What Sunag Corporation does

Sunag Corporation is a private US-headquartered industrial distribution and supply-chain company founded in 1982 in Montville, New Jersey, with India-side operations tracing to the 1957 founding of Maco Corporation (India) in Calcutta. The company operates three integrated business lines: (1) authorized Eaton Filtration distribution in the US Northeast (New Jersey, New York, Connecticut, Pennsylvania and other parts of the country), covering strainers, bag filter housings, and hydraulic/lubrication filter elements under seven named Eaton SKUs plus a data-centre-focused solution bundle; (2) representation, marketing, and after-sales service for North American, European, and Asian industrial manufacturers seeking access to the Indian subcontinent, supported by multi-office presence, inventory holding, credit facilities, and consolidated shipments; and (3) end-to-end supply-chain solutions via Cast & Alloys in India, providing Non-Ferrous manufacturing (Aluminum Forging, Gravity Die Castings, High Pressure Die Castings) on a QCDIP (Quality, Cost, Delivery, Innovation, Productivity) basis to OEMs worldwide.

The underlying product portfolio is entirely physical — liquid and air filtration hardware, plus forged and cast metal components — with no software, API, or AI layer. Sunag earns revenue through three distinct mechanics: (a) distribution margin on Eaton filtration products (transaction-fee style); (b) professional services and representation fees from foreign manufacturers accessing the Indian market; and (c) managed manufacturing services from Cast & Alloys exporting globally to OEMs. Pricing is uniformly quote-based with no public list prices; sales run through direct B2B channels, a Contact Us / Request Call Back mechanism, sales engineers in regional offices nearest to customers, and 24/7/365 customer support messaging.

The customer base spans industrial verticals including data centres, pharmaceuticals, food and beverage, industrial and municipal water, petrochemicals, marine, automotive, agriculture and construction equipment, power generation, defence, aviation, machine tools, and renewable energy. No specific customer logos are disclosed. The company employs 11-50 people, has not raised external funding, and operates as a privately-held, family/group-controlled entity with no disclosed parent, board composition, or external shareholders. Marketing is limited to the company's own website (industry pages, product pages, downloadable brochures, blog) plus direct response — there is no evidence of paid digital, social advertising, or event programmes.

Name

Sunag Corporation

Legal name

Sunag Corporation (USA)

Website

https://sunagusa.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunag Corporation is a private US-based industrial distribution and supply-chain company serving as authorized Eaton Filtration distributor in the US Northeast and representing foreign manufacturers in the Indian subcontinent, with Non-Ferrous manufacturing operations in India.

Ownership category

akta.pro rank

Headquarters

HQ city

Montville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Authorized Eaton Filtration Distribution: Distributor margin on Eaton industrial and liquid filtration products (strainers, bag filter housings, hydraulic/lubrication filter elements) sold to industrial customers across the US North East and other regions, supplemented by after-sales service revenue.
2. India Market Representation for Foreign Manufacturers: Revenue earned by representing, marketing, and providing after-sales service for North American, European and Asian industrial manufacturers selling into the Indian subcontinent. Includes inventory holding, credit extension, consolidated shipments, and on-site technical training.
3. Supply Chain & Contract Manufacturing Solutions: Design-engineering through just-in-time delivery of Non-Ferrous (Aluminum Forging and Castings — GDC & HPDC) parts via Cast & Alloys manufacturing facility in India, with products exported directly to OEMs worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sunag Corporation is an authorized industrial distributor and in-country manufacturer representative. It holds authorized Eaton Filtration distribution rights for the US Northeast (NJ, NY, CT, PA), distributes seven Eaton hydraulic/lubrication filtration product lines plus a bundled Data Centre filtration solution, represents North American, European, and Asian industrial manufacturers in the Indian subcontinent with representation, marketing, after-sales service, inventory holding, and credit extension, and operates an in-house Non-Ferrous parts manufacturing facility (Cast & Alloys) producing Aluminum Forgings, Gravity Die Castings (GDC), and High Pressure Die Castings (HPDC) for global OEMs.

Product overview

Sunag Corporation operates a multi-line distribution and supply-chain portfolio rather than a single unified software product. The core offering is the authorized Eaton Filtration distribution line, consisting of seven Eaton hydraulic/lubrication filtration SKUs — ACCUGAF Filter Bag, ABSORPTION INSERT Filter Elements, NR Return-line Hydraulic Filter Elements, NL in-line Lubrication Hydraulic Filter Elements, NBF Hydraulic Filter Elements, AS/TS Hydraulic Filter Elements, and E Lubrication Hydraulic Filter Elements — complemented by the Eaton Data Center Filtration Solution bundle (Model 510 Strainer, Model 85 Y-Type Strainer, SIDELINE Bag Filter Housing) targeted at mission-critical cooling environments. Around this filtration portfolio, Sunag provides two service pillars: a US supply-chain solution anchored by its Cast & Alloys Aluminum Forging and Castings (GDC & HPDC) manufacturing capability for non-ferrous parts, and India distribution services that represent North American and European industrial manufacturers in the Indian subcontinent. Industry verticals served include Machine Tools, Aviation, Defence, and Automobiles.

Differentiator

Problem solved

Functional benefit

Products and services

• EATON ACCUGAF Filter Bag High-efficiency Eaton filter bag family with greater than 99% efficiency across five models, removing particles ranging from 1 to 25 micrometers for demanding industrial liquid filtration applications. Sold to industrial customers in pharmaceuticals, food and beverage, water treatment, petrochemicals, and similar process industries.
• EATON ABSORPTION INSERT Filter Elements Eaton absorption insert elements that boost dirt and oil removal capacity when fitted inside ACCUGAF, DURAGAF, and other Eaton filter bags. Hollow pillow-like inserts filled with melt-blown polypropylene fibers inside a perforated spunbond cover, held by a stainless steel charging ring. Sold to industrial liquid filtration customers.
• EATON NR Return-line Hydraulic Filter Elements Return-line hydraulic filter elements meeting DIN 24550-4 standards for reducing oil contamination in hydraulic reservoirs, also available in a Twinfil twin-element variant. Sold to industrial customers operating hydraulic systems.
• EATON NL In-line Lubrication Hydraulic Filter Elements In-line pressure filter elements conforming to DIN 24550-3 standards, designed to protect system components in pressure filters and lubrication circuits. Sold to industrial hydraulic and lubrication system operators.
• EATON NBF Hydraulic Filter Elements Tank breather filter elements that protect hydraulic fluid from contamination in ambient air. Sold to industrial customers operating hydraulic fluid reservoirs and tanks.
• EATON AS/TS Hydraulic Filter Elements AS and TS suction filter elements for suction filters that protect sensitive hydraulic pumps from abrasive fluids, cooling lubricants, and water-based fluids. Sold to industrial hydraulic system operators.
• EATON E Lubrication Hydraulic Filter Elements Eaton E-series high-capacity lubrication filter elements for larger lubrication filters, designed to protect system components and reduce oil contamination while supporting cleanliness class requirements across hydraulic and lubrication systems. Sold to industrial lubrication system operators.
• Eaton Data Center Filtration Solution A bundled Eaton filtration offering for data centre cooling environments, comprising the Model 510 Strainer, Model 85 Y-Type Strainer, and SIDELINE Bag Filter Housing, used to maintain clean airflow, reduce HVAC energy use, and extend equipment life in CRAC and chiller systems. Sold to data centre operators in the US Northeast.
• Cast & Alloys Aluminum Forging and Castings Supply Chain Solution End-to-end non-ferrous parts manufacturing and supply chain offering covering Gravity Die Castings (GDC), High Pressure Die Castings (HPDC), and Aluminum Forgings, exported globally to OEMs with a focus on QCDIP (Quality, Cost, Delivery, Innovation, Productivity). Contracted by global OEM buyers.
• India Distribution Services for Foreign Manufacturers Representation, marketing, after-sales, and inventory services for North American, European, and Asian industrial manufacturers selling into the Indian subcontinent, including credit facilities, consolidated shipments, and engineer training visits. Contracted by foreign manufacturers seeking India market access.

Quantifiable outcome

• Eaton filtration claims HVAC energy savings and reduced power costs by maintaining clear air/coolant passages in data centres
• +3 more outcomes

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Kirloskar Group: Indian diversified industrial conglomerate (pumps, valves, compressors, castings) with deep India distribution and manufacturing. Comparable as an India-side industrial distribution and non-ferrous casting competitor to Sunag's Cast & Alloys and India representation business.
• Mahindra CIE Automotive: India-based global automotive and industrial components manufacturer with aluminum die-casting and forging capabilities supplying global OEMs. Closely comparable to Cast & Alloys on the non-ferrous contract manufacturing side.

Direct peers

• Filtration Group: Privately-held global filtration manufacturer offering liquid, air, and HVAC filtration products to industrial, life sciences, and process customers. Closely comparable product portfolio and customer verticals to Sunag's Eaton filtration line.
• Donaldson Company: Global manufacturer and distributor of filtration systems (liquid, air, hydraulic) used in industrial, data centre, and OEM applications. Directly comparable to Sunag as a supplier of industrial/liquid filtration components across overlapping verticals including power generation, manufacturing, and machinery.
• HYDAC: Manufacturer and distributor of hydraulic and lubrication filtration (in-line, return-line, suction, breather elements) comparable to Sunag's Eaton NR/NL/NBF/AS/TS product family. Targets the same DIN-spec industrial hydraulic customer base globally.

Broad incumbents

• W.W. Grainger: Large-scale industrial MRO distributor in the US with broad product coverage including filtration, hydraulics, and facility maintenance. Comparable as a competing channel for industrial buyers that Sunag targets, though Grainger is far broader in scope and self-branded.
• Fastenal: Large US industrial and construction supplies distributor with onsite vending and supply chain solutions. Comparable to Sunag's 'just-in-time delivery' and US supply chain solutions offering, albeit at vastly greater scale.
• Parker Hannifin: Diversified motion and control technologies manufacturer with a major filtration and hydraulic fluid conditioning division (Parker Finite, Racor). Comparable to Sunag in DIN-spec hydraulic filter elements (NR/NL/NBF/AS/TS equivalents) and broad industrial vertical coverage.
• MSC Industrial: US metalworking and industrial MRO distributor offering filtration, cutting tools, and machinery supplies. Comparable to Sunag's US distribution motion for industrial customers, especially in the Machine Tools and Automobiles verticals.
• Applied Industrial Technologies: US distributor of industrial motion, fluid power, and maintenance products including hydraulic and lubrication filtration. Directly comparable to Sunag's Eaton filtration distribution in the Northeast US.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunag Corporation