artlogic
artlogic is a Vienna-based European crew-staffing company supplying stagehands, technicians, and event personnel to event organizers, arenas, festivals, and corporate clients across at least eight countries, supported by its proprietary SquidWeb booking platform.
- Company typePrivate
- Founded2002
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What artlogic does
artlogic is a privately held European crew-staffing company serving the live events industry, with its primary entity, artlogic Event & Personal Management GmbH, headquartered in Vienna, Austria, and additional operating subsidiaries in Portugal (Crewpool Lda) and France (bright bowl sas). The company supplies qualified temporary personnel — stagehands, lighting and sound technicians, technical assistants, construction labor, seating helpers, and hosts — to event organizers, arena and hall operators, festival producers, and corporate event planners.
The company's core technology is SquidWeb, a proprietary web-based crew management and booking platform that tracks work processes, order backlogs, and accounting in real time. In 2016, artlogic integrated SquidWeb with protonic's easyjob software to deliver semi-automated crew booking, showcased at Prolight+Sound. Beyond software, the offering is organized around four service lines: personnel leasing, recruiting, arena and hall services, and occupational safety and health (OSH) certification and training.
artlogic operates a cross-border model built on local crews in at least eight European countries (Austria, Germany, Belgium, Netherlands, Cyprus, France, Spain, and Portugal), targeting reduced travel costs and emissions, and marketed under a CO2-neutral certification. Pricing is quote-based and project-specific, supporting multi-year contracts with enterprise customers. Marquee engagements include the Paris 2024 Olympic Games, the Winter Olympics in Cortina d'Ampezzo, the Vienna Ball Season (450+ events annually) and pan-European Christmas markets. Ownership appears to be founder/management-led, with no external institutional investors, no public listing, and no parent company identified in source materials.
artlogic firmographics
Firmographics- Name
- artlogic
- Legal name
- artlogic Event & Personal Management GmbH
- Website
- https://artlogic.biz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- artlogic is a Vienna-based European crew-staffing company supplying stagehands, technicians, and event personnel to event organizers, arenas, festivals, and corporate clients across at least eight countries, supported by its proprietary SquidWeb booking platform.
- Ownership category
- akta.pro rank
artlogic industry classification
Industry- Product category
- Event Staffing Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industry
- Event Stagehands & Production Support Crew (HSACAEAJ)
Keywords
Where artlogic is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
artlogic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personnel Leasing: Short-term staffing and personnel leasing for event technology projects including stagehands, technicians, and support staff.
- Recruiting Services: Permanent and temporary recruitment services for event staff including stagehands, lighting technicians, hosts, and other event personnel.
- Arena and Hall Services: Event planning and management services including staging, lighting, sound, location logistics, and event execution support.
- OSH and Education: Occupational safety and health certification services along with personnel training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
artlogic product offering
Product offeringCore offering
artlogic is a European crew supplier for the events industry that provides qualified personnel including stagehands, lighting and sound technicians, technical assistants, construction labor, seating helpers, and hosts. The company operates across Austria, Germany, Belgium, Netherlands, France, Spain, Portugal, and Cyprus, using local crews and its proprietary SquidWeb web-based software to manage bookings, real-time workforce tracking, order backlogs, and accounting for clients ranging from event organizers and arenas to major international events.
Product overview
artlogic is a European crew staffing company providing qualified personnel for the events industry. The core offering consists of SquidWeb Software (a proprietary web-based workforce management platform for tracking work processes, order backlogs, and crew bookings) combined with a suite of staffing services including crew/labor supply, personnel leasing, recruiting, arena and hall service, occupational safety management, and consultation. SquidWeb serves as the technology backbone enabling the operational services, which span personnel supply, logistics, safety certification, and advisory services across multiple European countries.
Differentiator
Problem solved
Functional benefit
Brands
- SquidWeb Software: Web-based intranet and crew management software for tracking work processes, order backlogs, and simplifying accounting.
Products and services
- SquidWeb Software A proprietary web-based intranet and crew management platform that enables real-time tracking of work processes, order backlogs, and crew bookings, while simplifying accounting for event staffing management. It is operated by artlogic for its clients and crew members to coordinate staffing operations.
- Crew Services Qualified personnel supply for event technology projects, including construction labor, seating helpers, stagehands, technical assistants, and professionals available 24/7. Targeted at event organizers, arenas, and production companies needing flexible event crew.
- Personnel Leasing Short-term labor leasing with localized teams working alongside clients to meet staffing needs for brief assignments. Targeted at clients needing reliable short-term labor.
- Recruiting Staff sourcing and placement services for stagehands, lighting technicians, hostesses, and other event personnel through a well-connected network. Targeted at companies needing to hire event professionals.
- Arena and Hall Service Event planning and execution services covering staging, lighting, sound, venue logistics, seating, and conversions between concert and sporting events. Targeted at arena and venue operators needing end-to-end event support.
