Marketpro

What Marketpro does

Market Pro SA de CV ("Marketpro") is a Mexican B2B marketing services agency headquartered in Mexico City that specializes in omnichannel point-of-sale (POS) execution, below-the-line (BTL) activations, and promotional marketing for large brands and multinational companies. The company was founded in 1999 and has operated for over 25 years, executing 4.5+ million POS activations annually with capacity for up to 5,000 simultaneous activations across Mexico, the United States, Canada, and broader LATAM. Its service portfolio spans POS execution, consulting and auditing, POP materials, BTL activations, packaging, digital marketing, video marketing, e-commerce administration, influencer strategy, and a bundled 360° solutions offering.

At the center of Marketpro's delivery stack is INFOMARKET, a proprietary, web-based, fully customizable business intelligence platform that provides information management, reporting, and data analysis capabilities to support client decision-making. The company also conducts database census work and point-of-sale density mapping to underpin its routing, execution, and auditing methodologies. Field execution is delivered through on-site teams at client retail locations, supported by offices strategically positioned in regions of high POS density to enable nationwide coverage.

Marketpro operates a professional services revenue model under quote-based, non-publicly-disclosed pricing, with free initial consultations as a lead-generation mechanism. The go-to-market motion is direct enterprise sales with a consultative, 360° approach, and the company is privately held with no disclosed institutional investors, funding history, parent company, or M&A activity in the available record.

Name

Marketpro

Legal name

Market Pro SA de CV

Website

https://marketpro.com.mx

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Market Pro is a Mexico City-based B2B marketing agency specializing in omnichannel point-of-sale execution, BTL activations, and promotional marketing services for large brands and multinational companies across Mexico, the United States, Canada, and LATAM.

Ownership category

akta.pro rank

Product category

Promotional Marketing & Point-of-Sale Activation Services

NAICS

Advertising Agencies (54181), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Point-of-sale execution
• Promotional marketing services
• BTL activations
• Omnichannel marketing
• Brand activation

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Promotional Services: Professional services revenue from marketing promotional activities, point-of-sale execution, BTL activations, and omnichannel marketing strategies targeting enterprise clients in Mexico and LATAM.
2. Digital Marketing Services: Revenue from digital marketing services including social media marketing, video marketing, SEO/SEM, influencer strategies, and e-commerce development and administration.
3. Consulting and Advisory Services: Revenue from consulting engagements including point-of-sale consulting, organizational development, training needs detection, and database census services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marketpro is a Mexican omnichannel marketing agency that delivers point-of-sale (POS) execution, BTL activations, digital marketing, brand consulting, organizational development, and auditing services to large brands. Its service portfolio is anchored by INFOMARKET, a proprietary web-based business intelligence platform that provides customized reporting, data analysis, and market intelligence. Offerings are bundled into 360° omnichannel solutions that combine physical and digital channels.

Product overview

Marketpro is a promotional marketing and point-of-sale activation agency with over 25 years of experience. The company operates as a service-based agency rather than a software product company, offering a portfolio of integrated marketing services centered around their core INFOMARKET business intelligence platform. Their offering includes point-of-sale execution, consulting, auditing, digital marketing, BTL activations, packaging solutions, and omnichannel activities. The services are designed to work together as a comprehensive 360° solution portfolio that connects brands with consumers across physical and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• INFOMARKET 100% customizable web-based business intelligence platform providing information management, reporting, and analysis for data-driven decision making at the point of sale.
• Ejecución en PDV (Punto de Venta) Segmented POS execution services by channel and consumption occasion, verifying structure, frequency, and route sequences for point-of-sale activation.
• Consultoría PDV Point-of-sale consulting methodology based on POS segmentation to optimize routing and execution strategies for brands.
• Desarrollo Organizacional Organizational development methodology for identifying training needs, sales force development, and capacity building.
• Censo (Database Census) Database creation service based on point-of-sale density across different markets for market intelligence.
• Auditoría de PDV Execution validation and corrective measure generation service to ensure proper market positioning at the point of sale.
• Material POP Development of point-of-sale materials designed as consumer connection touchpoints.
• Activaciones BTL National-level BTL activation execution at main connection points and ideal channels for each target shopper segment.
• Actividades Omnicanal Creation of omnichannel mechanics with synergies between physical and virtual point-of-sale locations.
• Marketing Digital Digital marketing services complementing sales strategies with social media, SEO/SEM, influencer strategies, and e-commerce development and administration.
• Videomkt Digital Video marketing content production and capitalization targeting digital consumers who prioritize video-based information.
• Soluciones 360° Integrated 360° omnichannel bundle combining point-of-sale execution, digital transformation, and promotional marketing services to deliver real business impact for enterprise brands.

Quantifiable outcome

• Up to 5,000 simultaneous activations achievable
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarketProSAdeCV
• LinkedInlinkedin.com/company/marketproagencia
• Instagraminstagram.com/marketpro_agency
• Xx.com/market_pro_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketpro