Barefoot Coffee Roasters

What Barefoot Coffee Roasters does

Barefoot Coffee Roasters is a family-owned boutique coffee roaster founded in 2003 and headquartered in Santa Clara, California, with retail cafes in Campbell, California and Solana Beach, California. The company roasts and sells specialty coffee, organic tea, and craft chocolate, and extends into adjacent services including coffee subscriptions, barista education classes, cafe consulting, and a mobile coffee bar for events.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue comes from cafe traffic at its two retail locations and from online bag and subscription sales at roughly $18.75–$25 per bag and $150 (three-month) or $300 (six-month) subscription tiers. Wholesale and B2B revenue is generated through offices, cafes and restaurants, and specialty retailers including Whole Foods. Education, consulting, and event services monetize the team's roasting and barista expertise, with virtual coffee classes launched in November 2020 extending reach beyond physical locations.

Since 2012, the company has been led by owner and head roaster Jon Dolin, who has steered product development and quality control. Strategic activity has been steady rather than aggressive: a Solana Beach cafe opened in November 2019, a Coffee for a Cause program launched in June 2019, virtual classes and special-order services were added in 2020, and a To'ak craft chocolate partnership produced a Signature 2021 Rain Harvest 75% bar in February 2022. Seven consecutive years of specialty-coffee industry awards (including Good Food Awards and Roaster of the Year honors) support a premium brand position, though no AI/ML, funding, or M&A activity is disclosed.

Name

Barefoot Coffee Roasters

Legal name

Barefoot Coffee Roasters

Website

https://barefootcoffee.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Barefoot Coffee Roasters is a family-owned boutique coffee roaster founded in 2003, serving specialty coffee, tea, subscriptions, classes, consulting, and mobile coffee bar services to consumers, offices, and wholesale accounts from its Santa Clara roastery and cafes in Campbell and Solana Beach, California.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Caterers (72232)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscriptions
• Wholesale coffee supply
• Coffee education classes

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of whole bean coffee, cold brew beans, and craft chocolate through e-commerce website and cafes. Includes various roast profiles (light, medium, dark) and single origins from Africa, Latin America, and Indo Pacific regions.
2. Coffee Subscriptions: Recurring subscription service for drip coffee and espresso, with 3, 6, or 12 month terms. Roaster's Choice delivers different varietals every 2 weeks with free shipping after first delivery and 10% discount on additional orders.
3. Wholesale & Office Coffee: Bulk coffee beans and retail bags for resale to cafes, restaurants, offices, and specialty markets. Office coffee programs for Fortune 50 companies to startups with drip coffee, espresso, decaf and organic options.
4. Cafe Consulting Services: Consulting services for restaurants, cafes, universities, and offices looking to open or optimize coffee operations. Services include equipment purchasing, space planning, menu development, and employee training. Led by co-owner Jon Dolin.
5. Mobile Coffee Bar & Events: Catered coffee bar services for office events, parties, weddings, and conferences with signature drinks, cold brew, and organic teas. Available in Santa Clara County area.
6. Coffee Education Classes: In-person and virtual classes including Latte Art (Intro and Intermediate), Home Brew Methods, Intro to Roasting, Intro to Espresso, and Barista Training. Corporate team building events also offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Barefoot Coffee Roasters is a boutique small-batch coffee roaster founded in 2003 that sources green coffee through direct trade relationships (paying at least 25% above Fair Trade prices), roasts single-origin and blended coffees in Santa Clara, California, and distributes them via e-commerce, two company-owned cafes (Campbell and Solana Beach), wholesale supply to businesses, and recurring home delivery subscriptions. The company complements its roasted coffee with craft chocolate, brewing equipment, branded merchandise, mobile coffee catering, and coffee education classes (in-person and virtual), along with cafe consulting services led by co-owner Jon Dolin.

