eCharge

What eCharge does

eCharge, operated by the sole proprietorship Aum Teche and headquartered in Frazer Town, Bangalore, is an India-focused EV charging aggregator. It connects electric vehicle owners with third-party Charging Point Operators (CPOs) through a consumer mobile app that enables nearby-station discovery, real-time availability, slot booking, and in-app payment, while layering a Charging Management System (CMS) with an AI-equipped dashboard, fleet charging access, an EV marketplace with financing, a closed-loop eCharge Wallet, and a multi-tier eCharge Pass subscription product. The company does not own or operate charging infrastructure; instead it positions itself as an asset-light intermediary between fragmented demand (EV drivers) and fragmented supply (CPOs, commercial establishments, fleet owners) on B2C, B2B, and C2C models.

The underlying technology stack is a cloud-based platform with an Android consumer app on Google Play, a separate host app for station partners, and a web-accessible CMS for operators. Proprietary-feeling components include the real-time station locator, slot booking engine, closed prepaid wallet, and AI-tagged operator dashboard for occupancy and proximity analytics, though no AI models, APIs, SDKs, patents, or third-party benchmarks are disclosed.

Monetization is multi-stream: per-transaction fees/convenience charges on charging sessions, recurring Echarge Pass subscriptions (Silver/Gold/Platinum, non-cancellable), marketplace commissions on EV sales, and stated data monetization via aggregated user behavior. Go-to-market combines product-led growth (free app download, self-serve discovery) with a channel-partner motion targeting CPOs, EV manufacturers, fleet owners, and commercial establishments. The legal structure is a sole proprietorship, no institutional funding is disclosed, headcount is reported at 1-10, and the company mission is to become 'India's largest aggregator' for charging stations.

Name

eCharge

Legal name

Aum Teche

Website

https://echargeapp.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

eCharge is an India-based EV charging aggregator (operated by sole proprietorship Aum Teche) that connects EV owners with third-party charging stations via a consumer app, while offering Charging Point Operators an AI-equipped CMS dashboard, subscription passes, and an EV marketplace.

Ownership category

akta.pro rank

Product category

EV Charging Aggregator Platform

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging aggregator
• EV charging network
• Charging management system
• Fleet charging solutions
• Electric vehicle marketplace

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Commission Fees: eCharge operates as an intermediary aggregator platform, charging a convenience fee on transactions between EV users and Third Party Vendors of charging services. The platform facilitates payments and retains a percentage or fixed fee per transaction.
2. Echarge Pass Subscriptions: Subscription-based membership tiers (Silver, Gold, Platinum) offering promotional discounts, special offers, and exclusive offerings. Once subscribed and paid for, the pass cannot be cancelled prior to end of membership period with no refunds.
3. EV Marketplace Commission: Marketplace facilitating sale of EVs and related products/services with commission or transaction fees on sales facilitated through the platform
4. Data Monetization: Platform collects user behavior, location, and charging data to provide personalized content, targeted advertisements, and research reports. May derive monetary benefit from aggregated, anonymized data.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

eCharge operates a free mobile super app that aggregates third-party EV charging stations across India, enabling EV owners to locate nearby chargers, verify real-time availability, book charging slots in advance, and complete in-app payments. The company also provides a cloud-based Charging Management System (CMS) with an AI-powered dashboard for Charging Point Operators to list and manage stations, supported by a Host App for onboarding partners, a prepaid eCharge Wallet, subscription eCharge Pass tiers, an EV Marketplace, and fleet charging tools.

Product overview

eCharge operates as a one-stop EV charging ecosystem with two core products: the eCharge App (a consumer-facing super app for finding, booking, and paying for charging stations) and the eCharge CMS (a cloud-based management system for Charging Point Operators). The platform supports B2C, B2B, and C2C business models through a Host App for third-party station owners, and includes an EV Marketplace for vehicle sales with financing. Additional modules include the eCharge Wallet (prepaid payment instrument) and eCharge Pass (subscription membership tiers). The CMS features AI-powered capabilities for charging management.

Differentiator

Problem solved

Functional benefit

Brands

• eCharge CMS: Charging Management System with AI-equipped dashboard for Charging Point Operators
• eCharge Wallet
• eCharge Pass

Products and services

• eCharge App A free consumer mobile super app that allows EV owners to find nearby charging stations, verify real-time availability, book charging slots in advance, receive real-time charging updates, and complete payments within the app. Supports B2C, B2B, and C2C models for end-users.
• eCharge CMS (Charging Management System) A cloud-based Charging Management System with a sophisticated AI-equipped dashboard designed for Charging Point Operators (CPOs). Surfaces station proximity, occupancy, charger types, and connects commercial establishments and EV enthusiasts operating chargers to the eCharge network. Works with all leading EV charging brands in India.
• Host App A dedicated partner app enabling commercial establishments, CPOs, and EV enthusiasts to list and host their EV charging stations on the eCharge platform, manage their chargers, and generate revenue streams. Backed by a panel of EV experts for setup support.
• eCharge Wallet A closed-system prepaid payment instrument that lets users pay for transactions across the eCharge online marketplace. Cash withdrawal is not permitted and the wallet cannot be used for third-party payments outside the platform.
• eCharge Pass A subscription membership program with Silver, Gold, and Platinum tiers that grants members access to promotions, discounts, and exclusive offerings on the eCharge platform. Membership may be limited by time period or number of transactions; subscriptions are non-cancellable with no refunds.
• EV Marketplace A digital marketplace accessible through the eCharge app that lets users access information on different types of electric vehicles, book and purchase EVs, and explore financing solutions. Lists offerings from OEMs, CPOs, and distributors.

Quantifiable outcome

• Projected EV Charging Sessions and EV KMs Driven as per implementation and adoption rates
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sun Mobility: India-based provider of EV battery-swapping and charging infrastructure for two- and three-wheelers, with interoperable networks. Comparable to eCharge's swap/charge ambitions as an emerging player with similar EV-infrastructure focus but differentiated swap model.

Broad incumbents

• Tata Power EZ Charge: EV charging network operated by Tata Power, one of India's largest private utilities. Competes with eCharge by offering widespread charging infrastructure plus aggregation, supported by a much larger corporate balance sheet and distribution footprint.
• Ather Grid: Charging network run by Ather Energy, a leading Indian electric two-wheeler OEM. Comparable as a vertically integrated EV-charging ecosystem targeting Indian consumers with both proprietary stations and aggregated third-party chargers.
• PlugNgo / Reliance Jio-BP: Reliance and BP's JV operating fuel stations and EV charging across India. Comparable as a well-funded incumbent leveraging existing fuel retail footprint to deploy charging and compete with aggregators like eCharge.
• BPCL E-Drive: EV charging initiative from Bharat Petroleum Corporation Limited, leveraging BPCL's existing fuel-station retail network across India. A well-capitalized incumbent competitor with significant site-acquisition advantage over aggregators like eCharge.

Direct peers

• Charzer: India-based EV charging hardware and SaaS provider enabling commercial establishments to host chargers, with a partner-host model. Comparable to eCharge in targeting the same CPO supply side of the Indian EV charging market.
• ElectricPe: Indian EV charging aggregator app that helps users find, book and pay at charging stations across multiple CPOs. Directly comparable to eCharge in product offering, target customer, and India-only geographic focus.
• Volttic: Indian EV charging aggregator and CPO platform offering consumer discovery plus operator management tools. Directly comparable to eCharge's combined consumer-app and CMS strategy in the same Indian market.
• Statiq: One of India's largest EV charging aggregator networks, offering a consumer app for finding and booking chargers across multiple CPOs. Directly comparable as a multi-CPO aggregation platform targeting the same Indian EV user and CPO segments.
• ChargeZone: India-focused EV charging network and software provider operating both charging stations and a CPO management platform. Directly comparable to eCharge as it operates across charging operations and software layers in the Indian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCharge