Focus On Physio

What Focus On Physio does

Focus On Physio is a privately held, single-location physiotherapy clinic founded in 2004 by Anne Power and operating from 194 Ashmore Rd, Benowa, Gold Coast, Queensland. The clinic delivers evidence-based musculoskeletal rehabilitation and wellness services including sports and orthopaedic rehabilitation, back and neck pain treatment, aquatic physiotherapy in a heated 34°C indoor pool, pre-operative physiotherapy, women's health, and a specialized Parkinson's Disease rehabilitation program, supported by ancillary offerings such as remedial massage, Pilates, hydrotherapy, falls prevention, yoga, and telehealth consultations. Proprietary or specialized equipment includes an EMS Swiss Dolorclast radial Extracorporeal Shockwave Therapy (ESWT) machine used for chronic tendinopathies and plantar fasciitis.

The business runs on a fee-for-service professional services model across four revenue streams: per-session physiotherapy consultations, remedial massage (individual sessions and multi-session packages), group exercise class packages (Pilates, hydrotherapy, falls prevention, Parkinson's, Aquabones), and telehealth consultations. Pricing is per session or per package, with Medicare bulk billing on the spot for eligible patients under Enhanced Primary Care plans and coverage also accepted from DVA, NDIS, Workcover, and private health insurers. Go-to-market is sales-led, relying on GP and specialist referrals, word-of-mouth, content marketing via newsletters and "Stretch of the Month" educational articles, organic social on Facebook and Instagram, and a Nookal-powered online self-scheduling system; the team includes 7+ physiotherapists plus massage therapists and a yoga instructor, serving patients across Benowa and surrounding Gold Coast suburbs.

Name

Focus On Physio

Legal name

Focus On Physio

Website

https://focusonphysio.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus On Physio is a privately held, single-location physiotherapy clinic in Benowa, Gold Coast, offering evidence-based musculoskeletal rehabilitation, aquatic physiotherapy, shockwave therapy, women's health, Parkinson's rehabilitation, remedial massage, group exercise classes, and telehealth consultations to the general public across the Gold Coast region.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Aquatic physiotherapy
• Remedial massage therapy
• Telehealth consultations

Headquarters

HQ city

Benowa

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Consultations: Fee-for-service physiotherapy consultations billed per session. Initial consultations are 40 minutes (private) or 30 minutes (Medicare/DVA/NDIS). Follow-up sessions are 30 minutes. The clinic processes Medicare bulk billing on the spot for eligible patients under EPC plans.
2. Remedial Massage Services: Therapeutic massage services including deep tissue massage, sports massage therapy, and trigger point therapy. Sold as individual sessions or in packages (2x60min for $160, 4x60min for $300).
3. Group Exercise Classes: Rehabilitation and wellness classes including Pilates Equipment, Pilates Mat, Hydrotherapy, Falls Prevention, Aquabones, and Parkinson's classes. Offered as 10-session packages at discounted rates compared to single sessions.
4. Telehealth Consultations: Online physiotherapy consultations via secure video platform (Zoom) for patients who cannot attend in-person. Covered by Medicare bulk billing, DVA, NDIS, and private health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Focus On Physio is a single-location physiotherapy clinic in Benowa, Gold Coast that delivers in-clinic, telehealth, and home-visit physiotherapy consultations plus rehabilitation programs. Core clinical services cover sports and orthopaedic rehabilitation, back pain, neck pain and headache treatment, pre-operative physiotherapy, Parkinson's disease rehabilitation, aquatic physiotherapy in a heated pool, and shockwave therapy. Allied wellness programs include equipment and mat Pilates, hydrotherapy exercise classes, falls prevention classes, remedial massage, telehealth online exercise classes, Pregercise pregnancy classes, and beginners yoga.