Product overview

Barefoot Coffee Roasters is a family-run boutique coffee roaster founded in 2003, operating cafes in Silicon Valley (Campbell) and San Diego (Solana Beach), with a roastery and Training Lab408 in Santa Clara, California. The core product portfolio centers on small-batch roasted specialty coffees including single origins (Yirgacheffe Aricha from Ethiopia, San Rafael Tarrazu from Costa Rica, Gea Women's Coffee and Cafe Delas Women's Coffee from Honduras/Guatemala), espresso blends (The Boss Espresso Blend, Redcab Espresso, Gea Women's Espresso), and dark roasts (The Beast, Cerberus), complemented by an award-winning Cold Brew. The company offers subscription services for drip and espresso coffee, craft chocolate collections featuring premium makers (To'ak, Dick Taylor, Ritual Chocolate), brewing equipment (Fellow Ode Grinder, Yama French Press), and branded merchandise. Service offerings include in-person and virtual coffee education classes (latte art, home brewing, espresso fundamentals), mobile coffee catering for events, wholesale programs for offices and cafes, and cafe consulting services led by co-owner Jon Dolin. The company practices direct trade sourcing, paying at least 25% above Fair Trade prices, and supports various charitable causes through 'Coffees for a Cause' partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• The Beast Dark Roast Blend A dark roast coffee blend with bittersweet chocolate and macadamia nut cookie notes, sourced from Guatemala, Brazil, and Colombia using Caturra, Bourbon, Mundo Novo, and Typica cultivars via washed and natural processes; sold to home brewing enthusiasts and wholesale accounts.
• Cerberus Dark Roast Single Origin The darkest roast offering with robust chocolate aromas and roasted nut notes, sourced as a traceable single origin from Honduras at 1,100-1,650 masl; sold to home brewers and wholesale accounts.
• Redcab Brazilian Single Origin Brazilian single origin with chocolate sprinkles and nutty base notes, smooth creamy body, and clean finish; natural process from 900-1,200 masl using Bourbon, catimor, caturra, and typica cultivars.
• Redcab Espresso Espresso-specific roast of Brazilian Redcab featuring sweet caramel and hazelnut notes with mild citrus and light milk chocolate finish.
• The Boss Espresso Blend Espresso blend with walnut and vanilla aromas, gooey fudge brownie notes, orange zest, and lingering sweetness; sourced from Colombia and Brazil at 900-1,700 masl using natural and washed processes.
• Cold Brew Beans Beans specifically sourced and roasted for award-winning cold brew coffee, featuring chocolaty, rich, and smooth characteristics; sourced from an organic farm in Peru.
• Decaf Esmeralda Decaffeinated Mexican coffee featuring nutty aromas, maple syrup, raisin, and dark chocolate notes; decaffeinated via the Ethyl Acetate (EA) natural process.
• Gea Women's Coffee Organic and sustainable single origin Honduran coffee sourced from over 300 women producers, featuring almond, toffee, apple, and apricot notes with juicy acidity; from Lempira, Ocotepeque, Intibuca, Copan, La Paz, El Paraiso at 1100-1,650 masl.
• Gea Women's Espresso Espresso version of Gea Women's Coffee featuring toffee, waffle cone, and maple syrup notes with a creamy body, sourced from the same Honduran women producer network.
• Cafe Delas Women's Coffee Guatemalan coffee traceable to woman-owned farmers in Covoya's Cafe Delas producer program, featuring stone fruit, berry, caramel, and cherry notes from Cantinil, Huehuetenango at 1500-1,800 masl.
• San Rafael Tarrazu Costa Rican single origin from the Tarrazu region with Denomination of Origin certification, featuring caramel, dried fruit, stone fruit, and vanilla notes; sourced from 1,300 producer families at 1200-1800 masl.
• Yirgacheffe Aricha Ethiopian single origin from the Yirgacheffe region, Aricha community; light roast with floral aromas, berry, lemon, and honey notes from 1950 masl elevation in the Gedeo district.
• Drip Coffee Subscription Roaster's Choice coffee subscription delivering a different 11 oz bag of whole bean drip coffee every 2 weeks; includes free shipping after first delivery and 10% discount on additional bags during subscription; 3-month or 6-month terms.
