Confederação Brasileira de Futebol

What Confederação Brasileira de Futebol does

Confederação Brasileira de Futebol (CBF) is Brazil's national football federation, founded in 1914 and headquartered in Rio de Janeiro (Barra da Tijuca). As the country's sole affiliate of FIFA and CONMEBOL, CBF holds exclusive authority to organize official national competitions — including Campeonato Brasileiro Série A through Série D and the Copa do Brasil knockout tournament — and to manage the Brazilian national football teams across all categories (senior men, senior women, Olympic, and youth Sub-15/17/20). The federation serves professional football clubs as its primary B2B constituency and Brazilian fans as the principal consumer audience.

CBF's core product portfolio comprises four league tiers, the Copa do Brasil knockout (with a 2026 total prize pool of ~R$500 million and champion purse of ~R$96 million), and national team representation in FIFA and CONMEBOL competitions. Operational technology includes a Video Assistant Referee (VAR) analysis infrastructure and, from 2026, Genius Sports' Semi-Automated Offside Technology (SAOT) — computer vision cameras installed in stadiums that detect kick points and generate 3D offside visualizations for VAR operators, reducing manual intervention. Digital products include CBF TV (a YouTube-based content platform for match replays, highlights, and original content) and CBF Academy (an education and training platform for referees, coaches, and administrators).

CBF's revenue is generated through five primary streams: (1) domestic and international broadcasting rights for Série A, Copa do Brasil, and national team matches; (2) commercial sponsorships and partnerships with a deep roster including Nike, Itaú, Volkswagen, Google Gemini, EA FC, Amazon, Vivo, Guaraná Antarctica, Sadia, Azul, iFood, Cimed, Uber, and Yelum Insurance (which sponsors refereeing via yellow cards and wristbands); (3) competition entry fees and prize pool contributions from participating clubs; (4) international competition revenue from FIFA and CONMEBOL including World Cup and Copa América distributions; and (5) digital advertising and brand activation through CBF TV. Distribution spans broadcast television (pay-TV and free-to-air), CBF TV on YouTube, stadium matchday operations across Brazil, EA FC video game licensing, and international broadcast. CBF operates as a privately held nonprofit sports federation under Brazilian law; it is not publicly traded and receives no traditional equity funding.

Name

Confederação Brasileira de Futebol

Legal name

Confederação Brasileira de Futebol

Website

https://cbf.com.br

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Short description

Confederação Brasileira de Futebol (CBF), founded 1914 and headquartered in Rio de Janeiro, is Brazil's sole FIFA/CONMEBOL-affiliated national football federation. It organizes Campeonato Brasileiro (Séries A–D) and Copa do Brasil, manages all Brazilian national teams across categories, and monetizes through broadcast rights, sponsorships, and competition revenues.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Spectator Sports (71121)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• Football federation governance
• National football competitions
• Sports broadcasting rights
• Football match operations
• National team management

Headquarters

HQ city

Barra Da Tijuca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcasting Rights: Sale of television and digital broadcasting rights for the Campeonato Brasileiro Série A, Copa do Brasil, and other CBF-organized competitions to domestic and international pay-TV and streaming platforms.
2. Sponsorship and Commercial Partnerships: Official sponsors and partners display their brands in stadiums, on competition assets (kits, balls), and across digital properties. Primary sponsors include Nike (official supplier), Guaraná Antarctica, Sadia, Itaú, Azul, Vivo, iFood, Volkswagen, Amazon, Uber, Google Gemini, Cimed, EA FC, and others. Refereeing sponsorship by Yelum Insurance (on yellow cards and referee wristbands).
3. Competition Entry Fees and Prize Distributions: Clubs pay entry fees to participate in CBF competitions. The federation distributes prize money to clubs based on performance. For the 2026 Copa do Brasil, total prizes are nearly R$ 500 million, with the champion receiving approximately R$ 96 million and the runner-up R$ 33 million. Quarter-finalists each earn R$ 9 million.
4. International Competition Revenue: Revenue from FIFA and CONMEBOL competitions in which Brazilian clubs and the national team participate, including prize money from World Cup, Copa América, and continental club tournaments.
5. CBF TV / Digital Content: YouTube-based digital channel (CBF TV) broadcasting full match replays, highlights, and original content. Revenue is generated through advertising on the platform and as a marketing tool to grow fan engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Confederação Brasileira de Futebol (CBF) is the national governing body of Brazilian football, organizing the principal domestic competitions (Campeonato Brasileiro Séries A, B, C, D, Copa do Brasil, Copa do Nordeste) and overseeing all Brazilian national football teams (men's, women's, and youth categories). It commercializes broadcasting rights, sponsorships, and licensing deals for these competitions, and operates supporting platforms such as CBF TV and CBF Academy. The federation also deploys officiating technology (SAOT and VAR) across official matches.

Product overview

CBF operates as the governing body for Brazilian football, managing a portfolio of competitions and national team representation. The core offerings include the Campeonato Brasileiro Série A (top-tier league) and Copa do Brasil (national knockout tournament), complemented by digital media through CBF TV and professional development via CBF Academy. Technological advancements include Semi-Automated Offside Technology (SAOT) deployed across competitions and comprehensive VAR analysis systems. The organization also coordinates all national team categories (senior, Olympic, youth, and women's) for international competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Campeonato Brasileiro Série A

Quantifiable outcome

• Total prize pool of nearly R$ 500 million for the 2026 Copa do Brasil
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and major.

• Yelum InsurancecoreGTM or Marketing Partner · 30 July 2026Yelum insurance company (formerly Liberty Seguros, acquired by Grupo HDI in 2023) signed an unprecedented partnership with CBF to become the official sponsor of refereeing in CBF competitions. The logo appears on yellow cards used in the Campeonato Brasileiro Série A and Copa do Brasil through the end of 2026, as well as on referee uniform sleeves and wristbands. The strategy links the yellow card's warning concept with insurance protection, leveraging one of the most recognizable symbols in Brazilian football for brand visibility.
• Genius SportscoreTechnology or Integration · 26 November 2025CBF partnered with Genius Sports to implement its Semi-Automated Offside Technology (SAOT) across the Campeonato Brasileiro Série A and Copa do Brasil starting in 2026. The technology uses computer vision cameras installed in Brazilian stadiums to automatically detect kick points and generate 3D offside visualizations for VAR operators, reducing manual intervention and decision time. CBF President Samir Xaud described the move as a decisive step in modernizing Brazilian football officiating to align with world standards. The system is already deployed in the Premier League, CONMEBOL competitions, and the Belgian Pro League.
• NikecoreGTM or Marketing PartnerNike is the official supplier of the Brazilian national football team kits and branded apparel, appearing on CBF's official website as a primary sponsor. The partnership provides equipment for all national teams and associated marketing activations.
• Guaraná AntarcticamajorGTM or Marketing PartnerGuaraná Antarctica is listed as a CBF sponsor on the official website, representing a major beverage brand partnership with visibility across CBF competitions and platforms.
• ItaúmajorGTM or Marketing PartnerItaú is a listed sponsor of CBF on the official website, representing a major financial institution partnership with brand visibility across national competitions.
• Genius SportscoreTechnology or IntegrationGenius Sports is also listed as the provider of SAOT for CBF's officiating technology (in addition to the primary partnership entry). The technology deployment was confirmed across both the November 2025 announcements from businesswire, marketscreener, and stocktitan.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/CBF_Futebol
• YouTubeyoutube.com/user/CBFSelecao
• Facebookfacebook.com/CBF
• LinkedInlinkedin.com/company/cbf-futebol
• Instagraminstagram.com/brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confederação Brasileira de Futebol