Queensland Country Health Fund

What Queensland Country Health Fund does

Queensland Country Health Fund (QCHF) is a not-for-profit private health insurer headquartered in Townsville, Queensland, founded in 1977 in Mount Isa as MIM Employees' Health Society and rebranded in 1999 after merging with Queensland Country Credit Union. The fund serves approximately 70,000 members — primarily individuals, couples, families, single parents, and young adults under 30 — across regional Queensland and the Northern Territory, offering a modular product portfolio of four hospital cover tiers (Core/Basic+, Vital/Bronze+, Better/Silver+, Signature/Silver+) combined with four extras tiers (Young, Select, Essential, Ultra), plus ambulance cover, age-based discounts for under-30s, and corporate group cover. QCHF also operates three wholly-owned Queensland Country Dental practices, a Care Navigation service including an orthopaedic rehabilitation program, self-contained accommodation units near Mater Hospital (Townsville) and Wesley Hospital (Brisbane) for members traveling more than 100km for treatment, and the Territory Health Fund brand for the Northern Territory market.

The underlying technology platform consists of an Online Member Services (OMS) web portal and a mobile application on iOS and Android with biometric login, photo-based claims submission, visual benefit-limit graphs, and membership-card functionality; the Townsville dental practice deployed a Trios 3Shape 5 Move+ digital impression scanner in March 2025. No public APIs, SDKs, or developer-facing integrations are documented.

Revenue is generated through weekly subscription premium payments from members, with pricing tiered by hospital and extras coverage level and net of the 24.118% Australian Government Rebate on private health insurance; listed premiums range from AUD$29.89/week (Core Hospital + Young Extras) to AUD$105.33/week (Better Hospital + Essential Extras). Distribution is direct-to-consumer across 6 retail centres, 23 Queensland Country Bank distribution branches, phone, online portal, and mobile app, with additional reach into the Northern Territory via the Territory Health Fund brand. Since November 2022 QCHF has been owned by HBF Health Limited following a binding sale agreement that combined QCHF's ~70,000 members with HBF to form a ~1.1M-member not-for-profit insurer; QCHF continues to trade under its existing brand name with all ~100 staff offered continued employment.

Name

Queensland Country Health Fund

Legal name

HBF Health Limited

Website

https://queenslandcountry.health

Company type

Private

Founded year

1977

Operating status

Acquired

Headcount range

11–50 employees

Short description

Queensland Country Health Fund is a Townsville-based not-for-profit private health insurer serving approximately 70,000 regional Queensland and Northern Territory members with modular hospital and extras cover, owned dental practices, and Care Navigation services; acquired by HBF in 2022.

Ownership category

akta.pro rank

Product category

Private Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (52512)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Private health insurance
• Hospital and extras cover
• Regional health fund
• Not-for-profit insurer
• Dental and care services

Headquarters

HQ city

Aitkenvale

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Health Insurance Premiums: Subscription-based private health insurance premiums charged to members for hospital and extras cover. Revenue generated through regular premium payments, with pricing based on coverage tier and applicable government rebates.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Queensland Country Health Fund is a not-for-profit private health insurer that sells mix-and-match hospital and extras health cover products to individual members, couples, families, single parents and young adults across regional Queensland and the Northern Territory. In addition to insurance premiums, it operates three owned Queensland Country Dental practices, a Care Navigation service, and accommodation units near major hospitals, distributing through retail centres, bank branches, an OMS web portal and a mobile app.

Product overview

Queensland Country Health Fund is a regional private health insurer based in Townsville, Queensland, offering a comprehensive portfolio of hospital and extras health insurance products. The product lineup consists of four hospital cover tiers (Core Hospital Basic+, Vital Hospital Bronze+, Better Hospital Silver+, and Signature Hospital Silver+) that can be mixed and matched with four extras options (Young Extras, Select Extras, Essential Extras, and Ultra Extras). The company also operates three Queensland Country Dental practices in regional Queensland as owned service centers, provides Care Navigation services including orthopaedic rehabilitation, and offers accommodation units near major hospitals for traveling members. Additional offerings include the Online Member Services (OMS) portal, Mobile App, Premier Provider Network, and a subsidiary brand, Territory Health Fund, serving the Northern Territory market.