- OSH and Education (Occupational Safety and Health) Certified safety management system providing unlimited admission to temporary workers with trained personnel and continuous safety education programs. Targeted at clients needing compliant and trained event crews.
- Consultation Advisory services for personnel management, occupational health and safety, and process structuring, available across European cities including Dusseldorf, Berlin, Vienna, Madrid, and Amsterdam. Targeted at clients needing expert guidance on crew operations and compliance.
Quantifiable outcome
- CO2 neutral operations through reforestation projects
- +2 more outcomes
Companies that use artlogic
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
artlogic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
artlogic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- CrewCheckminorCrewCheck provides verification and certification services for event crew suppliers. Artlogic holds Premium Staff Supplier status.
- PanteritominorNon-profit organization focused on event industry sustainability and responsibility standards.
- VPLT (Verband für Medien- und Veranstaltungstechnik)minorGerman industry association for event and media technology.
- EVVC (Europäischer Verband der Veranstaltungszentren)minorEuropean association of event centers and venues.
- DTHG (Deutsche Theatertechnische Gesellschaft)minorGerman theatrical engineering society.
- FairpflichtetminorSustainability initiative for the event industry promoting responsible practices.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
artlogic competitors and assessment
Company assessmentBroad incumbents
- Adecco Group: Global staffing giant with an Events & Live Entertainment practice serving major venues, festivals, and corporate events. Competes with artlogic for high-prestige contracts but operates at vastly greater scale across all staffing categories.
- Randstad: Global staffing leader with dedicated events, hospitality, and entertainment staffing practices across Europe. Provides indirect competitive pressure on artlogic's mid-market and enterprise customers.
- Production Resource Group (PRG): World's largest event technology and production services provider. While primarily equipment-focused, PRG also supplies crew and labor for major tours and events, overlapping with artlogic's enterprise customer base.
- ManpowerGroup: Global workforce solutions provider with event staffing offerings across major European markets. Competes on enterprise event staffing contracts though event staffing is a small slice of its overall business.
- Gi Group: Italian-origin global staffing firm with dedicated event and live entertainment verticals across Europe. Larger and broader than artlogic but overlaps in European event crew supply.
Regional players
- Morson Group: UK-headquartered staffing group with significant event, engineering, and technical workforce offerings. Comparable in technical labor leasing but primarily UK-focused and broader industry coverage.
Direct peers
- Showforce: UK-headquartered event crew staffing company supplying stagehands, technicians, and production staff to concerts, festivals, and corporate events. Most direct comparable in terms of core service offering and customer base.
- Quattro Group: UK event crew and traffic management staffing firm providing personnel for festivals, sporting events, and live productions. Comparable service mix and customer segments, though more UK-concentrated than artlogic's European footprint.
Others
- easyjob (protonic): Workforce management software provider for event and media technology with a long-standing technology partnership with artlogic. Ecosystem/technology partner rather than direct competitor; comparable in serving the same end customers with software.
- CrewCheck: Certification and verification platform for event crew suppliers. Ecosystem partner to artlogic (Premium Staff Supplier status) rather than a competitor, but adjacent in the event staffing value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
artlogic social profiles
Digital presenceartlogic compliance and trust
Trust signalCompliance3 records
artlogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
artlogic leadership team
Management profileNumber of profiles
Profiles3 records
artlogic subsidiaries and ownership
Company hierarchySubsidiaries2 records
artlogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
artlogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about artlogic
What does artlogic do?
artlogic is a European crew supplier for the events industry that provides qualified personnel including stagehands, lighting and sound technicians, technical assistants, construction labor, seating helpers, and hosts. The company operates across Austria, Germany, Belgium, Netherlands, France, Spain, Portugal, and Cyprus, using local crews and its proprietary SquidWeb web-based software to manage bookings, real-time workforce tracking, order backlogs, and accounting for clients ranging from event organizers and arenas to major international events.
Is artlogic a public or private company?
artlogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was artlogic founded?
artlogic was founded in 2002. It employs 1 to 10 people.
Where is artlogic based?
artlogic is headquartered in Berlin, Germany, in the Europe region.
How does artlogic make money?
Four revenue lines are on record. Personnel Leasing is the primary driver. The others are recruiting Services, arena and Hall Services and OSH and Education.
Who are artlogic's main competitors?
Broad incumbents on record are Adecco Group, Randstad, Production Resource Group (PRG), ManpowerGroup and Gi Group. Morson Group is listed as a regional player. Direct peers are Showforce and Quattro Group. Others are easyjob (protonic) and CrewCheck.
Does artlogic have an API?
No public API is recorded for artlogic.
What industry is artlogic in?
artlogic's product category is Event Staffing Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of HSACAEAJ, Event Stagehands & Production Support Crew. Its NAICS code is 56192 and its SIC code is 7900.