SMP Architecture

What SMP Architecture does

SMP Architecture P.A. is a privately held, full-service architecture firm headquartered at 205 E Intendencia St in Pensacola, Florida, founded in 1989 by Brian Spencer and Randy Maxwell. The firm provides professional services in architecture, land planning, urban design, interior design, real estate development, and construction administration, operating through a small in-house team of approximately 8 members supplemented by an interdisciplinary network of engineering consultants. SMP works across a horizontal mix of project types and scales, with primary segments in hospitality, multi-family residential, commercial office, medical office, adaptive re-use, and civic projects, plus secondary work in mixed-use and master planning, senior living, and custom single-family residential. Notable projects include the Hilton Garden Inn Pensacola, CoastAL in Orange Beach AL, Admiral's Row Residences (a 17-unit multi-family development on Palafox Pier), the American Magic / America's Cup research and training facility, UWF Museum of Industry Entrance & Train Exhibit, and Shaddix Plastic Surgery.

The firm's commercial model is traditional professional services: project-based engagements with quoted fees that vary by scope, size, and complexity, delivered via direct client engagement across the Gulf Coast region spanning Florida, Alabama, Louisiana, and other southeastern states. Distribution is sales-led and relationship-driven, with no disclosed external funding, parent company, subsidiaries, or acquisition activity. Marketing relies on organic social channels (Instagram, LinkedIn, Facebook) and earned media coverage in outlets such as the Pensacola News Journal, 850 Business Magazine, and Design Alabama, reinforcing a brand identity tied to Gulf Coast vernacular architecture, contextual design, and Pensacola urban revitalization. The firm has accumulated a substantial award portfolio from AIA Florida NW (multiple Honor and Merit awards for masonry, new work, and interior architecture), Intercontinental Hotel Group (Development of the Year for Holiday Inn Resort), Best Western Premier, Builder Magazine (Aurora Design Award), Southeast Construction, and InWeekly (Best of the Coast — Best Architect for Brian Spencer), providing reputational credibility in its regional market.

Name

SMP Architecture

Legal name

SMP Architecture P.A.

Website

https://smp-arch.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

SMP Architecture is a Pensacola, Florida-based full-service architecture firm founded in 1989, serving hospitality, residential, commercial, healthcare, civic, and adaptive-reuse clients across the Gulf Coast region through project-based professional services delivered by a small interdisciplinary team.

Ownership category

akta.pro rank

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Design Services: Professional services including architecture, land planning, urban design, interior design, development, and construction administration from concept through construction

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SMP Architecture is a full-service architecture firm offering professional services in architecture, land planning, urban design, interior design, development, and construction administration. The firm works on a wide range of project types including hospitality, residential, commercial office, medical office, adaptive re-use, civic, and mixed-use projects, delivering integrated design solutions from initial concept through construction via an interdisciplinary team with engineering consultants.

Product overview

SMP Architecture is a full-service architecture firm offering professional services in architecture, land planning, urban design, interior design, development, and construction administration. Founded in 1989 and headquartered in Pensacola, FL, the firm works on a wide range of project types including hospitality, single and multi-family residential, commercial office, medical office, adaptive re-use, civic, mixed-use and master planning projects. The firm's approach emphasizes 'Listen. Interpret. Translate.' design methodology, creating architecture responsive to client needs and community context. Services are delivered through interdisciplinary collaboration with engineering consultants, providing integrated solutions from initial concept through construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Professional architectural design services including schematic design, design development, construction documents, and construction administration for various project types in hospitality, residential, commercial, medical, civic, and mixed-use sectors.
• Land Planning Comprehensive land use planning services for development projects of varying scales and complexity.
• Urban Design Urban design services focused on creating cohesive, sustainable urban environments and streetscapes.
• Interior Design Interior design services for commercial, residential, and hospitality spaces.
• Development Services Real estate development services including project conception through completion, leveraging principals who serve as both architects and developers.
• Construction Administration Construction administration services overseeing projects from groundbreaking through final delivery.

Named customers9 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Interdisciplinary Consultant NetworkcoreStrategic or Co-development PartnerSMP Architecture works in collaboration with an interdisciplinary team of consultants to offer a full range of engineering services and stay fully engaged from initial concept through construction

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HOK: Global architecture, engineering, and planning firm with strong hospitality, healthcare, and civic practices; competes for larger-scale regional commissions where SMP's small team may be at a capacity disadvantage.
• Gensler: Global architecture and design firm operating across all major commercial sectors including hospitality, mixed-use, and civic projects; a much larger incumbent whose regional offices compete for the same Gulf Coast commissions.
• Perkins&Will: International architecture firm with healthcare, civic, and education expertise including a strong presence in the Southeast; competes with SMP on healthcare, civic, and education projects across the Florida/Gulf Coast region.

Direct peers

• DAG Architects: Pensacola-based architecture firm of comparable size serving the Gulf Coast region with similar multi-sector work including hospitality, civic, and residential projects; competes for the same local clients and developer relationships as SMP Architecture.
• Historical Concepts: Atlanta-based architecture and planning firm with a strong reputation for traditional/contextual design, hospitality, and master planning projects across the Southeast - highly comparable in design ethos and regional southeastern focus.
• Lake|Flato Architects: San Antonio-based regional architecture firm of similar scale, award-winning design philosophy, and community-oriented practice serving multiple project types including hospitality, civic, and residential - closely comparable in mission and operating model.
• Hart Howerton: Planning, architecture, and landscape design firm focused on hospitality, residential, and master planning - shares SMP's emphasis on contextual design and integrated urban planning services.
• Baskervill: Virginia-based architecture and interior design firm with strong hospitality and adaptive reuse practices, comparable in size and multi-disciplinary service model to SMP Architecture.
• Cooper Carry: Mid-sized architecture firm with deep hospitality, mixed-use, and multifamily expertise and multiple regional offices, making it a comparable competitor for branded hotel and mixed-use commissions.
• Wimberly Allison Tong & Goo (WATG): Global hospitality-focused architecture and design firm with strong hotel brand relationships and resort expertise; competes with SMP for premium hospitality commissions, though at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smparchitecture
• LinkedInlinkedin.com/company/smp-architecture-p.a.
• Instagraminstagram.com/smp.architecture
• Xx.com/smparch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMP Architecture