The Superyacht Group
The Superyacht Group is a privately held B2B media, intelligence, and events company serving the global superyacht industry through an independent news portal, a quarterly print magazine, and a consulting agency. It targets yacht builders, marinas, transport operators, and service providers.
- Company typePrivate
- Founded1992
- HeadquartersClapham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Superyacht Group does
The Superyacht Group is a privately held B2B media, intelligence, and events business serving the global superyacht industry, operating under the legal entity TRP Magazines Limited (incorporated in England & Wales, registered number 2728298). The company runs three core product lines: SuperyachtNews, an independent digital news portal delivering thoroughly researched industry journalism; The Superyacht Report, a flagship print magazine published quarterly providing market intelligence and analysis; and The Superyacht Agency, a consulting division delivering market analysis, creative services, event planning, and strategic marketing across four pillars — Intelligence, Strategy, Creative, and Events. It serves key decision-makers and influencers across the superyacht value chain, including yacht builders, marina operators, yacht transport providers, and related service businesses.
The Group monetises through five revenue streams: B2B advertising sold across print and digital channels; recurring subscriptions to its fleet database, publications, and market reports; transactional event partnerships and delegate fees from its conference programme; professional services delivered via The Superyacht Agency; and a Survey Club mechanism that monetises primary market research participation. Go-to-market is omnichannel: an industry-leading news portal (SuperyachtNews.com), a weekly email newsletter, a quarterly print magazine, an active social media presence on Instagram, Facebook and LinkedIn, an e-commerce storefront (shop.thesuperyachtgroup.com), and direct enterprise sales for advertising and agency engagements. Distribution operates globally across all channels despite the company's single London headquarters at Lansdowne House, 3-7 Northcote Road.
The Superyacht Group claims the position of the industry's only source of independent, thoroughly researched journalism and the most powerful B2B network in the superyacht market. Named enterprise anchors Porto Mirabello (marina/port) and DYT Yacht Transport (yacht transport) cite long-tenured relationships and a multi-product "total package" as the basis for retention. No proprietary technology, AI/ML capabilities, app, API, or institutional funding are disclosed; the company is privately held with no parent, no subsidiaries, and no public listing.
The Superyacht Group firmographics
Firmographics- Name
- The Superyacht Group
- Legal name
- TRP Magazines Limited
- Website
- https://thesuperyachtgroup.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Superyacht Group is a privately held B2B media, intelligence, and events company serving the global superyacht industry through an independent news portal, a quarterly print magazine, and a consulting agency. It targets yacht builders, marinas, transport operators, and service providers.
- Ownership category
- akta.pro rank
The Superyacht Group industry classification
Industry- Product category
- Superyacht Industry Media and Events
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Directory and Mailing List Publishers (513140), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Superyacht & Megayacht Manufacturing (IMAJAEAD)
- akta.pro secondary industry
- Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB)
Keywords
Where The Superyacht Group is headquartered
LocationHeadquarters
- HQ city
- Clapham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Superyacht Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising: B2B advertising opportunities targeting the superyacht industry's most powerful network. The company sells advertising space in print publications and digital platforms, with rates quoted exclusive of VAT and subject to Advertising Standards Board of Finance surcharge.
- Subscriptions and Publications: Subscription-based access to market-leading fleet database, print publications, and market reports. The Superyacht Report is published 4 times a year as a flagship magazine providing market insight and intelligence.
- Events and Conferences: Conference tickets and event partnerships generating revenue through delegate fees, sponsorship partnerships, and social delegate registrations. Partnership fees must be paid in full prior to events.
- Intelligence and Consulting Services: The Superyacht Agency provides market analysis, creative services, event planning, and marketing consulting drawing on the group's intelligence capabilities across four cornerstones: Intelligence, Strategy, Creative and Events.
- Market Research: Survey club memberships and market research participation that contributes to market analyses. Members qualify for discounts and special offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising rates available via rate card |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Superyacht Group product offering
Product offeringCore offering
The Superyacht Group is a B2B media, intelligence, and events company serving the global superyacht industry. Its core offerings are SuperyachtNews (an independent online news portal), The Superyacht Report (a quarterly print and digital flagship magazine), The Superyacht Agency (consulting and creative services across Intelligence, Strategy, Creative, and Events pillars), an industry-leading conference programme, and a subscription-based fleet database providing market intelligence to superyacht businesses.
Product overview
The Superyacht Group operates a multi-product media and intelligence platform for the superyacht industry. The core offering consists of three interconnected products: SuperyachtNews (an independent news portal delivering industry journalism and market analysis), The Superyacht Report (a quarterly flagship magazine providing in-depth market intelligence), and The Superyacht Agency (a consulting division offering strategic, creative, and events services). Together, these products serve as the industry's primary B2B network for business-critical information, advertising, and market intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- SuperyachtNews: Industry-leading news portal providing independent, thoroughly researched journalism spanning every sector of the superyacht sphere.
- The Superyacht Report
- The Superyacht Agency
Products and services
- SuperyachtNews Independent online news portal spanning every sector of the superyacht sphere, providing thoroughly researched journalism, business-critical news, and market analysis for industry decision-makers.
- The Superyacht Report Quarterly flagship magazine (published 4 times per year) providing unrivalled market insight and intelligence through respected journalism and market analysis aimed at superyacht industry stakeholders.
- The Superyacht Agency Full-service agency combining Intelligence, Strategy, Creative, and Events divisions to deliver market analysis, marketing campaigns, strategic consulting, event planning, and digital expertise for superyacht industry clients.
- Superyacht Fleet Database Subscription-based market-leading fleet database providing comprehensive superyacht fleet intelligence and data to industry subscribers.
- Superyacht Industry Conferences Industry-leading conference programme generating revenue through delegate fees, sponsorship partnerships, and event partnership registrations, providing B2B networking and knowledge sharing for superyacht industry stakeholders.
Companies that use The Superyacht Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
The Superyacht Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Superyacht Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Superyacht Group competitors and assessment
Company assessmentDirect peers
- Motor Boat & Yachting: Motor Boat & Yachting is a UK-based consumer yachting magazine and website covering motor yachts and boating. Comparable as an adjacent yachting media brand with similar print and digital product structure targeting the same buyer demographic.
- Trade Only Today / Soundings Trade Only: Trade Only Today is a B2B digital news outlet serving the recreational boating industry with daily news, market data and industry directories. Comparable as a competing B2B trade publication targeting adjacent marine industry buyers and advertisers.
- Yachting World: Yachting World is a long-established consumer yachting magazine and digital title owned by Future plc, covering sailing and motor yachts. Comparable as a competing yachting media brand with print, digital and event products reaching the same end-market audience.
- Boat International Media: Boat International Media publishes Boat International, Showboats International and BOAT Pro, the most established B2B and consumer media brands in the superyacht space — directly comparable as the largest superyacht publishing and events competitor to The Superyacht Group.
- International Boat Industry (IBI): IBI is a long-running B2B news and intelligence title covering the global leisure marine industry, with print, digital and event products. Comparable as a competing trade media and information platform targeting marine industry professionals.
- Superyacht Investor: Superyacht Investor produces a focused business intelligence and news service for the financial side of the superyacht industry, including The Superyacht Investor Report and events. Comparable as a niche B2B media and intelligence player targeting the same industry decision-makers.
- BOAT Pro (Boat International): BOAT Pro is Boat International's dedicated B2B intelligence and data product for the superyacht industry, including fleet data, market reports and business intelligence — directly comparable to The Superyacht Report and the Group's fleet database subscription.
Broad incumbents
- Robb Report: Robb Report is a large, established luxury lifestyle media brand covering yachts, aviation, real estate and luxury goods. Comparable as a broader luxury media incumbent with overlapping yachting coverage and advertising base but a much wider portfolio than The Superyacht Group's niche focus.
Emerging players
- Luxury Briefing: Luxury Briefing produces intelligence, research and events for the broader luxury industry including yachting. Comparable as an adjacent luxury B2B intelligence and events business serving overlapping brand-side clients and advertisers.
- Marine Industry News: Marine Industry News is a UK-based B2B digital trade title covering the leisure marine and superyacht sector. Comparable as a smaller digital-first trade publication targeting the same industry audience and competing for the same advertising pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Superyacht Group social profiles
Digital presenceThe Superyacht Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Superyacht Group leadership team
Management profileNumber of profiles
The Superyacht Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Superyacht Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Superyacht Group
What does The Superyacht Group do?
The Superyacht Group is a B2B media, intelligence, and events company serving the global superyacht industry. Its core offerings are SuperyachtNews (an independent online news portal), The Superyacht Report (a quarterly print and digital flagship magazine), The Superyacht Agency (consulting and creative services across Intelligence, Strategy, Creative, and Events pillars), an industry-leading conference programme, and a subscription-based fleet database providing market intelligence to superyacht businesses.
Is The Superyacht Group a public or private company?
The Superyacht Group is a private company. It is classified as unknown and is currently operating.
When was The Superyacht Group founded?
The Superyacht Group was founded in 1992. It employs 11 to 50 people.
Where is The Superyacht Group based?
The Superyacht Group is headquartered in Clapham, United Kingdom, in the Europe region.
How does The Superyacht Group make money?
Five revenue lines are on record. Advertising is the primary driver. The others are subscriptions and Publications, events and Conferences, intelligence and Consulting Services and market Research.
Who are The Superyacht Group's main competitors?
Direct peers on record are Motor Boat & Yachting, Trade Only Today / Soundings Trade Only, Yachting World, Boat International Media, International Boat Industry (IBI), Superyacht Investor and BOAT Pro (Boat International). Robb Report is listed as a broad incumbent. Emerging players are Luxury Briefing and Marine Industry News.
Does The Superyacht Group have an API?
No public API is recorded for The Superyacht Group.
What industry is The Superyacht Group in?
The Superyacht Group's product category is Superyacht Industry Media and Events. Its primary akta.pro industry code is IMAJAEAD, Superyacht & Megayacht Manufacturing, with a secondary code of IMAJAMAB, Full-Custom Superyacht & Megayacht Manufacturing. Its NAICS code is 519290.