Product overview

Focus On Physio is a physiotherapy clinic offering a comprehensive range of rehabilitation and wellness services. The core offering includes physiotherapy treatments for conditions including back pain, neck pain, sports injuries, orthopaedic rehabilitation, Parkinson's disease, and shockwave therapy. Allied wellness services include aquatic physiotherapy in a heated pool, equipment and mat Pilates classes, falls prevention programs, remedial massage, yoga, and telehealth online consultations. The clinic operates as a single-location practice in Benowa, Gold Coast, with services provided by physiotherapists and remedial massage therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports & Orthopaedic Rehabilitation Specialized rehabilitation program for sports injuries and post-orthopaedic surgery recovery, delivered by the clinic's sports and orthopaedic physiotherapy team to athletes and post-surgical patients.
• Back Pain Treatment Physiotherapy assessment and treatment for back pain using evidence-based manual therapy and exercise prescription, targeted at adults suffering acute or chronic back pain.
• Neck Pain & Headache Treatment Physiotherapy interventions for neck pain and cervicogenic headache, combining hands-on therapy and individualized exercise programs.
• Aquatic Physiotherapy Water-based physiotherapy delivered in a heated 34°C indoor pool with rails and hoist, providing low-impact rehabilitation for post-surgical, arthritic, and mobility-limited patients.
• Pre-Operative Physiotherapy Pre-operative conditioning program designed to prepare patients physically for upcoming surgical procedures, optimizing recovery outcomes.
• Parkinson's Disease Rehabilitation Specialized neuroplastic and neuroprotective exercise program for individuals diagnosed with early-stage (within 5 years) Idiopathic Parkinson's Disease, targeting movement, balance, and symptom management.
• Shockwave Therapy (ESWT) Extracorporeal Shockwave Therapy using the EMS Swiss Dolorclast radial machine, delivering high pressurised low frequency acoustic energy for chronic tendinopathies, plantar fasciitis, calcific tendinopathy, and related musculoskeletal conditions.
• Women's Health Physiotherapy Specialized physiotherapy for women's health concerns including pelvic floor dysfunction, incontinence, prolapse, and pre/post-natal care, delivered by physiotherapists with women's health expertise.
• Telehealth Online Physiotherapy Consultations Online physiotherapy consultations and exercise classes delivered via secure Zoom video platform for patients who cannot attend in-person, including remote exercise programming and follow-up sessions. Covered by Medicare bulk billing, DVA, NDIS, and private health insurance.
• Equipment & Mat Pilates Classes Remedial Pilates sessions using specialized equipment and mat-based exercises to build core stability, strength, and flexibility, sold as 10-session packages (with seasonal promotional pricing around $420 for the equipment class package).
• Hydrotherapy Exercise Class Water-based group exercise classes including Aqua Rehabilitation, Hydro Fitness, and Therapeutic Water Yoga, sold as 10-session packages (typically priced $190-$260).
• Falls Prevention Classes Land-based group exercise program combining strength, flexibility, balance, reaction time, and coordination training designed to reduce fall risk in older adults.
• Remedial Massage Therapeutic massage services including Deep Tissue Massage, Sports Massage Therapy, Trigger Point Therapy, Aromatherapy Massage, and Reiki, sold per session or in discounted multi-session packages.
• Pregercise Pregnancy Hydrotherapy Class Hydrotherapy-based pregnancy class for expectant mothers, designed to maintain fitness, manage pregnancy-related discomfort, and prepare for childbirth.
• Beginners Yoga Entry-level yoga class incorporating breathing exercises with gentle poses, offered on Monday evenings at the Benowa clinic.

Quantifiable outcome

• Treatment aims to achieve lasting pain relief and return patients to active living in as few sessions as possible

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian mobile and in-clinic physiotherapy group delivering sports, NDIS, and general rehab services across multiple locations. Directly comparable service mix and customer base to Focus On Physio, with broader geographic reach.
• Back In Motion: Largest Australian physiotherapy franchise network with multi-clinic footprint offering sports, spinal, and general rehab. Comparable core offering to Focus On Physio, with a scaled franchise model and national brand.
• Allsports Physiotherapy: Queensland-based physiotherapy group with strong sports and orthopaedic rehabilitation focus, hydrotherapy programs, and multiple clinics. Highly comparable specialty mix and regional footprint to Focus On Physio.
• Better Rehab: Australian allied health provider with strong NDIS focus delivering physiotherapy, occupational therapy, and speech pathology. Comparable in patient mix and rehab specialty, particularly for NDIS-funded patients.
• Kieser Australia: Australian strength-based rehabilitation network combining physiotherapy with structured exercise programs. Comparable rehabilitation philosophy and equipment-driven service model.
• Movement 101: Sydney-based physiotherapy clinic offering manual therapy, exercise rehabilitation, and post-surgical recovery. Comparable in core physiotherapy service model and patient segments.
• Sports Focus Physiotherapy: Australian physiotherapy practice specializing in sports injury management and orthopaedic rehabilitation. Directly comparable sports/ortho focus to Focus On Physio's core offering.
• Total Physiotherapy: Australian multi-clinic physiotherapy operator offering sports, women's health, and rehabilitation services. Comparable service breadth and patient mix to Focus On Physio.

Broad incumbents

• Lifecare Physiotherapy: Established Australian allied health group offering physiotherapy across a broad network of clinics including sports, women's health, and NDIS services. Operates at a larger scale with overlapping service lines.

Others

• Physitrack: Digital health platform providing exercise prescription and telehealth tools used by physiotherapy clinics globally. Adjacent ecosystem participant enabling clinic operations similar to Focus On Physio's telehealth and exercise class delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/focusonphysio194
• Instagraminstagram.com/focus_onphysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus On Physio