KLUBHAUS

What KLUBHAUS does

KLUBHAUS is a Cologne-based strategic consulting and live communication agency founded in 2008 by Dr. Torsten Fremer. The firm designs and delivers experiential formats for enterprise organizations navigating transformation, change management, leadership development, and team alignment. Its service portfolio spans strategic consulting, dramaturgy, meeting design, and project management, packaged into named formats including Parcours für Veränderung (Parcours for Change), Zukunftsarena (Future Arena), Vineyard Experience, Learning Journeys, and Change Factory. The agency also runs collaborative initiatives such as Vorstellungskraft X, Socratic Kitchen, and Gedankensurfen.

At the methodological core is the proprietary "Kölner Modell" framework: Sinn (Meaning) + Kultur (Culture) + Dramaturgie (Dramaturgy) = Energie (Energy). Formats such as Learning Journeys are anchored in Otto Scharmer's Theory U, while Vorstellungskraft X integrates artistic thinking into strategic questions in partnership with academics and philosophers. KLUBHAUS is explicitly not a technology company; its value is delivered through facilitation, design, and live experiences rather than software, AI, or digital platforms.

The business operates as a private, founder-owned GmbH with approximately 17 team members listed publicly. Revenue comes from project-based professional services engagements with enterprise clients, primarily in the DACH region. Volkswagen is the most prominent disclosed client relationship, with over 4,000 leaders having experienced the Parcours for Change format. Distribution is direct and consultative, with pricing not publicly disclosed and structured as custom project-based contracts. Marketing relies on thought-leadership content, social media, and the Fantasiemuskel podcast rather than paid channels.

Name

KLUBHAUS

Legal name

Klubhaus – Agentur für intelligente Live-Kommunikation GmbH

Website

https://klubhaus.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

KLUBHAUS is a Cologne-based strategic consulting and live communication agency designing experiential change-management, leadership development, and meeting-design formats for enterprise organizations in the DACH region. It serves clients like Volkswagen through proprietary frameworks such as the Kölner Modell.

Ownership category

akta.pro rank

Product category

Management Consulting and Live Communication Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Strategic consulting
• Change management
• Event management
• Meeting design
• Experiential learning

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Professional Services - Strategic Consulting: Strategy workshops, time-travel exercises, and concept development for organizations seeking transformation and change management.
2. Event and Format Delivery: Delivery of proprietary formats including Change Factory, Future Arena, Learning Journeys, Parcours for Change, Vineyard Experience, and Socratic Kitchen.
3. Meeting Design and Dramaturgy Services: Custom meeting design, dramaturgical structuring of events and communication, and project management for complex processes.
4. Initiative Partnerships: Collaborative initiatives like Vorstellungskraft X, which includes curated art parcours, exhibitions, workshops, and the accompanying Fantasiemuskel podcast.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KLUBHAUS is an agency for intelligent live communication that delivers strategic consulting, dramaturgy, meeting design, and project management services for enterprise organizations undergoing transformation. The company delivers these through proprietary experiential formats — including Parcours für Veränderung, Zukunftsarena, Change Factory, Vineyard Experience, and Learning Journeys — and collaborative initiatives such as Vorstellungskraft X, Socratic Kitchen, and Gedankensurfen, all anchored in the proprietary Kölner Modell methodology (Sinn + Kultur + Dramaturgie = Energie) and Otto Scharmer's Theory U.

Product overview

KLUBHAUS is an agency for intelligent live communication offering a portfolio of experiential service formats and initiatives. The core services include Strategic Consulting, Dramaturgy, Meeting Design, and Project Management. These are delivered through named experiential formats such as Parcours für Veränderung (Parcours for Change), Zukunftsarena (Future Arena), Vineyard Experience, Learning Journeys, and Change Factory. The agency also runs collaborative initiatives including Vorstellungskraft X, Socratic Kitchen, and Gedankensurfen. Together, these form a cohesive approach based on the 'Kölner Modell' philosophy: Meaning + Culture + Dramaturgy = Energy.

Differentiator

Problem solved

Functional benefit

Brands

• Vorstellungskraft X: An initiative focused on using art and imagination as tools for change and transformation. Created by Dr. Torsten Fremer, Prof. Dr. Friedrich von Borries, Alexander Doudkin, and Ralph Linde.
• Socratic Kitchen
• Gedankensurfen

Products and services

• Strategische Beratung (Strategic Consulting) Strategic consulting service that starts projects with a workshop — a 'time-travel' exercise — to envision successful outcomes and develop relevant, future-ready concepts with substance. Targeted at enterprise organizations seeking transformation.
• Dramaturgie (Dramaturgy) Dramaturgical structuring service for events and communications — the deliberate flow that makes content tangible, directs attention, sustains tension, and creates meaning. Understood as an attitude for conscious staging of deliberate disruptions in rhythm, tension, and meaning.
• Meeting Design Designing meetings that carry people from A to Z, creating spaces for productive collaboration with methods that enable new ways of thinking. Targeted at organizations seeking innovation and alignment.
• Projektmanagement (Project Management) Dynamic project management bringing structure to complex processes, balancing resources and emotions to create experiences from meticulous preparation. Targeted at clients running complex event and transformation programs.
• Parcours für Veränderung (Parcours for Change) An experiential format using art installations as catalysts for reflection and movement, creating a 'wake-up trail' for leadership development beyond traditional presentations. Targeted at enterprise leaders navigating change and uncertainty.
• Zukunftsarena (Future Arena) A space for collective exploration combining a central big stage and surrounding small-group interaction tables, with real-time idea gathering and voting enabling participants to become protagonists rather than observers.
• Change Factory An innovative change lab with a modular 4-phase structure that builds awareness for change necessity, creates trust, and closes with concrete calls to action for business transfer. Targeted at organizations needing structured transformation programs.
• Vineyard Experience An outdoor leadership experience in vineyards exploring long-term thinking, patience, and early decision-making through the metaphor of winemaking. Targeted at senior leaders and executive teams.
• Learning Journeys Experiential formats taking teams to places, people, and stories that inspire change, following Otto Scharmer's Theory U philosophy for transformation. Targeted at leadership teams and organizations exploring change.
• Vorstellungskraft X An initiative combining art and strategic questions, creating curated parcours, exhibitions, and workshops to make transformation tangible. Targeted at enterprises engaging with artistic thinking to address strategic questions.
• Socratic Kitchen A thinking space and conversation lab conceived by philosophers for asking questions that set things in motion, combining philosophy, everyday logic, and honest encounters. Targeted at teams and leaders seeking authentic philosophical dialogue.
• Gedankensurfen (Thought Surfing) An interactive philosophical format offering impulses for navigating questions about meaning, systems, discomfort, and hope through conversations rather than presentations. Targeted at leaders and teams exploring deeper questions.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and supporting.

• Prof. Dr. Friedrich von BorriescoreStrategic or Co-development PartnerCo-initiator of Vorstellungskraft X initiative alongside Dr. Torsten Fremer. Professor of Design Theory with focus on social design. Contributed to the Parcours for Change format deployed at Volkswagen. Ongoing collaboration through the Fantasiemuskel podcast.
• Manuel ScheideggercoreStrategic or Co-development PartnerPhilosophist (Argumented Reality) who co-conceived the Socratic Kitchen format with Klubhaus founder Torsten Fremer. Provides philosophical expertise and methodology for this thinking/conversation lab format.
• VolkswagenflagshipOthersFlagship client partner for the Parcours for Change format under the Vorstellungskraft X initiative. Over 4,000 Volkswagen leaders have experienced these art-based change leadership spaces.
• Alexander DoudkinsupportingStrategic or Co-development PartnerCollaborator on the Vorstellungskraft X initiative, contributing to the intersection of artistic thinking and strategic questions.
• Ralph LindesupportingStrategic or Co-development PartnerCollaborator on the Vorstellungskraft X initiative, part of the core team including Dr. Torsten Fremer, Prof. Dr. Friedrich von Borries, and Alexander Doudkin.
• Ariadne von SchirachsupportingStrategic or Co-development PartnerPhilosopher who co-facilitates the Gedankensurfen (Thought Surfing) format with Torsten Fremer, providing philosophical impulses for this interactive exploration format.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IFOK: German strategy and dialogue consultancy (part of the IFOK Group) specializing in stakeholder dialogue, participation processes, and large-scale organizational change. Comparable in method-driven, facilitation-heavy enterprise consulting with DACH-centric reach.
• Dark Horse Innovation: German boutique consultancy focused on corporate innovation, transformation, and creative leadership development with strong experiential and design-led methodologies. Directly comparable to Klubhaus's blend of consulting, creative formats, and enterprise transformation work.
• 2b Ahead Thinknet: German future-of-business and innovation consultancy producing thought leadership and strategic programs for enterprise clients on transformation and emerging trends. Comparable in targeting senior enterprise audiences with forward-looking, content-rich change programs.
• Z_punkt The Future Company: German strategy consultancy specializing in foresight, trend analysis, and corporate future-readiness for large enterprise clients. Comparable in method-led strategic consulting aimed at senior leadership teams in DACH.
• Metaplan: German strategy and organizational consulting firm known for highly method-driven, workshop-based facilitation with senior client teams. Closely comparable to Klubhaus in its emphasis on structured methodology, dialogue-based change, and boutique DACH footprint.

Broad incumbents

• frog (Capgemini Invent): Global design and innovation consultancy (now part of Capgemini Invent) offering strategy, design, and experience work for large enterprise transformation programs. Comparable in design-led, experiential change engagements at enterprise scale, but operates as a much broader portfolio.
• IDEO: Global design and innovation consultancy with deep roots in human-centered design and organizational innovation. Comparable in blending creative, experiential methods with enterprise strategy, but with vastly larger scale and broader geographic reach.
• Roland Berger: Global management consultancy headquartered in Munich with significant practice areas in organizational and transformation work for large enterprises. Comparable in serving DACH enterprise transformation mandates, but at much greater scale and broader scope.
• Kienbaum Consultants International: German-headquartered management consulting firm with deep practices in HR, leadership, and organizational transformation. Comparable in DACH enterprise change and leadership development focus, but operates as a much larger generalist consultancy.

Emerging players

• Tignum: German-rooted boutique consultancy focused on sustainable high performance for senior leaders and teams, with experiential and behavior-change methodologies. Comparable in targeting senior enterprise audiences with high-touch, experiential leadership development formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLUBHAUS