Clos de Vougeot

Name

Clos de Vougeot

Legal name

Château du Clos de Vougeot

Website

https://www.closdevougeot.fr

Company type

Private

Founded year

1115

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Tourism & Heritage Hospitality

NAICS

Historical Sites (71212)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine tourism
• Heritage hospitality
• Wine education
• Private events
• Cultural tours

Headquarters

HQ city

Vougeot

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Visitor Experiences and Tours: Revenue from selling tickets for guided tours, self-guided visits, and the Cœur de Climats sensory experience. Prices range from €12-45 per person depending on experience type.
2. La Table de Léonce Dining: Wine tasting lunch experiences in Léonce Bocquet's private dining room. Packages include 4-wine formula (€95), 6-wine formula (€145), and non-alcoholic menu (€65). Private dining capacity of 24 guests.
3. E-commerce Boutique: Online shop selling château merchandise including wines, books, accessories, jewelry, clothing, decorative items, and Burgundy specialty products (sauces, food items). Over 79 products listed.
4. Receptions and Events: Private event hosting including weddings, corporate events, cocktails, and business receptions. Operated by Société Bourguignonne de Promotion et d'Edition (SBPE) with booking via quotes and deposits. Major annual events include charity dinners and the World Championship of Œufs en Meurette.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Château du Clos de Vougeot is a historic 12th-century Cistercian wine estate in Vougeot, Burgundy that no longer produces wine but operates as a cultural heritage tourism site. It sells guided and self-guided château visits, sensory wine experiences (Cœur de Climats), wine tasting lunches at La Table de Léonce, hosts private events (weddings, corporate receptions), runs the annual World Championship of Œufs en Meurette, and operates an e-commerce boutique for château merchandise and Burgundy specialty products. The château also serves as headquarters of the Confrérie des Chevaliers du Tastevin and of the UNESCO Climats de Bourgogne designation.

Product overview

The Château du Clos de Vougeot operates as a multi-service hospitality and cultural heritage venue. Its core offerings include wine tourism experiences (guided and self-guided château tours, La Table de Léonce wine tasting lunch, Cœur de Climats sensory experience, and Pass Bourgogne Spirituelle), event hosting services (weddings, receptions, corporate events), and annual signature events including the World Championship of Œufs en Meurette and LEGO model exhibition. The château also houses the Tastevinage wine selection label and operates an e-commerce boutique selling branded merchandise and Burgundy products. The site integrates an AI-powered conversational assistant ('Ask Mona') accessible via QR codes for self-guided tour support.

Differentiator

Problem solved

Functional benefit

Brands

• La Table de Léonce: Wine tasting and lunch experience named after Léonce Bocquet, offering Burgundy wine tastings paired with traditional Burgundy cuisine in the Château's Renaissance wing. Offers 'Premier Climat' (4 wines + lunch at €95) and 'Grand Climat' (6 wines including 2 Grand Crus + lunch at €145) packages.
• Tastevinage
• Cœur de Climats Experience

Products and services

• Guided Tour of the Château
• Self-Guided Tour (Visite Libre)
• Cœur de Climats Sensory Experience
• La Table de Léonce
• Pass Bourgogne Spirituelle
• Receptions & Weddings
• World Championship of Œufs en Meurette
• LEGO® Model Exhibition
• Tastevinage Wine Selection Label
• Château Boutique (E-commerce)

Quantifiable outcome

• Thousands of visitors annually for major events including Saint-Vincent Tournante and World Championship of Œufs en Meurette
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Christie'scoreStrategic or Co-development Partner · 1 January 2026Christie's conducts charity auction in the château's great Cistercian cellar during the Clos de Vougeot pour Cîteaux charity event, featuring rare wines and unique experiences.
• LEGO GroupflagshipStrategic or Co-development Partner · 21 December 2025LEGO Group created an exclusive LEGO model of the château using nearly 200,000 bricks and 400 hours of work. Inaugurated December 20, 2025 during the Extraordinary Christmas Chapter in presence of CEO Niels B. Christiansen. Model measures 75cm height, 175cm diameter with minifigures of historical figures.
• Fondation du PatrimoineflagshipStrategic or Co-development Partner · 1 January 2025Partnership to support restoration of the Definitoire of the Abbey of Cîteaux, a 17th-century Cistercian building. Goal to reopen to public by 2030. Second edition charity dinner and auction planned for September 2026.
• Confrérie des Chevaliers du TastevincoreStrategic or Co-development Partner · 1 January 1945The Confrérie acquired the Château in 1945 and restored it, turning it into the seat of the Order. With 12,000 active members worldwide, the organization defends Burgundy wine reputation and hosts chapters at the château. Operates Tastevinage wine selection label created in 1950.
• UNESCOflagshipStrategic or Co-development PartnerUNESCO inscribed the Climats de Bourgogne as World Heritage Site on July 4, 2015. The Château du Clos de Vougeot was chosen as the natural headquarters of this prestigious designation.
• Savoir-faire 100% Côte-d'OrcoreStrategic or Co-development PartnerLa Table de Léonce certified by the Côte-d'Or Department since December 2021. Commitment to showcasing local products from regional producers. Menu features locally sourced ingredients from farmers and producers across Côte-d'Or.

Scale indicators9 records

Recent moves1 record

Direct peers

• Hospices de Beaune (Hôtel-Dieu): Iconic 15th-century Burgundian heritage site and famous wine auction venue in Beaune. Directly comparable as a Burgundian wine/heritage tourism attraction offering museum tours, wine tastings, and high-profile charity auctions anchored to historic architecture.
• Cité du Vin: Bordeaux-based wine heritage cultural center and museum with immersive tasting experiences. Directly comparable as a purpose-built wine tourism/heritage venue combining sensory experiences, exhibitions, and gastronomy programming.
• Domaine de la Romanée-Conti: Most prestigious Burgundy wine estate located adjacent to Clos de Vougeot in the Côte de Nuits. Comparable as a Burgundian Grand Cru brand offering exclusive visits/tastings and operating as a heritage pilgrimage site for wine tourism.
• Maison Ruinart: Oldest established Champagne house with a heritage visitor center featuring UNESCO-listed crayères chalk cellars and tasting experiences. Comparable as a French wine/heritage venue combining historic architecture, brand storytelling, and premium tasting tourism.
• Château Mouton Rothschild: Bordeaux First Growth with museum-quality wine art collection and visitor tours/tastings. Comparable as a historic French wine estate offering curated heritage tourism, premium tastings, and on-site boutique experiences.

Broad incumbents

• Champagne Moët & Chandon: Largest Champagne house operating extensive visitor centers, cellar tours, and tasting programs at scale. Comparable as a French heritage wine brand with established global tourism operations, though at much larger scale and broader portfolio than Clos de Vougeot.
• Château de Chambord: Major Loire Valley château and UNESCO World Heritage Site offering guided tours, cultural programming, and event hosting. Comparable as a French historic-monument tourism site with similar revenue mix of tickets, dining, and private events.
• Château de Chenonceau: Iconic Loire Valley château renowned for its architecture, gardens, and historical significance, drawing international tourists. Comparable as a French heritage tourism property combining ticketed visits, dining, and event hosting.
• Château de Versailles: France's largest and most-visited historic monument and UNESCO World Heritage Site. Comparable as a French heritage tourism property with monetized ticketing, dining, retail, and event programming, though at vastly greater scale.

Regional players

• Domaine Leflaive: Premier Burgundy white-wine producer based in Puligny-Montrachet offering cellars visits and tastings. Comparable as a Burgundian domaine offering intimate heritage-anchored tasting experiences to a similar clientele, though operating at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateau_clos_vougeot
• Xx.com/chtclosvougeot
• Facebookfacebook.com/closdevougeot

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clos de Vougeot