Protect Earth

What Protect Earth does

Protect Earth is a UK-registered environmental charity (charity number 1192453), founded in 2020 and headquartered in Corsham near Bath, England. Its core operations involve creating and restoring woodlands, hedgerows, wildflower meadows, and nature reserves across the United Kingdom, including sites in South West England, South East England, and Wales. By summer 2025 the organization had planted 161,028 trees across 46 species, installed 5,180 meters of hedgerows, contributed 14,236 volunteer hours, and restored 400 acres (248 under direct management), with a measured 79.9% tree survival rate.

The organization's service model is end-to-end: ecologists conduct site assessments, select species from a 46-species database based on soil, water, exposure, and climate projections, and oversee planting and ongoing maintenance. Protect Earth provides its services to landowners, farmers, and land managers at no cost to them, covering all expenses through donations. It also operates the Warleigh Nature Reserve — an 81-acre site between Warleigh Wood and the River Avon near Bath, completed in early 2026 — as its first owned flagship reserve. Education and training offerings include coppicing, hedgelaying, and wildflower meadow courses.

Protect Earth is funded entirely through donations: general donations, tree sponsorships, a dedicated Land Fund for land acquisition, and corporate sustainability partnerships. It uses a community-led, direct-engagement go-to-market motion, recruiting volunteers through events and outreach to landowners, farmers, and businesses directly. It does not operate a proprietary technology platform — operations run on standard cloud services (Mailchimp, Google Drive, Notion). Revenue figures, paid staff compensation, and detailed financials are not publicly disclosed.

Name

Protect Earth

Legal name

Protect Earth

Website

https://protect.earth

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Protect Earth is a UK-registered environmental charity, founded in 2020 and based near Bath, that creates and restores woodlands, hedgerows, wildflower meadows, and nature reserves for landowners, farmers, businesses, and volunteers across the United Kingdom, funded primarily through donations.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Conservation Easements & Land Trust Services (AFAMAMAH), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

Keywords

• Woodland restoration services
• Habitat conservation programs
• Tree planting charity
• Ecosystem restoration services
• Biodiversity conservation programs

Headquarters

HQ city

Corsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. General Donations: The charity relies on public donations to fund its operations, land purchases, and restoration work. With government funding for reforestation described as tenuous, community donations have become increasingly important.
2. Tree Sponsorship: Individuals and organizations can sponsor trees, with funds going directly toward tree planting and aftercare costs.
3. Land Fund: Dedicated fund for acquiring land for community woodlands and nature reserves. Donations to this fund enable Protect Earth to purchase land for permanent restoration.
4. Corporate Partnerships: Businesses engage with Protect Earth for sustainability strategies, including team planting events and corporate donations, providing a revenue stream from the business segment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Protect Earth creates and restores woodlands, meadows, and hedgerows across the UK to combat the escalating climate and biodiversity crises. The charity provides end-to-end habitat restoration services including site assessment, species selection from 46 native species, planting, and ongoing maintenance with an 80% five-year survival guarantee. Protect Earth works directly with landowners at no cost to them, while engaging businesses through sustainability partnerships and recruiting community volunteers through work parties.

Product overview

Protect Earth is a UK-based environmental charity offering a portfolio of conservation services focused on woodland creation, habitat restoration, and biodiversity enhancement. Core offerings include woodland creation and restoration, hedgerow planting, and wildflower meadow establishment. The organization operates flagship nature reserves (notably the 81-acre Warleigh Nature Reserve), engages volunteers through community programs, and offers corporate partnership opportunities. Funded through donations, tree sponsorship, and the Land Fund, Protect Earth provides ongoing maintenance support with an 80% five-year survival guarantee. Educational programs teach traditional woodland crafts like coppicing and hedgelaying. The organization collaborates with landowners, farmers, businesses, and the general public to restore natural ecosystems across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodland Creation and Restoration End-to-end woodland creation and restoration service for landowners, environmental organizations, and communities across the UK. Includes site assessment, selection from 46 tree species, planting, mulching, and ongoing maintenance with an 80% five-year survival guarantee.
• Tree Sponsorship Donation mechanism allowing individuals and organizations to sponsor individual trees, with funds going directly to tree planting and aftercare costs across UK restoration sites.
• Land Fund Dedicated fundraising initiative to acquire land for community woodlands and nature reserves, enabling Protect Earth to purchase properties for permanent ecosystem restoration, such as the Warleigh Nature Reserve.
• Volunteer Programs Community engagement program offering volunteer opportunities at regular work parties across UK sites for tree planting, woodland maintenance, invasive species removal, and habitat restoration. Open to all ages and abilities with no qualifications necessary.
• Warleigh Nature Reserve Protect Earth's first owned flagship nature reserve, an 81-acre restoration site between Warleigh Wood and the River Avon near Bath, featuring mosaic habitats including ancient woodland, wet meadow, wet woodland, hazel coppice, scrub, and calcareous grassland.
• Business Partnership Programs Corporate engagement programs allowing businesses to create environmental impact through team planting events, land revitalization, sustainability strategy support, and corporate donations for ESG initiatives.
• Landowner Collaboration

