Hotel Slon

What Hotel Slon does

Hotel Slon is a 470+ year-old hospitality institution operating as Best Western Premier Hotel Slon from Slovenska cesta 34 in Ljubljana's pedestrian zone, Slovenia. The single-property operation offers 7 room categories (Economy 16 m², Comfort Double/Twin 25 m², Deluxe 28 m², Superior Deluxe 32 m², Corner Suite with Balcony 55 m², and Two Bedroom Duplex Suite 78 m²), event venues, and F&B operations. The hotel's origins trace to an inn where Archduke Maximillian II stayed with his elephant Suleiman in 1552; the building was rebuilt in 1856-1858 and again in 1937 in modernist style. The hotel has been a Best Western Premier member for over 20 years and holds Hotel Stars Superior certification. The current management team is led by General Manager Gregor Jamnik, who received the Ljubljana City Award 2022 and the Days of Slovenian Tourism recognition in 2023.

Revenue is generated across four streams: accommodation (room rentals, primarily quote-based), food & beverage (Breakfast at Slon with 130+ buffet items plus Zvezda Lounge Bar with in-house confectionery workshop), events and conferences (5 multifunctional halls accommodating up to 250 guests with LED video walls, parquet flooring, and natural daylight), and ancillary services (valet parking at 33 EUR/day, airport transfers via GoOpti shuttle at 13 EUR/person or private at 62 EUR, Thai massage at the in-house ThaiSabai Center, and laundry). Pricing includes bundled special offers: Park & Stay, Romantic Getaway (tied to LUV Fest), Slon to Castle culinary escape (with Michelin-selected Gostilna na Gradu), and Stay more & Pay less (20% off for 3+ nights). The underlying technology stack is built on TravelClick (Amadeus Hospitality) for reservations, HubSpot CRM for marketing communications, Proposales for event proposals, and Google Analytics with Facebook Pixel for digital marketing.

The hotel serves leisure travelers, corporate/MICE clients, couples, and families through a multi-channel GTM: direct-to-consumer bookings via the official website (in 4 languages), the Best Western global network (4,000+ hotels across 80 countries), the TravelClick platform, and dedicated inside sales for events and groups. The legal entity is Hotel Slon d.d., a Slovenian joint-stock company. Customers are predominantly individual travelers and small corporate groups; no large enterprise anchor customers or concentration risk are identified in the data. Joint controller relationships exist with Elephant Group d.o.o. for personal data processing under GDPR Article 26.

Name

Hotel Slon

Legal name

Hotel Slon d.d.

Website

https://hotelslon.com

Company type

Private

Founded year

1856

Operating status

Operating

Short description

Hotel Slon is a 470+ year-old Best Western Premier hotel in central Ljubljana, Slovenia, operating 7 room categories, 5 conference halls for up to 250 guests, and dining venues serving leisure travelers, corporate clients, and event groups.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHACAGAK

Amenities, Value-Adds & Service Level Agreements (Breakfast, Wi‑Fi, Parking, etc.)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Lodging Programs & Hotel Sourcing

Keywords

• Hotel accommodation services
• Conference venue rental
• Fine dining breakfast
• Airport transfer services
• Luxury hospitality services

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Room rentals across 7 room categories (Economy, Comfort Double, Comfort Double or Twin, Deluxe Double, Superior Deluxe Double, Corner Suite with Balcony, Two Bedroom Duplex Suite). Revenue generated through direct website bookings, TravelClick platform, Best Western channel, and phone reservations. Occupancy drives primary revenue with varying rates by room type and season.
2. Food & Beverage: Revenue from breakfast service (buffet and à la carte), Lounge Bar Zvezda (all-day dining, snacks, beverages, confectionery), and room service. Breakfast priced at 25 EUR for external visitors. Bar dining available Mon-Sat 11:00-21:30, Sundays with limited hours.
3. Events & Conferences: Conference and event venue rental across 5 multifunctional halls accommodating up to 250 participants. Revenue generated from venue bookings, catering, and event packages for corporate meetings, gala dinners, conferences, and celebrations.
4. Ancillary Services: Valet parking (33 EUR/day), airport transfers (shuttle 13 EUR/person, private transfer 62 EUR for up to 2 persons), Thai massage services at ThaiSabai Center within the hotel, and laundry/dry cleaning services. Pet-friendly policy with 25 EUR per stay surcharge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hotel Slon operates a luxury hotel in central Ljubljana offering accommodation across 7 room categories (Economy through Two Bedroom Duplex Suite), breakfast buffet and à la carte dining at the Breakfast room, all-day food and beverage service at Zvezda Lounge Bar, and conference and event hosting across 5 multifunctional halls for up to 250 guests. Ancillary services include valet parking, airport transfers, in-house Thai massage at ThaiSabai Center, and curated special packages (Romantic Getaway, Slon to Castle culinary escape, Park & Stay, extended-stay discounts).

