TRAC Financial

What TRAC Financial does

TRAC Financial Services, LLC is a privately-held professional services firm founded in 2010 and domiciled in Illinois, operating with 1-10 employees from an Oak Brook headquarters and led by Director Ray Maratea. The firm targets broker-dealers, investment advisors, and financial industry professionals with a four-pillar service offering: Strategic Consulting Services, Broker Dealer / Investment Advisor Services, Back Office Operations Support, and Technology Services. Technology offerings include software system design and development, back-office automation, broker/client workstation solutions, and IT business alignment services, indicating a software-enabled consulting practice rather than a standalone product business.

The firm has expanded beyond pure consulting by establishing two operating subsidiaries: TRAC Asset Management, a registered investment advisor (RIA), and TRAC Insurance Services, an insurance agency. This creates an integrated platform spanning advisory consulting, registered investment advisory, and insurance distribution under common ownership, with implicit cross-sell potential into the same broker-dealer and advisor client base. The go-to-market is B2B and sales-led, relying on direct engagement with financial-industry counterparties rather than a public marketing or self-serve channel. No external funding, customer logos, pricing, or partnership details are disclosed in the available data.

Name

TRAC Financial

Legal name

TRAC Financial Services, LLC

Website

https://tracfinancialservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TRAC Financial Services is a boutique Illinois-based professional services firm serving broker-dealers and investment advisors with strategic consulting, back-office support, and technology services through an integrated platform spanning its consulting practice, RIA subsidiary, and insurance agency.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting services focused on financial performance, operational discipline, and regulatory navigation. Delivers performance optimization, risk management, compliance support, and transformational leadership services.
2. Broker Dealer / Investment Advisor Services: Business services including strategic planning, organizational alignment, business process improvement, re-engineering, and customer service optimization for financial industry professionals.
3. Back Office Operations Support: Productivity improvements, processing efficiencies, cost reductions, and client service enhancement through operational consulting and solutions.
4. Technology Services: Technology consulting and solutions including software development, IT business alignment, and operational efficiency tools for financial services firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TRAC Financial Services provides consulting, operations, and technology services to broker-dealers, investment advisors, and financial services firms. Through its four service modules — Back Office Operations, Consulting, Business Services, and Technology Services — the firm delivers productivity improvements, regulatory compliance support, strategic planning, and custom software development. Its wholly-owned subsidiaries, TRAC Asset Management (registered RIA) and TRAC Insurance Services (insurance agency), extend the offering into wealth management advisory and insurance distribution, forming an integrated financial services platform.

Product overview

TRAC Financial Services operates as an integrated financial services platform consisting of TRAC Financial Services, LLC (parent company), TRAC Asset Management, LLC (a registered RIA), and TRAC Insurance Services, LLC (an insurance agency). The company offers four integrated service modules: Back Office Operations (productivity and processing efficiency services), Consulting Services (strategic consulting, risk management, and compliance support), Business Services focused on broker-dealer and investment advisor needs (strategic planning, business process improvement), and Technology Services (software development, IT alignment, workflow automation, billing systems, call tracking). The structure enables cross-selling opportunities and comprehensive coordinated services for business, corporate, and individual clients across wealth management, insurance, and consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Back Office Operations Services Operational support services focused on productivity improvements, processing efficiencies, cost reductions, and enhanced client service delivery for broker-dealers and financial services firms.
• Consulting Services Strategic consulting covering performance optimization, risk management, compliance support, and interim/transformational leadership support for financial organizations and their executive, finance, risk, compliance, and operations teams.
• Broker Dealer / Investment Advisor Business Services Business consulting for broker-dealers and investment advisors including strategic planning, organizational alignment, leadership coaching, business process improvement, re-engineering, customer service optimization, and business performance reviews.
• Technology Services Technology solutions for financial services organizations including custom business solution design and development, system architecture and design guidance, workflow automation, billing systems, call tracking, broker/client workstations, IT governance alignment, technical policy compliance, risk assessment, and disaster recovery planning.
• TRAC Asset Management (Registered Investment Advisory) Wealth management and investment advisory services delivered through TRAC Asset Management, LLC, a registered investment advisor (RIA) and wholly-owned subsidiary of TRAC Financial Services.
• TRAC Insurance Services Insurance products and services delivered through TRAC Insurance Services, LLC, an insurance agency and wholly-owned subsidiary of TRAC Financial Services.

Quantifiable outcome

• Productivity improvements and processing efficiencies
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carson Group: Advisor support platform providing business consulting, coaching, technology, and back-office services to independent advisors and RIAs—overlapping with TRAC's consulting and operations offerings.
• Cetera Financial Group: Multi-entity wealth platform supporting independent broker-dealers and RIAs with back-office operations, technology, compliance, and consulting services—mirroring TRAC's integrated RIA + insurance + consulting model.
• CAPTRUST: Integrated RIA combining investment advisory with institutional consulting, research, and business services—closely comparable in serving financial industry clients with consulting plus wealth management.
• Commonwealth Financial Network: Independent broker-dealer/RIA support platform providing practice consulting, back-office, technology, and business services to financial advisors and firms—an analogous multi-module support model.
• Stratos Wealth Partners: Independent wealth management platform combining broker-dealer, RIA, and consulting services for advisors and firms—a comparable integrated multi-entity structure.
• Mariner Wealth Advisors: Integrated wealth advisory firm combining RIA wealth management with consulting, tax, and insurance-adjacent services across affiliated entities—matching TRAC's multi-entity integrated platform model.
• Cambridge Investment Research: Large independent broker-dealer supporting RIAs and advisors with operations, compliance, technology, and practice management consulting—comparable in service mix and target customer base to TRAC.

Broad incumbents

• LPL Financial: Largest U.S. RIA and broker-dealer support platform offering comprehensive technology, compliance, and consulting infrastructure—a scaled benchmark of TRAC's service stack.
• Focus Financial Partners: Public partnership of fiduciary wealth management firms providing RIA infrastructure, consulting, and capital—an institutional analogue of the integrated platform TRAC is building.
• Advisor Group: Large broker-dealer and RIA support platform offering consulting, practice management, compliance, and technology across affiliated wealth management subsidiaries—a scaled analogue of TRAC's integrated platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tracfinancial
• LinkedInlinkedin.com/company/trac-financial-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAC Financial