Swede Dreamz

What Swede Dreamz does

Swede Dreamz is an ABBA tribute band formed in 2004 and operated from Carlisle in the United Kingdom by Elite Productions Group Limited (Company No. 11539473). The core service is a live four-member performance featuring ABBA's catalog with live vocals, trademark harmonies, and replica stage costumes, packaged as a self-contained production that includes a top-tier PA system, front stage lighting, lighting rig with stage cans and backdrop, and optional stage haze. Flexible show formats (a 60-75 minute set or two 45-minute sets for hotel/corporate events; two 60-minute sets for theatre shows) are supported by pre-show, interval, and post-show 70s disco music. The company also operates a sister theatre show, 'Thank ABBA For The Music', a two-hour theatrical production with replica costumes, live band, and interactive video projection.

The business runs a direct-to-consumer, quote-based booking model with no public pricing. Demand is generated through the company website (online quote form), phone (07711 888 633), email, social media, an email newsletter, and earned media from BBC One's The One Show (twice), BBC's Happy Valley, and Channel 5's Britain's Favourite ABBA Songs. Customer segments include corporate events/festivals, hotel and holiday park entertainment, private celebrations (weddings, anniversaries, birthdays), and social clubs. Named clients include Warner Leisure Hotels (since 2008, ongoing 13+ years), IKEA, Vue Cinema, The National Trust, Queen's College Cambridge, The Sage Gateshead, The Sands Centre Carlisle, Cairndale Hotel, and Park Hyatt Hotel Dubai (NYE three times). The band has also performed at Windsor Castle, a floating restaurant in Moscow, and Guernsey's Gin & Prosecco Festival.

Revenue comes from one-time live performance booking fees, with scope covering the United Kingdom and select international engagements (Dubai, Moscow, Guernsey). The company is privately held, founder-operated, with no disclosed institutional investment, no subsidiaries, and a registered trademark on the SWEDE DREAMZ name. It operates with a four-member performing unit and minimal disclosed infrastructure beyond its own production equipment.

Name

Swede Dreamz

Legal name

Elite Productions Group Limited

Website

https://swede-dreamz.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Swede Dreamz is a four-member ABBA tribute band based in Carlisle, UK, performing live shows at corporate events, hotels, theatres, and private celebrations across the UK and internationally via direct, quote-based bookings.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Musical Groups and Artists (71113)

akta.pro primary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Live tribute band
• Abba tribute show
• Event entertainment
• Live music performance
• Tribute act booking

Headquarters

HQ city

Carlisle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Event Performance Fees: The band generates revenue through booking fees for live ABBA tribute performances at various venues and events. Pricing is quote-based and determined by event type, duration, travel requirements, and specific client needs. Typical show formats include one 60-75 minute set or two 45-minute sets for hotel/corporate events, or two 60-minute sets for theatre shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Swede Dreamz is a four-member ABBA tribute band that delivers live tribute performances at venues and events across the UK and internationally. The core offering is a self-contained live show featuring replica ABBA costumes, live vocals with trademark harmonies, and a professional sound and lighting production, bookable for corporate events, hotel/holiday park entertainment, private celebrations, and theatre-style productions via its sister show "Thank ABBA For The Music."

Product overview

Swede Dreamz is an ABBA tribute band entertainment service comprising two distinct offerings: the core Swede Dreamz ABBA Tribute Show, which provides live performances at various venues throughout the UK and beyond, and its sister theatre show 'Thank ABBA For The Music', a larger two-hour theatrical production. Both offerings recreate the ABBA concert experience with four performers, replica costumes, live harmonies, and visual productions featuring the iconic hits of ABBA.

Differentiator

Problem solved

Functional benefit

Brands

• Thank ABBA For The Music: A sister UK theatre show that is a two-hour theatre spectacular capturing the magic and excitement of ABBA, featuring stunning replica stage costumes, live band, and interactive video projection.

Products and services

• Swede Dreamz ABBA Tribute Show A live ABBA tribute performance by four band members covering hits such as Dancing Queen, Mamma Mia, and Waterloo, delivered with replica stage costumes, live vocals, trademark ABBA harmonies, and a professional sound and lighting show. Bookable for corporate events, hotel and holiday park entertainment, private celebrations, and other UK and international venues.
• Thank ABBA For The Music

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Bootleg Beatles: The UK's most established tribute act (Beatles) operating from the same tribute-band business archetype. Comparable in terms of large-scale corporate and theatre booking model, though at a more mature scale and targeting a different catalog.
• The Magic of Motown: Established UK tribute show touring UK theatres and corporate events. Comparable business model to Swede Dreamz's larger theatre productions but operating at significantly greater scale with multiple touring casts.

Direct peers

• Voulez Vous: UK ABBA tribute act offering live performances at corporate events and parties. Direct competitor with similar positioning, replica-costume production, and UK-wide booking footprint.
• Björn Again: The original and globally most recognized ABBA tribute act, formed in 1988 in Melbourne and now touring internationally. Direct competitor in the ABBA tribute niche with significant brand recognition and a similar live performance model for corporate, festival, and theatre bookings.
• Waterloo - The ABBA Show: Theatre-format ABBA tribute production performing at major UK theatres and concert halls. Comparable to Swede Dreamz's Thank ABBA For The Music sub-brand with a similar large-scale theatrical touring model.
• Super Troupers: A UK-based ABBA tribute act performing at corporate events, weddings, and private functions. Direct competitor with a comparable offering of live ABBA performances and replica staging, targeting overlapping UK bookers.
• ABBA Mania: UK-based ABBA tribute show performing at corporate functions, weddings, and theatres. Comparable offering, customer base, and go-to-market model to Swede Dreamz.
• Arrival (ABBA tribute): UK-based ABBA tribute band performing at corporate events, weddings, and theatres. Closely comparable business model and target segments to Swede Dreamz, competing for the same hotel and event-venue bookings.

Emerging players

• Elite Entertainment UK: UK-based live entertainment agency providing tribute bands and party entertainment to corporate and private clients. Adjacent supplier/channel peer operating in the same corporate tribute-band procurement market as Swede Dreamz.

Others

• Book Entertainment: UK entertainment booking platform and award body (awarded Swede Dreamz Best Tribute - North of England 2019). Acts as an intermediary channel for tribute bands and live entertainment acts, listing Swede Dreamz among comparable peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swededreamz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swede Dreamz