Parker Orthodontics

What Parker Orthodontics does

Parker Orthodontics is a privately held orthodontic practice founded in 1997 by Dr. Jeffrey L. Collins, DDS, MSD, operating two clinical offices in Parker and Elizabeth, Colorado, and serving patients across Parker, Elizabeth, and Castle Rock. The practice provides comprehensive orthodontic treatment for children, teens, and adults, with a portfolio that spans self-ligating metal and clear ceramic braces (Empower 2 system), Invisalign clear aligners across the standard, Teen, and First (Phase One pediatric) product lines, Carriere Motion 3D appliances for bite correction, Herbst appliances, palatal expanders, retainers, and PROPEL accelerated orthodontics. Diagnostic capability is anchored by I-CAT 3D Cone Beam imaging and the iTero radiation-free digital impression system, both of which have replaced legacy putty-based and 2D radiographic workflows at the point of care. Dr. Collins holds Diamond Plus Invisalign Provider status, placing him in the top 1% of Invisalign providers in North America, and the practice has won the Best of the Best community award every year since 2000 and has been recognized by 5280 Magazine as a top Denver-area orthodontist since 2004.

The business model is a fee-for-service orthodontic practice. Revenue is generated per treatment case with pay-as-you-go billing, flexible payment plans designed to align with patient Flex Plan schedules, a courtesy discount for full payment by cash or check, and in-house insurance claims processing across most major plans. The initial consultation is complimentary, including X-rays and photos, which serves as the conversion funnel into a 20–24 month typical treatment plan. Go-to-market is overwhelmingly referral-driven: patient word-of-mouth, dentist referrals, and community sponsorships (e.g., Parker Recreation Soccer since 1988, Elizabeth High School gymnastics, local schools), supported by a content-rich website and published testimonials rather than paid advertising. Distribution is exclusively in-person at the two physical offices, with patients seen approximately every 8-10 weeks during active treatment. The practice is supported by approximately 13 staff across clinical, front-desk, treatment coordination, and financial/insurance roles, and participates in the Smiles Change Lives nonprofit program to provide orthodontic care to children from low-income families.

Name

Parker Orthodontics

Legal name

Parker Orthodontics

Website

https://www.parkerorthodontics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Parker Orthodontics is a privately held, two-office orthodontic practice in Parker and Elizabeth, Colorado, founded in 1997 by Dr. Jeffrey Collins. It provides braces, Invisalign, and accelerated orthodontic treatment to children, teens, and adults across the Parker, Elizabeth, and Castle Rock communities.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Invisalign provider
• Teeth alignment care
• Orthodontic appliances

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Full-service orthodontic practice providing braces (metal, clear ceramic, self-ligating) and Invisalign clear aligners. Treatment costs vary based on complexity and duration. Payment plans available to accommodate patient budgets.
2. Insurance Processing: Practice accepts most major credit cards and insurance plans. Assists patients with insurance claims and paperwork for orthodontic treatment coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parker Orthodontics is a dental specialty practice that diagnoses and treats malocclusion and dental misalignment for patients of all ages. Core offerings include self-ligating metal and clear ceramic braces, Invisalign clear aligners (including Invisalign First for children and Invisalign Teen), Carriere Motion 3D bite correction appliances, Herbst appliances, palatal expanders, retainers, and PROPEL accelerated orthodontic treatment, supported by iTero digital impressions and I-CAT 3D imaging. Services begin with a complimentary initial consultation and are delivered across two Colorado office locations.

Product overview

Parker Orthodontics is a specialized orthodontic practice offering comprehensive teeth straightening services through a portfolio of interconnected treatment products. The core offerings include self-ligating braces systems (Empower 2 in metal and ceramic variants) and Invisalign clear aligner products (standard, Teen, and First for children). These are supported by specialized appliances like Carriere Motion 3D, Herbst, and palatal expanders for bite correction and jaw development. Advanced diagnostic technology includes iTero digital scanners and I-CAT 3D imaging for treatment planning, while PROPEL Orthodontics accelerates treatment outcomes. The practice serves all ages with interceptive care for children, comprehensive treatment for teens, and aesthetic options for adults, all coordinated through a two-phase treatment approach when indicated.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Ligating Metal Braces Traditional metal braces featuring self-ligating technology for orthodontic patients seeking comprehensive tooth alignment correction.
• Self-Ligating Clear Braces (Ceramic) Aesthetic clear ceramic braces using self-ligating technology for orthodontic patients prioritizing a discreet appearance.
• Invisalign Clear Aligners Clear, removable aligner therapy for adult and teen patients seeking a discreet alternative to traditional braces.
• Invisalign First Phase 1 clear aligner treatment designed for children with developing dentition to guide jaw growth and create space for permanent teeth.
• Invisalign Teen Adolescent-focused clear aligner therapy with compliance indicators and replacement aligners for teen patients.
• Empower 2 Self-Ligating Braces System Premium self-ligating bracket system in metal and ceramic options, offering low-force, low-friction tooth movement with contoured edges.
• Carriere Motion 3D Appliances Bite-correction appliance (Class II or Class III) that aligns the bite without headgear, surgery, or extractions.
• Herbst Appliance Fixed orthodontic appliance used to reduce overbite in growing children by encouraging mandibular advancement.
• Palatal Expander Orthodontic appliance that widens the upper jaw in patients requiring palatal expansion to correct crowding and bite issues.
• Retainers Removable or fixed orthodontic retainers used to maintain tooth position after active orthodontic treatment.
• Separators/Spacers Small elastic separators placed between teeth to open space for orthodontic band placement.
• Elastics (Rubber Bands) Prescription orthodontic elastics used to adjust the fit between the upper and lower arches during active treatment.

Quantifiable outcome

• Over 5 million smiles transformed worldwide with Invisalign technology
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Smiles Change LivescoreStrategic or Co-development PartnerNonprofit orthodontic program that matches children from low-income families with orthodontists for treatment. Parker Orthodontics participates as a provider. Since inception, over 6,000 children have received treatment through the program. Families contribute financially to help recruit more doctors to treat additional children.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smile Doctors: Largest U.S. orthodontic-focused DSO, actively acquiring independent orthodontic practices similar to Parker Orthodontics. Comparable as a multi-location orthodontic operator offering both braces and clear aligners with consolidated back-office and marketing capabilities.
• Heartland Dental: Largest U.S. dental support organization supporting thousands of dental and orthodontic practices. Comparable as a potential acquirer and operator of multi-location dental specialty practices with similar technology and patient-flow infrastructure.
• Pacific Dental Services: Large dental support organization that integrates advanced clinical technology (CBCT, iTero-style scanners) across its supported practices. Comparable as a multi-location dental/orthodontic operator with technology-enabled workflows similar to Parker's stack.
• Aspen Dental: National DSO-supported dental brand offering general dentistry and orthodontics through owned and affiliated practices. Comparable as a competing consumer-facing dental/orthodontic brand operating at scale.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand addressing malocclusion without in-office visits. Competes with Parker Orthodontics for adult aesthetic cases at materially lower price points and represents the most direct emerging channel substitute for Parker's adult Invisalign segment.
• Candid Co. Hybrid direct-to-consumer clear aligner company that pairs remote treatment planning with in-office orthodontist visits. Competes in the same adult aesthetic clear-aligner niche that drives much of Parker's Invisalign demand.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero digital scanners - the two flagship technologies Parker Orthodontics uses in nearly every case. Functions as a key supplier and tiered provider-program partner whose pricing, tier promotion, and product roadmap directly shape Parker's economics.

Direct peers

• Lone Star Orthodontics (Regional Orthodontic Practices): Independent multi-office orthodontic practice offering braces and Invisalign to patients of all ages in suburban markets. Closest functional peer to Parker Orthodontics in operating model (single orthodontist or small clinician group, two-to-three locations, community-anchored brand).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ParkerOrthoCO
• Facebookfacebook.com/parkerorthodontics
• LinkedInlinkedin.com/company/parker-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Orthodontics