Cereser

What Cereser does

Cereser Marmi S.p.A. Unipersonale is an Italian family-owned natural stone wholesaler and processor founded in 1965 and headquartered in Rivoli Veronese (Verona). The company sources marbles, granites, onyxes, travertines, quartzites, and slates from quarries worldwide, offering over 500 material references through a 15,000+ mq multifunctional facility that synchronizes purchasing, warehousing, and global delivery, including the dedicated Michelangelo Pavilion (~2,000 mq) for Carrara white marbles. Its product portfolio is organized into core materials plus special collections — Mastercountertop, Exclusive, Gravity (ultra-light surfaces), and LUMEN (proprietary backlighting technology at 5mm slab thickness) — alongside 35+ surface finishes grouped into Classic, Skin, and Rigato collections.

The business operates a hybrid go-to-market combining direct enterprise sales at its Verona showrooms, a self-serve digital channel via the Las Web online warehouse for verified professional buyers (fabricators, architects, designers), an exclusive Be Our Guest hospitality program, and sustained trade-show presence across Marmomac, TISE Las Vegas, Natural Stone Show London, Rocalia, SADECC, and Stone Poznan. Revenue is generated through one-time sale of stone materials and processing/finishing services, with quote-based B2B pricing, global shipping (including small orders), and 100% photovoltaic-powered operations with water recycling underpinning a sustainability positioning. Ownership remains with the founding family (Domenico Cereser as President); no external investors, funding rounds, or M&A activity are disclosed.

Name

Cereser

Legal name

CERESER MARMI S.p.A. Unipersonale

Website

https://ceresermarmi.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Cereser Marmi is a family-owned Italian natural stone wholesaler and processor founded in 1965 in Verona, sourcing over 500 marble, granite, onyx, travertine, and quartzite references worldwide and serving fabricators, architects, designers, and private clients globally.

Ownership category

akta.pro rank

Product category

Natural Stone Distribution and Processing

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

akta.pro secondary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

Keywords

• Natural stone supply
• Marble and granite distribution
• Stone processing services
• Quartzite and onyx sourcing
• Architectural stone materials

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Natural Stone Materials Sales: Direct sale of natural stones including marbles, granites, onyxes, travertines, quartzites, and slates sourced globally. Products sold include blocks, slabs, and processed materials with various finishes. The company operates a 15,000+ mq covered facility with over 500 material references available for global delivery.
2. Processing Services: Stone transformation services including cutting, finishing, and customization using advanced technologies. Extensive finish options including Lucido, Levigato, Satinato, Fiamato, Sabbiato, Bocciardato, Waterjet, and proprietary Skin Collection textures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cereser sources, processes, and distributes a global catalog of over 500 natural stone references—including marbles, granites, onyxes, travertines, quartzites, and slates—from quarries worldwide, operating from a 15,000+ mq multifunctional facility in Verona, Italy. The company sells blocks, slabs, and finished materials with 35+ surface treatments, complemented by proprietary technologies such as the LUMEN backlighting system and the Las Web online inventory platform, serving fabricators, architects, designers, and private clients globally.

Product overview

CERESER is a natural stone company specializing in marble, granite, quartzite, onyx, and travertine from quarries worldwide, operating since 1965 from Verona, Italy. The company operates as a multi-collection portfolio business with four special collections (MASTERCOUNTERTOP, EXCLUSIVE, GRAVITY, LUMEN) alongside its core materials catalog of over 500 references. The LUMEN technology enables backlit stone surfaces, while GRAVITY offers ultra-lightweight stone solutions. Surface finishing services (Finiture) provide 35+ treatments across Classic, Skin, and Rigato collections. Digital services include LAS WEB for online inventory tracking, and the Be Our Guest program offers personalized showroom visits. The company distributes through three channels: Fabricators, Designers, and Private clients.

