Mapei Sport

What Mapei Sport does

Mapei Sport (legally Sport Service Mapei S.r.l.) is a privately-held sports performance research center headquartered in Olgiate Olona (Varese), Italy, supported by the MAPEI Group conglomerate. Founded in 1996 by MAPEI Group CEO Dr. Giorgio Squinzi together with Prof. Aldo Sassi, the center was originally created to support the MAPEI Professional Cycling Team and has since expanded to serve athletes across soccer, cycling, basketball, alpine skiing, motorsports, running, tennis, triathlon, fencing, and wellness. Annual activity covers roughly 300+ professional athletes and 4,000+ amateur athletes, supported by a staff of approximately 26 specialists.

The facility houses a Human Performance Laboratory, Biomechanics Analysis Lab, and Scientific Research department equipped with isokinetic dynamometers (Cybex), metabolic carts, echocardiography, ECG/Holter monitoring, infrared cameras, dynamometric plates, and cycling biomechanics systems. Three service lines are delivered: Medical Services (cardiac screening, fitness certifications, nutrition consultations), Assessment Test Services (strength, cardiovascular, biomechanical, gait, and cycling analyses), and Training Schedule Services (athletic optimization, return-to-play rehabilitation, and methodological training consultancy). Proprietary assets include the Mognoni Eccentric Press and the cycling position-optimization system derived from former MAPEI-Team cyclist data.

Distribution is sales-led and entirely facility-based at Olgiate Olona, with reservations accepted by phone (+39 0331 575757), online form, or in-person. Services are priced individually between €35 and €300, with medical examinations typically VAT-exempt; team-level engagements (Lidl-Trek, Juventus, Napoli, Roma, Sassuolo, Shakhtar Donetsk, Olympique Lyonnais, Fulham, FISI, Portuguese Cycling Federation, Kometa) operate as bespoke enterprise contracts alongside the long-tail consumer volume. Geographic scope is single-country (Italy), though international clubs and federations drive inbound clientele.

Name

Mapei Sport

Legal name

Sport Service Mapei S.r.l.

Website

https://mapeisport.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mapei Sport is a privately-held Italian sports performance research center, backed by the MAPEI Group, that delivers medical, biomechanical, and training services to elite and amateur athletes — annually serving 300+ professionals and 4,000+ amateurs with 15,000+ assessments from its Olgiate Olona facility.

Ownership category

akta.pro rank

Product category

Sports Performance and Athlete Medical Services

NAICS

Sports and Recreation Instruction (61162), Testing Laboratories and Services (54138), Testing Laboratories and Services (541380), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Sports Medicine (HLAKALAB), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Performance Personal Training (HSADAAAF)

Keywords

• Sports performance assessment
• Biomechanical analysis services
• Athlete medical examinations
• Training programming consultancy
• Human performance laboratory

Headquarters

HQ city

Olgiate Olona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Sports Performance Services: Comprehensive sports performance services including medical examinations, functional assessments, biomechanical analyses, training programming, and athletic optimization delivered at the research center. Services are priced individually with various examination types ranging from €50 to €300.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mapei Sport is a sports performance research center that delivers medical examinations (cardiology, fitness certifications, nutrition), functional and biomechanical assessments (strength, gait, cycling position, cardiopulmonary testing), and individualized training programming (athletic optimization, Return to Play rehabilitation, methodological consultancy) to professional and amateur athletes at its facility in Olgiate Olona, Italy. Services are sold on a per-examination basis, with pricing for individual tests ranging from €35 to €300.

Product overview

Mapei Sport is a research center of excellence operated by Sport Service Mapei S.r.l., providing comprehensive sports performance services including Medical Services (fitness assessments, cardiac examinations, nutrition consultations), Assessment Test Services (physiological and biomechanical evaluations using equipment like Cybex© isokinetic dynamometers and infrared camera systems), and Training Schedule Services (Athletic Optimization, Return to Play rehabilitation, training programmes, and methodological consultancy). The center serves professional and amateur athletes across multiple sports (soccer, cycling, basketball, running, alpine skiing, motorsports, tennis, triathlon, fencing, wellness) with over 30 years of experience following its founding in 1996 by Dr. Giorgio Squinzi of MAPEI Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services Comprehensive medical examination and cardiology services for athletes including fitness assessments for competitive and non-competitive sports, specialist trauma examinations, rehabilitation support, nutrition consultations, and cardiac testing (ECG, echocardiography, 24-hour monitoring, cardiopulmonary tests).
• Assessment Test Services Extensive battery of functional and physiological assessment tests including strength tests (isometric, isokinetic Cybex, hand grip), explosive power tests (CMJ, Drop Jump, Squat Test), flexibility and balance assessments (FMS, Y Balance), cardiovascular tests (Conconi heart rate/power tests, VO2max, anaerobic threshold), cycling-specific tests (bike fitting, cleat positioning, symmetry analysis), and gait/video analysis.
• Training Schedule Services Personalized training programs including Athletic Optimization for performance enhancement, Return to Play rehabilitation training, training programmes for healthy subjects, and methodological training consultancy for teams and individual athletes focused on planning, monitoring, and managing training loads.
• Exercise ECG Electrocardiogram performed on exercise bike with increasing loads during physical exercise at exhaustion to detect or exclude cardiac function disorders. Targeted at athletes undergoing medical clearance or cardiac screening.
• Echocardiography Non-invasive ultrasonic technique (2-10 MHz) showing the heart in its entirety to understand shapes and movement of cardiac structures for valve and muscular diagnosis. Targeted at athletes requiring detailed cardiac imaging.
• Cardiopulmonary Test Electrocardiogram combined with maximal oxygen consumption test to exhaustion on exercise bike to detect or exclude cardiopulmonary and respiratory function alterations. Targeted at elite athletes needing VO2max measurement.
• Nutrition for Sport and Wellness Consultation Comprehensive nutritional consultation service providing diet programmes for athletes and wellness diet service for overweight/obese individuals or those with health issues. Includes 60-90 minute initial appointments and follow-ups.
• Athletic Optimization Individualized training sessions performed at Mapei Sport under qualified fitness trainer supervision, aimed at maximizing achievement of sports goals for users of every age and competitive level.
• Return to Play Individualized rehabilitation training sessions under qualified fitness trainer supervision, bridging the gap between rehabilitation phase and return to sport or full functionality. Targeted at athletes recovering from injury.
• Methodological Training Consultancy Service focused on planning, monitoring, and managing training loads for teams, groups, or individual athletes to optimize physical performance and prevent over-training.
• Gait Analysis Non-invasive gait assessment using 8 infrared cameras and 4 dynamometric plates measuring spatial-temporal parameters, joint angles, and hip/knee/ankle joint forces. Targeted at runners and athletes needing running biomechanics.
• Optimising Riding Position Advanced dynamic bicycle position optimization using infrared cameras and sophisticated software based on Mapei Team professional cyclist data for road and time trial bikes. Targeted at competitive cyclists.
• Isokinetic Test (Cybex) Isokinetic strength assessment at different constant speeds for analyzing muscular strength during concentric and eccentric contractions, measuring right/left differences and agonist/antagonist imbalances. Targeted at athletes needing detailed strength diagnostics.

Quantifiable outcome

• Serving 300+ professional athletes and 4,000+ amateur athletes annually with 15,000+ performance assessments
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• FISI (Federazione Italiana Sport Invernali)coreStrategic or Co-development Partner · 1 January 2026Partnership for Milano-Cortina 2026 Winter Olympics. FISI relies on Mapei Sport for athlete performance assessments and support services for another Olympic quadrennial cycle.
• Lidl-TrekcoreStrategic or Co-development PartnerWorld Tour cycling team that relies on Mapei Sport for regular functional assessments of riders.
• U.S. SassuolocoreStrategic or Co-development PartnerSerie A soccer club that relies on Mapei Sport for regular functional assessments, training load monitoring, medical sport advice, and nutritional aid.
• Portuguese Cycling FederationcoreStrategic or Co-development PartnerNational cycling federation that relies on Mapei Sport for training support and monitoring of training loads.
• FC JuventuscoreStrategic or Co-development PartnerSerie A soccer club receiving scientific consultancy for performance optimization from Mapei Sport.
• Universo Treviso BasketcoreStrategic or Co-development PartnerSerie A basketball team that relied on Mapei Sport for regular functional assessments and training load monitoring.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Altis Human Performance: Altis (formerly Exos Performance) is a Phoenix-based elite athlete training and human performance center offering strength, biomechanics, and recovery services — comparable to Mapei Sport's premium, science-led athlete training and assessment model.
• IMG Academy: IMG Academy is a multi-sport performance and education campus providing sports science, strength and conditioning, and medical services to elite and developing athletes — directly comparable to Mapei Sport's elite-athlete training and assessment business.
• Isokinetic Medical Group: Isokinetic is an Italian/international sports medicine and rehabilitation clinic group — directly comparable to Mapei Sport's sports medicine, return-to-play rehab, and biomechanical assessment services for professional athletes.
• Aspetar Orthopaedic and Sports Medicine Hospital: Aspetar is a Doha-based specialist sports medicine hospital and research center providing medical, rehabilitation, and performance services to elite athletes — directly comparable to Mapei Sport's medical + biomechanics + training offering for professional sports.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): INSEP is France's national elite sports institute providing multidisciplinary sports science, medical, and performance services to top national athletes — comparable as a research-led sports performance center serving federations and Olympic programs.
• FC Barcelona Innovation Hub (Barça Innovation Hub): Barça Innovation Hub is the research/knowledge arm of FC Barcelona delivering sports science, medical, and performance services for elite football and external clients — comparable as an embedded-in-club performance research and applied-science platform.
• Sports Surgery Clinic (SSC): SSC is a Dublin-based specialist sports surgery and sports medicine clinic serving elite and amateur athletes with surgical, rehab, and performance services — comparable as a specialist medical + rehab center for athletes.
• Villa Stuart Sport Clinic: Villa Stuart is a Rome-based private sports medicine clinic treating professional football and rugby players — directly comparable to Mapei Sport's sports medicine and cardiology/orthopedic services for elite athletes in Italy.

Others

• CONI / Istituto di Medicina e Scienza dello Sport: Italy's national Olympic committee sports medicine institute is a public-sector counterpart providing research and clinical sports science services to national team athletes — adjacent rather than directly competitive but materially comparable in scope.
• Technogym (Wellness & Performance segment): Technogym is an Italian premium fitness equipment and digital wellness platform increasingly offering connected performance assessment and training solutions — adjacent as an Italian-based enabling technology player in the same sports performance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mapeisport
• Xx.com/MapeiSport
• LinkedInlinkedin.com/company/sport-service-mapei

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapei Sport