MACHETE
MACHETE is a single-location upscale small-plate restaurant in Greensboro's Fisher Park neighborhood serving seasonal North Carolina-driven cuisine, craft cocktails, and a nationally recognized wine program, with supplemental private events, at-home chef experiences, and gift card sales.
- Company typePrivate
- Founded2019
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MACHETE does
MACHETE is an independently owned, single-location upscale restaurant located at 600 C Battleground Avenue in Greensboro's historic Fisher Park neighborhood, North Carolina. Founded circa 2018-2019 by Tal Blevins, the restaurant operates a seasonal small-plate menu that pairs local North Carolina ingredients with global flavors, supported by a craft cocktail program and a wine program that has been named one of the Top 50 Wine Restaurants in America by Wine Enthusiast in 2024. Service is structured for limited evening hours (Tuesday-Thursday 5p-9p and Friday-Saturday 5p-10p), and the establishment does not operate lunch or brunch service.
The core product is the dine-in restaurant experience led by Executive Chef Kevin Cottrell, a James Beard Award semifinalist in 2022, alongside Chef de Cuisine Taylor Caracciolo, Beverage Director MJ Wheeler, and Service Director Art Williams. Beyond the dining room, MACHETE monetizes through private event hosting for seated parties of 8-80 or up to 120 standing with full A/V capabilities, off-premise private chef experiences at the guest's home, digital gift cards sold through Toasttab, and a Club MACHETE email mailing list that supports repeat engagement and announcements.
The business is private, with no disclosed funding rounds, parent company, or institutional investors. Distribution is entirely physical and direct-to-consumer through the restaurant, the Exploretock reservation platform, and the gift card storefront. The owner also operates a sister restaurant, Yokai, in Greensboro, indicating a multi-concept independent hospitality platform rather than a single-asset operation. No proprietary technology, AI, or automation components are part of the offering; the competitive position rests on culinary talent, beverage curation, and earned-media brand equity.
MACHETE firmographics
Firmographics- Name
- MACHETE
- Legal name
- MACHETE
- Website
- https://machetegso.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACHETE is a single-location upscale small-plate restaurant in Greensboro's Fisher Park neighborhood serving seasonal North Carolina-driven cuisine, craft cocktails, and a nationally recognized wine program, with supplemental private events, at-home chef experiences, and gift card sales.
- Ownership category
- akta.pro rank
MACHETE industry classification
Industry- Product category
- Upscale-casual fine dining restaurant
- NAICS
- Full-Service Restaurants (722511)
- akta.pro primary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where MACHETE is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MACHETE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Revenue generated from food and beverage sales directly to consumers at the restaurant location, featuring seasonal small-plate menu items and craft cocktails
- Private Events: Revenue from hosting private dinners, parties, and events for seated parties of 8-80, or up to 120 for standing events. Also offers private chef experiences at customer's home.
- Gift Cards: Digital gift card sales through Toasttab platform
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MACHETE product offering
Product offeringCore offering
MACHETE is an upscale-casual, single-location restaurant in Greensboro, NC serving a seasonal small-plate menu that combines North Carolina ingredients with global flavors, alongside craft cocktails and a nationally recognized wine program. The restaurant also hosts private dinners and events for 8-120 guests, offers in-home private chef experiences, and sells digital gift cards.
Product overview
MACHETE is a single-location fine dining restaurant offering a seasonal small-plate menu that combines Southern roots with global influences. The core product is the restaurant dining experience, complemented by private event hosting capabilities (8-120 guests with A/V equipment) and an at-home private chef service. Additional offerings include gift cards and Club MACHETE, a mailing list for event and menu updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Experience Seasonal small-plate dine-in experience at the Greensboro restaurant, marrying North Carolina ingredients with global flavors, featuring craft cocktails and an award-winning wine program; designed for upscale yet warm communal dining.
- Private Events Private dining and event hosting at MACHETE for seated parties of 8-80 or up to 120 for standing events, including full A/V setup with projector, screen, and PA system, for celebrations, corporate gatherings, and receptions.
- Private Chef Experience Intimate private chef experience prepared at the guest's home by the MACHETE culinary team.
- Gift Cards Digital gift cards sold through the Toasttab platform for purchase and gifting of the MACHETE dining experience.
Quantifiable outcome
- Recognized as one of Triad's highest-rated upscale restaurants (2024)
- +1 more outcomes
Companies that use MACHETE
Customer profileSegments2 records
Ideal customer profiles3 records
MACHETE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MACHETE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YokaiminorSister restaurant under the same ownership, located in Greensboro. Referenced as a related hospitality concept for guest awareness.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MACHETE competitors and assessment
Company assessmentDirect peers
- Audrey: Audrey is an upscale wood-fired restaurant in Nashville, TN, with a seasonal menu and curated beverage program led by Sean Brock's team. Comparable to MACHETE in its upscale positioning, seasonal approach, and Southeast market location.
- FIG: FIG is a James Beard-recognized fine dining restaurant in Charleston, SC, led by chef Mike Lata, with a seasonal Lowcountry-driven menu and acclaimed beverage program. Comparable to MACHETE in its upscale small-plate philosophy, Southern ingredient focus, and award-winning chef talent.
- The Grey: The Grey is a James Beard-recognized restaurant in Savannah, GA, housed in a restored Greyhound bus terminal with a Southern and Italian-influenced menu. Comparable to MACHETE in its Southeast U.S. fine dining positioning, James Beard recognition, and commitment to local ingredients.
- Husk: Husk is a Sean Brock-led restaurant group with locations in Charleston and Nashville, recognized by the James Beard Foundation for its celebration of Southern ingredients. Comparable to MACHETE in its Southern-rooted, seasonal, ingredient-driven philosophy and award-winning reputation.
- The Admiral: The Admiral is an upscale farm-to-table restaurant in Asheville, NC, recognized on national best-of lists and known for its seasonal menu and craft cocktails. It is comparable to MACHETE given its North Carolina location, fine-dining positioning, and focus on Southern ingredients with creative execution.
- Bacchanalia: Bacchanalia (now part of Staplehouse) is a long-running James Beard-recognized fine dining restaurant in Atlanta, GA, with a prix-fixe seasonal menu. Comparable to MACHETE in its award-winning status, fine dining model, and Southeast U.S. location.
- Cúrate: Cúrate is an acclaimed Spanish-inspired tapas restaurant in Asheville, NC, also recognized by the James Beard Foundation. It is a strong direct peer given its shared North Carolina location, fine-dining small-plate format, beverage program focus, and similar accolades (including James Beard Best Chef Southeast for chef Katie Button).
- Staplehouse: Staplehouse is a James Beard-recognized fine dining restaurant in Atlanta, GA, with a seasonal tasting menu and significant beverage program. Comparable to MACHETE in its Southeast location, James Beard recognition, and upscale small-plate tasting format.
- The Catbird Seat: The Catbird Seat is an avant-garde, chef's-counter fine dining restaurant in Nashville, TN, with an experimental tasting menu and notable cocktail program. Comparable to MACHETE in its creative, shareable/communal format, beverage focus, and positioning as a destination dining experience.
- Bazin's on Church: Bazin's on Church is an upscale farm-to-table restaurant in Richmond, VA, recognized regionally for its seasonal menu and beverage program. Comparable to MACHETE in its mid-Atlantic/Southeast positioning, fine dining format, and ingredient-driven seasonal approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MACHETE social profiles
Digital presenceMACHETE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACHETE leadership team
Management profileNumber of profiles
Profiles5 records
MACHETE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACHETE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACHETE
What does MACHETE do?
MACHETE is an upscale-casual, single-location restaurant in Greensboro, NC serving a seasonal small-plate menu that combines North Carolina ingredients with global flavors, alongside craft cocktails and a nationally recognized wine program. The restaurant also hosts private dinners and events for 8-120 guests, offers in-home private chef experiences, and sells digital gift cards.
Is MACHETE a public or private company?
MACHETE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MACHETE founded?
MACHETE was founded in 2019. It employs 11 to 50 people.
Where is MACHETE based?
MACHETE is headquartered in Greensboro, United States, in the North America region.
How does MACHETE make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are private Events and gift Cards.
Who are MACHETE's main competitors?
Direct peers on record are Audrey, FIG, The Grey, Husk, The Admiral, Bacchanalia, Cúrate, Staplehouse, The Catbird Seat and Bazin's on Church.
Does MACHETE have an API?
No public API is recorded for MACHETE.
What industry is MACHETE in?
MACHETE's product category is Upscale-casual fine dining restaurant. Its primary akta.pro industry code is THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511.