Differentiator

Problem solved

Functional benefit

Products and services

• Better Hospital (Silver+) Cover Silver+ tier hospital cover providing higher-level combined protection for members seeking broad hospital access and treatment coverage.
• Signature Hospital (Silver+) Cover Mid-level Silver+ hospital cover offering comprehensive benefits to members at an affordable price point within the mix-and-match portfolio.
• Vital Hospital (Bronze+) Cover Bronze+ tier hospital cover providing budget-friendly combined protection for cost-conscious members.
• Core Hospital (Basic+) Cover Basic+ tier hospital cover offering essential hospital protection to members at the entry-level price point of the mix-and-match portfolio.
• Ultra Extras Comprehensive extras cover providing the highest level of benefits across dental, optical, physiotherapy and a wide range of ancillary services.
• Essential Extras Mid-range extras cover offering essential benefits for common ancillary services at a competitive price.
• Select Extras Select-level extras cover providing a balance of benefits and affordability across common ancillary services.
• Young Extras Extras cover tailored for younger members, with age-based discounts and benefits suited to younger demographic needs.
• Corporate Cover Group private health insurance products designed for businesses and corporate clients in regional Queensland and the Northern Territory.
• Ambulance Cover Ambulance cover providing emergency transport and ambulance services as part of Queensland Country Health Fund's protection portfolio.
• Queensland Country Dental Owned dental practices in Townsville, Mount Isa and other regional Queensland locations providing affordable, agreed-price dental care to QCHF members, including the Trios 3Shape 5 Move+ digital scanner introduced at Townsville in March 2025.
• Care Navigation Service Member care coordination and navigation service including an Orthopaedic Rehabilitation Program that helps members manage their healthcare journey across providers and treatment stages.
• Accommodation Units Self-contained accommodation units near Mater Hospital Townsville and Wesley Hospital Brisbane, available to QCHF members traveling more than 100km for medical treatment at discounted rates.
• Queensland Country Mobile App Mobile application for iPhone and Android giving QCHF members 24/7 access to membership management, online claiming via photo submission, claims history, policy details, benefit limit visualisation, biometric login and branch locator.
• Online Member Services (OMS) Portal Web-based portal providing QCHF members with 24/7 access to update personal details, make payments, download tax statements, view claims history, check benefit limits and update payment information.
• Trios 3Shape 5 Move+ Digital Dental Scanner Cutting-edge Trios 3Shape 5 Move+ digital dental scanning technology deployed at Queensland Country Dental Townsville in March 2025 to improve diagnostic and treatment experience for members.
• Expanded Telehealth and Healthy Living Benefits Expanded telehealth consultation services (Dietitian, Podiatry, Chiropractic, Physiotherapy, Osteopathy, Exercise Physiology, Audiology, Occupational Therapy, Orthoptic Therapy, Myotherapy, Childbirth Education) and an online gym membership claiming service introduced in April 2020 as part of QCHF's Healthy Living benefits.

Quantifiable outcome

• 91% Member Satisfaction rating (November 2025)
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• HBF Health LimitedflagshipStrategic or Co-development Partner · 3 November 2022HBF, Australia's second largest not-for-profit health insurer, acquired Queensland Country Health Fund from Queensland Country Bank in November 2022. Acquisition completed by mid-2023. QCHF's ~70,000 members retained their existing policies with no immediate changes. QCHF's workforce of ~100 employees offered continued employment at HBF. Combined entity has ~1.1 million members.
• Members Health Fund AlliancecoreStrategic or Co-development PartnerQCHF is a member of the Members Health Fund Alliance, a coalition of not-for-profit, regional and community-based health funds in Australia that share values of putting members first.
• Queensland Country BankcoreChannel Partner/ Reseller/ DistributorParent organization of QCHF until HBF acquisition. 23 product distribution centres through Queensland Country Bank branch network sell and service Queensland Country Health Fund members. As part of HBF acquisition agreement, Queensland Country Bank continues to sell and service members through branch network.
• Spinal Works ChiropracticcoreStrategic or Co-development PartnerPreferred provider for Queensland Country Health Fund members. Dr Ken Lai from Spinal Works Chiropractic serves as ambassador for Gonstead Chiropractic Society Australia and provides clinical insights for QCHF health content.
• Premier Provider NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of preferred providers including Optical Premier Providers, Dental Premier Providers, and Therapy Premier Providers offering enhanced benefits to QCHF members.
• Queensland Country DentalcoreChannel Partner/ Reseller/ DistributorQCHF-owned dental practices in regional Queensland (Townsville, Mount Isa, with practices in regional communities). Provides affordable dental care for members with agreed pricing to reduce costs. Three dental centres included in HBF acquisition.

Scale indicators14 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Bupa Australia: One of Australia's largest private health insurers with a national footprint and broad portfolio spanning health insurance, dental, and aged care. Comparable product overlap with QCHF but at much greater scale and as a foreign-owned (UK) incumbent.
• Medibank Private: Australia's largest private health insurer, listed on the ASX, offering comprehensive hospital and extras cover nationally. Comparable product portfolio to QCHF but operating at national scale with materially greater resources.
• NIB Health: ASX-listed Australian private health insurer with a national presence and growing focus on digitally-led distribution. Comparable product overlap with QCHF but as a listed, technology-led national player.

Direct peers

• Latrobe Health Services: Regional Australian not-for-profit health fund serving the Gippsland region with similar member-owned governance, regional focus, and hospital/extras cover product set.
• HBF Health Limited: Australia's second-largest not-for-profit private health insurer and the parent of QCHF following the 2022 acquisition. Directly comparable as a regional/community-focused not-for-profit fund with a similar product mix (hospital + extras) and member-owned structure.
• HCF: Australia's largest not-for-profit private health insurer, offering hospital and extras cover with strong regional member engagement. Closely comparable business model (member-owned mutual, not-for-profit) and product portfolio to QCHF.
• CBHS Health Fund: Australian not-for-profit private health insurer serving members through employer and community groups, offering hospital and extras cover. Comparable as a community/mission-driven mutual health fund.
• Police Health: Australian restricted-membership not-for-profit private health insurer serving a defined community, with comparable hospital/extras product offerings and member-funded structure to QCHF.
• Teachers Health Fund: Australian not-for-profit private health insurer operating on a member-funded basis, offering hospital and extras cover nationally. Comparable as a community/mission-driven mutual with similar product structure.
• GMHBA: Regional Australian not-for-profit health fund headquartered in Geelong, serving Victoria and South Australia with comparable hospital/extras products, member-owned structure, and regional community focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qldcountryhealth
• LinkedInlinkedin.com/company/queenslandcountryhealth
• Instagraminstagram.com/queenslandcountryhealthfund

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Country Health Fund