Heka

What Heka does

Heka (legal entity: Einrichtungshaus Heka GmbH & Co. KG) is a family-owned German furniture retailer founded in 1967 in Nienburg an der Weser by Heinz Katthöfer, with the Lahmer family assuming management from 1997 onward. The company operates three physical locations in Nienburg — the main Heka Möbel showroom at Celler Straße 112 (over 20,000 sqm total), the dedicated Heka Markenmöbelshop at Immenweg 1 (over 3,400 sqm of sales area, opened November 2021), and the co-located NettoKüchen kitchen store (over 300 sqm, opened 2016) — supplemented by a 6,000 sqm high-bay warehouse. Heka aggregates multiple premium furniture brands (Musterring, Voglauer, Svane, Wimmer Wohnkollektionen, Hartmann, HUKLA, stressless) and holds certified Interliving partner status, enabling it to offer coordinated full-room collections across living, dining, bedroom, kitchen, bathroom, children's, entryway, and garden categories.

The core product offering is multi-room furniture retail supported by professional services: approximately 100 display kitchens for in-showroom inspiration, 3D kitchen planning software with on-site measurement, in-house delivery and installation teams, and interior design services for private and commercial projects. Two e-commerce storefronts (shop.heka-moebel.de and heka-markenmoebelshop.de) extend the business online, with financing up to 60 months provided through Santander Consumer Bank and invoice purchasing via paymorrow GmbH with SCHUFA-based credit checks. Marketing combines content (digital catalogs from partner brands, an Instagram presence, email newsletter), paid acquisition (Google AdWords, Facebook Pixel), and showroom-driven in-person consultation, with the consultation-led sales model positioned as the primary differentiator against pure-play online furniture competitors.

Heka employs 105 people (as of 2023, up from 25 in 1997), serves individual consumers as its primary segment with a secondary B2B line in hotel and commercial furnishing (referenced projects include Hotel Weserschlösschen and Schwimmbad Wesavi), and operates exclusively in Germany with a regional focus on Lower Saxony. The company is privately held under family ownership with no external institutional investors, no funding rounds, and no public revenue disclosure. The technology stack is standard e-commerce and marketing tooling (Doofinder, Google Analytics, Google Tag Manager, Borlabs consent management) with no disclosed AI/ML capabilities or proprietary technology platforms beyond the 3D kitchen planning visualization.

Name

Heka

Legal name

Einrichtungshaus Heka GmbH & Co. KG

Website

https://heka-moebel.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Heka is a family-owned German furniture retailer founded in 1967 and based in Nienburg, operating three showrooms totaling 20,000+ sqm and two online shops. It aggregates premium brands such as Musterring, Voglauer, Svane, and Interliving to serve individual consumers and select commercial clients with full-room furnishing, 3D kitchen planning, in-house installation, and consumer financing.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Furniture retail
• Kitchen planning
• Home furnishing
• Interior design services
• Multi-brand showroom

Headquarters

HQ city

Nienburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail Sales: Primary revenue from direct sales of furniture including upholstered furniture, living room, bedroom, dining room, kitchen, bathroom, children's room, wardrobe, and garden furniture. Products are sold through physical showrooms (over 20,000 sqm total display area) and online shops.
2. Kitchen Planning and Installation Services: Revenue from comprehensive kitchen services including professional consultation, 3D planning, on-site measurements, delivery, and installation by in-house teams. Financing options up to 60 months available through Santander Consumer Bank.
3. Interior Design Services: Complete interior design services for homes, hotels, offices, and commercial spaces, including furniture selection and decoration

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Heka operates a multi-brand furniture retail business offering complete home furnishing solutions across all residential rooms (living, dining, bedroom, bathroom, children's, entryway, garden) plus specialized kitchen planning and installation services. The company aggregates multiple manufacturer brands including Musterring, Voglauer, Svane, Wimmer, Hartmann, and Interliving collections, and provides value-added services including 3D kitchen planning, in-house delivery and installation, interior design consulting for hotels/offices, and financing options up to 60 months.

Product overview

Heka Möbel is a traditional German furniture retailer and interior design company operating as a unified multi-brand portfolio. The core offering consists of complete furniture collections across all residential rooms (living room, dining room, bedroom, children's room, bathroom, entryway, and garden) plus a dedicated kitchen planning and installation service. Heka functions as an official Interliving Partner, aggregating multiple furniture sub-brands including Musterring, Voglauer, Svane, Wimmer, Hartmann, and others into a single shopping destination. The business combines a physical showroom (over 20,000 square meters in Nienburg) with an e-commerce platform (shop.heka-moebel.de) and provides complementary services including 3D kitchen planning, complete room furnishing, and professional installation. The company also operates separate locations: Heka Markenmöbelshop (over 3,400 sqm of retail space) and Netto Küchen kitchen studio.

Differentiator

Problem solved

Functional benefit

Brands

• Interliving Heka Küchenwelt: Specialized kitchen sales and planning division offering around 100 model kitchens, 3D planning, and full kitchen installation services.
• Netto Küchen

Products and services

• Interliving Kollektion (Furniture Collection) A coordinated furniture collection program offering living room, dining room, bedroom, and kitchen furniture with matching design aesthetics, sold as part of Heka's official Interliving Partner offerings for complete room furnishing solutions.
• Polstermöbel (Upholstered Furniture) Sofas, armchairs, longchairs, and functional sofas with adjustable headrests, sleep functions, and seat depth adjustments, available in leather and textile coverings from brands including Musterring, HUKLA, and stressless.
• Esszimmermöbel (Dining Room Furniture) Dining tables, chairs, sideboards, highboards, display cabinets, and complete dining room programs including extension tables and ergonomic seating solutions.
• Schlafzimmermöbel (Bedroom Furniture) Bedroom programs including beds, wardrobes (including sliding door wardrobes with glass inserts), dressers, and nightstands available in modern high-gloss finishes and natural wood country styles.
• Badezimmermöbel (Bathroom Furniture) Bathroom furniture including washbasin cabinets, mirrors, shelves, and complete bathroom series for personal relaxation zones.
• Kinderzimmermöbel (Children's Furniture) Children's and youth room furniture including wardrobes, beds, desks, and play furniture from brands Paidi and Flexa, meeting high safety and quality standards.
• Garderobe (Entryway Furniture) Entryway furniture including coat racks, shoe storage, hallway combinations, and decorative hall trees from brands including Wittenbreder, Hartmann, Musterring, and Voglauer.
• Gartenmöbel (Garden Furniture) Outdoor furniture including garden tables, chairs, sun loungers, lounge furniture, and patio sets from Musterring and Niehoff Garden brands.
• Wohnzimmermöbel (Living Room Furniture) Living room furniture including upholstered furniture, wall units, display cabinets, coffee tables, media furniture, and shelving systems from multiple manufacturers.
• Küchen (Kitchens) with Planning and Installation Custom kitchen planning and installation services featuring approximately 100 model kitchens on display, including 3D planning, on-site measurement, financing up to 60 months, and in-house installation teams. Offers solid wood, country-style, and modern handle-less kitchen designs.
• Online-Shop (E-commerce Furniture Sales) E-commerce platform for purchasing furniture online with home delivery, offering product browsing, wish lists, and various payment options including installment plans.
• Kompletteinrichtungen (Complete Interior Furnishing Service) Full-room furnishing service for hotels, offices, and private living spaces, covering furniture selection through decorative styling, including project demonstrations for hotel and commercial clients.

Quantifiable outcome

• Over 55 years in business with continued growth from 25 employees in 1997 to 105 employees in 2023

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• InterlivingcoreChannel Partner/ Reseller/ DistributorOfficial Interliving Partner - Heka is a certified partner of the Interliving brand network, offering exclusive Interliving furniture collections including kitchens, living room, dining room, bedroom, and bathroom furniture. Interliving provides coordinated furniture programs with quality guarantees.
• Netto (Netto Marken-Discount)minorStrategic or Co-development PartnerCo-located Netto Küchen business at Heka Möbel premises, opened in 2016 as a separate kitchen-focused retail operation spanning over 300 sqm.

Scale indicators7 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• Porta Möbel: German furniture chain operating large-format showrooms with full home furnishing assortments and integrated kitchen studios. Highly comparable to Heka's combination of showroom scale, multi-brand strategy, and kitchen specialization.
• Mömax: Austrian/German furniture chain offering full home furnishings at mid-market positioning with large showrooms. Comparable to Heka's mid-to-premium multi-brand showroom model though at larger scale and broader geography.
• Roller: German furniture discounter operating large showrooms with full home assortments. Overlaps with Heka in category breadth and showroom format but competes at a lower price tier, putting pressure on Heka's mid-premium positioning.
• Höffner: German furniture retail chain with full home assortment including kitchens, living, bedroom, and dining. Most directly comparable German competitor to Heka's model of large showrooms with consultation-led multi-brand assortments.
• Segmüller: Bavaria-based German furniture retailer operating large-format full-range home furniture showrooms. Comparable mid-to-premium positioning, multi-brand assortment, and integrated kitchen planning offering similar to Heka's profile.

Broad incumbents

• XXXLutz: Austrian-headquartered pan-European furniture retail giant operating hundreds of stores including a substantial German footprint. Closely comparable to Heka in core category (full-range home furniture and kitchens) but vastly larger in scale and pricing power.
• IKEA: Global furniture and home furnishings giant with massive German store footprint. While IKEA is flat-pack/self-service vs. Heka's full-service showroom model, it competes for the same consumer wallet on furniture and kitchen purchases.
• Otto Home (Otto Group): Germany's largest online general merchandise retailer with a substantial furniture and home furnishings category. Represents the multi-category online channel competing with Heka's e-commerce storefronts for furniture demand.

Emerging players

• Westwing Group: European curated online home and living retailer focused on premium design-led assortments. Overlaps with Heka's premium brand portfolio positioning (e.g., brands like Henders & Hazel) but delivers via digital channels without showrooms.
• Home24: Berlin-based European online furniture retailer offering broad home furniture assortments through pure e-commerce. Represents the structural online channel shift threatening traditional showroom retailers like Heka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hekamoebel

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heka