Hillfarm Oils
Hillfarm Oils is a family-owned Suffolk farm producing cold-pressed rapeseed oil and infused drizzle oils, selling direct-to-consumer via a Shopify storefront with subscription refills, serving health-conscious home cooks and gift buyers in the UK and internationally.
- Company typePrivate
- Founded2004
- HeadquartersHalesworth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hillfarm Oils does
Hillfarm Oils is a privately held, family-owned British food producer operating from its farm in Heveningham, Suffolk, where the Fairs family has farmed since 1967. In 2004, the company became the first UK farm to grow, press, and bottle its own cold-pressed rapeseed oil, pioneering a single cold-pressing method that avoids heat and chemicals to preserve natural nutrients and flavour. The core product line centres on a Pure Extra Virgin Cold Pressed Rapeseed Oil (available in 250ml to 5L formats) and a portfolio of four infused drizzle oils (Black Truffle, Garlic, Smoked Chilli, and Smoky Oak & Applewood), supplemented by curated gift collections, a precision Drizzle Spout accessory, and estate-produced honey.
The business operates a direct-to-consumer e-commerce model through a Shopify-powered storefront with multi-currency support (USD, GBP, EUR, SEK, SGD) and ships to the UK, the US, and eight European countries plus Singapore. A subscription refill service for the 500ml pouch (monthly, 2-month, or 3-month cadence at a 10% discount) introduces recurring revenue, and a wholesale relationship with Tesco extends reach into mainstream UK grocery. Marketing is built on the farm-to-table provenance narrative, family heritage, and earned editorial coverage in The Guardian, The Telegraph, The Grocer, Suffolk Magazine, and Science Direct. The company employs 11–50 people and remains under family ownership with no disclosed external funding or institutional investors.
Hillfarm Oils firmographics
Firmographics- Name
- Hillfarm Oils
- Legal name
- Hillfarm Oils Ltd
- Website
- https://hillfarmoils.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hillfarm Oils is a family-owned Suffolk farm producing cold-pressed rapeseed oil and infused drizzle oils, selling direct-to-consumer via a Shopify storefront with subscription refills, serving health-conscious home cooks and gift buyers in the UK and internationally.
- Ownership category
- akta.pro rank
Hillfarm Oils industry classification
Industry- Product category
- Cold-Pressed Cooking Oils
- NAICS
- Soybean and Other Oilseed Processing (311224), Oilseed (except Soybean) Farming (11112)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
- akta.pro secondary industries
- High-Oleic & Specialty Oilseed Oils (AFAJALAC), Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA), Other Oilseed Farming (Flaxseed/Linseed, Safflower, Sesame, Mustard, Camelina, etc.) (AFAGABAI)
Keywords
Where Hillfarm Oils is headquartered
LocationHeadquarters
- HQ city
- Halesworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hillfarm Oils business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales: Direct-to-consumer sales of cold-pressed rapeseed oils and infused drizzle oils through their e-commerce website. Products include pure rapeseed oil in various sizes (250ml to 5L), infused oils (black truffle, garlic, chilli, smoked oak & applewood), gift collections, and accessories like the Drizzle Spout.
- Subscription/Recurring: Refill pouch subscription service offering 10% savings with repeat deliveries. Customers can subscribe for monthly, 2-month, or 3-month delivery intervals. Subscription covers the 500ml refill pouches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pure Extra Virgin Cold Pressed Rapeseed Oil |
| Unit Pricing | Pay-as-you-go | Infused Drizzle Oils |
| Unit Pricing | Pay-as-you-go | Gift Collections |
| Subscription | Monthly | Refill Pouch Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hillfarm Oils product offering
Product offeringCore offering
Hillfarm Oils grows, cold-presses, and bottles extra virgin rapeseed oil on its family farm in Suffolk, UK, producing a pure oil available in sizes from 250ml to 5L and four infused drizzle oils (Black Truffle, Garlic, Chilli, and Smoky Oak & Applewood). The company also sells a refill pouch subscription, a drip-control Drizzle Spout accessory, hill-bottled honey, and curated gift collections, distributed through its own Shopify e-commerce store and select retail partners.
Product overview
Hillfarm Oils is a family-owned British food brand producing cold-pressed rapeseed oil and related products from their farm in Suffolk. The core offering is their Pure Extra Virgin Cold Pressed Rapeseed Oil, available in multiple sizes from 250ml to 5L. This is complemented by four flavored infused drizzle oils (Black Truffle, Garlic, Chilli, and Smoky Oak & Applewood) and ancillaries including a Drizzle Spout accessory and Honey from their farm bees. Products are sold as individual items or in curated bundles: The Essential Collection (Pure + Chilli + Garlic oils), The Complete Collection (all four infused oils), the British Icons Collection (comprehensive set with all oils + refill pouch + spout), and the Starter Collection (introductory bundle for new customers). The company also offers subscription-based refills for the pure oil to reduce packaging waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Extra Virgin Cold Pressed Rapeseed Oil The signature cold-pressed rapeseed oil produced on the family farm in Suffolk, available in 250ml, 500ml, 750ml, 2L, and 5L sizes. Features a 220°C smoke point, 57% less saturated fat than olive oil, and Omega 3, 6, and 9 richness.
- Refill Pouch Pure 500ml letterbox-friendly refill pouch for the pure rapeseed oil, designed to reduce packaging waste and available via subscription with 10% savings at monthly, 2-month, or 3-month delivery intervals.
- Lush Black Truffle Drizzle Oil 250ml cold-pressed rapeseed oil infused with natural black truffle flavoring, designed as a gourmet finishing oil for pasta, risotto, steaks, and mashed potatoes.
- Rich White Garlic Drizzle Oil 250ml cold-pressed rapeseed oil infused with natural garlic flavoring, eliminating the need for peeling or chopping garlic by drizzling directly onto dishes.
- Fiery Smoked Chilli Drizzle Oil 250ml cold-pressed rapeseed oil infused with natural chilli and smoked over oak and applewood, adding heat and smoky richness to dishes.
- Smoky Oak & Applewood Drizzle Oil 250ml cold-pressed rapeseed oil gently smoked over oak and applewood, imparting delicate smoky flavor for BBQs, salads, and charcuterie.
- Drizzle Spout Precision drizzle spout with tilt-activated opening for drip-free, accurate pouring, compatible with Hillfarm oil bottles.
- Honey from Hillfarm Bees Honey produced by bees on the Hillfarm estate in Suffolk, available in runny or set varieties.
- Infused Oils The Complete Collection Gift set containing all four 250ml infused drizzle oils: Black Truffle, Fiery Smoked Chilli, Rich White Garlic, and Smoky Oak & Applewood.
- The Essential Collection Trio bundle with 250ml each of Pure Rapeseed Oil, Chilli Infused Oil, and Garlic Infused Oil, positioned as an introductory set for home cooks.
- British Icons Collection + Free Drizzle Spout Comprehensive gift set featuring 500ml Classic Rapeseed Oil, 250ml each of Chilli, Garlic, Smoked Applewood, and Truffle oils, 500ml Refill Pouch, and a free Drizzle Spout.
- Starter Collection Introductory bundle containing 500ml Pure Extra Virgin Cold Pressed Rapeseed Oil, 500ml Refill Pouch, and Drizzle Spout, aimed at new customers.
- Refill Pouch Subscription Recurring subscription for the 500ml refill pouch offering 10% savings with monthly, 2-month, or 3-month delivery intervals, designed to reduce packaging waste.
Quantifiable outcome
- 57% less saturated fat than olive oil
- +3 more outcomes
Companies that use Hillfarm Oils
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Hillfarm Oils technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hillfarm Oils partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TescominorTesco has featured and retailed Hillfarm Oils products. The company is mentioned as a retailer partner where Hillfarm products are sold.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hillfarm Oils competitors and assessment
Company assessmentDirect peers
- Mantons Rapeseed Oil: Suffolk-based cold-pressed rapeseed oil producer. Direct regional competitor in the same county, competing for the same farm-to-bottle British provenance narrative.
- Farrington's Mellow Yellow: One of the most established UK farm-based cold-pressed rapeseed oil producers. Directly comparable to Hillfarm in category (cold-pressed rapeseed), target customer (UK health-conscious home cooks), and D2C-plus-retail distribution model.
- Border Fields: UK producer of cold-pressed rapeseed oil sold through retail and online. Direct competitor in British cold-pressed rapeseed oil category targeting similar consumer use cases.
- The Cold Pressed Oil Company: UK producer of cold-pressed specialty oils including rapeseed. Directly comparable in process (cold pressing without heat or chemicals) and product positioning.
Broad incumbents
- Mr Fitzpatrick's: UK premium infused and flavoured oils brand. Comparable in infused culinary oils, premium positioning and D2C/specialty retail distribution, though broader portfolio than Hillfarm.
- Belazu: UK premium specialty food brand with broad infused oils, pastes and condiments range. Comparable premium D2C-plus-retail positioning and use of infused specialty oils as a category, though Belazu operates more broadly than Hillfarm's rapeseed focus.
- Wilkin & Sons (Tiptree): Heritage British food brand with premium preserves, oils and condiments. Comparable in family heritage, premium British food positioning, and DTC-plus-specialty-retail distribution, though much larger and more diversified.
- Filippo Berio: Major mainstream culinary oil brand competing for the everyday cooking oil occasion. Comparable as a competitor for the consumer's primary cooking oil choice, though positioned at a much lower price point and broader mass-market scale.
- La Tourangelle: Established premium specialty culinary oils producer with broad infused oil portfolio. Comparable in premium specialty cooking oil category and DTC-plus-retail strategy, though more international in scope.
Emerging players
- Hodmedod's: British heritage food brand selling UK-grown pulses, grains and oils through DTC channels. Comparable on British provenance, sustainability messaging, and DTC farm-to-consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hillfarm Oils social profiles
Digital presenceHillfarm Oils financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillfarm Oils leadership team
Management profileNumber of profiles
Hillfarm Oils funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillfarm Oils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillfarm Oils
What does Hillfarm Oils do?
Hillfarm Oils grows, cold-presses, and bottles extra virgin rapeseed oil on its family farm in Suffolk, UK, producing a pure oil available in sizes from 250ml to 5L and four infused drizzle oils (Black Truffle, Garlic, Chilli, and Smoky Oak & Applewood). The company also sells a refill pouch subscription, a drip-control Drizzle Spout accessory, hill-bottled honey, and curated gift collections, distributed through its own Shopify e-commerce store and select retail partners.
Is Hillfarm Oils a public or private company?
Hillfarm Oils is a private company. It is classified as family owned and is currently operating.
When was Hillfarm Oils founded?
Hillfarm Oils was founded in 2004. It employs 11 to 50 people.
Where is Hillfarm Oils based?
Hillfarm Oils is headquartered in Halesworth, United Kingdom, in the Europe region.
How does Hillfarm Oils make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription/Recurring.
Who are Hillfarm Oils's main competitors?
Direct peers on record are Mantons Rapeseed Oil, Farrington's Mellow Yellow, Border Fields and The Cold Pressed Oil Company. Broad incumbents are Mr Fitzpatrick's, Belazu, Wilkin & Sons (Tiptree), Filippo Berio and La Tourangelle. Hodmedod's is listed as an emerging player.
Does Hillfarm Oils have an API?
No public API is recorded for Hillfarm Oils.
What industry is Hillfarm Oils in?
Hillfarm Oils's product category is Cold-Pressed Cooking Oils. Its primary akta.pro industry code is AFAJALAB, Virgin & Cold-Pressed Culinary Oils, with a secondary code of AFAJALAC, High-Oleic & Specialty Oilseed Oils. Its NAICS code is 311224 and its SIC code is 2070.