Differentiator

Problem solved

Functional benefit

Brands

• Mastercountertop: Collection of premium countertop materials selected for kitchen applications, featuring natural stones with high aesthetic and resistance standards.
• Exclusive
• Gravity
• Lumen
• Michelangelo Pavilion
• Las Web

Products and services

• Natural Stone Materials Portfolio Wide range of natural stones including marbles, granites, quartzites, onyxes, travertines, and slates sourced from quarries worldwide, offering over 500 references sold as blocks, slabs, and processed materials to fabricators, designers, and private clients with global delivery.
• MASTERCOUNTERTOP Collection Special collection of natural stone materials selected for kitchen countertop applications, chosen based on high aesthetic standards and rigorous resistance testing for residential and professional kitchen projects.
• EXCLUSIVE Collection

Quantifiable outcome

• 100% of energy needs covered by photovoltaic systems
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Arena di Verona (67 Colonne per l'Arena)coreStrategic or Co-development Partner · 25 September 2023Cereser participates as benefactor in the '67 Colonne per l'Arena' fundraising project, contributing symbolically to the 67 columns representing entrepreneur partnership for the preservation and enhancement of the Arena di Verona.
• MarmomaccoreStrategic or Co-development PartnerLong-standing collaboration with Marmomac, the world's most important natural stone fair. Hosted The Applaud project featuring CAMMEO IMPERIALE with Donatoni Group, Dal Prete, artist Andreas Senoner, Brand and Stone, and architect Giorgio Canale. Also hosted White Cloud immersive installation by architect Canale.
• Stone Fabricators AllianceminorStrategic or Co-development PartnerReciprocal understanding and mutual trust between Stone Fabricator Alliance and Cereser as a privileged destination for the SFA Italian Tour, hosting delegations of stone fabrication professionals.
• Audi (Exclusive Night)minorGTM or Marketing PartnerPrivate luxury event 'Cereser - Audi Exclusive Night' combining automotive elegance with natural stone aesthetics, reserved for those who appreciate luxury, style and innovation.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Salvatori: Italian natural stone company founded in Tuscany that designs and distributes premium marble and stone products to architects, designers, and luxury residential clients globally. Comparable in Made-in-Italy heritage, premium positioning, and direct fabricator/specifier go-to-market.
• Antolini Luigi & C. Major Italian natural stone processor and global distributor headquartered in Verona with a comparable portfolio of marbles, granites, onyxes, and quartzites, plus proprietary processed surfaces (e.g., A.Natural curated collections). Direct competitor serving fabricators, architects, and designers with a similar global reach and premium positioning.
• Margraf (Industria Marmi Vicentini): Italian marble and natural stone producer and processor with proprietary quarrying in Vicenza and global distribution of cut-to-size marble products. Direct competitor in dimension stone fabrication and architectural project supply.
• Marmi Scala: Italian natural stone fabricator offering cut-to-size marble products and custom finishes to international architectural markets. Direct competitor in dimension stone processing and export-focused distribution.
• Lithos Design: Italian natural stone design company specializing in decorative cut stone surfaces and textured finishes (cladding, panels, carved surfaces). Comparable in proprietary surface treatment technology and premium architectural market positioning.

Regional players

• ABC Stone: Major US natural stone importer and distributor serving fabricators, architects, and designers with extensive slab inventory and showrooms. Comparable in B2B go-to-market model and breadth of imported material references, though primarily North American focused.
• Walker Zanger: US-based premium stone and tile distributor serving architects, designers, and luxury residential clients with curated natural stone collections. Comparable in specifier-driven go-to-market and premium positioning, though with broader tile portfolio.

Broad incumbents

• Polycor: Largest North American natural stone quarrier and manufacturer with vertically integrated operations across granite, marble, and limestone. Broad incumbent offering quarry-to-finished-product scope with overlapping distribution channels to architects and fabricators.
• Levantina: Spanish multinational natural stone company with integrated quarrying, manufacturing, and global distribution of marble, granite, and other natural stones. Broad incumbent with larger scale and similar global B2B fabricator/architect focus.

Emerging players

• Quarella (Santa Margherita Group): Italian engineered stone and natural stone surfaces producer offering processed marble and quartz products for architectural and interior applications. Comparable in surface finishing technology and architectural channel presence.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cereserverona
• LinkedInlinkedin.com/company/cereser-marmi-spa
• Instagraminstagram.com/cereserverona

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cereser