Product overview

Best Western Premier Hotel Slon is a 4-star hotel institution in Ljubljana, Slovenia, celebrating over 470 years of hospitality tradition. The hotel operates a multi-tier room portfolio: Economy, Comfort (with and without view), Comfort Twin/Double, Deluxe, Superior Deluxe, Corner Suite with Balcony, and Two Bedroom Duplex Suite. Dining offerings include the celebrated Breakfast at Slon (buffet and à la carte) and Zvezda Lounge Bar. The property features a 5-hall conference center for up to 250 guests. Additional offerings include valet parking, airport transfers, ThaiSabai wellness center, and a Luxurious Sleep Concept. Special packages combine accommodation with dining experiences (Slon to Castle culinary escape), romantic getaways, and extended stay discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Zvezda Lounge Bar: Hotel lounge bar featuring hand-made sweets from their confectionery workshop and all-day dining options including signature Slon's dishes, snacks and main courses.
• Breakfast at Slon

Products and services

• Economy Room Single-occupancy room (16 m²) with a 160x200 cm queen bed overlooking the quiet pedestrian zone; features eco bathroom amenities with natural ingredients and paraben-free formulations. Includes breakfast, Fitness & Sauna access, and free WiFi.
• Comfort Double Room (no view) Comfortable 25 m² accommodation with a premium king-size bed (180x200 cm), luxurious sleep concept, L'Occitane bathroom amenities, and 400 thread-count Egyptian cotton linens.
• Comfort Double or Twin Room Versatile 25 m² room with city views on main Slovenska street or interior courtyard; configurable with queen beds or twin beds and bathrooms with shower or bathtub.
• Deluxe Double Room Spacious 28 m² upscale accommodation with classical design, king bed (180x200 cm), additional sofa bed (160x200 cm) in some rooms, L'Occitane amenities, 400 thread-count cotton bed linens, and Illy coffee machine.
• Superior Deluxe Double Room Fully renovated 32 m² room with living room area, signature sweet dreams bed concept, marble bathroom, walk-in tropical rain shower, L'Occitane toiletries, and sofa bed.
• Corner Suite with Balcony 55 m² suite with separate living room, sleeper sofa, and bedroom featuring a 200x200 cm super-king bed, with a balcony overlooking Tivoli Park and Tivoli Mansion, and L'Occitane amenities.
• Two Bedroom Duplex Suite Prestigious 78 m² duplex apartment on top two floors with antique furniture, open fireplace, two separate bedrooms (180x200 cm beds), Villeroy & Boch bathroom, and views of Tivoli Park and Ljubljana Castle.
• Breakfast at Slon Rich buffet and à la carte breakfast featuring over 130 different products with local ingredients and freshly baked goods, served overlooking Nazorjeva street. Available to hotel guests and outside visitors at 25 EUR/person.
• Zvezda Lounge Bar Glamorous lounge bar featuring homemade sweets from an in-house confectionery workshop and all-day dining with hot and cold appetizers, main dishes, signature Slon's dishes, snacks, and beverages. Open to hotel guests and walk-in visitors.
• Conference & Events Venue Versatile conference center with 5 multifunctional halls (Kavarna I+II combined 310 m², Kavarna I 102 m², Kavarna I extended 150 m², Kavarna II 110 m², Club I/II/III 48 m²) accommodating up to 250 guests with parquet flooring, natural daylight, LED video walls, and flexible layouts; supports meetings, conferences, gala dinners, and celebrations.
• Park & Stay Package Special offer combining accommodation with valet parking at a reduced rate, available exclusively on the official website.
• Slon to Castle: A Culinary Escape Bundled package including Comfort or Deluxe room, lavish buffet breakfast, Luxury Sleep Concept, L'Occitane cosmetics, private taxi transfer to and from Ljubljana Castle, and a 4-course tasting menu at Gostilna na Gradu (Michelin Selected). Available on request.
• Romantic Getaway Package Romantic package available in Corner Suite, Superior Deluxe, or Deluxe rooms; includes sparkling wine, handmade chocolate pralines, complimentary valet parking, rich buffet breakfast, and late check-out until 14:00. Inspired by LUV Fest Ljubljana (February 8 – March 12).
• Stay more & Pay less Extended-stay discount offering 20% off when booking at least 3 consecutive nights, including complimentary buffet breakfast. Full prepayment required; non-refundable.
• Valet Parking Service Valet parking service allowing guests to drive directly to hotel entrance in the pedestrian zone, with secure garage parking at 33 EUR per vehicle per day, available 24/7.
• Airport Transfer Service Shared shuttle minibus (13 EUR per person one-way) or private airport transfer (62 EUR per transfer for up to 2 persons one-way) between Ljubljana Jože Pučnik Airport and the hotel, with service also referenced for Venice, Treviso, Trieste, Zagreb, Klagenfurt, and Graz airports.
• ThaiSabai Center (Thai Massage) In-hotel wellness center offering authentic Thai massage treatments including Traditional, Essential oils, Sports, Couples, Anti-stress, Foot, and Anti-jetlag massages.
• Luxurious Sleep Concept Premium sleep experience featuring a 24/7 pillow menu, 34 cm mattresses with reinforced core, HR foam and carbon fibers, 400 thread-count Egyptian cotton linens, lightweight hypoallergenic duvets, and L'Occitane bathroom amenities in Comfort, Deluxe, and Suite rooms.

Quantifiable outcome

• Conference facilities accommodate up to 250 participants across 5 multifunctional halls
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Best WesterncoreChannel Partner/ Reseller/ DistributorBest Western Premier Hotel Slon has been a member of the Best Western hotel chain for over 20 years. Best Western is the world's largest hotel chain connecting over 4,000 hotels with 309,000 rooms in 80 countries. Membership provides global brand visibility, BW Rewards loyalty program, and cross-promotion through Best Western's global distribution channels. The hotel operates under the Best Western Premier brand, the chain's upper-upscale tier.
• TravelClick (Amadeus Hospitality Americas, Inc.)coreTechnology or IntegrationTravelClick, an Amadeus Hospitality product, provides the hotel's online reservation mechanism for collecting and processing direct online bookings. The system handles real-time availability, room pricing, and guest reservations. Amadeus Hospitality has confirmed compliance with the EU-U.S. Privacy Shield Framework.
• HubSpot, Inc.coreTechnology or IntegrationHubSpot CRM software is used for marketing support, customer communication management, and sending promotional newsletters. HubSpot processes personal data in accordance with EU legislation, relying on Standard Contractual Clauses (SCCs) approved by the European Commission for secure data processing from the European Union.
• Elephant Group d.o.o.coreStrategic or Co-development PartnerHotel Slon d.d. and Elephant Group d.o.o. (Dalmatinova ulica 15, Ljubljana) act as joint controllers for certain aspects of personal data processing under Article 26 GDPR. Joint control enables efficient service provision, guest relationship management, notifications, and related administrative and support processes necessary for the business operations of both entities.
• Gostilna na Gradu (Ljubljana Castle Restaurant)coreGTM or Marketing PartnerGostilna na Gradu is the renowned restaurant at Ljubljana Castle featured in the hotel's 'Slon to Castle: A Culinary Escape' package. The restaurant holds Michelin Selected, 50 Best Discovery, and two-fork Falstaff distinctions. The partnership creates a bundled culinary experience combining hotel accommodation with castle dining.
• ThaiSabai Center (in-house)minorStrategic or Co-development PartnerThaiSabai Center operates within the hotel offering authentic Thai massage treatments including Traditional, Essential oils, Sports, Couples, Anti-stress, Foot, and Anti-jetlag massages. Located within the hotel premises for guest convenience.
• GoOptiminorGTM or Marketing PartnerGoOpti is recommended by the hotel for airport transfers from Trieste, Venice, Treviso, Klagenfurt, Zagreb, and Graz airports. The shuttle service is referenced as a transfer option for guests arriving from these international airports.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel Lev Ljubljana: Long-established 4-star hotel near the old town with multiple room categories, restaurant, and conference facilities. Comparable heritage positioning and full-service city-center offering targeting similar business and leisure demand.
• Radisson Blu Plaza Hotel Ljubljana: International 4-star brand hotel in Ljubljana with conference facilities, restaurant, and bar. Comparable full-service business/leisure targeting model and brand-driven distribution.
• InterContinental Ljubljana: 5-star full-service hotel and one of Ljubljana's largest conference venues in the city center. Overlaps with Hotel Slon on premium leisure, corporate MICE, and F&B dining segments, though it competes at a higher star tier.
• Four Points by Sheraton Ljubljana Mons: Marriott-brand hotel in the Ljubljana area with conference and event space, targeting business and leisure travelers. Comparable full-service model and brand-affiliated distribution model.
• City Hotel Ljubljana: 3-4 star city-center hotel near the river, catering to both leisure and small-business guests. Direct competitor for price-sensitive travelers in the same pedestrian-friendly central Ljubljana catchment.
• Best Western Premier Hotel Astoria Ljubljana (historical BW peer): Best Western Premier-branded full-service hotel in central Ljubljana. Most direct distribution-side peer, sharing the BW Premier brand tier, BW Rewards access, and central-city leisure/corporate guest mix.
• Grand Hotel Union: Historic 4-star full-service hotel on Miklošičeva cesta in central Ljubljana, with extensive conference facilities and rooftop dining. Directly competes with Hotel Slon for both leisure and corporate guests in the pedestrian-zone catchment.
• Austria Trend Hotel Ljubljana: 4-star Austrian regional brand hotel in Ljubljana with meeting rooms and restaurant. Comparable full-service city-center profile targeting business travelers and tourists, with brand-distribution parallels.

Emerging players

• Hotel Cubo: Boutique 4-star hotel in central Ljubljana with modern design and conference/event facilities. Targets premium leisure and small corporate clients with a more contemporary aesthetic, competing for the same upper-tier demand as Hotel Slon.
• Vander Urbani Resort: Boutique design hotel in central Ljubljana with rooftop pool, restaurant, and event spaces. Competes with Hotel Slon for design-conscious leisure travelers and couples in the romance segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelslon
• Instagraminstagram.com/hotelslon
• LinkedInlinkedin.com/company/best-western-premier-hotel-slon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Slon