Rowing Australia

Sports Federation Governancerowingaustralia.com.au

Company typePrivate
Founded1925
HeadquartersAustralian Capital Territory, Australia
Headcount11–50
GTM typeB2B and B2C
OfferingServices

Rowing Australia firmographics

Firmographics

Name: Rowing Australia
Legal name: Rowing Australia Ltd.
Website: https://rowingaustralia.com.au
Company type: Private
Founded year: 1925
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Rowing Australia industry classification

Industry

Product category: Sports Federation Governance
NAICS: Sports Teams and Clubs (711211), Spectator Sports (71121)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: National Governing Bodies (NGBs) (MPAKAFAC)
akta.pro secondary industries: Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

National rowing federation
Rowing athlete development
High performance sport
Rowing championships
Para rowing program

Where Rowing Australia is headquartered

Location

Headquarters

HQ city: Australian Capital Territory
HQ country: Australia
HQ region: Oceania

Offices3 records

Markets served

Rowing Australia business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels4 records

Marketing channels5 records

Rowing Australia product offering

Product offering

Core offering

Rowing Australia is the national governing body for the sport of rowing in Australia. It governs, develops, and administers the sport across elite high performance (the 'Rowsellas' Australian Rowing Team), grassroots and youth participation (Sporting Schools, Talent ID, Under 19, Under 23, Para), domestic competition (Australian Rowing Championships, Australian Masters Rowing Championships, Australian Beach Sprints Championships, Australian Indoor Rowing Championships), and member association / club support (governance, insurance, officiating). It selects, prepares, and fields Australian teams at World Cups, World Championships, Olympic and Paralympic Games.

Product overview

Rowing Australia operates as the national governing body for rowing, offering a unified digital presence through its website. The organization provides products and services organized around athlete development pathways (Talent ID, Under-19, Under-23, National Training Centre), major national events (Australian Rowing Championships, Australian Masters Rowing Championships, Australian Beach Sprints Championships, Australian Indoor Rowing Championships), community participation programs (Coaching, Sporting Schools, Para-rowing, Development, Officiating), and high-performance programs including the 'Australia A' squad and Para rowing program. The website functions as the central hub for all offerings.

Differentiator

Problem solved

Functional benefit

Brands

Rowsellas: The marketing/brand name for the Australian Rowing Team representing Australia in international competitions.

Products and services

Australian Rowing Championships The premier national rowing regatta in Australia, sanctioned and managed by Rowing Australia at Lake Barrington, Tasmania, with club and competitor entries managed through rowingmanager.com. Aimed at competitive rowers progressing through state association selection.
Australian Masters Rowing Championships National masters rowing championship in Australia for adult competitive rowers, returned to Lake Burley Griffin, Canberra in 2026 (first time at this venue in over a decade) and projected to attract 3,300+ visitors over 4 nights and generate $5.8 million in direct economic impact for Canberra.
Australian Beach Sprints Championships National Beach Sprints rowing championship in Australia, sanctioned by Rowing Australia as part of its coastal and beach sprint discipline.
Australian Indoor Rowing Championships

Quantifiable outcome

At 2025 World Rowing Championships (Shanghai): Erik Horrie won Bronze in PR1 Men's Single Sculls; PR3 Mixed Double Sculls won Bronze; Men's Eight placed fourth; Women's Eight placed sixth — 22 athletes competed in Olympic class A-Finals.
+2 more outcomes

Companies that use Rowing Australia

Customer profile

Segments4 records

Ideal customer profiles5 records

Rowing Australia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rowing Australia partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