Quantifiable outcome

• 79.9% tree survival rate as of summer 2025
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Avon Needs TreescoreStrategic or Co-development PartnerAvon Needs Trees is a partner organization focused on tree planting in the Avon region. They co-own Hazeland Woods with Protect Earth and experiment with different mulch methods in partnership with University of Bristol.
• Farming and Wildlife Advisory Group (FWAG)coreStrategic or Co-development PartnerFWAG provides advice and helps set up agroforestry and shelterbelt projects, including the 'Optimum Shelterbelt' project at Donkeywell Farm based on Oxford University research.
• Woodland TrustcoreStrategic or Co-development PartnerProvides discounted saplings for planting projects and collaborates on woodland creation initiatives. Protect Earth uses Woodland Trust guidance on coppicing and woodland management.
• The Marketing Department LtdminorImplementation/ SI/ Consulting PartnerMarketing agency that helps Protect Earth with marketing and communications. Details are shared with this partner solely for executing marketing campaigns.
• Lockhart GarrattminorImplementation/ SI/ Consulting PartnerForestry consultants who provided expert advice on surveying, tree species choice, and woodland design for the Bubbenhall project.
• Coed CymruminorImplementation/ SI/ Consulting PartnerWelsh organization providing advice and paperwork support for tree planting projects in Wales, including the Pantpurlais site near Llandrindod Wells.
• Warleigh Neighbours and CommunitycoreStrategic or Co-development PartnerLocal neighbours who helped track down rights holders during the Warleigh purchase and are now involved in planning for conservation grazing, workshops, and community involvement at Warleigh Nature Reserve.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• National Trust: Major UK conservation charity and land owner managing heritage sites, gardens and natural landscapes including woodland. A broad incumbent whose land-acquisition and conservation activities overlap with Protect Earth's Land Fund model, but at vastly greater scale.
• The Wildlife Trusts: UK federation of 46 local wildlife trusts managing nature reserves and conservation sites at national scale. Broad incumbent in the same conservation/reforestation space, with a much larger land and membership base than Protect Earth.

Direct peers

• The Conservation Volunteers (TCV): UK volunteering charity delivering practical conservation including tree planting, hedgerow laying and habitat management. Highly comparable to Protect Earth's volunteer-led, multi-site operational model, with a much larger established volunteer base.
• Trees for Cities: UK-registered charity focused on planting urban trees and greening cities through community engagement and corporate partnerships. Highly comparable to Protect Earth's volunteer-driven, donation-funded restoration model, with stronger urban focus.
• Avon Needs Trees: Regional tree-planting charity in the Avon/Bath area that co-owns Hazeland Woods with Protect Earth. Operates an essentially identical volunteer- and landowner-based reforestation model in overlapping geography, making it the closest functional peer.
• Rewilding Britain: UK rewilding advocacy and project-support charity promoting large-scale ecosystem restoration. Comparable to Protect Earth in mission around biodiversity and habitat recovery, but operates more at policy and advisory level rather than direct planting.
• Woodland Trust: The UK's largest woodland conservation charity, focused on planting, restoring and protecting native woods and trees. Directly comparable to Protect Earth in mission and operational model, and already an active partner (provides discounted saplings and management guidance).
• City of Trees: Greater Manchester-based tree planting and woodland creation charity using community volunteering and corporate partnerships. Strong operational parallel to Protect Earth in GTM motion (volunteer work parties + corporate sponsorship), though regionally bounded.
• The Tree Council: UK umbrella charity for tree planting, conservation and education, coordinating National Tree Week and grant schemes. Comparable to Protect Earth in mission, though operating more as a coordinator/funder than a direct planting operator.

Others

• Ecologi: Climate action platform that funds reforestation projects (including Protect Earth's shelterbelt work at Pantpurlais). Not a direct competitor but an ecosystem enabler and funding partner that monetizes tree-planting subscriptions, making it an adjacent comparable for the corporate donation channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrowingTheTrees
• Instagraminstagram.com/ProtectEarthUK
• Xx.com/GrowingTheTrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Earth