LiveWell

What LiveWell does

Livewell Estates (trading as LiveWell) is a South African private operator of specialised memory-care facilities, founded in 2011 and headquartered at the Bryanston estate in Gauteng. The company runs two purpose-built dementia and Alzheimer's care estates — Bryanston (Johannesburg) and Somerset West (Western Cape) — delivering long-term permanent residency, structured respite care, and 24/7 clinical care through a multidisciplinary team of registered nurses, occupational therapists, physiotherapists, dietitians, psychologists, social workers, and contracted specialist physicians including a geriatrician and neurologist. Its core differentiator is the 'all-inclusive' subscription-style monthly levy that bundles accommodation, nursing, medication management, meals, activities, housekeeping, transport within a 10km radius, and utilities with no add-on fees.

The commercial model is direct-to-consumer with supplementary healthcare-professional referrals. Families enquire via the website or by phone, are handled by dedicated family advisors, and proceed to estate tours before admission. Pricing is quote-based and not publicly disclosed. The company complements facility operations with a sizeable content-and-community layer — 360+ blog posts, downloadable dementia fact sheets, monthly wellness talks, an online Facebook support group, and radio interviews across multiple South African stations — which functions as a top-of-funnel acquisition channel and positions Livewell as a 'dementia care thought leader' in South Africa. A proprietary 'Three I's' methodology is referenced as a clinical framework developed and deployed at the Bryanston estate. There is no disclosed proprietary software, no public API, and no AI/ML capability in the source data; operations are clinical and service-led rather than technology-led.

Ownership is founder/management-led (Joint CEOs Sandro Nassi and Quito Esteves at Bryanston; MD/Financial Director Andries Havenga at Somerset West), with no institutional investors, parent company, or funding rounds disclosed. The company is privately held, employs 251–500 staff, and operates exclusively within South Africa across the Gauteng and Western Cape provinces.

Name

LiveWell

Legal name

Livewell Estates

Website

https://livewell.care

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Livewell Estates operates two specialised dementia and Alzheimer's memory-care facilities in South Africa (Bryanston, Gauteng and Somerset West, Western Cape), offering all-inclusive long-term residency, respite care, and multidisciplinary clinical services to families of affected individuals.

Ownership category

akta.pro rank

Product category

Dementia & Alzheimer's Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Overnight & Live-In Respite Care (HLADAKAD)

Keywords

• Dementia care services
• Memory care facilities
• Alzheimer's residential care
• Elderly care homes
• Respite care services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Dementia Care Fees: Monthly levy-based recurring revenue from permanent residency at Livewell estates. The all-inclusive monthly fee covers 24-hour nursing care, specialised dementia care, meals, accommodation, housekeeping, laundry, activities, medication management, transport to medical appointments within 10km, and all utility costs. No hidden or additional costs are charged.
2. Respite Care Fees: Short-term care revenue from day visitors and overnight stays. Options include full daycare (09h00-17h00) with nursing care, nutrition and activities; half daycare; and holiday/overnight care (limited to 30 consecutive days). All include Livewell care and facility services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Livewell Estates operates two specialised dementia and Alzheimer's care facilities in South Africa (Bryanston Estate in Gauteng and Somerset West Estate in Western Cape). It delivers long-term permanent residency, short-term respite care, 24/7 nursing care, personalised care plans, medication management, an occupational-therapist-designed activities programme, and luxury suite accommodations under an all-inclusive monthly levy. The company also runs monthly wellness talks and dementia support groups for families and caregivers.

