HBS Nordic

What HBS Nordic does

HBS Nordic AB is a privately held Swedish B2B distributor, founded in 1998 and headquartered at Vårgatan 1 in Malmö, that exclusively represents advanced skincare and makeup brands across the four Nordic countries (Sweden, Norway, Denmark, Finland). The company holds exclusive Nordic distribution rights for NEOSTRATA and Exuviance (both built on patented AHA and PHA acid chemistries originated by NEOSTRATA's founders, with NEOSTRATA's newer MicroDiPeptide229 peptide technology), as well as for Revision Skincare (launched in the Nordics in early 2025, focused on skin microbiome and barrier-function science) and delilah (a B Corp-certified British premium makeup brand added in June 2026). It also selectively distributes Heliocare, a Cantabria Labs sun-protection line using patented Fernblock and ASPA-Fernblock plant-derived technology for UVA, UVB, HEV, and infrared defence.

HBS Nordic sells only through authorized professional partners: aesthetic clinics, skin-therapy salons, beauty destinations, and selected pharmacies, with credentialing requirements (SHR, Cidesco, or medical license) for the distribution of NEOSTRATA and Revision Skincare. The portfolio spans professional-use clinic products, professional treatment concepts (e.g., NEOSTRATA peels), and home-care ranges, with consumer pricing set by individual resellers. Beyond distribution, the company operates two wholly-owned Neostrata Kliniken clinics in Malmö and Höllviken, which serve as both revenue-generating treatment centers and practical competency hubs that feed hands-on insight back into the B2B distribution function.

The go-to-market is sales-led and channel-partner based. Go-to-market support includes field sales, individual account meetings, educator-led courses, training, free marketing materials, and fast personal service, supplemented by content marketing via a news blog, LinkedIn and Facebook pages, and an active events program (SHR and SKY trade shows, Daisy Beauty Expo, Vixen Awards, Danish Beauty Awards, STHLM Beauty Week). HBS Nordic AB is founder/owner-managed with no evidence of institutional or private-equity backing and an undisclosed but currently operating headcount in the 11–50 range.

Name

HBS Nordic

Legal name

HBS Nordic AB

Website

https://hbsnordic.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

HBS Nordic is a Swedish B2B distributor, founded in 1998, that exclusively represents advanced professional skincare and makeup brands (NEOSTRATA, Exuviance, Heliocare, Revision Skincare, delilah) to authorized clinics, salons, beauty destinations, and pharmacies across the Nordic region.

Ownership category

akta.pro rank

Product category

Professional Skincare Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Beauty Salons (812112)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Skincare & Dermatological Beauty Distribution (CRAOAEAD)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Professional skincare distribution
• Aesthetic clinic supplies
• Advanced skincare brands
• Nordic beauty distribution
• Professional beauty brands

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Product Distribution to Professional Partners: HBS Nordic generates revenue primarily through distributing professional skincare and makeup brands to authorized skin therapists, aesthetic clinics, beauty destinations, and pharmacies across the Nordic region. The company is the exclusive Nordic distributor for NEOSTRATA, Exuviance, Revision Skincare, and delilah. Products include both professional-use clinic products and home-care products.
2. Own Skin Clinic Operations: HBS Nordic operates two skin clinics in Skåne — one in Malmö and one in Höllviken — under the Neostrata Kliniken brand. These clinics serve both as revenue generators and as practical testing grounds that provide the company with firsthand insight into the professional skincare market.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HBS Nordic is the exclusive Nordic distributor of advanced professional skincare and beauty brands — NEOSTRATA, Exuviance, Heliocare, Revision Skincare, and delilah — supplying authorized skin therapists, aesthetic clinics, beauty destinations, and selected pharmacies across Sweden, Norway, Denmark, and Finland. The company also operates two own-branded skin therapy clinics (Neostrata Kliniken) in Malmö and Höllviken, which double as practical testing grounds for the distributed brands.

Product overview

HBS Nordic is a Nordic distributor of advanced skincare brands since 1998. Their product portfolio consists of five core brands: NEOSTRATA (advanced skincare with patented AHA/PHA technologies, exclusive Nordic distributor), Exuviance (skincare from AHA/PHA creators with exfoliation focus, exclusive Nordic distributor), Heliocare (advanced sun protection with Fernblock technology via Cantabria Labs), Revision Skincare (high-performance skincare for aesthetic treatments, Nordic exclusive since 2025), and delilah (British premium makeup with skincare formulas, B Corp certified, Nordic exclusive since June 2026). The company also operates two NEOSTRATA-branded skin care clinics in Malmö and Höllviken. Products are distributed through authorized skin therapists, aesthetic clinics, beauty destinations, and selected pharmacies across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• NEOSTRATA: Advanced skincare and professional treatments developed by the doctors who discovered and patented AHA and PHA. HBS Nordic is the exclusive distributor in the Nordic region.
• Exuviance
• Heliocare
• Revision Skincare
• delilah

Products and services

• NEOSTRATA Advanced skincare and professional treatments developed by the doctors who discovered and patented AHA and PHA acids. HBS Nordic is the exclusive Nordic distributor, offering clinically proven formulations and professional treatment concepts for both home use and clinical settings.
• Exuviance Advanced skincare from the creators of AHA and PHA, focused on exfoliation and cell renewal (exuviation) combined with proprietary innovations for visible glow and skin renewal results. Distributed exclusively in the Nordic region at selected beauty destinations.
• Heliocare Advanced dermatological sun protection developed by Cantabria Labs, featuring patented Fernblock technology from Polypodium leucotomos extracts. Provides broad-spectrum protection against UVA, UVB, HEV, and infrared light while repairing sun damage. Sold through selected beauty destinations, salons, clinics, and pharmacies.
• Revision Skincare Premium high-performance skincare combining cutting-edge technologies with advanced ingredients, focusing on skin microbiome, barrier function, and clinically proven results. Specifically developed to complement aesthetic treatments such as microneedling, IPL, and injections.
• delilah British premium makeup with skincare-infused formulas, pleasant textures, and elegant natural finish. Dermatologically tested, B Corp certified, 100% vegan, and PETA-certified cruelty free. Distributed exclusively by HBS Nordic in the Nordic region.
• Neostrata Kliniken (Own Skin Clinics) Two company-owned skincare clinics operated by HBS Nordic in Malmö and Höllviken (Skåne, Sweden) under the Neostrata Kliniken brand, offering professional skin treatments and NEOSTRATA products. Functions as both a revenue-generating clinic and a practical competency center.

Quantifiable outcome

• NEOSTRATA Rebound Sculpting Cream won 'Årets Nattkräm' (Night Cream of the Year) at STHLM Beauty Award 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• FriendcationminorGTM or Marketing Partner · 17 November 2025HBS Nordic collaborated with Friendcation, a community platform, to host an inspiring event focused on the Exuviance brand. The evening featured skincare discussions, new insights, and positive interactions with attendees who share a passion for skincare. This collaboration targeted end consumers and skincare enthusiasts through community-driven marketing.
• InYourFace PodcastminorGTM or Marketing Partner · 4 November 2025HBS Nordic hosted an awareness event (AW) together with the InYourFace podcast in November 2025 to introduce Revision Skincare to the Swedish market. The evening featured discussions about results and formulations, with impressed skincare enthusiasts attending. The theme was styled in black.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SkinCeuticals: L'Oréal-owned dermo-cosmetic brand with strong positioning in physician-dispensed and aesthetic-clinic channels across Europe. Comparable on professional channel and clinical credibility; large multinational R&D and marketing budget makes it the principal competitive benchmark against HBS Nordic's premium skincare principals (NEOSTRATA, Revision).
• Dermalogica: US-founded professional skincare brand sold almost exclusively through licensed skin therapists and aesthetic clinics globally. The most established global brand competing in the same professional-channel category HBS Nordic serves; overlap is direct on channel but indirect because Dermalogica distributes itself in the Nordics rather than via a partner like HBS Nordic.
• Ales Groupe: French owner of premium dermo-cosmetics and skincare brands (Phyto, Lierac, Jowaé) distributed partly through selective professional and pharmacy channels in Europe. Comparable as a multi-brand selective distributor-group that manages brand portfolios in selective Nordic/European professional-retail channels, similar in economic structure to HBS Nordic.
• Babor: German professional skincare company with a long-established "Babor Cosmetic" spa/salon channel and educator-led model that mirrors HBS Nordic's professional partner model. Comparable as a science-backed, training-intensive brand family targeting the same aesthetic clinic and skin therapist buyer across Europe.

Emerging players

• Institut Esthederm: French dermo-cosmetic brand owned by NAOS, the same parent as NEOSTRATA/Exuviance. Sibling-brand relevance: it is the same IP group but a different brand positioned around sun, cellular water, and pro longevity — meaning HBS Nordic could in theory expand its exclusive Nordic role to cover it, and competes for the same professional-skin-therapist shelf as HBS Nordic's existing portfolio.
• PCA Skin: US professional chemical-peel and skincare brand sold almost exclusively through licensed skin care professionals and medical spas. Comparable on professional-channel exclusivity, clinical-positioning chemistry focus, and use of in-clinic treatment protocols — overlapping with NEOSTRATA's professional peel and treatment concepts.
• Image Skincare: US professional skincare brand with a strong spa and skin-therapist distribution model and image-driven training programs. Comparable to HBS Nordic's brands on professional channel focus and educator-led sell-through; is a competing brand family in the same Nordic professional rooms rather than a distribution peer.

Direct peers

• Selective Beauty: European selective-beauty distribution group operating across multiple European countries holding exclusive rights to premium skincare, makeup, and fragrance brands sold through selective retail and professional channels. Closest structural comparator to HBS Nordic's exclusive distributor model in the Nordics, with similar go-to-market in clinical and premium retail doors.

Others

• Cantabria Labs: Spanish dermatological lab and manufacturer of Heliocare, HBS Nordic's sun-protection principal. Comparable as the IP owner of the Fernblock technology HBS Nordic distributes; relationship is supplier-partner but critical because Heliocare's category-leading position is a key value-driver of the Nordic portfolio.
• NAOS (Bioderma / Institut Esthederm parent): French dermo-cosmetic group and parent company of NEOSTRATA and Exuviance — HBS Nordic's two flagship principals. NAOS is the upstream manufacturer and IP owner; HBS Nordic is its exclusive Nordic distributor, so the relationship is supplier-partner rather than competitive, but the strategic dynamics (exclusivity renewal, brand pipeline) make NAOS the single most relevant counterparty to model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hbsnordic
• LinkedInlinkedin.com/company/hbs-nordic-ab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBS Nordic