REC Components

What REC Components does

REC Components is a US-based manufacturer of fishing rod components and accessories, founded in 1968 and operating from a single production facility in Stafford Springs, Connecticut. The company produces guides (CERECOIL™, RECOIL®, RECOIL ICE®), reel seats in aluminum and nickel silver, aluminum and carbon fiber rod cases (Delta Travel Cases™), Richard Wheatley™ aluminum fly boxes, wading staffs (MagnaStaff™, SureStaff), the REC RECOILER™ retractor, MatchVaults™ match holders, and rod-building supplies (thread, epoxy, bushings, tools, apparel). Its production approach pairs numerically controlled precision manufacturing with hand craftsmanship, and the catalog spans more than 20,000 customizable components with options across materials, anodized colors, sizes, and configurations.

REC sells through three parallel channels: a Shopify-powered direct-to-consumer e-commerce storefront at rec.com, a direct B2B sales team reachable by phone and email for rod manufacturers and custom builders (with custom builds carrying 14–21 day lead times), and a global network of distributors and dealers. Pricing is unit-based and modest across most SKUs ($6.50–$109.90 retail), with higher-value custom builds and gift-pack bundles (e.g., the Richard Wheatley Angler's Gift Pack at $109.90) sitting above that range.

The company has been veteran-owned and operated for over 25 years and markets that status explicitly. It is privately held with no disclosed institutional investors, funding rounds, M&A activity, leadership changes, or revenue figures. Its scale signals are limited to qualitative claims of 20,000+ customizable components and global reach, and there is no disclosed headcount or financial KPI in the source data.

Name

REC Components

Legal name

REC Components

Website

https://reelseats.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

REC Components is a veteran-owned US manufacturer founded in 1968 that designs, makes, and sells fishing rod components and accessories — guides, reel seats, rod cases, fly boxes, wading staffs — directly to rod manufacturers, custom builders, distributors, and anglers worldwide from its Stafford Springs, Connecticut facility.

Ownership category

akta.pro rank

Product category

Fishing Tackle

NAICS

Hardware Manufacturing (332510)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Rods, Reels & Line Specialty Retail (CRAMALAI)

akta.pro secondary industries

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), Fishing Gifts, Collectibles & Licensed Gear Retail (CRAMALAO)

Keywords

• Fishing rod components
• Rod building supplies
• Fly fishing accessories
• Reel seats
• Rod guides

Headquarters

HQ city

Stafford Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fishing Rod Components & Accessories E-commerce: Direct-to-consumer and B2B sales of fishing rod components including guides, reel seats, rod cases, fly boxes, and outdoor accessories through their e-commerce platform. Products are sold as one-time purchases with various customization options.
2. Custom/Built-to-Order Products: Custom manufacturing services for rod manufacturers and custom builders with specialized components and engravings. Features extended lead times (14-21 days) for built-to-order items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REC Components manufactures precision fishing rod components — including guides, reel seats, rod cases and bags, aluminum fly boxes, wading staffs, and retractors — at its facility in Stafford Springs, Connecticut, combining numerically controlled machining with hand craftsmanship. The company sells 20,000+ customizable SKUs directly to rod manufacturers, custom builders, distributors, and dealers worldwide, as well as to individual anglers via its e-commerce storefront.

Product overview

REC Components is a fishing rod component manufacturer offering over 20,000 customizable products across multiple categories. The product portfolio includes Guides (CERECOIL™, RECOIL®, RECOIL ICE®), Reel Seats (aluminum and nickel silver for fly/spinning/offshore), Rod Cases & Bags (aluminum, carbon fiber, Delta Travel Cases™), Richard Wheatley™ fly boxes, outdoor accessories (Magnastaff™ wading staffs, REC RECOILER™ retractor), MatchVaults™, and building supplies. The company manufactures all products at its facility in Stafford Springs, Connecticut and has been in operation since 1968. Products are sold to rod manufacturers, custom builders, distributors, and dealers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• CERECOIL™: Product line of fishing rod guides
• RECOIL®
• RECOIL ICE®
• MagnaStaff™
• SureStaff
• MatchVaults™
• REC RECOILER™
• Delta Travel Cases™
• Richard Wheatley™
• SanX

Products and services

• Fishing Rod Guides Line of fishing rod guides sold under the CERECOIL™, RECOIL®, RECOIL ICE®, and Other Guides brands, designed for different fishing applications including fly, spinning, casting, and ice fishing. Targeted at rod manufacturers, custom builders, and individual anglers.
• Fishing Rod Reel Seats Aluminum and nickel silver reel seats for fly fishing, spinning, casting, and offshore fishing rods. Sold to rod manufacturers, custom builders, and individual anglers.
• Rod Cases and Bags Protective cases and bags for fishing rods, including aluminum rod cases, carbon fiber rod cases, Delta Travel Cases™, rod bags, and rod case hardware. Designed for safe transport and storage of fishing rods by individual anglers and rod manufacturers.
• Richard Wheatley™ Fly Boxes Premium fly fishing boxes sold under the Richard Wheatley™ brand, including aluminum boxes, special boxes (e.g., 6" Hybrid Aluminum Fly Box), silicone-insert boxes, non-aluminum variants, and customizable shell/insert configurations. Targeted at salmon, steelhead, and fly anglers.
• REC RECOILER™ Retractor Machined aluminum retractor with 360-degree swivel and quick-connect clip, finished with Type II anodizing in Black, Blue, Red, or Green matte non-reflective colors. Designed for outdoor tool retention by anglers and outdoor professionals. Listed at $64.50 with a 14-day lead time.
• MagnaStaff™ Wading Staffs MagnaStaff™ and SureStaff branded wading staffs plus accessory kits for fly anglers and other wading users. SureStaff priced at $99.95 and the Accessory Kit at $18.75.
• MatchVaults™ Decorative Match Holders Anodized aluminum decorative match holders sold in Classic and Standard variants for outdoor and home use. Classic priced at $54.95 and Standard at $49.95.
• SanX Hand Sanitizer Dispenser Aluminum hand sanitizer dispenser branded SanX, priced at $37.50, manufactured using REC's anodized aluminum capabilities.
• Other Rod Components Miscellaneous rod-building components sold individually and in sets, including ferrules, cork preformed grips and rings, wood spacers, fighting butts, winding checks, and hook keepers. Targeted at custom rod builders.
• Rod Building Supplies Consumables and tools for rod builders, including thread, epoxy, bushings, hand tools, and REC-branded apparel. Targeted at custom rod builders and individual hobbyists.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sage Manufacturing: Premium fly rod manufacturer and broader fly fishing brand portfolio owner. While primarily a rod maker rather than component supplier, Sage operates in the same fly fishing ecosystem where REC's reel seats and guides are specified.
• Orvis: Long-established fly fishing brand and retailer offering rods, reels, apparel, and accessories. Comparable heritage (predates REC) and similar fly fishing customer base, though Orvis is a broader retailer rather than component manufacturer.
• Far Bank Enterprises: Owner of Sage, Redington, and RIO Products, encompassing premium fly rods, reels, and lines. Operates in the same fly fishing market where REC components are commonly specified by custom rod builders.
• Shimano: Global fishing tackle giant offering reels, rods, lines, and components at scale. Overlaps with REC in component-level fishing gear but serves mass-market customers rather than the custom builder niche REC specializes in.

Direct peers

• Batson Enterprises: Manufacturer and distributor of rod building components, fishing rod blanks, and tackle components. Directly comparable to REC in product mix (guides, reel seats, components) and customer base (custom rod builders and manufacturers).
• Pacific Bay: Manufacturer of fishing rod components including guides, reel seats, and blanks. Directly comparable to REC's product portfolio and serves similar rod manufacturer and custom builder customers.
• Jannsnetcraft: US-based supplier of custom rod building components including guides, reel seats, grips, and thread. Overlaps with REC in serving the custom rod builder segment with comparable precision components and customization options.
• Mud Hole Custom Tackle: Leading US-based retailer and distributor of rod building components, guides, reel seats, and custom rod building supplies. Directly competes with REC in serving custom rod builders and small manufacturers with similar component catalogs.
• American Tackle (Mfg.): Specialty manufacturer of rod guides, reel seats, and rod building components for the fishing industry. Competes with REC in the OEM rod manufacturer and custom builder segments with similar anodized aluminum component offerings.

Emerging players

• CTS New Zealand: Manufacturer of carbon fiber rod blanks and components with focus on high-modulus materials. Comparable to REC as a specialized rod component supplier, though CTS emphasizes blanks and materials while REC emphasizes guides, reel seats, and cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RECComponents
• Instagraminstagram.com/reccomponents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REC Components