Alabama Manufactured Housing Association

What Alabama Manufactured Housing Association does

Alabama Manufactured Housing Association (AMHA) is a non-profit trade association founded in 1968 and headquartered in Montgomery, Alabama, representing the manufactured and modular housing industry in the state. It serves 165 member companies spanning the full industry value chain: HUD Code manufactured home manufacturers, modular home builders, retail sales centers, manufactured home community operators and developers, finance companies (including chattel lenders and land-home package financiers), insurance providers, professional installers, and service suppliers. Alabama ranks second nationally in manufactured home production with 15 active plants, and AMHA members serve a base of over 140,000 manufactured homes housing nearly half a million Alabama residents.

AMHA's core product is its industry-association platform, which combines three consumer-facing digital directories — Find a Home (inventory browsing with quote requests), Find a Retailer (map-based retailer directory with 78+ listings), and Find a Community (map-based community locator with 80+ locations) — with member-only resources including a portal, legislative updates, training programs, and an industry job board. The underlying technology is intentionally lightweight: Leaflet and OpenStreetMap for interactive maps, standard calendar subscription integrations (Google Calendar, iCalendar, Outlook), and WordPress-based content publishing. The association also operates the Alabama Housing Foundation, a charitable entity assisting manufactured/modular homeowners facing hardship.

AMHA generates revenue almost exclusively through tiered annual membership dues. Manufacturer members pay a $250 annual base fee plus $125 per floor shipped monthly — the dominant revenue stream — while retail sales centers pay $25 per location annually, suppliers/finance/insurance companies pay $250 per company, community operators pay $75 per location, and associate members and installers pay $75 and $25 respectively. Go-to-market is a combination of direct sales to industry members and consumer-facing digital channels driving homebuyer leads to members. Strategic priorities in 2025-2026 have shifted toward high-visibility brand-building, including a multi-year title sponsorship of the ARCA Menards Series Alabama Manufactured Housing 200 at Talladega Superspeedway, alongside sustained legislative advocacy that has preserved the state's 2% manufactured home sales tax exemption.

Name

Alabama Manufactured Housing Association

Legal name

Alabama Manufactured Housing Association

Website

https://alamha.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Alabama Manufactured Housing Association is a 1968-founded non-profit trade association in Montgomery representing 165 manufactured and modular housing companies across manufacturers, retailers, communities, finance, insurance, and installers, funded by tiered membership dues and serving Alabama's 140,000+ installed manufactured homes.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Manufactured Home (Mobile Home) Manufacturing (321991), Manufactured (Mobile) Home Dealers (459930)

SIC

Mobile Homes (2451), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Residential Manufactured Housing Setup & Installation (IMAFABAG)

Keywords

• Manufactured housing
• Trade association
• Industry advocacy
• Modular housing
• Affordable housing

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: AMHA generates revenue through annual membership dues from various industry segments. Manufacturer members pay $250 annual dues plus $125 monthly per floor shipped into or within Alabama. Retail sales centers pay $25 annual per location. Suppliers, finance companies, and insurance companies pay $250 annual. Communities/developers pay $75 annual per location. Associate members and installers pay $75 and $25 annual respectively.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alabama Manufactured Housing Association (AMHA) is a non-profit trade association that supports and promotes the manufactured and modular housing industry in Alabama. It sells tiered memberships to manufacturers, retailers, communities, finance companies, insurance companies, suppliers, and installers; operates consumer-facing directory tools (Find a Home, Find a Retailer, Find a Community); provides legislative advocacy; and hosts industry events, training, and networking programs.

Product overview

Alabama Manufactured Housing Association operates as a trade association providing a suite of consumer-facing directory services and member resources for the manufactured and modular housing industry. The core platform consists of three interconnected search tools: Find a Home (home inventory browsing), Find a Retailer (retailer directory with map), and Find a Community (community locator with map). Supporting services include a Job Board for industry recruitment, an Events Calendar with subscription capabilities, a Photo Gallery documenting industry events, and a members-only Member Portal for exclusive resources. The association also operates the Alabama Housing Foundation as a charitable initiative supporting manufactured/modular homeowners in need. No AI or advanced technology capabilities are offered through these services.

