Laboratoires Rochex

What Laboratoires Rochex does

Laboratoires Rochex is an independent French chemical company founded in 1961 and headquartered in Juvigny, Haute-Savoie, where it operates a single modern manufacturing and formulation facility relocated there in 2018. The company designs, manufactures, and commercializes over 80 proprietary professional cleaning and disinfection products \u2014 spanning degreasers, detergents, disinfectants, descalers, strippers, floor-protection chemistries, food-sector cleaners, and skin-care products \u2014 totaling roughly 200 references across 13 product categories, of which more than 40 carry Ecolabel or Ecocert certification. Proprietary technical content is anchored in an in-house chemical formulation laboratory that develops custom formulas for clients and, more recently, in an enzymatic platform (Enzyrox) launched in 2023 that combines surfactants with enzymes for durable organic-soil decomposition.

The company also distributes nearly 2,500 equipment references from major third-party brands (washers, brushes, vacuum cleaners, protection kits), bundling logistics and training services around its chemistry portfolio. It is certified to ISO 9001:2015 (quality) and ISO 14001:2015 (environmental management), has been a BPI Excellence member since 2012, and maintains R&D partnerships with CEA and AgroParisTech to support its eco-design research strategy.

Commercial operations run on a direct-to-professional, quote-based model targeting cleaning companies, the tertiary sector, hospitals, nursing homes, public utilities, and industrial facilities throughout France, with a dedicated export department handling overseas markets. The legal entity is a French private limited company (RCS Thonon B 389 284 753) with declared capital of \u20ac128,000, entirely self-owned with no disclosed institutional or PE/VC backing. Revenue, headcount, and ownership structure beyond founding management are not publicly disclosed.

Name

Laboratoires Rochex

Legal name

Laboratoires Rochex

Website

https://laboratoires-rochex.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratoires Rochex is an independent French chemical manufacturer founded in 1961 that formulates and sells 80+ professional cleaning and disinfection products directly to cleaning firms, hospitals, industries, and public-sector buyers across France.

Ownership category

akta.pro rank

Product category

Professional Cleaning and Disinfection Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Kitchen & Countertop Cleaners & Degreasers (CRAJACAA)

akta.pro secondary industries

Solvents & Solvent-Based Cleaners (Mineral Spirits, Acetone, Alcohols) (CRAJAKAC), Disinfectant & Sanitizing Powders/Granules (Surface Use) (CRAJANAE)

Keywords

• Professional cleaning products
• Industrial disinfection solutions
• Enzymatic cleaning technology
• Ecolabel certified detergents
• Professional hygiene chemicals

Headquarters

HQ city

Annemasse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Cleaning & Disinfection Products: Designs, manufactures, and sells directly to professionals a portfolio of over 80 proprietary cleaning, detergent, disinfectant, stripper, and descaler products. Revenue is generated through direct product sales with a product catalogue and quote-based ordering system.
2. Professional Equipment Distribution: Distributes nearly 2,500 equipment references from major brands (washing equipment, washers, brushes, vacuum cleaners, protection kits) alongside its own products. Provides logistics and training support for equipment use.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Laboratoires Rochex designs, manufactures, and sells directly to professionals a portfolio of over 80 proprietary cleaning, detergent, disinfectant, stripper, and descaler products for professional hygiene and disinfection applications. The company additionally distributes nearly 2,500 equipment references from major brands (washing equipment, washers, brushes, vacuum cleaners, protection kits) and offers custom formula development in collaboration with customers. All products are 100% French, manufactured in Haute-Savoie, and the company provides logistics and training support for equipment use.

Product overview

Laboratoires Rochex is an independent French chemical company founded 60 years ago that designs, manufactures, and commercializes professional cleaning and disinfection solutions. The company operates primarily as a product manufacturer producing over 80 cleaning products including degreasers, detergents, disinfectants, descalers, strippers, and specialized formulations, with approximately 200 products available in their portfolio. Their products are categorized into distinct families: Ecolabel and Ecocert certified environmentally-friendly products, disinfection products, descaling products, degreasers, food industry products, dishwashing products, perfumed cleaners, floor protection products, specific-action products, textile products, accessory products, and skin hygiene products. The company also distributes approximately 2,500 equipment references from major brands to complement their cleaning products, providing logistics and training support. All products are manufactured in Haute-Savoie, France, and are certified to ISO 9001 and ISO 14001 standards with over 40 Ecolabel/Ecocert certified references in their range.

