Metro Financial Services

What Metro Financial Services does

Metro Financial Services, Inc. is a privately held, family-owned mortgage broker and lender headquartered at 9521 Folsom Blvd., Suite O, Sacramento, California. Founded in 2000 by Joseph (Joe) Lee, who continues to serve as Owner/Operator and Co-founder, the company operates with 11–50 employees and confines its mortgage origination activities to California residents. The firm does business under the trade names Mortgage Metro, Metro Lending, and Metro Financial, and is licensed under NMLS 329791 and BRE# 01837860.

The company's core product is residential mortgage origination across four loan types — Conventional, FHA, VA, and Jumbo (with jumbo limits up to $3,000,000 for single-unit properties) — supplemented by refinance and home-purchase financing services. Supporting tools include a 2048-bit SSL-secured online pre-qualification form, a free personalized rate-quote calculator processed via Stripe, and a content/blog channel. The firm also offers property management as an ancillary service, featuring an in-house repair team and real-time management reports. There is no proprietary technology platform disclosed; the business runs on industry-standard mortgage processing and lending infrastructure and operates as a wholesale channel partner originating loans that are underwritten and funded by United Wholesale Mortgage (UWM).

Metro Financial Services earns revenue through transaction-fee-based mortgage origination on closed loans, capturing origination fees and rate-spread economics on purchases and refinances. Its go-to-market is sales-led inside sales via loan officers who handle direct consumer engagement from pre-qualification through closing, supported by online application and quote-request funnels. Customer segments are horizontal and consumer-facing: homebuyers (including first-time and low-income), refinancing customers, military/veterans via VA loans, and investment-property buyers. The company differentiates on family-owned longevity (20+ years), claimed industry-leading turn times, and process transparency, while competing against other retail brokers and direct lenders within its single-state footprint.

Name

Metro Financial Services

Legal name

Metro Financial Services, Inc.

Website

https://www.mtgmetro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Financial Services is a family-owned Sacramento, California mortgage broker and lender founded in 2000, offering conventional, FHA, VA, and jumbo home loans, refinance and purchase financing, and property management services to California consumers.

Ownership category

akta.pro rank

Product category

Mortgage Lending

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA)

Keywords

• Mortgage brokerage
• Home loan services
• VA loans
• FHA loans
• Refinancing services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Mortgage Origination Fees: Revenue generated from originating mortgage loans including purchase mortgages and refinances. The company earns origination fees and interest rate differentials on closed loans. Services include conventional loans, FHA loans, VA loans, and jumbo loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metro Financial Services is a family-owned mortgage broker and lender that originates residential home loans in California. It offers Conventional, FHA, VA, and Jumbo loan products for purchases and refinances, complemented by full-service property management with an in-house repair team. Customers apply online, request free personalized rate quotes, or visit the Sacramento office, and loan officers guide them through pre-qualification to closing.

Product overview

Metro Financial Services is a family-owned mortgage lending company offering a comprehensive suite of home loan products. The core portfolio consists of four specialized loan types: Conventional Loans (for borrowers with higher credit scores and stable employment), FHA Loans (Federal Housing Administration insured loans for those with limited down payment funds or imperfect credit), VA Loans (US Department of Veterans Affairs guaranteed loans for active military and veterans), and Jumbo Loans (large loans up to $3,000,000 for single units). These loan products are complemented by refinance and purchase financing services, with down payments as low as 0% for eligible buyers and special programs for first-time homebuyers. The company also offers property management services and online tools including a pre-qualification form and free personalized rate quote calculator. The product architecture follows a single-platform model where all loan products are accessible through the same company infrastructure, differentiated by loan type and borrower qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loan

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• United Wholesale Mortgage (UWM)minorChannel Partner/ Reseller/ Distributor · 10 July 2020Metro Financial Services submits loans to United Wholesale Mortgage for processing and funding. United Wholesale Mortgage is a wholesale lender that provides mortgage products to independent mortgage brokers. Metro Financial acts as a channel partner originating loans that are underwritten and funded by UWM. Positive testimonials from UWM account executives highlight fast turnaround times on loan submissions.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• United Wholesale Mortgage: The largest US wholesale mortgage lender and Metro Financial's primary channel partner. Operates the same broker-funded origination model at vastly greater scale, making it the most relevant comparable for business model even though it dwarfs Metro in volume.
• loanDepot: Large US retail and wholesale mortgage originator (formerly loanDepot Wholesale). Operates the same broker-funnel business at much greater scale, including refi, purchase, and HELOC products.
• Rocket Mortgage: Largest US retail mortgage lender. Competes for the same purchase and refinance borrowers with a digitally-led model; relevant as the dominant incumbent setting industry turn-time and pricing benchmarks Metro must match.
• NewRez (formerly Caliber Home Loans): Top-15 US mortgage lender offering retail, wholesale, and correspondent channels across conventional, government, and non-QM products. Comparable multi-channel origination strategy but at materially larger scale.

Direct peers

• Guild Mortgage: Multi-channel retail mortgage lender with a strong VA loan franchise and similar full-product mix (Conventional, FHA, VA, Jumbo). Comparable in product breadth and target borrower profile, though materially larger and nationally distributed.
• New American Funding: California-headquartered retail and wholesale mortgage lender with a comparable full-product offering including VA, FHA, and conventional loans. Closest geographic and product-line peer to Metro Financial.
• Homebridge Financial Services: National mortgage lender with both retail and wholesale/broker channels. Comparable multi-product origination model targeting similar homebuyers, refi, and investment-property segments.
• Supreme Lending: Multi-state retail mortgage lender offering conventional, FHA, VA, and jumbo products with similar inside-sales loan officer model. Comparable in size and product mix to Metro Financial.
• Cardinal Financial: Retail and wholesale mortgage lender offering conventional, FHA, VA, and jumbo products. Comparable product breadth and broker-style origination footprint, similar in size to Metro Financial.

Regional players

• Paramount Equity: California-focused mortgage lender offering similar conventional, FHA, VA, and refinance products. Comparable regional California footprint and small-to-mid broker-style operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Metro-Financial-Services-Inc-100057341474285

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Financial Services