Tea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Online retail sale of aquarium plants, pond plants, tankmates, invertebrates, aquarium supplies (CO2 equipment, fertilizers, filtration), and food supplies (freeze-dried worms, shrimp, insects). Revenue generated through individual product sales with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AquariumPlants.com is an online retailer that sells live aquarium plants, pond plants, tankmates and invertebrates, aquarium supplies (CO2 equipment, fertilizers, filtration), freeze-dried fish foods, and fish treatments directly to hobbyists. Orders are taken online and shipped from Florida with temperature-protection packaging (ice packs in summer, heat packs in winter). The catalog spans 296+ SKUs across 19 product pages, with fresh harvests dispatched for orders placed by Sunday midnight EST.

Product overview

AquariumPlants.com is an online e-commerce retailer specializing in live aquatic plants, pond plants, and aquarium supplies since 1998. The core product offerings include aquarium plants (with 155+ varieties such as Vallisneria, Java Fern, Anubias, Cryptocoryne, Ludwigia, Hygrophila), pond plants (110+ varieties including water lilies and marginal plants), tankmates and invertebrates, aquarium supplies (CO2 equipment, fertilizers, filtration), and food supplies (freeze-dried foods like bloodworms, brine shrimp, blackworms, spirulina wafers). The company also offers fish treatments including Wormer Plus and Bactocide 1. Additional products include shipping accessories like ice packs and heat packs for safe delivery of live plants. The business operates as a direct-to-consumer online store without any apparent AI-powered features or developer APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquarium Plants Live aquatic plants for freshwater aquariums, including species such as Vallisneria, Java Fern, Anubias, Cryptocoryne, Ludwigia, Hygrophila, Bucephalandra, mosses, and ferns. The catalog contains 155+ varieties aimed at freshwater aquarium hobbyists.
• Pond Plants Aquatic plants for outdoor ponds, including hardy and tropical water lilies, marginal plants, and floating plants. The catalog contains 110+ varieties aimed at outdoor pond owners.
• Tankmates & Invertebrates Live aquatic creatures compatible with planted aquariums, including snails and shrimp, sold for aquarium hobbyists.
• Aquarium Supplies Supporting equipment for planted aquariums, including CO2 controllers, carbon dosers, fertilizers, substrate fertilizers, and filtration systems, for aquarium hobbyists.
• Food Supplies Freeze-dried and prepared foods for aquarium fish, including bloodworms, brine shrimp, earthworms, gammarus, krill, mealworms, mysis shrimp, red shrimp, silkworm pupae, spirulina wafers, and blackworms, aimed at aquarium hobbyists.
• Fish Treatments Medicinal treatments for ornamental fish, including Wormer Plus (Cloverleaf) and Bactocide 1: Natural Bacteria Destroyer, used against bacterial, protozoan, and fungal diseases.
• Ice Pack (Shipping Accessory) Ice pack added to orders to ensure safe delivery of live plants and live tankmates during hot weather. Ships from Florida.
• Heat Pack (Shipping Accessory) Heat pack added to orders to ensure safe delivery of live plants and critters in cold weather when sub-freezing temperatures are forecast.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aquarium Co-Op: Direct competitor specializing in aquarium plants, fish, and supplies with strong educational content and a hobbyist-focused e-commerce platform similar to AquariumPlants.com.
• LiveAquaria: Direct competitor offering live aquarium plants, fish, invertebrates, and aquarium supplies online with similar nationwide shipping model and hobbyist customer base.
• Aqua Forest Aquarium: Direct competitor specializing in freshwater aquarium plants and aquascaping supplies, serving the same hobbyist customer base with similar product categories.
• Bulk Reef Supply: Direct competitor in the aquarium e-commerce space with deep plant and supply inventory, content-driven marketing, and nationwide shipping of live goods.
• Dustin's Fishtanks: Direct competitor selling aquarium plants, tanks, and supplies online with content marketing and a similar SKU structure targeting freshwater hobbyists.

Broad incumbents

• Petco: Broad incumbent pet retailer with online aquarium plant and supplies offerings, leveraging omnichannel distribution and brand recognition that competes with specialty players.
• Chewy: Broad incumbent in pet retail with growing aquarium and plant category, offering one-day delivery and competitive pricing that pressures specialty aquarium retailers.
• Marineland: Broad incumbent aquarium brand offering equipment, supplies, and accessories that overlap with AquariumPlants.com's supplies category, though focused on hardware rather than plants.
• Amazon (Pet Supplies): Broad incumbent with extensive aquarium plant, supply, and food market presence, leveraging Prime shipping and marketplace aggregation that competes across all of AquariumPlants.com's categories.

Emerging players

• Trident's Aquatics: Smaller direct competitor focused on aquatic plants and aquascaping supplies, with overlapping product catalog and similar hobbyist target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AquariumPlants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquariumPlants.com