Differentiator

Problem solved

Functional benefit

Products and services

• ENZYROX (Enzymatic Multi-Purpose Degreaser) Enzymatic multi-purpose degreaser combining surfactants and enzymes that acts permanently during and after application. Non-dangerous formula for health or environment. Eliminates organic greases in kitchens, on joints and sanitizes drains. Part of the Safe product range for professional cleaning and food sector applications.
• Professional Degreaser Range (ROCTONIC series, DUOMAX, DUOROC, MECASPEED, DUI, ROC 600)

Quantifiable outcome

• 80+ quality products manufactured in-house, with 25 Ecolabel and 4 Ecocert certifications
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CEA (Commissariat à l'énergie atomique et aux énergies alternatives)coreStrategic or Co-development PartnerR&D partnership with the French Atomic Energy and Alternative Energies Commission for medium- and long-term research and development strategy, contributing to innovation in cleaning and disinfection formulations.
• AgroParisTech (Institut des Sciences et Industries du Vivant et de l'Environnement)coreStrategic or Co-development PartnerR&D partnership with AgroParisTech for developing sustainable cleaning and disinfection solutions, supporting the company's eco-design research strategy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Zep Inc. US-based manufacturer of cleaning and maintenance chemicals with a broad professional product line including degreasers, disinfectants, and floor care. Comparable product mix; serves as a larger, publicly traded analog of Rochex's offering.
• Ecolab: US-listed global leader in water, hygiene, and infection-prevention solutions with a deep professional cleaning and disinfection portfolio for healthcare, hospitality, food service, and industry. Sets the competitive benchmark and tender pricing in shared accounts.
• Diversey (Solenis): Global hygiene and cleaning chemicals company (now part of Solenis) serving hospitality, healthcare, food service, and building care with a broad product portfolio. Represents the large multinational tier Rochex competes against in institutional tenders.

Direct peers

• Dr. Schnell Chemie: German mid-sized manufacturer of professional cleaning, disinfection, and floor-care chemicals for cleaning companies, hospitals, and industry. Highly comparable mid-market European private competitor with overlapping product categories.
• Christeyns: Belgian family-owned producer of professional detergents, disinfectants, and hygiene chemicals serving laundries, healthcare, food industry, and cleaning companies in Europe. Directly comparable in customer base, regulatory positioning, and mid-market private ownership profile.
• Laboratoires Anios (Ecolab Healthcare): French disinfection specialist serving hospitals, clinics, and care homes with medical-grade disinfectants and hygiene products; now part of Ecolab. Direct French peer competing for the same healthcare and EHPAD disinfection accounts as Rochex.
• Buzil-Werk: German mid-market manufacturer of professional cleaning products (degreasers, disinfectants, floor coatings) for cleaning companies, industry, and public sector. Closely matches Rochex's product breadth, B2B professional channel, and European private-company profile.
• Sutter Professional: Italian-headquartered manufacturer of professional cleaning and disinfection chemicals with a comparable product portfolio (degreasers, disinfectants, floor care) sold to cleaning companies and institutions across Europe. Closest direct peer given similar size, channel, and B2B professional focus.

Others

• Kärcher (professional cleaning systems): German global leader in cleaning equipment (washers, scrubbers, vacuums); Rochex distributes ~2,500 equipment references including Kärcher-style brands. Adjacent player on the equipment side of Rochex's combined chemicals-plus-equipment offering.

Emerging players

• Werner & Mertz (Ecover Professional): German-based manufacturer of ecological cleaning products with a growing professional (Ecover Professional) range. Comparable eco-positioning, Ecolabel certifications, and European focus; larger and more internationally recognized than Rochex but with overlapping eco-design strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laboratoires-rochex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoires Rochex