Australian Institute of Sport (AIS)coreStrategic or Co-development PartnerThe AIS provides elite training facilities, sport science, sport medicine, and athlete support services to Rowing Australia's high-performance program. RA acknowledges AIS support as enabling athletes, coaches and programs to perform on the world stage.
Queensland Academy of Sport (QAS)supportingStrategic or Co-development PartnerQAS has partnered with Rowing Australia's PR1 Single Scull program. Former World Champion and Paralympic medallist Erik Horrie OAM PLY has been progressing under the guidance of Gold Coast coach Chris Holliday with QAS support.
South Australian Sports Institute (SASI)supportingStrategic or Co-development PartnerSASI coaches Christine MacLaren and Nick Mitchell previously supported para-rowing athletes including Nikki Ayers and Jed Altschwager. Both coaches have since been employed full-time by Rowing Australia (MacLaren as Para rowing Lead Coach).
Australian Olympic Committee (AOC)supportingStrategic or Co-development PartnerThe AOC supports the Australian Rowing Team's Olympic campaign, with rowing news and athlete profiles featured on olympics.com.au. Rowing Australia operates under the AOC's Olympic framework for team selection and representation.
Paralympics AustraliasupportingStrategic or Co-development PartnerParalympics Australia governs Paralympic sport in Australia, including the PR1 and PR3 para rowing programs. At Paris 2024, Australian para rowers won Gold (Nikki Ayers and Jed Altschwager in PR3 Mixed Double Sculls).
RowNationsupportingTechnology or IntegrationRowNation provides digital event management and live streaming services for Rowing Australia events including the Australian Indoor Rowing Championships (AICR25). Partner logo appears on RA homepage footer.
776BCminorOthers776BC is listed as a Rowing Australia partner, appearing alongside other sponsors and partners in the website footer. Nature of partnership appears to be commercial sponsorship/equipment support.
Bont RowingminorOthersBont Rowing appears as a partner/sponsor on the Rowing Australia website footer. Bont is an Australian rowing equipment manufacturer.
Concept2minorOthersConcept2 (rowing ergometer manufacturer) is listed as a Rowing Australia partner. Concept2 ergometers are the standard equipment for indoor rowing championships and training.
Croker OarsminorOthersCroker Oars is listed as a Rowing Australia partner, providing oar equipment for Australian rowing teams.
Commonwealth Games AustraliasupportingStrategic or Co-development PartnerCommonwealth Games Australia supports Australian rowing athletes competing at Commonwealth Games events. Rowing is a core Commonwealth Games sport for Australia.
World Rowing (FISA)supportingStrategic or Co-development PartnerWorld Rowing (FISA) is the international governing body for rowing. Rowing Australia competes under World Rowing's competition framework at World Cups, World Championships, and Olympic/Paralympic qualification events.
Inglewood Coffee RoastersminorOthersInglewood Coffee Roasters appears as a partner/sponsor on the Rowing Australia website footer.
Bolle AustraliaminorOthersBolle Australia (eyewear) appears as a partner on the Rowing Australia website footer.
Bannister DownsminorOthersBannister Downs (dairy/food producer) appears as a partner on the Rowing Australia website footer.

Scale indicators7 records

Expansion highlights6 records

Rowing Australia competitors and assessment

Company assessment

Direct peers

Rowing Canada Aviron: Canada's national rowing federation. Directly comparable federation structure overseeing high-performance, NextGen and domestic competition programs under World Rowing.
British Rowing: The national governing body for rowing in Great Britain. Directly comparable to Rowing Australia as a federation delivering high-performance, pathway, participation and domestic competition programs with similar World Rowing / Olympic structure.
USRowing: The national governing body for rowing in the United States. Comparable as a NGB running elite, collegiate-linked, masters and junior pathways, and fielding national teams at World Rowing / Olympic events.
Rowing New Zealand: New Zealand's national rowing federation. Closely comparable peer — small-population federation with a strong high-performance record and similar pathway/community split.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Rowing Australia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rowing Australia leadership team

Management profile

Number of profiles

Profiles7 records

Rowing Australia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rowing Australia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowing Australia

What does Rowing Australia do?

Is Rowing Australia a public or private company?

Rowing Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Rowing Australia founded?

Rowing Australia was founded in 1925. It employs 11 to 50 people.

Where is Rowing Australia based?

Rowing Australia is headquartered in Australian Capital Territory, Australia, in the Oceania region.

Who are Rowing Australia's main competitors?

Direct peers on record are Rowing Canada Aviron, British Rowing, USRowing and Rowing New Zealand.

Does Rowing Australia have an API?

No public API is recorded for Rowing Australia.

What industry is Rowing Australia in?

Rowing Australia's product category is Sports Federation Governance. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7997.