Cleanwell

What Cleanwell does

Cleanwell (legal entity Crenshaw Ltd t/a Cleanwell) is an Irish B2B distributor of cleaning supplies, machinery, equipment and consumables, headquartered in Smithstown Industrial Estate, Shannon, Co. Clare, with a secondary office in Tralee, Co. Kerry. The company has operated for over 30 years and self-positions as one of Ireland's largest dedicated cleaning supplies distributors, serving public-sector, hospitality, healthcare, education, food-service, contract-cleaning, automotive, manufacturing and childcare customers including the Health Service Executive (HSE), schools, hotels, restaurants, nursing homes and crèches.

The product portfolio spans 20+ categories: floorcare chemicals (Easi Strip 1, Hi Gloss Polish, Maintainer 3, Floor Paint, Traffic Liquid Wax), carpet care (Extraction Cleaner, Spot & Stain Remover, Detak Chewing Gum Remover), hard-surface cleaners (Lemon Gel, Pine Gel, Safecare Range), catering chemicals, housekeeping, washroom, handcare, laundry, automotive, paper products, first aid (including defibrillators), hardware (including Unger window-cleaning tools), personal protective equipment, and proprietary Ultrablend Dilution Centres (UB10–UB90). The Safecare Range carries independent third-party validation (EN1276, EN13704) for efficacy against MRSA, C. Diff, Norovirus, Swine Flu, Legionella, Salmonella, E. coli and Listeria. Cleanwell is a distributor rather than a manufacturer, with no disclosed proprietary software, API or digital platform.

The business model is hardware/physical-goods sales delivered through a direct sales-rep channel covering Clare, Limerick, Kerry and Cork, supported by an in-house delivery fleet offering same/next day local fulfilment and 2-day nationwide delivery across Ireland, plus ancillary machine-repair and chemical-training services. Pricing is not publicly disclosed and is handled via phone/email quote through sales representatives. Revenue is generated through one-time product transactions rather than subscription or contracted recurring models. Ownership is private under Tom O'Brien as Managing Director, with no institutional investors, no parent company and no disclosed funding rounds, M&A activity or geographic expansion beyond Ireland.

Name

Cleanwell

Legal name

Crenshaw Ltd t/a Cleanwell

Website

https://cleanwell.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleanwell is an Irish B2B distributor of cleaning supplies, machinery, chemicals, paper, PPE and first-aid products, serving HSE, hospitality, healthcare, education, food-service and contract-cleaning customers across Ireland from its Shannon, Co. Clare headquarters and Tralee office.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies and Equipment Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Cleaning supplies distribution
• Industrial cleaning products
• Commercial cleaning equipment
• Janitorial and hygiene supplies
• Catering cleaning chemicals

Headquarters

HQ city

Shannon

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Supplies Sales: Cleanwell generates revenue through the sale of cleaning supplies, machinery, equipment, and chemicals to businesses and organizations across Ireland. This includes floorcare products, catering supplies, housekeeping items, washroom products, handcare, laundry, automotive, paper products, first aid supplies, hardware, and personal protective equipment. Revenue is generated through one-time product sales transactions with delivery and support services included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cleanwell distributes and supplies a wide range of cleaning chemicals, consumables, machinery, and equipment to commercial and public-sector customers across Ireland. The portfolio spans floorcare, machinery, catering, housekeeping, washroom, handcare, laundry, automotive, odour control, paper products, first aid, hard surface, hardware, and personal protective equipment. The company also delivers nationwide and provides machine repair and chemical training support services.

Product overview

Cleanwell is one of Ireland's largest cleaning supplies companies, based in Shannon, Co. Clare, with over 30 years of industry experience. The company operates as a single product portfolio (not a platform architecture) encompassing multiple product categories: Floorcare (Easi Strip 1 floor stripper, Floor Paint, Hi Gloss Polish, Maintainer 3, Traffic Liquid Wax), Carpet Care (Extraction Cleaner, Spot & Stain Remover, Detak Chewing Gum Remover), Surface Cleaning (Lemon Gel, Pine Gel, Safecare Range), Machinery, Catering Products, Housekeeping, Washroom, Handcare, Laundry, Automotive, Ultrablend Dilution Centres, Odour Control, Paper Products, First Aid, Hard Surface Cleaners, Hardware (Unger window gear, trolleys, refuse bins), and Personal Protective Equipment. The company provides delivery services nationwide with same/next day local delivery, machine repair, and chemical training support services.

Differentiator

Problem solved

Functional benefit

Brands

• Safecare Range: Independently scientifically proven to kill Swine Flu, Noro Virus (winter vomiting bug), MRSA (EN1276) and C. Diff (EN13704), amongst many others including Legionnaires, Salmonella, E.Coli, Listeria.
• Ultrablend Dilution Centres
• Cleanwell Safecare Range
• Hospitality Range

Products and services

• Floorcare Products Floorcare solutions for vinyl, rubber, linoleum, marble, terrazzo, wood, cork, and concrete, including floor strippers, polishes, maintainers, sealers, extraction cleaners, hard surface gels, and spot/stain removers. For commercial and institutional cleaning operations.
• Cleaning Machinery and Equipment Cleaning machinery portfolio covering scrubber dryers, carpet cleaning machines, specialist cleaners, wet vacuum cleaners, dry vacuum cleaners, floor machines, and accessories, supplied to commercial cleaning operations and supported by Cleanwell's in-house machine repair service.
• Catering Products Catering cleaning chemicals and equipment for food service operations, including automatic and manual dishwashing products, glass washing, destainers, descalers, oven cleaners, sanitisers, general cleaners, degreasers, and ancillary catering equipment.
• Housekeeping Products (including Cleanwell Safecare Range and Hospitality Range) Housekeeping chemicals and consumables, including the Cleanwell Safecare Range of independently tested antibacterial products, air conditioning products, the Hospitality Range, and general housekeeping chemicals for hotels, healthcare, and contract cleaning operations.
• Washroom Products Washroom solutions including washroom accessories, baby minding systems, hand and hair dryers, and washroom chemicals for commercial washrooms.
• Handcare Products Hand care products including soap dispensers for commercial washrooms and hygiene stations.
• Laundry Products Laundry cleaning and care products for commercial laundry operations.
• Automotive Products Automotive cleaning products for garages and car valeters, including extraction cleaners, pre-spray TLC, Elemonator, odour digester, truck wash, polishes, screenwash, alloy wheel cleaner, tar and glue remover, wash and wax, and traffic film remover.
• Ultrablend Dilution Centres Controlled chemical dilution systems and compatible concentrated chemicals (UB10–UB90 range) for commercial cleaning operations, designed to minimise contact with undiluted chemicals and reduce environmental impact.
• Odour Control Products Odour control solutions for commercial washrooms and public areas, including P Wave Urinal Mats, Maxi Spray Air Freshener Unit, Quadrasan Automatic Hygiene System, Safeseat Toilet Seat Sanitiser, and Airoma automated dispensers.
• Paper Products Paper consumables including tableware, hand towels, toilet paper, hygiene products, and Mobi Roll, for commercial washrooms, kitchens, and dining areas.
• First Aid Products First aid supplies including catering kits, burns kits, water gel kits, eye wash stations, sports kits, industrial kits, metal cabinets, first aid kits, car kits, general and domestic kits, plus specialised equipment such as defibrillators, stretchers, and spinal immobilisation devices.
• Hard Surface Cleaners Hard surface cleaning chemicals for commercial and industrial settings, including Cleaner/Degreaser, Star 2000, Safecare antibacterial range, graffiti remover, absorbents, descalers, Jeyes Fluid, Solvent Degreaser, and related specialty cleaners.
• Hardware Products Hardware for cleaning operations, including Unger professional window cleaning gear, cleaning trolleys, refuse bins, floor pads, safety signs, hygiene handles and brushes, floor care equipment, and lambswool and feather dusters.
• Personal Protective Equipment (PPE) Personal protective equipment including gloves, goggles, Tyvec overalls, over shoes, visitor coats, face masks, trilby hats, snood caps, mob caps, hair nets, and forage hats for commercial cleaning and food handling operations.
• Cleaning Supplies Delivery, Machine Repair, and Chemical Training Services Support services bundled with the product offering: nationwide delivery of cleaning supplies and catering products (same/next day local, 2 working days nationwide), in-house cleaning machine repair, and chemical training for customer staff.

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/CLEANWELLIreland
• LinkedInlinkedin.com/company/cleanwell-shannon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanwell