Rowing Australia
- Company typePrivate
- Founded1925
- HeadquartersAustralian Capital Territory, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Rowing Australia firmographics
Firmographics- Name
- Rowing Australia
- Legal name
- Rowing Australia Ltd.
- Website
- https://rowingaustralia.com.au
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rowing Australia industry classification
Industry- Product category
- Sports Federation Governance
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)
Keywords
Where Rowing Australia is headquartered
LocationHeadquarters
- HQ city
- Australian Capital Territory
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Rowing Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels4 records
Marketing channels5 records
Rowing Australia product offering
Product offeringCore offering
Rowing Australia is the national governing body for the sport of rowing in Australia. It governs, develops, and administers the sport across elite high performance (the 'Rowsellas' Australian Rowing Team), grassroots and youth participation (Sporting Schools, Talent ID, Under 19, Under 23, Para), domestic competition (Australian Rowing Championships, Australian Masters Rowing Championships, Australian Beach Sprints Championships, Australian Indoor Rowing Championships), and member association / club support (governance, insurance, officiating). It selects, prepares, and fields Australian teams at World Cups, World Championships, Olympic and Paralympic Games.
Product overview
Rowing Australia operates as the national governing body for rowing, offering a unified digital presence through its website. The organization provides products and services organized around athlete development pathways (Talent ID, Under-19, Under-23, National Training Centre), major national events (Australian Rowing Championships, Australian Masters Rowing Championships, Australian Beach Sprints Championships, Australian Indoor Rowing Championships), community participation programs (Coaching, Sporting Schools, Para-rowing, Development, Officiating), and high-performance programs including the 'Australia A' squad and Para rowing program. The website functions as the central hub for all offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Rowsellas: The marketing/brand name for the Australian Rowing Team representing Australia in international competitions.
Products and services
- Australian Rowing Championships The premier national rowing regatta in Australia, sanctioned and managed by Rowing Australia at Lake Barrington, Tasmania, with club and competitor entries managed through rowingmanager.com. Aimed at competitive rowers progressing through state association selection.
- Australian Masters Rowing Championships National masters rowing championship in Australia for adult competitive rowers, returned to Lake Burley Griffin, Canberra in 2026 (first time at this venue in over a decade) and projected to attract 3,300+ visitors over 4 nights and generate $5.8 million in direct economic impact for Canberra.
- Australian Beach Sprints Championships National Beach Sprints rowing championship in Australia, sanctioned by Rowing Australia as part of its coastal and beach sprint discipline.
- Australian Indoor Rowing Championships
Quantifiable outcome
- At 2025 World Rowing Championships (Shanghai): Erik Horrie won Bronze in PR1 Men's Single Sculls; PR3 Mixed Double Sculls won Bronze; Men's Eight placed fourth; Women's Eight placed sixth — 22 athletes competed in Olympic class A-Finals.
- +2 more outcomes
Companies that use Rowing Australia
Customer profileSegments4 records
Ideal customer profiles5 records
Rowing Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rowing Australia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and minor.
- Australian Institute of Sport (AIS)coreThe AIS provides elite training facilities, sport science, sport medicine, and athlete support services to Rowing Australia's high-performance program. RA acknowledges AIS support as enabling athletes, coaches and programs to perform on the world stage.
- Queensland Academy of Sport (QAS)supportingQAS has partnered with Rowing Australia's PR1 Single Scull program. Former World Champion and Paralympic medallist Erik Horrie OAM PLY has been progressing under the guidance of Gold Coast coach Chris Holliday with QAS support.
- South Australian Sports Institute (SASI)supportingSASI coaches Christine MacLaren and Nick Mitchell previously supported para-rowing athletes including Nikki Ayers and Jed Altschwager. Both coaches have since been employed full-time by Rowing Australia (MacLaren as Para rowing Lead Coach).
- Australian Olympic Committee (AOC)supportingThe AOC supports the Australian Rowing Team's Olympic campaign, with rowing news and athlete profiles featured on olympics.com.au. Rowing Australia operates under the AOC's Olympic framework for team selection and representation.
- Paralympics AustraliasupportingParalympics Australia governs Paralympic sport in Australia, including the PR1 and PR3 para rowing programs. At Paris 2024, Australian para rowers won Gold (Nikki Ayers and Jed Altschwager in PR3 Mixed Double Sculls).
- RowNationsupportingRowNation provides digital event management and live streaming services for Rowing Australia events including the Australian Indoor Rowing Championships (AICR25). Partner logo appears on RA homepage footer.
- 776BCminor776BC is listed as a Rowing Australia partner, appearing alongside other sponsors and partners in the website footer. Nature of partnership appears to be commercial sponsorship/equipment support.
- Bont RowingminorBont Rowing appears as a partner/sponsor on the Rowing Australia website footer. Bont is an Australian rowing equipment manufacturer.
- Concept2minorConcept2 (rowing ergometer manufacturer) is listed as a Rowing Australia partner. Concept2 ergometers are the standard equipment for indoor rowing championships and training.
- Croker OarsminorCroker Oars is listed as a Rowing Australia partner, providing oar equipment for Australian rowing teams.
- Commonwealth Games AustraliasupportingCommonwealth Games Australia supports Australian rowing athletes competing at Commonwealth Games events. Rowing is a core Commonwealth Games sport for Australia.
- World Rowing (FISA)supportingWorld Rowing (FISA) is the international governing body for rowing. Rowing Australia competes under World Rowing's competition framework at World Cups, World Championships, and Olympic/Paralympic qualification events.
- Inglewood Coffee RoastersminorInglewood Coffee Roasters appears as a partner/sponsor on the Rowing Australia website footer.
- Bolle AustraliaminorBolle Australia (eyewear) appears as a partner on the Rowing Australia website footer.
- Bannister DownsminorBannister Downs (dairy/food producer) appears as a partner on the Rowing Australia website footer.
Scale indicators7 records
Expansion highlights6 records
Rowing Australia competitors and assessment
Company assessmentDirect peers
- Rowing Canada Aviron: Canada's national rowing federation. Directly comparable federation structure overseeing high-performance, NextGen and domestic competition programs under World Rowing.
- British Rowing: The national governing body for rowing in Great Britain. Directly comparable to Rowing Australia as a federation delivering high-performance, pathway, participation and domestic competition programs with similar World Rowing / Olympic structure.
- USRowing: The national governing body for rowing in the United States. Comparable as a NGB running elite, collegiate-linked, masters and junior pathways, and fielding national teams at World Rowing / Olympic events.
- Rowing New Zealand: New Zealand's national rowing federation. Closely comparable peer — small-population federation with a strong high-performance record and similar pathway/community split.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rowing Australia social profiles
Digital presenceRowing Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rowing Australia leadership team
Management profileNumber of profiles
Profiles7 records
Rowing Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rowing Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rowing Australia
What does Rowing Australia do?
Rowing Australia is the national governing body for the sport of rowing in Australia. It governs, develops, and administers the sport across elite high performance (the 'Rowsellas' Australian Rowing Team), grassroots and youth participation (Sporting Schools, Talent ID, Under 19, Under 23, Para), domestic competition (Australian Rowing Championships, Australian Masters Rowing Championships, Australian Beach Sprints Championships, Australian Indoor Rowing Championships), and member association / club support (governance, insurance, officiating). It selects, prepares, and fields Australian teams at World Cups, World Championships, Olympic and Paralympic Games.
Is Rowing Australia a public or private company?
Rowing Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rowing Australia founded?
Rowing Australia was founded in 1925. It employs 11 to 50 people.
Where is Rowing Australia based?
Rowing Australia is headquartered in Australian Capital Territory, Australia, in the Oceania region.
Who are Rowing Australia's main competitors?
Direct peers on record are Rowing Canada Aviron, British Rowing, USRowing and Rowing New Zealand.
Does Rowing Australia have an API?
No public API is recorded for Rowing Australia.
What industry is Rowing Australia in?
Rowing Australia's product category is Sports Federation Governance. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7997.