Differentiator

Problem solved

Functional benefit

Products and services

• AMHA Industry Membership Tiered annual membership for manufacturers, retailers, communities/developers, finance companies, insurance companies, service suppliers, associate members, and installers operating in Alabama's manufactured and modular housing industry. Members receive legislative advocacy, networking events, training, exposure via consumer-facing directories, weekly newsletters, and access to the Member Portal.
• Find a Home Consumer-facing search tool that allows users to browse available manufactured homes from AMHA member manufacturers, filter by manufacturer, view floor plans and home details, and request price quotes via an integrated contact form.
• Find a Retailer
• Find a Community
• Member Portal
• Job Board
• Events Calendar
• Alabama Housing Foundation
• Industry Events and Training

Quantifiable outcome

• AMHA saved members an average of $1,200 per manufactured home by stopping proposed legislation that would have removed the 2% state sales tax exemption.
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Talladega SuperspeedwayflagshipGTM or Marketing Partner · 25 April 2026Multi-year partnership making AMHA the title sponsor of the Alabama Manufactured Housing 200, an ARCA Menards Series race at Talladega Superspeedway. The April 2026 event drew 446,000 FS1 viewers, a 41% increase over the prior year. Three manufactured homes were displayed in the Fan Zone for racegoers to tour, showcasing modern manufactured housing to a national audience.
• ARCA Menards SeriesflagshipGTM or Marketing Partner · 28 July 2025Partnership as race entitlement partner for the ARCA Menards Series race at Talladega Superspeedway. The collaboration provides unprecedented visibility for the manufactured housing industry through motorsports broadcasting, with national TV coverage reaching hundreds of thousands of viewers.
• NASCARcoreGTM or Marketing PartnerAMHA leverages NASCAR's massive fan base and media ecosystem through Talladega Superspeedway partnerships. The manufactured housing industry reaches NASCAR enthusiasts who are described as AMHA customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Manufactured Housing Institute: The national trade association for the manufactured housing industry, representing manufacturers, suppliers, retailers, and communities nationwide. Comparable to AMHA in mission (advocacy, networking, education) but operates at the federal rather than state level, making it a broader incumbent and the parent industry body for state associations like AMHA.

Direct peers

• Florida Manufactured Housing Association: State-level trade association serving the manufactured housing industry in Florida, another top production state. Mirrors AMHA's service offering including consumer directories, advocacy, and member events. Direct state-level peer in a comparable regulatory environment.
• Texas Manufactured Housing Association: The state-level trade association representing the manufactured housing industry in Texas - the largest production state. Operates the same model as AMHA: membership-based advocacy, networking events, consumer resources, and legislative lobbying for factory-built housing. A direct state-level peer.
• Georgia Manufactured Housing Association: State-level trade association representing manufactured housing interests in neighboring Georgia. Highly comparable to AMHA in mission, structure, and the Southeast US regional context, with overlapping member companies and similar regulatory advocacy needs.
• North Carolina Manufactured Housing Association: State-level manufactured housing industry trade association operating in North Carolina with similar advocacy, education, and member service functions as AMHA. Comparable scale and Southeast regional focus with overlapping industry players.

Regional players

• Mississippi Manufactured Housing Association: State-level manufactured housing trade association in neighboring Mississippi. Highly comparable regional peer that co-hosts industry events (including the Biloxi Manufactured Housing Show & Expo alongside AMHA) and shares member companies in the Southeast region.
• Louisiana Manufactured Housing Association: State-level trade association representing the manufactured housing industry in neighboring Louisiana. Comparable regional peer in the Gulf South with similar member demographics and regulatory challenges including zoning and weather-related resilience standards.
• Tennessee Manufactured Housing Association: State-level manufactured housing trade association in neighboring Tennessee. Comparable regional peer serving the manufactured housing industry in a geographically adjacent market with overlapping manufacturer members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alamha
• Xx.com/ALA_MHA
• Facebookfacebook.com/ALManufacturedHousingAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Manufactured Housing Association