• Espresso Subscription Roaster's Choice espresso subscription delivering one 11 oz bag of espresso every 2 weeks; includes free shipping after first delivery and 10% discount on additional bags; 3-month or 6-month terms.
• Coffee Samplers Sample packages including Traditional Drip Sampler (3 bags of darker roasts), Espresso Sampler (3 bags of espresso offerings), and Taste the World Sampler (4 bags from around the world).
• Coffee + Chocolate Gift Bundle Pairing of 2-3 bags of Barefoot Coffee with a craft chocolate bar from Ritual Chocolate (Apres Bar), presented as a wrapped gift bundle.
• Coffee + Chocolate Reserve Gift Box Premium gift package pairing single origin coffee with limited edition To'ak Signature 2021 Rain Harvest 75% chocolate.
• Craft Chocolate Collection Curated resale collection of premium craft chocolate from Ritual Chocolate, Dick Taylor Chocolate, To'ak, and Goodnow Farms, sourced from makers promoting direct trade and sustainability.
• Barefoot Ceramic Mugs Branded ceramic mugs in three styles: Campfire mug (13oz), White diner mug, and White with black handle; all feature a white interior.
• Gift Cards E-gift cards available in $25, $50, and $100 denominations; separate cards for online store purchases vs. cafe purchases.
• Barefoot Logo Apparel Logo t-shirts and long sleeve shirts available in X-Small to X-Large sizes, in blue short sleeve, grey long sleeve, and black short sleeve options; branded knit beanies also sold in black and gray.
• Yama French Press 6 Cup Heat-resistant borosilicate glass French press with 25 oz serving capacity, hand blown and dishwasher safe.
• Fellow Ode Grinder Professional-grade home coffee grinder with 64mm flat burrs, 31 grind settings, single dose loading, and quiet grinding; designed for AeroPress, pour-over, French press, and cold brew.
• In-Person Coffee Classes Coffee education at Training Lab408 and Campbell Cafe including Intro & Intermediate Latte Art, Home Brew Methods, Intro to Roasting, Intro to Espresso, and Barista Training; priced $25-$55 per class.
• Virtual Coffee Classes Remote coffee education led by co-owner Jon Dolin featuring Fundamentals of Home Espresso, French Press, Chemex Masterclass, and Cold Brew classes; includes gift box shipments with coffee beans and brewing vessels.
• Latte Art Classes Intro Latte Art class covering free-pouring techniques for heart patterns and Intermediate Latte Art for advanced Rosetta designs; includes 30% discount on beans.
• Barefoot Mobile Coffee Bar Mobile coffee catering for office events, parties, weddings, and conferences in Santa Clara County including San Jose, Palo Alto, and Cupertino; features signature drinks (Voodoos, Vanittes, Cubanos), award-winning Cold Brew, and organic tea.
• Office Coffee Program Customized coffee programs for offices from Fortune 50 companies to startups; includes drip coffee, espresso, decaf, organic options, Cold Brew, equipment assistance, team building events, and consulting with free Bay Area delivery on minimum orders.
• Cafe and Restaurant Wholesale Bulk coffee beans, retail bags, filters, coffee sleeves, specialty chocolate, and sugars for cafes and restaurants; includes equipment, training, and consulting services.
• Wholesale Cold Brew Office and cafe Cold Brew in 5-gallon nitro kegs, 2.7-gallon ship pouches, 64oz growlers, and 12oz bottles (case of 24); free delivery in surrounding area based on minimum order.
• Cafe Consulting Consulting led by co-owner Jon Dolin covering equipment purchasing, space planning, menu development, and employee training; services for restaurants, cafes, universities, and offices since 2012.
• Specialty Markets Distribution Retail bag distribution throughout the Bay Area at Whole Foods, Safeway, Target, Nugget Markets, Draeger's, and specialty grocers; 11 oz whole bean bags and 5 lb bulk bags for market coffee bars, with in-store product demos.
• Campbell Cafe Award-winning cafe at 1819 S Bascom Ave, Campbell, CA; open daily 7am-5pm with hand-crafted drinks, award-winning Cold Brew, organic teas, pastries, craft chocolate, toasts, bagels, and whole bean coffee sales.
• Solana Beach Cafe Cafe in Solana Beach at 439 S. Cedros Ave. #204, part of Cedros Ave Design District; features coffee creations with organic whole milk, organic heirloom teas, sandwiches, tri tip tacos, smoothies, JoJo's Creamery ice cream, craft beer, wine, kombucha, and a dog-friendly patio with happy hour 3-4pm.

Quantifiable outcome

• 25% premium paid to producers above Fair Trade export price
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Whole Foods MarketscoreChannel Partner/ Reseller/ DistributorRetail distribution partnership across multiple Bay Area Whole Foods locations including Blossom Hill, Campbell, Cupertino, Fremont, Fresno, Los Altos, Los Gatos, Novato, Redwood City, Reno, San Francisco (Castro, Noe Valley, Potrero Hill), San Jose (Alameda), San Rafael, Santa Clara, and Santa Cruz.
• Specialty Retail MarketscoreChannel Partner/ Reseller/ DistributorDistribution through Andy's Local Market (San Rafael), Ava's Downtown Market (Mountain View), Bianchini's Market, Briar Patch Valley Co-Op, Browns Valley Market, Draeger's Market, Lucky's Market, Mollie Stones, New Leaf Market (San Jose), New Moon Natural Foods (Truckee), Nugget Markets, Oakgrove Market (Burlingame), Piazza's Fine Foods, Raley's Market, Roberts Market, Safeway (multiple Bay Area locations), Target (Bay Area), Trag's Market (San Mateo), Woodlands Market (SF, Tiburon), and Zanottos (Naglee, Willow Glen, Sunnyvale).
• Cold Brew Wholesale PartnerscoreChannel Partner/ Reseller/ DistributorCold brew distribution to offices, cafes, markets, and restaurants in 5 gallon nitro kegs, 2.7 gallon ship pouches, 64oz growlers, and 12oz bottles (case of 24). Free delivery in surrounding area based on minimum order.
• Direct Trade Coffee ProducerscoreStrategic or Co-development PartnerLong-term direct trade relationships with coffee producers paying at least 25% above Fair Trade export prices. Sources from micro farms visited by Barefoot or long-time import partners. Relationships span over 13 years.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Verve Coffee Roasters: California-based specialty coffee roaster with cafes, direct trade sourcing, and a similar DTC + wholesale + cafe model. Closely comparable in category, geography, and price positioning.
• Blue Bottle Coffee: Third-wave specialty coffee roaster and cafe operator founded in Oakland, CA with a comparable single-origin and Direct Trade proposition and similar premium DTC pricing.
• Stumptown Coffee Roasters: Direct trade specialty roaster with cafes, wholesale, and Cold Brew program. Comparable on sourcing model, product mix (single origins, espresso, cold brew), and multi-channel distribution.
• Sightglass Coffee: San Francisco specialty roaster with roastery-cafe hybrid locations and wholesale accounts; highly comparable in operating model and Bay Area market overlap.
• Philz Coffee: Bay Area-born specialty coffee chain offering customized hand-crafted drinks with multiple cafe locations. Comparable in cafe-led model and California footprint, though larger scale.
• Counter Culture Coffee: Specialty coffee roaster with a strong direct trade and sustainability program, plus training/education offerings. Comparable on sourcing philosophy, education services, and wholesale distribution.
• La Colombe Coffee Roasters: Specialty roaster with cafes, wholesale, and a flagship Draft Latte/cold brew line. Comparable product portfolio (specialty espresso, cold brew, RTD-style offerings) and multi-channel strategy.
• Intelligentsia Coffee: Direct trade specialty roaster with cafes and wholesale accounts. Comparable in sourcing model, single-origin focus, and B2B customer base.
• Heart Roasters: Portland-based craft coffee roaster operating roastery-cafes with a direct trade sourcing emphasis. Comparable boutique roaster-cafe hybrid model.

Broad incumbents

• Peet's Coffee: Established Bay Area specialty coffee incumbent with broad retail grocery, foodservice, and cafe presence. Overlaps in wholesale accounts and category but operates at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barefootcoffee
• Facebookfacebook.com/barefootcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barefoot Coffee Roasters