Kappers Discount

What Kappers Discount does

Hairbox (formerly Kappersvoordeel, operating under the name Kappers Discount) is a Dutch online retailer serving professional hairdressers and barbers in the Netherlands. Founded in 2014 and headquartered in Alkmaar, the company sells hair cosmetics, professional hair tools (dryers, clippers, trimmers, straighteners, curling irons), scissors, combs and brushes, beauty articles, barber supplies, and salon furniture through its e-commerce storefront at hair-box.nl. Pricing is displayed ex-VAT for business customers, with free shipping above €75 excl. VAT and same-day dispatch for orders placed before 15:00. Brand assortment includes L'Oréal, Schwarzkopf, Wella, Goldwell, Jaguar, Denman, Wahl, Sibel, muk Haircare, and Carin.

The platform is built on Webshopapp (Lightspeed), a standard SaaS e-commerce stack providing product catalog, account registration, order history, wishlists, and checkout with iDEAL, Mastercard, Visa, Bancontact, and cash payment options. The company operates a direct-to-consumer e-commerce model targeting professional buyers rather than end consumers, with a dedicated professional discount program ("Kapperskorting") and B2B-style account features. Revenue is generated through per-transaction product sales at wholesale/discount pricing to registered professionals, with no subscription, recurring, or services revenue disclosed.

The business is small (1–10 employees), privately held, with no disclosed institutional funding, no app, no public API, and operates exclusively in the Dutch domestic market. Following its 2022 rebrand from Kappersvoordeel to Hairbox, the company has continued to expand its category breadth (adding salon furniture and dedicated barber offerings) while maintaining a single-channel e-commerce distribution model. Ownership is independent with no parent company or subsidiary structure identified.

Name

Kappers Discount

Legal name

Hairbox

Website

https://kappersdiscount.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hairbox (legal name: Kappers Discount) is a Dutch e-commerce retailer selling professional hairdressing and barber supplies — cosmetics, tools, scissors, furniture, and accessories — to licensed hairdressers and barbers in the Netherlands via its hair-box.nl storefront.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hairdressing supplies
• Salon cosmetics e-commerce
• Barber equipment online
• Hairdressing tools wholesale
• Beauty supplies retail

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of professional hairdressing and barbering supplies. Offers products across hair cosmetics, tools, furniture, beauty articles, and barber supplies at wholesale/discount pricing for registered professionals. Revenue is generated through per-transaction product sales with pricing displayed ex-VAT for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kappers Discount operates as the Hairbox online store, a Netherlands-based discount retailer selling professional hairdressing and barbering supplies at ex-VAT pricing. The assortment spans hair cosmetics (styling, coloring, care, transformation), hair tools (air stylers, hairdryers, curling irons, straighteners, clippers, trimmers, dry caps, shavers), scissors and knives, combs and brushes, beauty articles, barber supplies, and salon furniture. Orders placed before 15:00 are dispatched the same day, with free shipping on orders above €75 excluding VAT.

Product overview

Hairbox (formerly Kappersvoordeel) is an e-commerce platform selling professional hair salon supplies to hairdressers and barbers. The product portfolio includes hair cosmetics (styling, coloring, care, transformation), hair tools (air stylers, hairdryers, curling irons, straightening irons, clippers, trimmers), scissors and knives, combs and brushes, beauty articles, barber supplies (towels, capes, color articles, hygiene products, accessories), barber furniture (chairs, work carts), and special offers. The platform features branded product lines including Carin Botéa, L'Oréal, muk Haircare, Goldwell, Schwarzkopf, Wella, Denman, Jaguar, Sibel, and Wahl. The platform offers free shipping over €75 excl. VAT and same-day shipping for orders placed before 3:00 PM.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cosmetics (Haarcosmetica) Professional hair cosmetic products covering styling, coloring (kleuring), care (verzorging), and transformation (omvorming) sold at trade pricing to licensed hairdressers.
• Hair Tools (Haartools) Professional hair styling equipment including air stylers, hairdryers (föhns), curling irons, curling sets, straightening irons, thermal brushes, clippers (tondeuses), trimmers, dry caps (droogkappen), shavers, and related parts and accessories.
• Scissors and Knives (Scharen en messen) Cutting tools for professional hair styling, including hairdressing scissors and knives.
• Combs and Brushes (Kammen en borstels) Professional hair combs and brushes for salon styling and care.
• Beauty Articles (Schoonheidsartikelen) Beauty products including nail care items, Marc Inbane tanning products, hair removal (ontharing) products, and eyelashes and eyebrows items.
• Barber Supplies (Kappersbenodigdheden) Essential barber and salon supplies including towels, capes and color mantles, neck brushes, color articles, disposable items, practice materials, curling articles, dosing bottles, measuring cups, water sprays, hair accessories, holsters and cases, hygiene products, clips, cutting collars, aprons, and timers.
• Barber (Barbier) Barber-specific supplies including beard care products and accessories for barbershops.
• Furniture (Meubels) Salon furniture including barber chairs (knipkrukken), parts and accessories, and work carts (werkwagens).
• Special Offers (Aanbiedingen) Special offers and promotions on selected products across the catalog.

Quantifiable outcome

• Same-day dispatch for orders placed before 15:00
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered minor.

• L'OréalminorOthersL'Oréal is featured as a brand partner on Hairbox, with a dedicated brand shop page. Hairbox stocks and sells L'Oréal professional hair care and styling products, benefiting from L'Oréal's brand recognition to attract professional customers seeking premium products.
• muk HaircareminorOthersmuk Haircare is featured as a brand partner with dedicated brand pages including the muk Spa product line. Hairbox stocks muk Haircare products as part of its professional hair cosmetics assortment.
• CarinminorOthersCarin is featured prominently in the 'Selected for you' section with multiple Carin Botéa product lines including Color Protect, Vital, and Elements Perfect Curl. Hairbox stocks and prominently features Carin hair care products.
• SchwarzkopfminorOthersSchwarzkopf brand products are stocked and sold through Hairbox's e-commerce platform, included in the brand listing alongside other professional hair care brands.
• WellaminorOthersWella professional hair care brand is listed among the brands sold on Hairbox, providing professional hair color and care products to Dutch hairdressers.
• GoldwellminorOthersGoldwell professional hair care brand is among the brands featured in the Hairbox brand portfolio, offering color and styling products to professional customers.
• JaguarminorOthersJaguar is listed among the scissor and tool brands available on Hairbox, offering professional hairdressing scissors and tools.
• DenmanminorOthersDenman brand brushes and combs are stocked and featured in the Hairbox product assortment, offering professional hair brushing and styling tools.
• WahlminorOthersWahl professional hair clippers, trimmers, and barbering equipment are sold through Hairbox, targeting both hairdressers and barbers.
• SibelminorOthersSibel professional hairdressing accessories and supplies are available through Hairbox, complementing the product assortment for salon professionals.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CosmoProf: CosmoProf is a Henkel-owned international distributor of professional beauty and hairdressing products operating across many European countries. Comparable because it sells the same professional hair care brands and tools to salons, but at significantly greater scale and broader geographic reach than Hairbox.
• Goldwell Netherlands (Kao Salon Division): Goldwell, as part of Kao Salon Division, operates its own direct-to-salon channels in the Netherlands alongside third-party distributors like Hairbox. Comparable because it controls supply of one of the key professional brands Hairbox resells, shaping competitive dynamics for independent online specialists.

Direct peers

• KappersXL: KappersXL is a Dutch online retailer focused on professional hairdressing products and salon supplies. Comparable in business model (e-commerce, professional Dutch audience), assortment overlap, and discount-led value proposition aimed at licensed hairdressers.
• Pro-Duo: Pro-Duo is the largest professional hair and beauty wholesale and retail chain in the Netherlands and Belgium, offering professional brands, salon supplies, and barber equipment to licensed professionals. Directly competes with Hairbox in the Dutch prosumer/professional hairdressing supplies market with a much larger physical and digital footprint.
• Cebra Professional: Cebra is a Dutch wholesaler and online retailer of professional hairdressing supplies, including hair cosmetics, tools, and salon furniture. Highly comparable to Hairbox as a domestic specialist serving salons with multi-brand professional assortments.
• Marcel's Cosmetics: Marcel's Cosmetics is a Dutch online retailer specializing in professional hair care brands, tools, and salon supplies for Dutch hairdressers. Directly comparable as a Netherlands-focused e-commerce specialist selling overlapping brands (Wella, L'Oréal, Schwarzkopf, Goldwell) to the same professional audience.
• Beauty Plaza: Beauty Plaza is a Dutch online retailer of professional hair care, hair tools, and beauty products. Comparable as a domestic e-commerce specialist targeting Dutch salon professionals with overlapping brand assortments and similar category breadth.
• Salonmarket.nl: Salonmarket.nl is a Dutch online store selling professional hairdressing and barber supplies to salon owners. Directly comparable in channel (online-only Dutch specialist), target customer (professional hairdressers/barbers), and product mix (cosmetics, tools, furniture).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kappers Discount