Sunparks Groep

What Sunparks Groep does

Sunparks Groep is a Belgian holiday village operator that owns and runs two physical resorts: Kempense Meren, an inland park in the Kempen region near Mol surrounded by pine forests and lakes, and Oostduinkerke aan Zee, a coastal park near the Belgian beach. The company was founded in 1987, is headquartered in De Haan, Belgium, and operates as part of the broader Groupe PVCP (Pierre & Vacances Center Parcs) European leisure portfolio.

The company's core offering consists of self-catering holiday houses in two tiers — Select (entry-level with kitchen, terrace, and standard amenities) and Exclusive (premium with private infrared sauna, dishwasher, and beds made on arrival) — alongside hotel rooms at Kempense Meren. All stays include unlimited access to on-site Aquafun (a subtropical swimming paradise with slides, wave pool, and lazy river) and Kids World (an indoor play facility). Additional amenities include West Coast Wellness at the coastal park, sports facilities (tennis, squash, minigolf, bowling), bike rental, and pet-friendly accommodations. The My Sunparks customer portal supports online check-in, facility information, and ancillary service booking.

Sunparks operates on a direct-to-consumer model: guests book via a multi-language website (Belgian Dutch/French, Dutch, French, German, English) or country-specific phone contact centers. Revenue streams combine accommodation rental (the primary line), on-site food and beverage (multiple restaurants, bars, a pizzeria, coffee corner), ancillary fees (€7/night pet fee, optional dining packages), and retail. Pricing is unit-based and seasonal, with promotional entry points from €285–€399 for 3-night stays and unit rates ranging roughly €111–€317 per night. The company also runs a smaller Business & Events segment at Kempense Meren for corporate meetings and team building, and sells Day Visit Tickets to non-overnight visitors.

Name

Sunparks Groep

Website

https://sunparks.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunparks Groep operates two Belgian holiday village resorts — Kempense Meren and Oostduinkerke aan Zee — offering self-catering holiday houses, hotel rooms, and on-site amenities including Aquafun water park and Kids World for families and groups.

Ownership category

akta.pro rank

Product category

Holiday Parks / Vacation Resorts

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211), Amusement and Theme Parks (713110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Holiday park operations
• Vacation rentals
• Family resort accommodations
• Holiday village booking
• Leisure hospitality services

Headquarters

HQ city

De Haan

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Holiday Accommodation Rental: Core revenue from renting fully equipped holiday houses and hotel rooms to customers. Customers book stays of various durations (weekends, mid-week, full weeks) at Sunparks holiday villages in Belgium.
2. Food & Beverage: Revenue from on-site restaurants, bars, snack bars, and catering services including Tasty buffet restaurant, Grand Café, Beach Bar, Bubble Bar, Pommes Frites Restaurant, Pizzeria, Sports Bar, and L'OR coffee corner.
3. Additional Services and Activities: Revenue from additional services such as pet fees (€7 per pet per night), optional dining packages (breakfast buffet, half-board), activities booking, and day visit tickets.
4. Retail and Shop: On-site shop selling groceries, souvenirs, regional products, toys, swimwear, and baby/children items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sunparks owns and operates two holiday villages in Belgium—Kempense Meren (Kempen region, Antwerp province) and Oostduinkerke aan Zee (Belgian coast, West Flanders)—offering fully equipped self-catering holiday houses in Select and Exclusive tier categories, hotel rooms, and on-site amenities including the Aquafun subtropical swimming paradise, Kids World indoor playground, sports facilities, and wellness services. Every stay includes unlimited access to Aquafun and Kids World, with on-site food and beverage, retail, and day-visit tickets available.

Product overview

Sunparks is a holiday village operator in Belgium offering vacation accommodations at two parks: Kempense Meren (in the Kempen region surrounded by pine forests and lakes) and Oostduinkerke aan Zee (coastal park near the Belgian beach). The core product consists of self-catering holiday houses in two comfort levels: Select (entry-level with kitchen, terrace, TV, and basic amenities) and Exclusive (premium with private infrared sauna, dishwasher, and beds made on arrival). Hotel rooms are also available at Kempense Meren. All stays include unlimited access to Aquafun (subtropical swimming paradise with water slides and wave pools) and Kids World (indoor play area). Additional offerings include West Coast Wellness at Oostduinkerke, pet-friendly accommodations, flexible booking options, day visit tickets, and business/event services. The My Sunparks customer portal enables online check-in and service bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Select Holiday House Self-catering holiday cottage with fully equipped kitchen, private terrace with garden furniture, flat-screen TV, bathroom with bath or shower, and Wi-Fi. Sized for 2–10 persons (1–4 bedrooms, 50–130 m²). Prices range from approximately €111–€317 depending on dates and capacity.
• Exclusive Holiday House Premium self-catering holiday cottage with private infrared sauna, dishwasher, TV in living room and second TV in bedroom, beds made on arrival, and towel package per person. Enhanced comfort and luxury amenities.
• Hotel Room Hotel-style accommodation with spacious rooms, freshly made beds daily, fresh towels daily, and breakfast buffet included. Pets not allowed except assistance dogs. Prices from approximately €138–€317 depending on dates.
• Kempense Meren Holiday Park Holiday park in the Kempen region of Antwerp province, surrounded by pine forests, lakes, and sand plains of the 'Stille Kempen'. Includes Aquafun water park, Kids World, beach club on the lake, sports facilities (tennis, squash, minigolf, bowling), 18 electric charging stations, and 24-hour Guest Service.
• Oostduinkerke aan Zee Holiday Park Coastal holiday park near the Belgian beach, close to Nieuwpoort and Koksijde. Features Aquafun water park with slides and wave pool, direct beach access, sports facilities, West Coast Wellness, 24-hour reception, and 4 electric charging stations.
• Day Visit Tickets Day admission tickets to Sunparks parks, allowing visitors to experience Aquafun, Kids World, and other facilities without overnight stay. Available at both Kempense Meren and Oostduinkerke aan Zee.
• Business & Events Corporate event and team-building services at Sunparks Kempense Meren. Includes meeting facilities, team-building activities, and corporate event venues in a natural setting. Booked through a dedicated Groupe PVCP business site.
• Gift Cards Digital gift cards available for purchase, used to gift Sunparks holiday stays to friends and family.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• KlarnaminorGTM or Marketing PartnerPayment partnership allowing customers to pay later (30 days) or in 3 interest-free installments. Sunparks promotes Klarna as a flexible, simple, and secure payment option on their booking platform, positioned as a customer convenience feature.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Klarna: Payment partner of Sunparks enabling pay-in-30 and 3-installment options; ecosystem enabler rather than competitor, included to highlight the relationship and comparable BNPL partnerships used by holiday park peers.
• Booking.com: Major accommodation distribution platform through which some Sunparks alternatives (hotels, vacation rentals) reach consumers; not a direct competitor but a key indirect channel for adjacent accommodation inventory.

Direct peers

• Landal GreenParks: Largest holiday park operator in the Netherlands/Belgium, offering similar cottage-style accommodations with on-site recreation amenities in natural settings. Directly competes with Sunparks for the same Benelux family-vacation customer.
• Droomparken: Dutch holiday park operator with parks in Netherlands and Belgium offering cottage-style accommodations with recreation amenities. Comparable in scale, product architecture, and Benelux market focus.
• Molecaten: Family-owned Dutch holiday park chain with parks across Netherlands and Belgium offering similar cottage + recreation amenity mix. Targets overlapping family and group customer segments with comparable price positioning.
• Roompot: Major Dutch/Belgian holiday park operator with extensive portfolio of coastal and inland parks across Benelux. Competes head-to-head with Sunparks for both Kempense Meren and Belgian coast holiday segments.
• Center Parcs: Direct sister brand under Groupe PVCP, operating holiday parks with similar cottage + subtropical water park + kids indoor play concept across Belgium, Netherlands, France, and Germany. Most comparable peer given identical parent, business model, and product architecture.

Broad incumbents

• Pierre & Vacances: Direct parent group and sister brand offering French-focused holiday residences with similar self-catering apartment model. Comparable on customer segment (families) and direct-to-consumer booking model, though more diversified across France and southern Europe.

Regional players

• Domaine de l'Eau d'Heure: Belgian holiday resort operator at Lake Eau d'Heure offering cottages and water-based recreation. Competes regionally in the Belgian inland-water holiday segment similar to Sunparks' Kempense Meren.

Emerging players

• Dormio Group: Dutch developer and operator of holiday parks with locations in Netherlands, Belgium, and Germany. Competes in the same family-cottage holiday segment with expanding coastal and inland-lake properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunparks-groep-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunparks Groep