Product overview

LiveWell operates as a specialized dementia and Alzheimer's care provider with two memory care facilities under the Livewell Estates brand—Bryanston Estate in Gauteng and Somerset West Estate in Western Cape. The core offering combines specialized dementia and Alzheimer's care services with luxury residential suites and all-inclusive care. The product portfolio includes: the main Memory Care Facilities (the estates), specialized Dementia and Alzheimer's Care Services (delivered by multidisciplinary healthcare teams), Respite Care (short-term day and overnight options), Personalized Services and Care (24/7 nursing, medication management, transport), Memory Care Activities Program (30+ therapeutic activities), and Wellness Talks and Support Groups (including online Facebook support). Both estates feature pet-friendly luxury suites with amenities including WiFi and generators, supported by companions, occupational therapists, and 24/7 nursing staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Livewell Estates Memory Care Facilities Specialised dementia and Alzheimer's residential care facilities (Bryanston Estate in Gauteng and Somerset West Estate in Western Cape) offering long-term permanent residency, short-term respite care, and 24/7 nursing in luxury suite environments for individuals with dementia and Alzheimer's.
• Dementia and Alzheimer's Care Services Specialised dementia and Alzheimer's care delivered by a multidisciplinary healthcare team including nurses, nutritionists, occupational therapists, physiotherapists, geriatricians, physicians, psychologists, and social workers, providing 24/7 specialised care, medication management, and personalised care plans for residents.
• Respite Care Short-term dementia care providing temporary caregiving relief for caregivers, including full day care (09h00-17h00), half day care, and holiday/overnight care (limited to 30 consecutive days), offering professional staff, personalised meal plans, memory-care activities, and private luxury rooms.
• Personalised Services and Care All-inclusive personalised care services including 24-hour nursing care, ongoing care plans, medication management, daily health monitoring, assistance with bathing and dressing, transport to medical appointments, personal grooming, and regular family feedback via WhatsApp, phone, and email.
• Memory Care Activities Program Therapeutic memory care activities including over 30 options such as music and crafts, sports, board games, gardening, baking, drumming, golf, yoga, and excursions to local landmarks, developed by occupational therapists based on each resident's history, needs, and preferences.
• Bryanston Estate A luxury lodge-like dementia care facility in Gauteng set within manicured lawns and large trees in a quiet residential nook, featuring furnished luxury suites, physiotherapy gym, clubhouse, salon, dining and communal areas, lifts, wheelchair-friendly ramps, and a pet-friendly environment.
• Somerset West Estate A luxury dementia care residence in Western Cape set in large secure tree-lined grounds in a quiet cul-de-sac close to the centre of Somerset West, featuring unique rooms, communal lounge, wheelchair-friendly ramps, dining areas, bowls lawn, garden serenity nooks, and a pet-friendly environment.

Quantifiable outcome

• Residents can maintain independence longer and maintain a sense of choice and control over their lives while receiving professional dementia care.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Dr Susan CoetzercoreStrategic or Co-development PartnerDr Susan Coetzer is a Specialist Physician and Geriatrician who works in private practice at Mayo Clinic of South Africa and Life Flora Hospital in Johannesburg. She is also Vice-President of the South African Geriatrics Society. She provides geriatric care services to Livewell Bryanston residents and contributes to the multidisciplinary healthcare approach.
• Kelly GrubercoreStrategic or Co-development PartnerKelly Gruber is a Registered Dietitian who attends to Livewell Bryanston residents and assists the catering team with improving and adjusting menus. She completed her BSc at Wits University in 2008 and Bachelor of Dietetics at University of Pretoria in 2011, operating Smart Eating, Registered Dietitians since 2015.
• Dr Tanya WebberminorStrategic or Co-development PartnerDr Tanya Webber is a General Practitioner completing her diploma in Allergology. She provides primary care services and is passionate about seeing people grow and be restored both physically and emotionally, believing in holistic care for families from infants to the elderly.
• Dr Alexander LandmannminorStrategic or Co-development PartnerDr Alex Landmann is a Neurologist based at Mediclinic Sandton who specialises in the diagnosis and treatment of disorders related to the nervous system. He brings expertise in neurological conditions including stroke, multiple sclerosis, and movement disorders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livewellvillage
• YouTubeyoutube.com/channel/UCsVVPiRK8Cz4HWueJQLjYQA
• Facebookfacebook.com/LivewellVillages
• LinkedInlinkedin.com/company/livewell-suites
• Instagraminstagram.com/livewellestates

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveWell