Regional Insurance

What Regional Insurance does

Regional Insurance Brokers (RIB) is a Queensland-based insurance brokerage established in 1981, operating as an intermediary between business clients and insurance providers across 17 office locations throughout Queensland, with Brisbane as headquarters. The company serves small to medium businesses and mid-market clients across eight industry verticals — Agriculture & Farming, Construction, Earthmoving, Food & Beverage, Mining, Marine Cargo & Transport, Tourism, and Transport & Logistics — offering a portfolio of products including Business Insurance, Business Interruption, Business Pack, Commercial Fleet Motor, Commercial Property, Cyber Insurance, Management Liability, Professional Indemnity, Public & Product Liability, and Personal Travel Insurance. Its go-to-market is sales-led and relationship-driven, relying on physical office visits, phone consultations, and a website-based 'Request a quote' funnel rather than digital self-service.

Revenue is generated exclusively through commissions earned on insurance premiums placed with underwriters on behalf of clients (a transaction-fee model). RIB operates as a member broker of the Steadfast Group, Australasia's largest general insurance broker network, which provides access to broader insurer relationships and scale benefits, while the firm maintains independent branding and local autonomy. The company also holds membership in the National Insurance Brokers Association (NIBA). No proprietary technology platform, mobile app, API, or AI tooling is disclosed; the core technology field is explicitly marked as not disclosed. No headcount, revenue figures, funding rounds, M&A activity, or management team details are publicly available, reflecting the private, mid-market nature of the business.

Name

Regional Insurance

Legal name

Regional Insurance Brokers

Website

https://ribpl.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Regional Insurance Brokers is a Queensland-based insurance brokerage founded in 1981, serving small and medium businesses across eight industry verticals through 17 offices statewide. It generates commission revenue by placing business insurance products as a member of the Steadfast Group network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage
• Commercial insurance
• Business insurance
• Claims management
• Risk advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Regional Insurance Brokers generates revenue through commissions earned on insurance policies placed with insurers on behalf of clients. As an insurance broker, they act as intermediary between clients and insurance providers, earning a percentage of the policy premium as compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Regional Insurance Brokers is an insurance brokerage firm that places business insurance policies with insurers on behalf of clients, primarily small and medium-sized businesses across Queensland. The company provides insurance broking and claims management services across multiple product lines, including Business Insurance, Business Pack, Commercial Property, Cyber Insurance, Professional Indemnity, and Public & Product Liability, and serves specialized industries such as Agriculture, Construction, Mining, Marine Cargo, and Transport & Logistics.

Product overview

Regional Insurance Brokers operates as an insurance brokerage firm offering a portfolio of insurance products and services to business clients. The company provides insurance broking and claims management services across multiple product lines including Business Insurance, Business Interruption Insurance, Business Pack Insurance, Commercial Fleet Motor, Commercial Property, Cyber Insurance, Management Liability, Personal Travel Insurance, Professional Indemnity, and Public & Product Liability. Services are delivered through a network of office locations across Queensland and are backed by Australasia's largest general insurance broker network, the Steadfast Group. The company specializes in serving industries including Agriculture & Farming, Construction, Earthmoving, Food & Beverage, Marine Cargo, Mining, Tourism, and Transport & Logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance General business insurance coverage tailored to protect Queensland businesses against operational risks, property damage, and liability exposures.
• Business Interruption Insurance
• Business Pack Insurance
• Commercial Fleet Motor
• Commercial Property
• Cyber Insurance
• Management Liability
• Personal Travel Insurance
• Professional Indemnity
• Public & Product Liability

Quantifiable outcome

• 40+ years of continuous operation since 1981
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Steadfast GroupcoreStrategic or Co-development PartnerRegional Insurance Brokers is part of Australasia's largest general insurance broker network, the Steadfast Group. This partnership provides the scale and security of a large corporation while maintaining the personalized service of a local organization. The network connection enables access to extensive insurer relationships and market coverage.
• National Insurance Brokers Association (NIBA)minorStrategic or Co-development PartnerRegional Insurance Brokers holds membership in the National Insurance Brokers Association (NIBA), indicating compliance with industry standards and professional development requirements for insurance brokers in Australia.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Honan Insurance Group: Australian specialty insurance broker focused on commercial lines and industry verticals. Comparable in size, specialization depth, and SMB/mid-market focus, though with national rather than single-state coverage.
• PSC Insurance Group: ASX-listed Australian insurance broker group operating specialist commercial brokerages across multiple verticals and geographies. Comparable as a multi-brand, specialist Australian commercial insurance brokerage aggregator.
• Insurance House: Australian commercial insurance brokerage group with multi-state presence and SMB/mid-market focus. Comparable as a regional Australian broker serving commercial lines for similar customer segments.

Emerging players

• BizCover: Australian digital-first commercial insurance broker focused on SMB customers. Comparable target market (SMB) and product lines (business insurance, professional indemnity, public liability) but competing via a fundamentally different online distribution model.

Broad incumbents

• Aon Australia: Global insurance and reinsurance broker with a major Australian commercial brokerage operation. Comparable as a commercial lines broker serving Australian businesses, though at significantly larger scale and with broader risk advisory offerings.
• AUB Group: ASX-listed Australian general insurance broker network and equity partner in many brokerages. Directly comparable as a multi-brand Australian brokerage aggregator with regional broker members serving SMB and mid-market clients.
• Arthur J. Gallagher & Co (Australia): Global insurance broker and risk management firm with a substantial Australian commercial brokerage operation. Comparable in commercial lines product breadth and SMB/mid-market service capability, but operates at much larger scale.
• Marsh Australia: Global insurance broker and risk advisor with a sizeable Australian commercial brokerage practice. Comparable in commercial insurance placement and claims capabilities, but serves larger enterprises and has global resources.
• Steadfast Group: ASX-listed parent network of Regional Insurance Brokers and Australasia's largest general insurance broker network. Directly comparable as the overarching broker network in which Regional operates.

Others

• QIB Group: Australian insurance broker network whose Financial Services Guide is referenced in Regional's website footer, suggesting an operational or governance linkage. Comparable as a Queensland-anchored broker group providing back-office and compliance services to member brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RIBROKERS
• LinkedInlinkedin.com/company/regional-insurance-brokers
• Xx.com/ribpl_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Insurance