ArtTutor

What ArtTutor does

ArtTutor, now operated under the Draw Awesome brand, is a private, founder-owned online art education business run by Phil Davies out of Liverpool, United Kingdom. The company delivers video courses, free instructional resources, and a community platform targeted at adult hobby artists who want to learn observational drawing without relying on mechanical aids such as tracing or gridding. Its product portfolio includes free entry-point assets (Free Drawing Workshop, Sketching Materials Guide, 101 Sketchbook Ideas), paid structured courses (e.g., Composition With Confidence), a weekly Sketch Awesome sketching project, a physical Sketching Journal product, and the ArtKula community sub-brand. The Draw Awesome mobile app extends the same content to iOS and Android devices.

The underlying technical stack is a Kajabi-hosted course platform paired with native iOS and Android applications; the company does not claim proprietary infrastructure, patents, or AI components, and APIs, integrations, and SDKs are absent from the source material. Distribution is direct-to-consumer and global in scope, leveraging self-serve purchases through the Draw Awesome website and app stores, with marketing driven by content (blog, free workshops, free resource guides), founder presence on Instagram, an email newsletter, and a Wall of Love featuring 80+ student video testimonials.

The business model blends one-time payments for digital courses and physical goods with a subscription element via the mobile app, all delivered through a product-led, content-marketing funnel where free resources and the free workshop serve as top-of-funnel acquisition. The company is bootstrapped with no disclosed institutional funding, ships from a single-instructor base, and shows no evidence of enterprise contracts, B2B distribution, or strategic partnerships in the data provided.

Name

ArtTutor

Legal name

Draw Awesome

Website

https://arttutor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtTutor, now operating as Draw Awesome, is a Liverpool-based, founder-run online art education business that sells video drawing courses, a weekly sketching subscription, a sketching journal, and a free hobby-artist community to adult learners worldwide, delivered via a Kajabi platform and native iOS and Android apps.

Ownership category

akta.pro rank

Product category

Online Art Education

NAICS

Fine Arts Schools (61161), Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

akta.pro secondary industries

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

Keywords

• Online art education
• Drawing video courses
• Sketching tutorials
• Hobby art learning
• Creative education platform

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Online Courses: Paid courses covering drawing techniques such as sketching, composition, and portrait drawing. Delivered via video lessons on the Kajabi platform.
2. Physical Products: Sale of physical products including the Sketch Awesome Sketching Journal with 56 high-quality mixed-media pages.
3. Mobile App: Draw Awesome app for iOS and Android enables course access and artwork sharing on tablets and phones.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Draw Awesome (associated with ArtTutor) is an online art education business that sells video-based drawing and painting courses, a weekly sketching project subscription, a branded physical sketching journal, and a free hobby-artist community. Content is delivered via the Kajabi course platform and dedicated iOS/Android mobile apps, and is taught by founder-instructor Phil Davies using a self-taught observational drawing methodology developed over 15 years.

Product overview

ArtTutor is associated with Draw Awesome, an online art education platform offering a portfolio of products including free resources (Free Drawing Workshop, Sketching Materials Guide, 101 Sketchbook Ideas), subscription-based content (Sketch Awesome weekly projects), physical products (Sketching Journal), structured courses (Composition With Confidence), and a community platform (ArtKula). The offering operates as a platform-plus-modules architecture combining free entry-level content with paid courses and subscriptions, supported by a mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• ArtKula: A free art community for hobby artists who want to enjoy the process of creating, try new approaches, and improve their skills in a supportive environment.
• Sketch Awesome
• Sketching Journal

Products and services

• Sketch Awesome A weekly sketching project subscription delivering new sketching projects designed to improve art skills, expand creativity, and get hobby artists making more art on a recurring basis.
• Composition With Confidence A guided online video course that teaches hobby artists a clear framework for improving composition in drawings and paintings through practical lessons and visual examples.
• Sketch Awesome Sketching Journal A physical sketching journal containing 56 high-quality, mixed-media pages in a versatile square format, designed to last and support a recurring sketching practice.
• Draw Awesome Mobile App A mobile application for iOS and Android that lets hobby artists follow Draw Awesome courses and share their artwork on a tablet or phone.

Quantifiable outcome

• 30,000+ students taught to draw
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CGMA (Computer Graphics Master Academy): Online art education platform providing structured courses in drawing, illustration, and entertainment art. Comparable in delivering cohort-based and self-paced video instruction, though more weighted toward industry-track students than hobbyists.
• Drawspace: Long-running online drawing school offering structured lessons and courses for beginners and hobby artists. Comparable in dedicated focus on teaching drawing fundamentals to adult learners via online instruction.
• Skillshare: Subscription-based online learning marketplace with deep illustration and drawing categories. Comparable in targeting hobby creatives with video lessons, but operates a broader multi-creator catalog rather than a single-instructor focus.
• Domestika: Online creative-courses platform offering illustration, drawing, and painting classes taught by working artists. Closest direct analogue to Draw Awesome in business model (video courses, one-time purchases, creator-led instructors) and target customer (hobby creatives).
• Schoolism: Online art school offering instructor-led video courses in drawing, illustration, and painting. Comparable structured video-course delivery to hobby and aspiring artists, with similar lifetime-access course purchase mechanics.
• Ctrl+Paint: Creator-led digital painting education platform offering structured video lessons and resources for hobby artists. Comparable single-instructor, video-course model with a focus on practical skill-building for self-learners.
• New Masters Academy: Subscription-based online classical and contemporary art school with structured drawing and painting curricula. Comparable in delivering progressive, instructor-led video courses to hobby and pre-professional artists worldwide.
• Proko: Creator-led online art education brand built around instructor Stan Prokopenko, focused on figure drawing and anatomy. Highly comparable one-instructor, video-course, hobby-artist model with a similar founder-as-persona go-to-market approach.
• SVS Learn: Online school focused on illustration and visual storytelling, offering structured video courses and community for hobby and aspiring professionals. Closely comparable in course-led, video-based delivery to aspiring and recreational artists.

Broad incumbents

• Udemy: Massive online course marketplace with extensive drawing and painting catalogs sold à la carte. Comparable in one-time-purchase video courses for hobby learners, but operates at vastly broader scale across many subject areas rather than specializing in visual arts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/phildaviesartist
• Xx.com/ArtTutorOnline
• Facebookfacebook.com/ArtTutorOnline
• LinkedInlinkedin.com/company/art-tutor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtTutor