ID Worldwide
ID Worldwide is a privately held, US-only direct-to-consumer subscription service offering tiered identity theft protection (Standard, Deluxe, Premier) with dark web monitoring, credit bureau monitoring, $1M insurance, and family add-ons for individuals and households.
- Company typePrivate
- Founded2010
- HeadquartersStamford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ID Worldwide does
ID Worldwide, LLC is a privately held, US-only direct-to-consumer identity protection service operating from Gainesville, VA (corporate headquarters) with member services operations in Stamford, CT. The company offers tiered subscription plans (Standard $18/month, Deluxe $24/month, Premier $36/month) that combine dark web monitoring for Social Security numbers and credit/debit cards, daily credit bureau monitoring, public web/DataSweep surveillance of registered addresses and phone numbers, $1 million in identity theft insurance, a Document Registry, Fraud Assist Toolbox, dedicated Identity Fraud Support caseworkers, and bundled Norton Internet Security software. Higher tiers add VantageScore 1-bureau (Deluxe) and 3-bureau (Premier) credit scores via partnerships with VantageScore Solutions LLC, Experian, TransUnion, and Equifax, plus a Credit Simulator and Credit Information Hotline.
The underlying platform is a cloud-based monitoring and alert service that scans dark web forums, public directories, search engines, and credit bureau feeds for registered personal data and pushes automated email alerts on matches or credit file changes. Core backend capabilities are delivered through third-party service providers ConsumerInfo.com and CSIdentity Corporation under FCRA-compliant authorization, with security certifications from CyberTrust and Trustwave. Distribution is entirely self-serve digital: a multi-step online enrollment funnel on idww.com with a 60-day free trial, aggressive annual promotional pricing (50–55% off), and acquisition driven by Google AdWords and email marketing. Phone support handles secondary member adds, cancellations, fraud response, and 24/7 lost/stolen card assistance. Add-ons include child SSN monitoring ($4/month for up to 10 children) and secondary member coverage extending the primary member's plan.
The business model is recurring subscription revenue with auto-renewal across three price tiers and two family/dependent add-ons. The company is small (1–10 employees), bootstrapped with no disclosed venture or institutional funding, and serves individual consumers and families only — there is no enterprise, employer-benefits, or SMB channel. Market context provided cites 14.4 million US identity theft victims and $3.4 billion in New Account Fraud losses in 2018, framing the addressable demand, but no customer count, ARR, or unit economics are disclosed.
ID Worldwide firmographics
Firmographics- Name
- ID Worldwide
- Legal name
- ID Worldwide, LLC
- Website
- https://idww.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ID Worldwide is a privately held, US-only direct-to-consumer subscription service offering tiered identity theft protection (Standard, Deluxe, Premier) with dark web monitoring, credit bureau monitoring, $1M insurance, and family add-ons for individuals and households.
- Ownership category
- akta.pro rank
ID Worldwide industry classification
Industry- Product category
- Identity Theft Protection and Credit Monitoring Services
- NAICS
- Investigation and Personal Background Check Services (561611)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
- akta.pro secondary industries
- Identity Verification (IDV) & Document Verification (FSAMALAE), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
Keywords
Where ID Worldwide is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ID Worldwide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Identity Protection Subscription (Standard): Monthly or annual subscription providing core identity theft protection including dark web monitoring, SSN monitoring, credit/debit card monitoring, $1M insurance, DataSweep, Document Registry, Fraud Assist Toolbox, and Norton Internet Security. Priced at $18/month or $216/year with promotional discounts bringing annual to $96.
- Identity Protection Subscription (Deluxe): Standard plan plus daily credit monitoring, VantageScore 1-bureau credit scores, Credit Information Hotline, and Credit Simulator. Priced at $24/month or $288/year with promotional pricing.
- Identity Protection Subscription (Premier): Deluxe plan plus VantageScore 3-bureau credit scores (Experian, TransUnion, Equifax). Priced at $36/month or $432/year with promotional pricing.
- Secondary Family Member Coverage: Additional coverage for spouse/secondary member at same tier pricing as primary member. Annual pricing: Standard $96, Deluxe $144, Premier $216.
- Child Social Security Number Monitoring: $4 per month for up to 10 children, added to the primary member's billing. Monitors children's SSN for fraudulent activity and alerts parents if records are found.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Core identity protection with dark web monitoring, SSN/card monitoring, $1M insurance, DataSweep, Document Registry, Fraud Assist Toolbox, Norton Security, Lost/Stolen Card Assistance, Medical ID theft protection |
| Subscription | Monthly | Deluxe Plan - Standard plus daily credit monitoring, 1-bureau VantageScore credit score, Credit Information Hotline, Credit Simulator |
| Subscription | Monthly | Premier Plan - Deluxe plus 3-bureau VantageScore credit scores (Experian, TransUnion, Equifax) |
| Subscription | Annual | Secondary Member Coverage - Spouse/secondary member at same plan tier as primary |
| Subscription | Monthly | Child SSN Monitoring - Social Security number monitoring for minors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ID Worldwide product offering
Product offeringCore offering
ID Worldwide provides subscription-based consumer identity theft protection and credit monitoring services. Members enroll in tiered plans (Standard, Deluxe, Premier) that deliver daily monitoring of personal information across the dark web, credit bureaus (Experian, TransUnion, Equifax), and public internet directories, paired with up to $1 million in identity theft insurance and dedicated caseworker-based fraud recovery support.
Product overview
ID Worldwide offers a tiered identity protection platform with three main subscription plans (Standard, Deluxe, Premier) that provide layered protection against identity theft. Standard ($18/month) includes $1M identity theft insurance, dark web monitoring for SSN and credit/debit cards, DataSweep for personal contact information, Norton Internet Security Online, Document Registry, and Fraud Assist Toolbox. Deluxe ($24/month) adds Experian VantageScore credit scoring, daily credit monitoring with alerts, and a credit simulator. Premier ($36/month) further adds 3-bureau credit scores from Experian, TransUnion, and Equifax. Additional add-ons include Child SSN Monitoring ($4/month for up to 10 children) and Secondary Member Coverage for family protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Plan
Quantifiable outcome
- Up to $1,000,000 in identity theft insurance coverage for qualified members
- +2 more outcomes
Companies that use ID Worldwide
Customer profileSegments3 records
Ideal customer profiles2 records
ID Worldwide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
ID Worldwide partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VantageScore Solutions LLCcorePartnership to provide VantageScore credit scores to members. VantageScore model ranges from 300-850 and was developed jointly by the three major national credit reporting agencies. Provides 1-bureau scores for Deluxe plan and 3-bureau scores (Experian, TransUnion, Equifax) for Premier plan.
- ExperiancoreOne of three major credit reporting agencies partnered through VantageScore. Provides credit file data for daily monitoring and credit reporting services. Credit scores provided through VantageScore model developed jointly with TransUnion and Equifax.
- TransUnioncoreOne of three major credit reporting agencies partnered through VantageScore. Provides credit file data for daily monitoring and credit reporting services for Premier plan members.
- EquifaxcoreOne of three major credit reporting agencies partnered through VantageScore. Provides credit file data for daily monitoring and credit reporting services for Premier plan members.
- Norton (Symantec)coreProvides Norton Internet Security Online software to all members as part of protection benefits. Delivers comprehensive security suite protecting against viruses, spyware, bots, hackers, with encrypted login management for online transactions.
- ConsumerInfo.com, Inc. (CIC)minorService provider that assists ID Worldwide in obtaining and monitoring credit information from credit reporting agencies per Fair Credit Reporting Act authorization from members.
- CSIdentity Corporation (CSID)minorService provider that assists ID Worldwide in obtaining and monitoring credit information from credit reporting agencies per Fair Credit Reporting Act authorization from members.
- CX LoyaltyminorCompany providing ID Worldwide and its service providers authorization to obtain and monitor credit information from credit reporting agencies on behalf of members.
- CyberTrustminorSecurity certification and scanning provider. Certifies and regularly scans the website against over 11,500 known website security vulnerabilities to protect against hacker attacks.
- TrustwaveminorSecurity certification and scanning provider. Certifies and regularly scans the website against known security vulnerabilities to protect against hacker attacks.
- Google (Analytics/AdWords)minorDigital marketing partner using Google Analytics, Google AdWords Conversion tracker, and other Google services that place cookies on the browser to track website traffic and provide relevant marketing content.
Scale indicators6 records
Recent moves6 records
ID Worldwide competitors and assessment
Company assessmentDirect peers
- TransUnion TrueIdentity: Credit-bureau-affiliated monitoring service with free and paid tiers covering dark-web monitoring, SSN tracking, and credit reports, positioning it as a low-cost alternative to ID Worldwide's Premier subscription.
- Aura: Direct-to-consumer all-in-one digital protection suite combining identity monitoring, credit alerts, VPN, antivirus, and parental controls; competes across the same consumer bundle as ID Worldwide including Norton-style security add-ons.
- PrivacyGuard: Consumer credit and identity monitoring subscription offering 3-bureau credit reports, dark-web monitoring, and identity-theft insurance, providing a near feature-for-feature comparison to ID Worldwide's Premier tier.
- IDShield: Subscription identity-protection plan sold via LegalShield's MLM-style network, offering credit monitoring, dark-web surveillance, and licensed-investigator restoration services comparable to ID Worldwide's IFSS feature.
- myFICO: FICO-scored credit monitoring and identity protection service from Fair Isaac, selling 3-bureau FICO scores and identity restoration to consumers in the same premium monitoring segment as ID Worldwide's Premier plan.
- LifeLock / NortonLifeLock (Gen Digital): Category leader in consumer identity theft protection, offering dark-web monitoring, SSN alerts, credit monitoring, $1M insurance, and bundled Norton security — directly overlapping ID Worldwide's full feature set at higher pricing tiers and far greater scale.
- Allstate Identity Protection: Insurance-affiliated identity protection (formerly InfoArmor) offering credit monitoring, dark-web scanning, $1M insurance, and family coverage, competing in the same employee-benefit and DTC channels as ID Worldwide.
- Experian IdentityWorks: Direct credit-bureau-affiliated identity protection product offering credit monitoring, SSN surveillance, and identity restoration, with the structural advantage of bureau ownership — competing head-to-head with ID Worldwide's Premier 1-bureau score stream.
- Identity Guard: Subscription identity-protection service providing credit monitoring, dark-web scanning, identity-theft insurance, and family plans, marketed to the same U.S. consumer demographic as ID Worldwide across similar monthly price points.
- ID Watchdog (Equifax): Equifax-owned identity and credit monitoring service providing dark-web surveillance, SSN monitoring, and identity restoration, overlapping ID Worldwide's Premier 3-bureau credit monitoring offer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ID Worldwide social profiles
Digital presenceID Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Worldwide leadership team
Management profileNumber of profiles
ID Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Worldwide
What does ID Worldwide do?
ID Worldwide provides subscription-based consumer identity theft protection and credit monitoring services. Members enroll in tiered plans (Standard, Deluxe, Premier) that deliver daily monitoring of personal information across the dark web, credit bureaus (Experian, TransUnion, Equifax), and public internet directories, paired with up to $1 million in identity theft insurance and dedicated caseworker-based fraud recovery support.
Is ID Worldwide a public or private company?
ID Worldwide is a private company. It is classified as unknown and is currently operating.
When was ID Worldwide founded?
ID Worldwide was founded in 2010. It employs 1 to 10 people.
Where is ID Worldwide based?
ID Worldwide is headquartered in Stamford, United States, in the North America region.
How does ID Worldwide make money?
Five revenue lines are on record. Identity Protection Subscription (Standard) is the primary driver. The others are identity Protection Subscription (Deluxe), identity Protection Subscription (Premier), secondary Family Member Coverage and child Social Security Number Monitoring.
Who are ID Worldwide's main competitors?
Direct peers on record are TransUnion TrueIdentity, Aura, PrivacyGuard, IDShield, myFICO, LifeLock / NortonLifeLock (Gen Digital), Allstate Identity Protection, Experian IdentityWorks, Identity Guard and ID Watchdog (Equifax).
Does ID Worldwide have an API?
No public API is recorded for ID Worldwide.
What industry is ID Worldwide in?
ID Worldwide's product category is Identity Theft Protection and Credit Monitoring Services. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics), with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 561611 and its SIC code is 7320.